Dee Why RSL

What Dee Why RSL does

Dee Why RSL Club Ltd is a member-owned registered club founded on 26 January 1937 and operating under the Registered Clubs Act 1976 (NSW) from 932 Pittwater Road, Dee Why, on Sydney's Northern Beaches. The club has grown over 85+ years to serve 75,000+ members with a multi-venue hospitality, entertainment and community offering that includes six restaurants/bars (Flame steakhouse, Battery House sports bar, Courtyard cocktail bar, Aqua Italian café, Bistro, Tastes of Asia), a Bottle Shop, gaming facilities, function/event spaces, Zone Bowling/Timezone, and a separate Car Wash facility at 825 Pittwater Road. It also operates adjacent community services including Dee Why Kindergarten and the Oceangrove retirement community, supported by the DYRSL Foundation which has distributed over $1.5M to seven local charities and supports 100+ community groups.

The club runs a direct-to-consumer, membership-based business model. Membership subscriptions are extremely low-friction ($5 for 2 years or $10 for 10 years) and unlock member pricing, the DY Rewards loyalty program (points, birthday vouchers, member-only promotions), and access to events. Revenue is generated across food and beverage transactions across multiple cuisines, gaming operations, live entertainment and ticketed events, function hosting (Showroom, Lounge, Oaks, Luana, Jackson rooms), Cash Housie and raffles, Car Wash unit sales, Zone Bowling/Timezone gaming, retail merchandise (Courtyard Gin, Flame Wine Glasses, DYRSL Caps, gift cards), and the Bottle Shop. Operations are supported by 350 employees and a member portal for digital membership cards, rewards, and email/SMS communications, alongside a facial recognition security system for banned/self-excluded patron identification and a RafflesLive digital raffle platform.

The organization is governed by a Board of Directors led by President Graeme Liddell and an Executive Team headed by CEO Grant Easterby, with Sarah Sutherland as Chief Financial & Commercial Officer. It is currently mid-execution on a Development Application approved in July 2025 for a refurbishment project that relocates the Pittwater Road entrance, expands Tastes of Asia, refurbishes the gaming room and opens the new Botanica café in early 2026. The combination of diversified F&B, gaming, entertainment, and community-service revenue lines, low membership friction, and active capex reinvestment positions DYRSL as one of the largest hospitality venues on the Northern Beaches.

Name

Dee Why RSL

Legal name

Dee Why RSL Club Ltd

Website

https://deewhyrsl.com.au

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Dee Why RSL Club Ltd is a member-owned registered club on Sydney's Northern Beaches, operating six restaurants and bars, gaming, entertainment, retail and community services for 75,000+ members with 350 employees.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Club

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Bowling Centers (71395)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Beverages (2080)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Karaoke Bars & Entertainment Bars (THAFAEAH), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Hospitality services
• Club entertainment
• Food and beverage
• Gaming operations
• Registered club

Headquarters

HQ city

Dee Why, New South Wales

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: DYRSL operates multiple restaurants and bars generating revenue from food and beverage sales. Venues include Flame (steakhouse and seafood grill), Battery House (sports bar), Courtyard (cocktail bar), Aqua (Italian cafe/restaurant), Bistro (casual dining), Tastes of Asia (Asian cuisine), and Bottle Shop. The club offers member and non-member pricing.
2. Membership Subscriptions: Revenue from membership fees - 2-year membership for $5 and 10-year membership for $10.
3. Live Entertainment and Events: Revenue from live shows, concerts, comedy performances, and special entertainment events. Ticketed events include shows by various artists and tribute acts.
4. Gaming Operations: Revenue from gaming machines and related activities, subject to responsible gambling regulations.
5. Retail Sales (Gift Cards and Merchandise): Sale of DYRSL gift cards and branded merchandise including Courtyard Gin ($89), Flame Wine Glasses ($150), and DYRSL Cap ($15).
6. Cash Housie and Raffles: Cash Housie games supporting seven local charities and weekly raffles with over $2.2K in prizes. Raffle technology called RafflesLive allows patrons to watch raffles live on smartphones.
7. Car Wash: Car wash facility with automatic wash bays, self-service bays, and vacuum stations. Located at 825 Pittwater Road, Dee Why.
8. Zone Bowling and Timezone Arcade: Partnership with Zone Bowling and Timezone for arcade games and bowling lanes. DYRSL members receive 15% off two games of bowling.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Dee Why RSL operates a multi-venue hospitality and entertainment club at 932 Pittwater Road, Dee Why, NSW, serving over 75,000 members on Sydney's Northern Beaches. The club runs six distinct dining and bar venues (Flame steakhouse, Battery House sports bar, Courtyard cocktail bar, Aqua Italian cafe, Bistro traditional dining, Tastes of Asia), plus gaming facilities, live entertainment, function/event spaces, a Bottle Shop, car wash, and Zone Bowling/Timezone arcade.

