Deep Cut

What Deep Cut does

Deep Cut is a handcrafted wood products company founded in 2018 and based in Crosslake, Minnesota, operating with approximately 12 employees from a single small-batch woodshop. The company designs and manufactures vinyl record storage and display furniture — including floating shelves, wall-mounted record holders, wall cubes, and a floating record player table — using premium hardwoods (Hard Maple and Walnut) finished with natural, plant-based oils. All products are handcrafted locally, with materials sourced from regional suppliers.

The company's go-to-market is exclusively direct-to-consumer e-commerce through its Shopify storefront at deepcut.co, with free shipping on orders over $150 in the Continental U.S. and international shipping via USPS or UPS. Pricing ranges from $30 for a Drop-In Record Holder to $875 for the made-to-order Floating Record Player Table. The primary customer segment is vinyl record collectors and audiophiles seeking aesthetically coordinated storage and display solutions; marketing is concentrated on email capture (10% first-order incentive), a 'Deep Cuts' content blog, and customer-photo social proof.

Beyond proprietary handmade furniture, Deep Cut curates and resells Andover Audio turntable and speaker systems (SpinDeck 2, SpinBase 2, SpinDuo, SpinBase MAX 2, SpinPlay, SpinStage) as a bundled vinyl-playback offering. Revenue mechanics are one-time unit purchases with no disclosed subscription, wholesale, or retail distribution. The company is privately held with no disclosed external investors or funding history.

Name

Deep Cut

Legal name

Deep Cut

Website

https://deepcut.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep Cut is a Minnesota-based, handcrafted wood products company that designs and sells premium hardwood vinyl record storage, display shelves, and curated turntable/speaker systems direct-to-consumer via its Shopify storefront, serving vinyl record collectors and audiophiles.

Ownership category

akta.pro rank

Headquarters

HQ city

Crosslake, Minnesota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of handcrafted record storage, shelving, home decor products, and turntable/speaker systems through their e-commerce platform. One-time purchase model with products ranging from $30 accessories to $875 furniture pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deep Cut handcrafts and sells wood furniture designed for vinyl record storage, display, and turntable setup — including floating shelves, record display mounts, wall cubes, and a wall-mounted record player table — built in small batches in its Minnesota woodshop from premium hardwoods (Hard Maple, Walnut) finished with natural plant-based oils. The company also curates and resells Andover Audio turntable and speaker systems (SpinDeck 2, SpinStage, SpinBase 2, SpinBase MAX 2, SpinDuo, SpinPlay) as complementary audio gear.

