De Duurzame Verpleegkundige

What De Duurzame Verpleegkundige does

De Duurzame Verpleegkundige (DDV) is a Dutch foundation (Stichting De Duurzame Verpleegkundige) founded in June 2023 and headquartered in the Netherlands, operating as the only nursing environmental organization in the country. The organization functions as a community-led network of nurses, nursing educators, and researchers who work to integrate sustainability and Planetary Health into clinical practice, nursing education (MBO, HBO, and WO levels), and Dutch healthcare policy. DDV targets the approximately 300,000 nurses and caregivers in the Netherlands, with the broader problem frame being that healthcare accounts for roughly 7% of Dutch CO2 emissions. The organization is volunteer-governed by an independent board chaired by founder Annemarie Bergsma (PhD researcher at Wageningen University).

DDV's offering is a portfolio of knowledge products and services rather than proprietary technology. Products include the e-book 'Jouw verpleegkundige invloed op planetaire gezondheid' (€10, full proceeds to DDV), the award-winning 9-minute documentary film 'Verpleegkundigen op weg naar duurzame zorg!', co-authored books published through BSL (Bohn Stafleu van Loghum) including 'Groene Planeet, Groene Zorg' and 'Duurzaam Zorg, Verpleegkunde in een veranderend klimaat', an educational card game (Het Leefstijlspel), and ongoing podcast/media content. The organization also delivers speaker and workshop services to healthcare organizations, maintains two networks (Netwerk Verpleegkundige Praktijk and Netwerk Onderwijs en Onderzoek), and runs regular free online meetings on sustainability themes.

The business model is a hybrid foundation model combining modest commercial revenue (e-book, book royalties, paid speaking and workshop fees) with non-monetary network and advocacy contributions. Distribution is community-led via LinkedIn (~2,000+ followers), the DDV website, Dutch healthcare conferences (Nursing Experience, Groene Zorg Festival, Wondzorgcongres), partnerships with ecosystem players (Groene Zorg Alliantie, Leren voor Morgen, MED-ZERO, Zorg voor Klimaat, Green Deal Duurzame Zorg 3.0, ESCH-R, Vilans), and Dutch-language media. The organization does not have disclosed headcount, disclosed revenue, or external funding rounds, and operates as a non-commercial knowledge and advocacy platform rather than a venture-scale business.

Name

De Duurzame Verpleegkundige

Legal name

Stichting De Duurzame Verpleegkundige

Website

https://deduurzameverpleegkundige.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

De Duurzame Verpleegkundige (DDV) is a Dutch foundation and the only nursing environmental organization in the Netherlands, operating as a volunteer-led network of nurses, educators, and researchers who advocate sustainable healthcare practice, influence nursing curricula, and publish knowledge products for the country's 300,000 nurses.

Ownership category

akta.pro rank

Product category

Healthcare sustainability advocacy and nursing professional network

NAICS

Professional, Scientific, and Technical Services (541), Scientific Research and Development Services (5417)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industry

Global Health Research, Clinical Trials & Product Development Partnerships (PDPs) (HLAJAOAM)

Keywords

• Nursing sustainability network
• Planetary health nursing
• Healthcare sustainability advocacy
• Green healthcare education
• Nursing professional community

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-book sales: Sells ebook 'Jouw verpleegkundige invloed op planetaire gezondheid' at €10 with full proceeds to DDV. Physical copies sold at €19.95 with proceeds not benefiting DDV.
2. Speaking and workshop fees: DDV board members give presentations and workshops at healthcare organizations and conferences, sometimes in collaboration with other disciplines.
3. Membership/network contributions: Organization invites nurses to join the network; the network provides value through shared knowledge, resources and collective influence on sustainable healthcare transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

De Duurzame Verpleegkundige (DDV) operates as a network and knowledge-sharing platform connecting nurses across Dutch healthcare, education, and research to drive sustainability in nursing practice. The organization sells publications (e-books and co-authored books on sustainable healthcare), produces media content (a documentary film and podcast), runs professional networks (Netwerk Onderwijs en Onderzoek and Netwerk Verpleegkundige Praktijk), and provides speaking, workshop, and advisory services to healthcare organizations and conferences.

Product overview

De Duurzame Verpleegkundige (DDV) is a Dutch nursing environmental organization that operates as a network and knowledge-sharing platform rather than a traditional product company. The organization offers a portfolio of educational and media products including the e-book 'Jouw verpleegkundige invloed op planetaire gezondheid' (€10, with proceeds supporting DDV), the documentary film 'Verpleegkundigen op weg naar duurzame zorg!' (free, award-winning), co-authored books 'Groene Planeet, Groene Zorg' and 'Duurzaam Zorg, Verpleegkunde in een veranderend klimaat', and the educational tool 'Het Leefstijlspel'. DDV also provides speaker services, workshops, and maintains professional networks (Netwerk Onderwijs en Onderzoek, Netwerk Verpleegkundige Praktijk) to connect nursing education, research, and practice in sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• E-book 'Jouw verpleegkundige invloed op planetaire gezondheid'

