Dee's Country Cocktail Lounge

Name

Dee's Country Cocktail Lounge

Legal name

Dee's Country Cocktail Lounge

Website

https://deeslounge.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Music Bar and Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Cocktail bar service
• Country music bar
• Private event rentals
• Hospitality entertainment

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage and Food Sales: The venue generates revenue through the sale of classic cocktails, house-made signature cocktails, cold beer, and tasty snacks. This is a traditional bar model where customers pay for individual consumptions at their tab.
2. Live Music Events and Shows: Revenue from ticket sales and cover charges for live music performances. The venue features both local acts and touring artists with an adventurous booking policy.
3. Private Event and Filming Rentals: The venue is available for video/TV production, weddings, private parties, mixers, meetings, launch and wrap parties, and photography shoots. Services include on-site staffing, permitting management, backline provision, and talent buying assistance.
4. Merchandise Sales: Online merchandise shop selling branded items through Shopify platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Dee's Country Cocktail Lounge operates a neighborhood bar and live music venue in Madison, Tennessee, serving classic cocktails, house-made signature cocktails, cold beer, and tasty snacks while hosting live music performances seven nights a week. The venue also rents its space for private events, weddings, corporate functions, and video/TV production with in-house lighting and AV services, and sells branded merchandise through an online Shopify shop.

Product overview

Dee's Country Cocktail Lounge is a single-location hospitality venue offering a unified experience centered around classic cocktails, cold beer, live music, and community gathering. The venue operates as an integrated offering combining beverage service, live music programming, and event space rental. The merchandise shop is a secondary online channel for branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Shows Nightly live music performances featuring international touring artists and local Nashville acts under an adventurous booking policy, with cover charges and ticket sales. Shows are promoted through venue social media, posters, flyers, and radio partners including WXNA, WMOT, and Lightning 100.
• Beverage and Snack Service On-premise bar service offering classic cocktails, house-made signature cocktails, cold beer, and tasty snacks to walk-in patrons aged 21 and older. Operates on a traditional tab system.
• Event Space Rental Rental of the Madison, Tennessee venue for filming and photography shoots, weddings, private parties, mixers, corporate meetings, and launch and wrap parties. Includes in-house lighting and AV production services, on-site staffing, permitting management (liquor license, health dept, fire dept, beer board), backline provision, talent buying and fee negotiation, and coordinated radio advertising and promotional giveaways.
• Dee's Merchandise Shop Online Shopify storefront selling branded Dee's Country Cocktail Lounge merchandise and apparel to fans and regulars nationwide.

Quantifiable outcome

• One of the Best 27 Bars in America 2020 - Esquire Magazine
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grand Ole Opry: Iconic Nashville country music institution with ticketed live performances and hospitality offerings. Comparable at the category level as a Nashville country music venue, though vastly larger and ticketed as a major destination experience.
• Brooklyn Bowl Nashville: Larger-format Nashville live music, bowling, and dining venue operated by a national brand. Comparable in combining ticketed live music with on-premise beverage service, though broader in scale and amenities.

Direct peers

• The Stage on Broadway: Lower Broadway Nashville live music bar with multiple stages and country/rock acts. Comparable as a single-location Nashville venue combining bar service with ticketed live music programming.
• Tootsie's Orchid Lounge: Famous multi-floor Nashville honky-tonk with live country music and full bar service. Comparable as a heritage Nashville country bar/venue operating primarily on beverage and cover-charge revenue.
• The Basement: Long-running Nashville live music venue hosting local and touring acts with a full bar. Comparable as an intimate Nashville music venue operating under a similar bar-plus-tickets model.
• The 5 Spot: East Nashville neighborhood bar known for nightly live music (including its famous Ladybird Mondays). Comparable as a neighborhood dive bar with strong local community loyalty and a focus on live acts.
• Robert's Western World: Traditional Nashville honky-tonk on Lower Broadway serving classic country with no cover charge. Directly comparable as a single-location Nashville dive bar with a country music identity and live bands every night.
• The Bluebird Cafe: Iconic Nashville listening room focused on songwriters and country/folk acts, similar intimate live-music-with-beverage-service model and strong Nashville reputation. Closely comparable in combining a dedicated listening environment with a curated booking policy.
• Layla's Honky Tonk: Nashville honky-tonk on Broadway featuring live country music with no cover charge and full bar service. Comparable as a heritage Nashville country music dive-bar with similar operating hours and audience.
• Mercy Lounge / The High Watt: Nashville mid-sized live music venue hosting touring indie, rock, and Americana acts with bar service. Comparable as a ticketed Nashville live music venue serving both local and touring artists with beverage revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu3Rjssa3O5Vf38DY4Mteaw
• LinkedInlinkedin.com/company/dee's-country-cocktail-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dee's Country Cocktail Lounge