De Costi Seafoods/Tassal
Tassal Group Limited is an Australian vertically integrated aquaculture company farming salmon, prawns, and barramundi for retail consumers and foodservice operators via brands Tassal Seafood, Tropic Co, Salmon Shop, and Tassal Foodservice. It is a subsidiary of Cooke Inc.
- Company typePublic
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Costi Seafoods/Tassal does
Tassal Group Limited (formerly De Costi Seafoods) is an Australian vertically integrated aquaculture company specializing in salmon, prawns, and barramundi. It operates across hatchery-to-plate production, with primary farming operations in Tasmania and a newer barramundi footprint in Western Australia following the 2024 acquisition of Australia's only ocean-grown Barramundi farm and the launch of a Barramundi nursery in Broome. The company sells through a multi-brand portfolio: Tassal Seafood (salmon), Tropic Co (prawns), Salmon Shop (direct-to-consumer e-commerce), and Tassal Foodservice (B2B foodservice for restaurants, hotels, and catering), with additional retail distribution via wholesale partners.
The company's business model is built on one-time product sales of farmed seafood across consumer and foodservice channels. It is the first aquaculture company in Australia to set science-based targets and is a member of the Global Salmon Initiative, reflecting a sustainability-led positioning. It was acquired by Cooke Inc., a Canadian global seafood company, in November 2022, transitioning from ASX-listed public status to a privately held subsidiary of an international aquaculture group. Pricing is not publicly disclosed. The company maintains a public operational dashboard and publishes sustainability reports as part of its transparency and ESG positioning.
De Costi Seafoods/Tassal firmographics
Firmographics- Name
- De Costi Seafoods/Tassal
- Legal name
- Tassal Group Limited
- Website
- https://decosti.com.au
- Company type
- Public
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tassal Group Limited is an Australian vertically integrated aquaculture company farming salmon, prawns, and barramundi for retail consumers and foodservice operators via brands Tassal Seafood, Tropic Co, Salmon Shop, and Tassal Foodservice. It is a subsidiary of Cooke Inc.
- Ownership category
- akta.pro rank
De Costi Seafoods/Tassal industry classification
Industry- Product category
- Aquaculture Seafood Production
- NAICS
- Aquaculture (1125), Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)
- akta.pro secondary industries
- Finfish Processing (Filleting, Portioning, Trimming) (AFANADAB), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
De Costi Seafoods/Tassal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Seafood Product Sales: Sale of farmed salmon, prawns, and barramundi products to consumers and foodservice businesses
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
De Costi Seafoods/Tassal product offering
Product offeringCore offering
Tassal Group Limited farms and processes Atlantic salmon (Tassal Seafood brand), prawns (Tropic Co brand), and ocean-grown Barramundi through vertically integrated aquaculture operations spanning hatchery, grow-out, processing, and distribution. Products reach end customers via the Salmon Shop e-commerce store for direct-to-consumer sales, the Tassal Foodservice division for restaurant/hotel/catering supply, and retail partners under its branded seafood portfolio.
Product overview
Tassal Group is an Australian aquaculture company operating a multi-brand seafood portfolio. The company farms and processes Atlantic salmon (under the Tassal Seafood brand), prawns (under the Tropic Co brand), and Barramundi (following its acquisition of Australia's only ocean grown Barramundi farm). Tassal Foodservice provides specialized products for the foodservice sector, while the Salmon Shop offers direct-to-consumer sales. The company is vertically integrated, controlling operations from hatchery to plate, with sustainability certifications and science-based environmental targets.
Differentiator
Problem solved
Functional benefit
Brands
- Tropic Co: Brand for prawn products, operating under the Tassal Group portfolio.
Products and services
- Tassal Salmon Products Fresh and processed Atlantic salmon products, including fresh salmon, smoked salmon, and value-added salmon offerings, produced from Tassal's Australian aquaculture operations and sold to retail and foodservice customers.
- Tropic Co Prawns Fresh and frozen prawn products sourced from Australian aquaculture operations, sold under the Tropic Co brand to retail and foodservice customers.
- Barramundi Ocean-grown Barramundi products from the Broome nursery and acquired Australian ocean Barramundi farm, adding a third core species to Tassal's aquaculture portfolio beyond salmon and prawns.
- Tassal Foodservice Dedicated B2B seafood supply service providing salmon, prawns, and Barramundi products to restaurants, hotels, and catering businesses across Australia.
- Salmon Shop Direct-to-consumer e-commerce storefront for Tassal salmon products, enabling Australian consumers to purchase Tassal seafood online for home delivery.