Quantifiable outcome

• Ranked #68 in Trouw Duurzame 100, #1 in Health category - 1.5 years after founding
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Groene Zorg AlliantiecoreStrategic or Co-development PartnerDDV is an active member of the Groene Zorg Alliantie. DDV board member Yolanda Stil is involved in the Initiatives Platform of the Groene Zorg Alliantie. DDV participated in the Groene Zorg Festival and co-organizes activities including the Climate March.
• Leren voor MorgencoreStrategic or Co-development PartnerDDV joined as a participating organization of cooperative Leren voor Morgen, whose goal is to anchor sustainability in education. DDV board member Annemarie Bergsma is a member of the Supervisory Board of Leren voor Morgen.
• MED-ZEROcoreStrategic or Co-development PartnerDDV is a member of MED-ZERO, a Dutch organization focused on reducing the environmental footprint of healthcare.
• Zorg voor KlimaatcoreStrategic or Co-development PartnerDDV is connected to Zorg voor Klimaat (Care for Climate), participating in their initiatives including co-signing the Code Rood Brief to politicians.
• ESCH-R ConsortiummajorStrategic or Co-development PartnerDDV board members Ellen Bakker and Kim Verhaegh represent nurses in the ESCH-R consortium, an ambitious project aimed at making hospitals circular. DDV contributed to the publication 'Duurzaamheid en Planetaire gezondheid in het zorgonderwijs'. The ESCH-R project aims to accelerate implementation of circular interventions in hospitals.
• Green Deal Duurzame Zorg (GDDZ)coreStrategic or Co-development PartnerDDV is represented on the renewed Green Deal Duurzame Zorg 3.0 website (greendealduurzamezorg.nl / gddz.nl), which provides examples of initiatives, tools, research and knowledge resources across five themes for healthcare sustainability.
• VilansminorStrategic or Co-development PartnerVilans now checks protocols for sustainability. DDV board member Ellen Bakker kicked off the webinar 'How to make sustainability practical in healthcare' for Vilans, followed by practical examples.
• SDGNederland.nlminorStrategic or Co-development PartnerDDV is connected to SDGNederland.nl, the Dutch network for Sustainable Development Goals implementation.
• International nursing organizations (ICN)coreStrategic or Co-development PartnerDDV references and aligns with the International Council of Nurses (ICN) Position Statement on 'Nurses, climate change and health'. DDV works internationally under 'The Sustainable Nurse' brand. Also active in COP26 communications.
• Plantje voor MorgenminorStrategic or Co-development PartnerDDV board member Annemarie Bergsma is a member of the Board of Advice of Plantje voor Morgen.
• ZonMwminorStrategic or Co-development PartnerDDV had a stand at the ZonMw network day, generating much interest in research on greening healthcare.
• LOOV (Overlegorgaan HBO-V's)minorStrategic or Co-development PartnerDDV advocated at LOOV to include sustainability in the BA Nursing training profile. DDV maintains contact with LOOV for Planetary Health and sustainability policy integration.
• V&VN (Verpleegkundigen & Verzorgenden Nederland)minorStrategic or Co-development PartnerDDV maintains contact with V&VN to integrate Planetary Health and sustainability into their professional policy.
• KNAW (Royal Netherlands Academy of Arts and Sciences)minorStrategic or Co-development PartnerDDV references KNAW publication on Planetary Health as a key source for their work.
• Healthy Climate LetterminorStrategic or Co-development PartnerDDV is a co-signatory of the Healthy Climate Letter as an organization, and is active in COP26 communication efforts.
• BSL (Bohn Stafleu van Loghum)minorChannel Partner/ Reseller/ DistributorDDV co-authors books published through BSL including 'Groene Planeet, Groene Zorg' and 'Duurzaam Zorg, Verpleegkunde in een veranderend klimaat'. BSL distributes these publications as paperback and ebook.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• V&VN (Verpleegkundigen & Verzorgenden Nederland): The official Dutch professional association for nurses and caregivers, with hundreds of thousands of members. DDV maintains contact with V&VN to integrate Planetary Health into nursing policy — V&VN is the dominant Dutch nursing body that DDV both partners with and seeks to influence.
• Health Care Without Harm: International coalition working to transform healthcare worldwide so it reduces its environmental footprint. Broader incumbent operating at global scale with significantly more resources, providing an international reference point for DDV's mission.
• Green Deal Duurzame Zorg (GDDZ): Dutch multi-party agreement on sustainable healthcare (now in its 3.0 version); DDV is represented on the GDDZ platform. Operates as a broader policy umbrella under which DDV executes its nursing-specific work.
• Practice Greenhealth: US-based membership organization for healthcare sustainability; broader and more established than DDV, serving hospitals and healthcare systems. Comparable as a healthcare sustainability membership/community model.

Direct peers

• Nurses Climate Challenge (Health Care Without Harm): US-based campaign mobilizing nurses to address climate change and health, run by Health Care Without Harm. Direct functional peer in nursing-specific climate advocacy and education, serving as a potential model or international partner for DDV.
• Zorg voor Klimaat: Dutch healthcare-and-climate organization (Care for Climate) that DDV collaborates with, including co-signing the Code Rood Brief. Comparable Dutch-focused advocacy on the intersection of climate and healthcare.
• MED-ZERO: Dutch organization focused on reducing the environmental footprint of healthcare; DDV is a member. Operates in the same Dutch healthcare sustainability space with a measurable footprint-reduction orientation.
• Groene Zorg Alliantie: Dutch coalition of healthcare organizations working to make healthcare more sustainable; DDV is an active member and its board member Yolanda Stil sits on the Initiatives Platform. Most directly comparable organization given shared sustainability mission and Dutch healthcare focus.
• Leren voor Morgen: Dutch cooperative focused on anchoring sustainability in education; DDV joined as a participating organization and a DDV board member sits on its Supervisory Board. Strong peer in sustainability education advocacy, with overlapping nursing education mission.

Regional players

• Centre for Sustainable Healthcare: UK-based charity focused on sustainable healthcare practice and education. Comparable in mission (sustainability in clinical practice and education) but operates in a different geography; provides a model for how DDV could evolve as a registered educational charity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deduurzameverpleegkundige

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Duurzame Verpleegkundige