DECO Seguros
- Company typePrivate
- Founded2003
- HeadquartersMonterrey, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
DECO Seguros firmographics
Firmographics- Name
- DECO Seguros
- Legal name
- DECO SEGUROS S.A. de C.V.
- Website
- https://decoseguros.com.mx
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
DECO Seguros industry classification
Industry- Product category
- Life and Personal Accident Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industry
- Worksite AD&D Insurance (FSAIAMAE)
Keywords
Where DECO Seguros is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
DECO Seguros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Insurance Premium Revenue: DECO Seguros generates revenue through the collection of insurance premiums from policyholders. Products include life insurance (seguro de vida) and personal accident insurance (accidentes personales), sold on individual and employer-group basis. Premiums are collected on annual or monthly payment cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance plans — no public pricing disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DECO Seguros product offering
Product offeringCore offering
DECO Seguros sells life insurance and personal accident insurance policies to individual consumers and employer groups in Mexico. Policies are distributed through a network of licensed agents and business alliance partners, with employer-sponsored coverage offered at preferential rates via payroll deduction. The core offering is bundled with value-added services including Guardian del Asegurado (claims accompaniment within 45 minutes), Protecto Deco (complimentary vigil services after one year of coverage), and Membresía Deco (health and thanatology support benefits).
Product overview
DECO Seguros is a Mexican insurance company offering a unified financial protection ecosystem. The core product is life and personal accident insurance (Deco Seguros), available for individuals and businesses through separate channels. The portfolio includes individual insurance (Seguros Individual), corporate employee benefits (Seguros Empresa), funeral protection, loan services (Deco Crédito), and health membership (Membresía Deco). Notable service features include Guardian del Asegurado (claims support) and Protecto Deco (complimentary vigil services after one year). The company operates under DECO SEGUROS S.A. de C.V., regulated by CONDUSEF and CNSF.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguros de Vida y Accidentes Personales (Life and Personal Accident Insurance) Core life and personal accident insurance product offering economic protection for families in case of accident, serious illness, or death. Provides financial support for immediate and future expenses. Targets both individual consumers and employer groups.
- Seguros Individual (Individual Insurance) Personal life and personal accident insurance coverage for individuals and families, providing a lump sum payment to beneficiaries in case of accident, illness, or death.
- Seguros Empresa (Corporate / Employer Group Insurance) Corporate insurance solutions for businesses offering employee benefit packages with preferential pricing via payroll deduction (cargo directo a nómina) or benefit schemes (esquema de prestación).
- Membresía Deco (Health Membership Program) Health membership program offering living benefits including nutritional assessment with vital signs measurement, blood glucose testing, nutritional recommendations, personalized nutrition plans, and thanatology support services.
- Protección Funeral (Funeral Protection Services) Funeral protection services covering arrangements and support for end-of-life services as part of the broader Deco Digital ecosystem.
- Deco Crédito (Loan and Credit Services) Loan and credit services offered as part of the Deco Digital financial ecosystem alongside insurance and membership products.
Quantifiable outcome
- Guardian del Asegurado arrives within 45 minutes of a reported claim to accompany the family
Companies that use DECO Seguros
Customer profileSegments2 records
Ideal customer profiles2 records
DECO Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DECO Seguros partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
DECO Seguros competitors and assessment
Company assessmentBroad incumbents
- Seguros Inbursa: Seguros Inbursa is the insurance arm of Grupo Financiero Inbursa, offering life and accident products through its banking network. Comparable to DECO in life and accident insurance, with a similar Mexican-market focus but materially larger scale and broader distribution.
- AXA Seguros México: AXA México is the Mexican subsidiary of global insurer AXA, offering a broad portfolio including life, accident, health, auto, and property. Comparable to DECO in life and accident but materially larger and broader in product scope, with much greater national distribution reach.
- Zurich Santander Seguros México: Zurich Santander is a bancassurance joint venture between Zurich Insurance and Santander in Mexico, offering life and accident products through the Santander bank channel. Comparable to DECO in life and personal accident but operates at significantly larger scale with embedded banking distribution.
Direct peers
- Seguros Sura México: Sura México is a Latin American insurance carrier offering life, accident, and health products in Mexico. It is comparable to DECO as a regional life/accident carrier targeting both individual and employer customers in the Mexican market.
- Seguros Banorte: Seguros Banorte is the insurance arm of Grupo Financiero Banorte, offering life and accident products primarily through bancassurance. Comparable to DECO in life and personal accident coverage, with a strong employer-group and payroll-deduction distribution model.
- MetLife México: MetLife México is the Mexican subsidiary of MetLife, offering life, personal accident, and group benefits to individuals and employers. It is a direct competitor to DECO in the same life and accident insurance categories, with comparable product structure (individual and employer-sponsored).
- Seguros Monterrey (New York Life): Seguros Monterrey, owned by New York Life, is a long-standing Mexican life insurance carrier offering individual and group life products. Comparable to DECO in its life insurance focus and employer-group distribution, with a similar product category and target customer base.
- Mapfre México: Mapfre México is a Spanish-headquartered insurance carrier operating in Mexico across life, accident, and other lines. Comparable to DECO as a foreign-affiliated carrier offering life and personal accident insurance to individuals and businesses in the Mexican market.
- Grupo Nacional Provincial (GNP): GNP is one of Mexico's largest domestic insurance carriers offering life, accident, and health products to individuals and groups. Comparable to DECO as a Mexican insurance carrier operating in the same life and personal accident categories with both individual and employer distribution.
Regional players
- Seguros Afirme: Seguros Afirme is a Mexican insurance carrier offering life and accident products with a regional focus in northern Mexico. Comparable to DECO as a domestic Mexican insurer with life and personal accident offerings, with similar mid-market positioning outside the largest national players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DECO Seguros social profiles
Digital presenceDECO Seguros compliance and trust
Trust signalCompliance3 records
DECO Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
DECO Seguros leadership team
Management profileNumber of profiles
DECO Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DECO Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DECO Seguros
What does DECO Seguros do?
DECO Seguros sells life insurance and personal accident insurance policies to individual consumers and employer groups in Mexico. Policies are distributed through a network of licensed agents and business alliance partners, with employer-sponsored coverage offered at preferential rates via payroll deduction. The core offering is bundled with value-added services including Guardian del Asegurado (claims accompaniment within 45 minutes), Protecto Deco (complimentary vigil services after one year of coverage), and Membresía Deco (health and thanatology support benefits).
Is DECO Seguros a public or private company?
DECO Seguros is a private company. It is classified as family owned and is currently operating.
When was DECO Seguros founded?
DECO Seguros was founded in 2003. It employs 51 to 100 people.
Where is DECO Seguros based?
DECO Seguros is headquartered in Monterrey, Mexico, in the Latin America region.
How does DECO Seguros make money?
One revenue line is on record: insurance Premium Revenue.
Who are DECO Seguros's main competitors?
Broad incumbents on record are Seguros Inbursa, AXA Seguros México and Zurich Santander Seguros México. Direct peers are Seguros Sura México, Seguros Banorte, MetLife México, Seguros Monterrey (New York Life), Mapfre México and Grupo Nacional Provincial (GNP). Seguros Afirme is listed as a regional player.
Does DECO Seguros have an API?
No public API is recorded for DECO Seguros.
What industry is DECO Seguros in?
DECO Seguros's product category is Life and Personal Accident Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAMAE, Worksite AD&D Insurance. Its NAICS code is 52411 and its SIC code is 6311.