Product overview

Deep Cut is a handcrafted wood products company specializing in vinyl record storage and display solutions, along with curated turntable and speaker systems. Their product portfolio consists of handcrafted furniture pieces (made in their Minnesota woodshop) including record display shelves (Flip Record Display Shelf, Drop-In Record Holder, Wall Cubes), general shelving (Floating U Shelf, Tabletop Record Stand), and specialized furniture (Floating Record Player Table). They also curate and sell turntable/speaker systems from Andover Audio including turntables (SpinDeck 2), phono preamps (SpinStage), powered speakers (SpinBase 2, SpinBase MAX 2), all-in-one systems (SpinDuo, SpinPlay), and accessories. All Deep Cut furniture is made from premium hardwoods (Hard Maple, Walnut) finished with natural plant-based oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Tabletop Record Stand Handmade tabletop record stand made from 100% hardwood (Hard Maple or Walnut) for displaying vinyl records on flat surfaces. Targeted at individual vinyl collectors who want a tabletop display piece.
• Flip Record Display Shelf Floating wall-mounted brackets that hold up to 15 records per set while displaying favorites. Available in Maple or Walnut. Best-selling record display shelf.
• Drop-In Record Holder Minimalist wall-mounted single record holder that displays one album front-facing with grooves in top and bottom pieces that hold the record. Available in Maple and Walnut hardwood. New 2024 product launch.
• Floating U Shelf Handcrafted floating U-shaped shelf with sidewalls for leaning books, displaying plants, candles, or bar items. Available in 6" tall x 18" wide or 6" tall x 24" wide sizes in Walnut or Hard Maple.
• Wall Cubes Scandinavian-inspired wall-mounted open cube shelves designed for records. Handcrafted to complement any living space. Currently sold out.
• Floating Record Player Table Wall-mounted table specifically designed for record players, featuring clean look free of messy wires. Available in Maple or Walnut hardwood. Made to order with longer lead time.
• Gift Card Digital gift cards available in denominations of $25, $50, $100, $200, $300, and $500 for gifting Deep Cut products.
• SpinDeck 2 Semi-Automatic Turntable Semi-automatic vinyl record player from Andover Audio with rubber isolation feet, precision-engineered motor, tonearm, and cartridge. Available in Black or White.
• SpinStage Phono Pre-Amp High-quality phono preamp stage ready for both Moving Magnet and Moving Coil cartridges. Editor's Choice by eCoustics.
• SpinBase 2 Powered Turntable Speaker Powered turntable speaker with enhanced sound, sleeker design, easier operation, and anti-feedback technology. Available in Black or White.
• SpinDuo System Bundled all-in-one tabletop vinyl playback system combining SpinBase 2 Powered Turntable Speaker with SpinDeck 2 Semi-Automatic Turntable.
• SpinBase MAX 2 Premium Powered Turntable Speaker Next-gen premium turntable speaker featuring Andover's patented IsoGroove anti-feedback technology for deeper bass, greater detail, and enhanced accuracy.
• SpinPlay Record Player Premium all-in-one record player with precision turntable, 270-degree speakers, and IsoGroove vibration-eliminating technology. Compact, plug-and-play system delivering full-size sound.

Quantifiable outcome

• Products ship within 3-7 business days; most orders delivered within 2-5 business days within US

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Floyd: Direct-to-consumer premium furniture brand focused on modular, design-forward wood furniture. Comparable in DTC-only distribution model, premium pricing strategy, and focus on handcrafted/quality wood furniture targeted at design-conscious consumers.
• Burrow: Direct-to-consumer modern furniture brand offering premium wood furniture with modular designs. Comparable in DTC e-commerce model, premium positioning, and wood furniture category focus, though serving broader living room/sofa market.
• Article: Direct-to-consumer modern furniture brand offering premium wood and upholstered furniture. Comparable in DTC distribution model targeting design-conscious consumers with premium wood furniture, though operating at significantly larger scale.
• U-Turn Audio: Direct-to-consumer turntable manufacturer targeting vinyl enthusiasts and audiophiles with high-quality, American-made audio equipment. Comparable in targeting the same audiophile customer base with premium audio products, and shares DTC-only distribution model.
• Andover Audio: Manufacturer of turntables and audio systems (SpinDeck, SpinBase, SpinPlay) that Deep Cut curates and resells. Directly comparable as a premium audio brand targeting the same audiophile/vinyl collector demographic, with overlapping product categories.

Broad incumbents

• Pro-Ject Audio Systems: European turntable manufacturer with broad audiophile product portfolio. Comparable as a premium turntable brand serving the same audiophile demographic, though with broader product range and global wholesale distribution versus Deep Cut's niche DTC model.
• West Elm: Major furniture retailer offering premium modern wood furniture including shelving and display pieces. Comparable in retailing wood furniture for home display and organization, though operating at massive scale with broad retail distribution.
• Victrola: Established mass-market turntable and record player brand offering vintage-styled all-in-one audio systems. Comparable as a turntable/audio retailer serving the vinyl collector market, though at lower price points and broader mass-market positioning.
• Crosley Radio: Mass-market vintage-style turntable and record player brand with broad retail distribution. Comparable as a vinyl/audio equipment retailer serving the record collector market, though at lower price points and with broader retail/wholesale presence.

Others

• Rega Research: British high-end turntable and audio equipment manufacturer serving audiophile market. Comparable in serving premium vinyl/audio customer base, though as a manufacturer rather than retailer, and positioned at significantly higher price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deepcutco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Cut