Asociación Peruana de Déficit de Atención

What Asociación Peruana de Déficit de Atención does

Asociación Peruana de Déficit de Atención (APDA) is a Peruvian nonprofit association founded in 2002, dedicated to supporting individuals with Attention Deficit Hyperactivity Disorder (TDAH/ADHD) and their families. The organization provides a multidisciplinary ecosystem of services spanning certified ADHD coaching, psychoeducation, professional training, published books, electronic newsletters, and an annual congress, operating across three Peruvian cities: Lima (six districts including Barranco, Miraflores, Surco, San Borja, San Miguel, and Jesús María), Arequipa, and Trujillo.

APDA's core offerings include a virtual campus (Campus Virtual) for online courses and certified ADHD coaching programs, individual and group in-person coaching services delivered by approximately 9 core professionals with credentials spanning neuropsychology, cognitive-behavioral psychology, education, and law, and a content library of 15+ published books and 34+ electronic newsletters produced over two decades. The underlying technology is non-proprietary: APDA operates a virtual campus (SGA) for course delivery and a business management ERP (SINerp) for internal operations, with no described AI, machine learning, or advanced technical capabilities.

The business model is a mix of transactional revenue streams — book sales (S/15–S/50 per title), individual coaching fees, course enrollment, and paid event tickets (annual congress at S/120–S/150) — supplemented by retail distribution through partnered bookstores (Librería El Virrey, Librería Sur, Botica Miraflores, Instituto Médico Miraflores). Go-to-market is community-led, relying on content marketing, social media (Facebook, Instagram, X, YouTube, TikTok), and recurring events to reach parents, educators, and psychology professionals. Customer segments are diversified across families, teachers/school administrators, psychology professionals, and adults with ADHD.

Name

Asociación Peruana de Déficit de Atención

Legal name

Asociación Peruana de Déficit de Atención

Website

https://deficitdeatencionperu.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociación Peruana de Déficit de Atención (APDA) is a Peruvian nonprofit founded in 2002 that provides multidisciplinary ADHD coaching, psychoeducation, professional training, published books, and an annual congress serving families, educators, and mental health professionals across Lima, Arequipa, and Trujillo.

Ownership category

akta.pro rank

Product category

ADHD Support Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAFAC

ADHD/Executive Function & Organization Coaching (Academic)

Education/Tutoring & Test Preparation/Special Needs & Learning Differences Tutoring (IEP/504, Dyslexia, ADHD)

SECONDARYEDAFAKAB

AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

SECONDARYEDAKABAC

Differentiated Instruction & Universal Design for Learning (UDL) Implementation Support

Education/Special Education & Learning Support Services/Inclusive Education & Mainstream Classroom Support

SECONDARYEDAGAKAJ

Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• ADHD support services
• ADHD psychoeducation
• Special education training
• ADHD professional certification
• Inclusive education resources

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: APDA publishes and sells books on ADHD, coaching, inclusion, and education, available in printed format through partnered bookstores (El Virrey, Sur) and in digital PDF format via email order. Prices range from S/15 to S/50 per title.
2. Courses and Workshops: The organization offers a virtual campus with courses and certified coaching programs, generating revenue through course enrollment fees.
3. Event Tickets: The annual ADHD Congress is a paid event (S/150 standard, S/120 early-bird), the primary revenue-generating event organized by APDA.
4. Professional Coaching Services: Individual and group ADHD coaching sessions provided by certified coaches, available by prior appointment in Lima, Arequipa, and Trujillo.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Asociación Peruana de Déficit de Atención (APDA) is a Peruvian nonprofit association that provides ADHD-focused coaching, psychoeducation, inclusive-education training, and professional certification through online courses, published books, electronic newsletters, and an annual congress, targeting individuals with ADHD, their families, educators, and clinical professionals.

