Deco Window Fashions
- Company typePrivate
- Founded2008
- HeadquartersKilleen, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Deco Window Fashions firmographics
Firmographics- Name
- Deco Window Fashions
- Legal name
- Affordable Blinds
- Website
- https://decowindowfashions.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Ownership category
- akta.pro rank
Deco Window Fashions industry classification
Industry- Product category
- Window Treatments
- NAICS
- Window Treatment Retailers (449122)
- akta.pro primary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
- akta.pro secondary industries
- Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)
Keywords
Where Deco Window Fashions is headquartered
LocationHeadquarters
- HQ city
- Killeen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deco Window Fashions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Window Treatment Product Sales: One-time sale of window treatment products including motorized shades, plantation shutters, roller shades, and solar shades. Products sourced from Hunter Douglas and Graber as authorized dealer.
- Professional Installation Services: Complete installation service including delivery, expert installation, and walkthrough. Includes lifetime support guarantee for ongoing maintenance needs.
- Repair and Service: Repair services for window treatments including Hunter Douglas certified repairs with genuine parts and fast turnaround. Serves existing installations from various manufacturers.
- Financing Services: Partnership with Wells Fargo to offer financing options to customers, enabling higher-value purchases through monthly payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under $2K budget range |
| Unit Pricing | Pay-as-you-go | $2K - $5K budget range |
| Unit Pricing | Pay-as-you-go | $5K+ budget range |
| Other | Pay-as-you-go | Free In-Home Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Deco Window Fashions product offering
Product offeringCore offering
Deco Window Fashions (operating as Affordable Blinds) is an authorized dealer and installer of premium residential window treatments, including motorized shades, plantation shutters, and roller/solar shades sourced from Hunter Douglas and Graber. The company sells, professionally measures, installs, and services these products through free in-home consultations for homeowners across the North Austin, Texas region within a 50-mile radius.
Product overview
Deco Window Fashions operates as an authorized dealer offering a portfolio of window treatment products and related services. The core product lineup includes Motorized Shades (with smart home integration and voice/app control), Plantation Shutters (classic interior shutters), Roller & Solar Shades (UV protection and modern design), and a Repairs & Service offering (Hunter Douglas certified repair services). The company serves the North Austin area including Cedar Park, Liberty Hill, Georgetown, Round Rock, Leander, and Pflugerville, providing in-home consultation, professional installation, and ongoing support. Financing options are available through Wells Fargo.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorized Shades Motorized window shade systems with smart home integration, voice and app control, and energy-efficient automation capabilities for convenient light management in residential homes.
- Plantation Shutters Classic interior shutters offering timeless elegance, superior light control, and potential to increase home value. Sourced from Hunter Douglas and Graber as authorized dealer.
- Roller & Solar Shades Window shades providing UV and glare protection while maintaining outdoor views, featuring a sleek modern design. Sourced from Hunter Douglas and Graber.
- Repairs & Service Window treatment repair service staffed by Hunter Douglas certified technicians using genuine parts with fast turnaround times. Services existing Hunter Douglas and Graber installations.
Quantifiable outcome
- 4.9/5.0 Google Rating based on 200+ reviews
- +1 more outcomes
Companies that use Deco Window Fashions
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Deco Window Fashions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Deco Window Fashions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hunter DouglascoreAuthorized dealer for Hunter Douglas window treatment products. Sells, installs, and services Hunter Douglas products including motorized shades. Also provides repair services for existing Hunter Douglas installations. Company displays authorized dealer logo and is presented as a primary trusted brand partnership.
- GrabercoreAuthorized dealer for Graber window treatment products. Sells, installs, and services Graber products including layered shades. Also provides repair services for existing Graber installations. Company displays authorized dealer logo and is presented as a primary trusted brand partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Deco Window Fashions competitors and assessment
Company assessmentDirect peers
- Budget Blinds: Franchise-based window treatment retailer offering in-home consultations, professional measurement, and installation — the closest direct competitor by go-to-market model and customer experience.
- 3 Day Blinds: Direct-to-consumer window treatment retailer with in-home design consultations, professional measurement, and installation services competing for the same residential homeowner segment.
- Stoneside Blinds & Shades: Custom window treatment retailer with in-home consultation and professional installation, operating in multiple U.S. metros and competing in the same premium shades and shutters category.
- The Shade Store: Premium custom window treatment retailer selling shades, blinds, and drapery with professional installation services — comparable on product mix, customization, and target homeowner demographic.
- Smith & Noble: Custom window treatments retailer offering in-home consultation, measuring, and installation across multiple U.S. markets with a comparable product range and service model.
- Blinds.com: Major online window treatment retailer (owned by Home Depot) offering measurement guidance and DIY or professional installation, competing for the same end customer with a digital-first model.
- SelectBlinds: Direct-to-consumer online window treatment retailer competing primarily on price and selection, with optional professional measurement/installation services in select markets.
Broad incumbents
- Lutron: Manufacturer of motorized shade systems and smart-home lighting controls — not a direct retailer, but a key technology ecosystem whose products Deco integrates with for its motorized shade offering.
- Hunter Douglas: Leading window covering manufacturer and supplier of the premium products Deco resells, installs, and services as an authorized dealer — an upstream incumbent and channel partner.
- Graber: Window treatment manufacturer whose products Deco retails, installs, and services as an authorized dealer — comparable as an upstream product partner supplying the same competitive set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Deco Window Fashions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deco Window Fashions leadership team
Management profileNumber of profiles
Deco Window Fashions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deco Window Fashions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deco Window Fashions
What does Deco Window Fashions do?
Deco Window Fashions (operating as Affordable Blinds) is an authorized dealer and installer of premium residential window treatments, including motorized shades, plantation shutters, and roller/solar shades sourced from Hunter Douglas and Graber. The company sells, professionally measures, installs, and services these products through free in-home consultations for homeowners across the North Austin, Texas region within a 50-mile radius.
Is Deco Window Fashions a public or private company?
Deco Window Fashions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deco Window Fashions founded?
Deco Window Fashions was founded in 2008.
Where is Deco Window Fashions based?
Deco Window Fashions is headquartered in Killeen, United States, in the North America region.
How does Deco Window Fashions make money?
Four revenue lines are on record. Window Treatment Product Sales are the primary driver. The others are professional Installation Services, repair and Service and financing Services.
Who are Deco Window Fashions's main competitors?
Direct peers on record are Budget Blinds, 3 Day Blinds, Stoneside Blinds & Shades, The Shade Store, Smith & Noble, Blinds.com and SelectBlinds. Broad incumbents are Lutron, Hunter Douglas and Graber.
Does Deco Window Fashions have an API?
No public API is recorded for Deco Window Fashions.
What industry is Deco Window Fashions in?
Deco Window Fashions's product category is Window Treatments. Its primary akta.pro industry code is CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar), with a secondary code of HSAHADAD, Motorized Shades, Blinds & Curtain Automation. Its NAICS code is 449122.