Companies that use De Costi Seafoods/Tassal
Customer profileSegments2 records
Ideal customer profiles2 records
De Costi Seafoods/Tassal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Costi Seafoods/Tassal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MayalaminorSignificant partnership announced between Mayala and Tassal, nature of collaboration not specified in detail
- Global Salmon Initiative (GSI)coreTassal is a member of the Global Salmon Initiative, a collaboration of global salmon producers focused on sustainability, sharing best practices, and achieving certifications
Recent moves8 records
Expansion highlights5 records
De Costi Seafoods/Tassal competitors and assessment
Company assessmentBroad incumbents
- SalMar ASA: Norwegian integrated salmon producer with marine and now land-based farming (Salmon Evolution). Operates in the same species and value chain stages as Tassal, serving global retail and foodservice markets.
- Bakkafrost: Faroese vertically integrated salmon farmer with own hatchery, feed, processing, and sales. Mirrors Tassal's hatchery-to-plate model in Atlantic salmon, with comparable premium-sustainability positioning.
- Mowi ASA: World's largest Atlantic salmon producer with integrated farming, processing, and sales. Comparable in species (Atlantic salmon), value chain integration, and B2B/B2C distribution, but operates at far greater global scale.
- JBS Australia: Owner of Huon Aquaculture and a major Australian protein incumbent. Comparable as a salmon-industry consolidator with broader protein footprint and shared Australian retail and foodservice channels.
- Cooke Inc. Parent company of Tassal since November 2022, operating salmon farming, wild fisheries, and seafood processing across North America, Europe, and now Australia. Sets the strategic and capital context in which Tassal operates.
Direct peers
- Petuna Aquaculture: Tasmanian salmon and seafood producer with onshore hatchery and marine operations. Competes head-to-head with Tassal in Australian farmed Atlantic salmon and shared retail and foodservice customers.
- Clean Seas Seafood: Australian aquaculture company farming Yellowtail Kingfish and Spencer Gulf Kingfish, with international distribution. Comparable as a fellow Australian aquaculture operator pursuing premium, sustainable seafood in both retail and foodservice.
- Huon Aquaculture: Australian Atlantic salmon farmer operating in Tasmania with integrated hatchery, marine farming, and processing. Directly competes with Tassal in the same geography, species, and retail/foodservice channels.
Others
- Skretting: Global aquaculture feed manufacturer supplying salmon, prawn, and Barramundi feed producers. Comparable as a critical upstream supplier whose pricing and innovation directly affect Tassal's aquaculture cost base.
Emerging players
- The Kingfish Company: Netherlands-based land-based aquaculture producer of Yellowtail Kingfish. Comparable business model (controlled-environment aquaculture with premium B2B distribution) targeting similar foodservice and retail customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Costi Seafoods/Tassal social profiles
Digital presenceDe Costi Seafoods/Tassal financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Costi Seafoods/Tassal leadership team
Management profileNumber of profiles
De Costi Seafoods/Tassal subsidiaries and ownership
Company hierarchySubsidiaries4 records
De Costi Seafoods/Tassal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Costi Seafoods/Tassal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Costi Seafoods/Tassal
What does De Costi Seafoods/Tassal do?
Tassal Group Limited farms and processes Atlantic salmon (Tassal Seafood brand), prawns (Tropic Co brand), and ocean-grown Barramundi through vertically integrated aquaculture operations spanning hatchery, grow-out, processing, and distribution. Products reach end customers via the Salmon Shop e-commerce store for direct-to-consumer sales, the Tassal Foodservice division for restaurant/hotel/catering supply, and retail partners under its branded seafood portfolio.
Is De Costi Seafoods/Tassal a public or private company?
De Costi Seafoods/Tassal is a public company. It is classified as corporate owned and is currently acquired.
When was De Costi Seafoods/Tassal founded?
De Costi Seafoods/Tassal was founded in -1. It employs 11 to 50 people.
How does De Costi Seafoods/Tassal make money?
One revenue line is on record: seafood Product Sales.
Who are De Costi Seafoods/Tassal's main competitors?
Broad incumbents on record are SalMar ASA, Bakkafrost, Mowi ASA, JBS Australia and Cooke Inc.. Direct peers are Petuna Aquaculture, Clean Seas Seafood and Huon Aquaculture. Skretting is listed as an others. The Kingfish Company is listed as an emerging player.
Does De Costi Seafoods/Tassal have an API?
No public API is recorded for De Costi Seafoods/Tassal.
What industry is De Costi Seafoods/Tassal in?
De Costi Seafoods/Tassal's product category is Aquaculture Seafood Production. Its primary akta.pro industry code is AFANADAL, Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants), with a secondary code of AFANADAB, Finfish Processing (Filleting, Portioning, Trimming). Its NAICS code is 1125 and its SIC code is 2092.