Product overview

DYRSL is a hospitality and entertainment club venue operating as a platform-plus-modules architecture. The core offering is the DYRSL Club venue hosting multiple restaurant and bar sub-brands: Courtyard (cocktail bar with live music), Battery House (sports bar with TAB and gaming), Flame (steakhouse and seafood grill), Bistro (traditional Australian dining), Aqua (Italian café and restaurant), and Tastes of Asia (Asian cuisine). Additional modules include DY Rewards loyalty program, DY Events function hosting, Bottle Shop, Car Wash, and Zone Bowling/Timezone entertainment. The club also operates Dee Why Kindergarten and Oceangrove retirement community, supported by the DYRSL Foundation community program. Merchandise includes Courtyard Gin, Flame Wine Glasses, DYRSL Cap, and Gift Cards. A major refurbishment is underway including the new Botanica café opening 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Flame

Quantifiable outcome

• Over $1.5 million distributed to local charities through Cash Housie since inception
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Speak Up MatecoreStrategic or Co-development Partner · 1 January 2022Speak Up Mate provides men's health support meetups on the Northern Beaches. DYRSL has contributed over $44,000 since 2022 to support male mental health and wellbeing.
• The Community PantrycoreStrategic or Co-development Partner · 1 January 2016The Community Pantry provides weekly hot and healthy meals to those less fortunate. DYRSL has supported the organization with over $85,000 since 2016 through Cash Housie events.
• Taldumande Youth ServicescoreStrategic or Co-development Partner · 1 January 2013Taldumande Youth Services supports disengaged youth through mobile night outreach services. DYRSL has provided over $78,000 in funding since 2013, supporting increased safety and connections for young people.
• Street MissioncoreStrategic or Co-development Partner · 1 January 2005Street Mission provides fresh and hearty meals twice weekly to disadvantaged community members. DYRSL has provided over $225,000 in support since 2005. DYRSL hosts Cash Housie fundraising benefiting Street Mission.
• Warringah Rainbow ClubcoreStrategic or Co-development Partner · 1 January 2003Warringah Rainbow Club provides swimming lessons and social inclusion for young people with disabilities aged 16-25 years. DYRSL has contributed over $135,000 since 2003.
• Dee Why SLSC (Surf Life Saving Club)majorStrategic or Co-development Partner · 1 January 1998DYRSL has supported Dee Why SLSC since 1998, providing over $550,000 in funding to support vital emergency rescue services on local beaches. The partnership includes Cash Housie fundraising events.
• Narrabeen Beach SLSCmajorStrategic or Co-development Partner · 1 January 1998DYRSL has supported Narrabeen Beach SLSC since 1998, providing over $380,000 to fund emergency surf lifesaving services to the local community. Supported through Cash Housie fundraising.
• Manly SpiritscoreOEM/ Whitelabel/ Licensing PartnerCourtyard Gin is crafted by Manly Spirits to DYRSL's precise specification - a tailored Australian Dry Gin with ten carefully-considered sustainably foraged Australian native and traditional botanicals. Available exclusively at DYRSL venues and Bottle Shop.
• Zone Bowling and TimezonecoreChannel Partner/ Reseller/ DistributorPartnership with Zone Bowling and Timezone for entertainment offerings at DYRSL. Includes 16 bowling lanes, over 60 arcade games, bumper cars, and prize shop. DYRSL members receive 15% off two games of bowling.
• Dee Why KindergartenminorStrategic or Co-development PartnerDee Why Kindergarten is a premium childcare and pre-school operating on DYRSL premises, catering for ages 0-6 with full programs of planned learning activities. Privately run service providing educational care.
• Oceangrove Retirement CommunityminorStrategic or Co-development PartnerDYRSL operates the Oceangrove retirement community and is proud to support local charities. Website link points to oceangrovedeewhy.com.au.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Timezone Australia: Partner operating the Zone Bowling and Timezone arcade complex at DYRSL; comparable as an entertainment/F&B hybrid venue operator in the broader Australian market.

Direct peers

• Rooty Hill RSL / West HQ: Major western Sydney RSL club with diversified hospitality, gaming, entertainment, and conferencing offerings, comparable in member-driven multi-venue model.
• North Sydney Leagues Club (Norths): Large Sydney registered club with multiple dining venues, bars, gaming, live entertainment, and function/event spaces, operating under the same Registered Clubs Act framework.
• Penrith RSL Club: One of the largest RSL clubs in NSW with extensive multi-venue dining, gaming, live entertainment, and community programs—comparable scale and operating model.
• Manly RSL Memorial Club: Adjacent Northern Beaches RSL club offering similar multi-venue dining, bar, gaming, and entertainment experiences to a comparable community and member base.
• Canterbury-Hurlstone Park RSL: Large Sydney RSL club with dining, bars, gaming, entertainment, and community support programs mirroring DYRSL's operating structure.

Broad incumbents

• The Star Sydney: Large-scale Sydney hospitality, gaming, and entertainment complex offering F&B, bars, gaming, and live events at significantly larger scale than the club segment.
• Merivale Group: Major Sydney hospitality operator with multiple restaurants, bars, and entertainment venues under one umbrella, comparable in multi-venue F&B and entertainment strategy.

Regional players

• Warringah Golf Club: Northern Beaches club offering dining, bar, and function services to a member-driven community base, comparable in geography and hospitality model.
• Club York (York Street): Sydney CBD registered club offering hospitality, gaming, and entertainment in a member-based model, comparable in regulatory and operating framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DYRSL
• Instagraminstagram.com/dyrsl
• LinkedInlinkedin.com/company/dee-why-rsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dee Why RSL