Product overview

APDA is a non-profit Peruvian association dedicated to supporting individuals with Attention Deficit Hyperactivity Disorder (ADHD) and their families. The organization offers a comprehensive ecosystem of services including a virtual campus for online courses and workshops, certified ADHD coaching services, electronic newsletters (boletines), published books on ADHD topics, and an annual congress (Congreso TDAH). The association also operates internal systems including a Student Management System (SGA) for the virtual campus and a business management system (SINerp) for inventory and invoicing. APDA provides educational resources, professional training, and support services targeting educators, healthcare professionals, parents, and individuals with ADHD.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Virtual (Online Courses)

Quantifiable outcome

• Services available across 3 major Peruvian cities (Lima, Arequipa, Trujillo)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Librería El VirreycoreChannel Partner/ Reseller/ DistributorPrimary retail partner for APDA's published books. Located at Bolognesi 510, Miraflores, Lima. Stocks titles including #aulaDUA (S/50), Atención al TDAH en la escuela (S/20), Martín el elefante (S/30), El coaching para el TDAH (PDF S/50), Manual de diagnóstico (S/30), Adolescencia + TDAH (S/20), Estrategias para el aula (S/15), and others.
• Librería SurcoreChannel Partner/ Reseller/ DistributorSecondary retail partner for APDA's published books. Located at Av. José Pardo y Aliaga 683, San Isidro, Lima. Stocks selected titles including El coaching para el TDAH, Estrategias para el aula, Simona despiste suelta en el mundo, and others.
• ParadaFminorStrategic or Co-development PartnerCollaborated with APDA to produce 'El ABC del TDAH: Avancemos hacia la comprensión y desarrollo del potencial', a guide emphasizing the impact of ADHD on women, available as a free download.
• Botica MirafloresminorChannel Partner/ Reseller/ DistributorRetail partner for select APDA publications including Simona despiste suelta en el mundo (S/30). Located at Scipión Llona 180, Miraflores.
• Instituto Médico MirafloresminorChannel Partner/ Reseller/ DistributorRetail location for select APDA publications, specifically 'El niño con déficit de atención o hiperactividad' (3rd edition, S/50). Located at Scipión Llona 180, Miraflores.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Understood.org: U.S. digital platform offering free resources, tools, and community support for people with ADHD and learning differences. Comparable to APDA's content/community mission but distributed digitally and at scale rather than through in-person coaching.
• ADDitude Magazine / ADDitude Magazine ADHD Experts Podcast: Multi-channel ADHD media and education brand serving families, adults, and professionals with articles, webinars, and expert content. Overlaps with APDA's newsletter, books, and congress content offerings but at digital scale.

Direct peers

• ADDA (Attention Deficit Disorder Association): U.S. nonprofit focused on ADHD support, education, and a directory of resources for adults and families. Closely mirrors APDA's mix of psychoeducation, coaching/community, and resource curation, with similar membership-org operating model.
• Centro de Psicología y TDAH Pirámide (Peru): Peruvian ADHD-focused clinical and educational service provider offering diagnosis, therapy, and family support. Overlaps with APDA's coaching and psychoeducation services in the same Lima market.

Regional players

• Fundación ADHD España: Spanish ADHD foundation providing psychoeducation, family support, and advocacy. Comparable to APDA in mission and Spanish-language context, but operating in Spain rather than Latin America.
• Fundación TDAH Argentina: Argentine ADHD nonprofit offering psychoeducation, workshops, and resources for families and professionals. Most directly comparable regional peer to APDA due to shared Spanish-language, Latin American context and similar mission.

Broad incumbents

• CHADD (Children and Adults with ADHD): U.S.-based national ADHD association providing education, advocacy, and resources for individuals with ADHD and families. Directly comparable to APDA as a member/education-focused ADHD organization, but operates at a much larger scale and U.S. footprint.
• ADHD Foundation (UK): UK-based charity providing ADHD education, training, and resources for individuals, families, and educators. Comparable to APDA across education, training, and advocacy functions, though operating in a different geography and at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/apdaperu
• YouTubeyoutube.com/@apda5921
• Facebookfacebook.com/ApdaPeruCom
• Instagraminstagram.com/asoc.peruana.deficit.atencion
• TikToktiktok.com/@apdaperu
• LinkedInlinkedin.com/company/asociaci%C3%B3n-peruana-de-d%C3%A9ficit-de-atenci%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación Peruana de Déficit de Atención