Decovita Seramik

What Decovita Seramik does

Decovita Seramik is a Turkish porcelain ceramic tile manufacturer, headquartered in Istanbul (Başakşehir) and operating a manufacturing facility in Bilecik/Bozüyük that began production in 2016 with a €70 million capital investment. The company is a group company of Etra Holding, a diversified industrial conglomerate. With a stated annual production capacity of 10 million square meters and a 71-employee headcount that includes a 40-person R&D and product development team, Decovita positions itself as a design-intensive mid-to-premium tile producer rather than a commodity manufacturer.

The product portfolio spans over 2,500 patterns across hundreds of product series, organized into 10 thematic collections: ARTSY, ESSENTIALS, MODEST LUXURY, ONYX, OUTDOOR, STYLISH, THE ULTIMATE BLACK & WHITE, VIBRANT MARBLES, WOOD, and YENILIKLER. Tiles are offered in sizes from 20x120 cm to 80x160 cm, thicknesses from 9 mm to 30 mm, and surface finishes including matte, glossy, sugar effect, and anti-slip R11. Aesthetics span marble, onyx, wood, stone, cement, brick, and decorative effects, with a dedicated OUTDOOR line at 20 mm/30 mm thicknesses for landscape and exterior hardscape applications.

Decovita sells exclusively through a domestic Turkish authorized dealer network, supplemented by a B2B portal at b2b.decovita.com.tr for dealer transactions, physical showrooms including a virtual-tour showroom in Istanbul Beşiktaş Etiler, and downloadable digital product catalogs. Target customers are architects and interior designers specifying materials for residential and commercial projects, individual homeowners and builders, commercial project owners (hotels, restaurants, offices, public buildings), and outdoor/landscape architecture applications. Pricing is not publicly disclosed and is set at the dealer level. The website is offered in Turkish, English, and Arabic, suggesting readiness for cross-border engagement though no international distribution channel was disclosed. Revenue, headcount growth, and capacity utilization are not publicly reported.

Name

Decovita Seramik

Legal name

DECOVİTA YAPI ÜRÜNLERİ SAN.VE TİC.AŞ

Website

https://decovita.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Decovita Seramik is a Turkish porcelain ceramic tile manufacturer producing over 2,500 patterns across 10 collections from a 10 million sqm-capacity factory in Bilecik, distributing to architects, residential builders, and commercial projects via a domestic dealer network and B2B portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Ceramic Products: Sale of porcelain ceramic tiles and surface coverings for interior and exterior applications including wall tiles, floor tiles, and outdoor tiles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Decovita Seramik is a Turkish porcelain ceramic tile manufacturer that produces and sells floor and wall porcelain tiles, large-format porcelain slabs, and decorative tile collections. The company operates a modern production facility in Bozüyük, Bilecik with an annual capacity of 10 million square meters, and distributes its products through an authorized dealer network, dedicated B2B portal, and showrooms across Turkey.

Product overview

Decovita Seramik is a Turkish porcelain tile manufacturer offering a comprehensive portfolio of over 100 product series organized into 10 thematic collections (ARTSY, ESSENTIALS, MODEST LUXURY, ONYX, OUTDOOR, STYLISH, THE ULTIMATE BLACK & WHITE, VIBRANT MARBLES, WOOD, YENILIKLER). The product range spans multiple categories including marble-effect tiles, stone-effect tiles, wood-effect tiles, onyx-effect tiles, cement-effect tiles, brick-effect tiles, and decorative tiles. The company provides tiles in various surface finishes (Mat/Satin, Parlak/Glossy, Sugar Effect, Anti-slip R11), sizes (60x60 cm to 80x160 cm), and thicknesses (9 mm to 30 mm). The portfolio includes indoor tiles as well as the specialized OUTDOOR collection with enhanced durability and anti-slip properties for exterior applications. The core products are organized by aesthetic themes and effects (marble, wood, stone, onyx, cement, fabric) rather than by application type. Decovita also operates a B2B portal (b2b.decovita.com.tr) for dealer transactions and provides digital product catalogs. The company manufactures at its factory in Bilecik/Bozüyük with a stated annual production capacity of 10 million square meters.

Differentiator

Problem solved

Functional benefit

Products and services

• Artsy Collection

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Etra Holdingparent companyOthersDecovita is a group company of Etra Holding. The company operates as part of the Etra Holding group of companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer with significant ceramic tile operations including the Marazzi brand. As a broad incumbent, it competes with Decovita across multiple price points and geographies in porcelain tile.
• Villeroy & Boch: Villeroy & Boch is a German premium ceramics brand with porcelain tile and bathroom surface offerings. It overlaps with Decovita in premium ceramic surface products targeting architects and high-end residential projects.
• Porcelanosa: Porcelanosa is a Spanish global premium ceramic tile and bathroom surfaces brand. It competes with Decovita at the premium aesthetic end (marble, onyx, stone effects) and represents the international benchmark for premium positioning.
• RAK Ceramics: RAK Ceramics is a UAE-based global ceramic tile and sanitaryware manufacturer with large-scale production capacity. It is a broad incumbent competing globally in porcelain tiles for residential and commercial projects.
• Marazzi Group: Marazzi is one of Italy's largest and most established ceramic tile manufacturers, now part of Mohawk Industries. It is a broad incumbent offering comparable porcelain tile collections and serves as a reference point for design-led tile makers.

Direct peers

• Bien Seramik: Bien is a major Turkish porcelain and ceramic tile manufacturer with comparable product portfolios covering marble, wood, stone, and decorative effects. It competes with Decovita in similar price points and channels across the domestic Turkish market.
• Kaleseramik (Kale Group): Kaleseramik is the largest ceramic tile manufacturer in Turkey and one of the largest in Europe. It is a direct peer producing porcelain and ceramic tiles for residential and commercial applications with a much broader scale and brand recognition.
• Seranit: Seranit is a Turkish manufacturer of porcelain tiles and bathroom products. It overlaps directly with Decovita in porcelain tile production for residential and commercial projects in Turkey.
• Eczacıbaşı Vitra: Vitra, part of Eczacıbaşı Group, is one of Turkey's leading ceramic tile and sanitaryware brands. It is a direct competitor with comparable porcelain tile offerings and a similar target market of architects, designers, and residential customers.
• Ege Seramik: Ege Seramik is a long-established Turkish porcelain tile manufacturer offering comparable collections for interior and exterior use. It serves the same architects, dealers, and project channels as Decovita, making it a closely comparable direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decovitaseramik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decovita Seramik