De Kunstuitleen & De Galerie Den Haag

What De Kunstuitleen & De Galerie Den Haag does

De Kunstuitleen & De Galerie Den Haag (operating as De Galerie Den Haag, DGDH, and The Art Rental & The Gallery The Hague) is a privately held Dutch art gallery and art rental service founded in 1995/1996 and based at Noordeinde 69-71 in The Hague. The business curates a catalog of roughly 2,877 artworks (and over 5,000 works in total) spanning paintings, etchings, lithographs, screen prints, photography, sculpture, glass and ceramics from 330+ to 500+ artists including blue-chip names such as Karel Appel, Andy Warhol, Corneille, Roy Lichtenstein, Erró and Herman Brood alongside contemporary Dutch talent. It serves individual collectors, corporate and interior-design clients across the Netherlands through a hybrid physical showroom and bilingual (Dutch/English) e-commerce platform with free nationwide delivery, virtual exhibitions, gift vouchers and a one-week in-home trial.

The company generates revenue through three principal streams: direct art sales (transaction/commission on the curated catalog), recurring monthly art rentals under three flexible programs (System A rental-only at 1.75%/month; System B rent-and-save at 3%/month; System C rent-and-save at 2%/month, all on minimum 12-month terms), and the interest-free Kunstkoopregeling installment plan (25% down payment with the balance paid in 12 or 18 equal monthly installments). Pricing on individual works ranges from approximately €295 to €5,800, with rental equivalents of about €15 to €114+ per month. The go-to-market is sales-led and high-touch, combining in-person advisory at the flagship showroom with online catalog browsing, filtering, rent/purchase calculators, social media presence, email newsletters and recurring curated events such as the Artist Supperclub. Operational scale is small — a 1–10 person team led by founder Coen — and the founder-owned business has no institutional backing, no disclosed funding and no recorded M&A activity.

Name

De Kunstuitleen & De Galerie Den Haag

Legal name

De Kunstuitleen & De Galerie Den Haag

Website

https://degaleriedenhaag.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

De Kunstuitleen & De Galerie Den Haag is a privately held Dutch art gallery and rental service in The Hague offering curated contemporary and modern art to individuals, businesses and interior designers via flexible rent-to-own and interest-free installment programs, supported by a single showroom, e-commerce site and Netherlands-wide delivery.

Ownership category

akta.pro rank

Product category

Art Gallery & Rental Services

NAICS

Art Dealers (459920), Consumer Goods Rental (5322)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art rental services
• Contemporary art gallery
• Rent-to-own art
• Art collection sales
• Visual arts advisory

Headquarters

HQ city

Den Haag, Zuid Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Art Sales Commission: Gallery earns commission on artworks sold directly to customers from its collection of over 2,800 artworks from approximately 330 artists.
2. Art Rental: Revenue from renting artworks to customers through flexible rental systems (System A: rental only at 1.75% per month; System B: rent/save at 3% total; System C: rent/save at 2% total). Minimum rental term is 12 months.
3. Rent-to-Own (Kunstkoopregeling): Interest-free installment purchase plan: 25% down payment with remainder paid in up to 18 equal monthly terms. Gallery earns the full purchase price over the installment period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Kunstuitleen & De Galerie Den Haag operates a contemporary art gallery in The Hague that rents and sells original artworks from 330+ artists across a collection of 2,877+ pieces. Customers can rent art under three different rental systems, purchase works directly, or use the Dutch Kunstkoopregeling interest-free installment scheme. Supporting services include free delivery, in-home trial, and personal art advice for both private and corporate clients.

Product overview

De Kunstuitleen & De Galerie Den Haag is an art gallery and rental service offering two primary models: Art Rental with savings plans (Kunst Huren en Sparen) for flexible monthly rental with purchase options, and Interest-Free Art Purchase Arrangement (Kunstkoopregeling) for direct purchasing with installment payments. Their collection comprises over 5,000 works including paintings, etchings, lithographs, screen prints, photographs, sculptures, glass, and ceramics from 500+ artists. Additional services include free Netherlands delivery, in-home trial periods, and virtual exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Rental Program
• Direct Art Purchase
• Kunstkoop Interest-Free Installment Purchase (Kunstkoopregeling)

Quantifiable outcome

• Free delivery throughout the Netherlands
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Supperclub HuakicoreStrategic or Co-development Partner · 18 September 2026Collaboration for Artist Supperclub event on September 18, 2026. Supperclub Huaki provides Latin-American and Asian fusion cuisine for the event featuring four artists: Roosje van Donselaar, Lotte Ekkel, Marlien Venema, and Cirsten de Weerd.
• Q-Park Parking NoordeindeminorOthersNearby parking facility at Heulstraat, open Monday-Friday 07:00-01:00, Saturday 08:30-01:00, Sunday 11:00-01:00. Provides convenient parking for gallery visitors.
• Parkeergarage ParkstraatminorOthersParking garage on Oranjestraat, open Monday-Friday from 18:00-24:00, Saturday 09:00-24:00, Sunday 09:30-18:00. Alternative parking option for gallery visitors.
• Parkeergarage Mauritskade (Parkking)minorOthers24-hour parking garage under Hilton Hotel at Zeestraat, entrance on Zeestraat. Additional parking option for gallery visitors.
• Biesieklette NoordeindeminorOthersSemi-manned bicycle parking at Noordeinde 89C. Gallery visitors can access during opening hours by scanning Bikey keychain at gallery door.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 1stDibs: Luxury online marketplace for high-end art, furniture, and décor, addressing the same affluent collectors and interior designers as De Galerie Den Haag but at a significantly higher price tier and broader scale.
• Artsy: Leading online marketplace and editorial platform for fine art, connecting galleries, auctions, and collectors globally — a much larger incumbent with adjacent services that competes for the same collector and interior-designer demand.

Direct peers

• Artmajeur: European online gallery showcasing works from thousands of contemporary artists with global shipping, comparable to De Galerie Den Haag's direct-sales and shipping capabilities across the Dutch market.
• Rise Art: UK-based art rental and purchase platform that pioneered the try-before-you-buy model De Galerie Den Haag uses with its Kunst Huren en Sparen systems, serving both consumers and corporate clients.
• Artsper: European online art marketplace aggregating 200,000+ works from thousands of galleries and artists, mirroring De Galerie Den Haag's contemporary and modern art focus but with much broader geographic reach.
• Saatchi Art: Global online art gallery with a deep catalog of original works, payment-plan options, and curated editorial — directly comparable to De Galerie Den Haag's online catalog, rental/financing model, and broad artist roster.
• Degree Art: UK-based art rental and gallery service focused on contemporary artists and corporate clients — directly comparable to De Galerie Den Haag's corporate art rental and rent-to-own offerings.
• Singulart: Online art gallery representing thousands of contemporary artists worldwide with installment payment options, mirroring De Galerie Den Haag's combination of curated contemporary roster and flexible payment plans.

Others

• Westwing: European home and living e-commerce club selling art, décor, and furniture to design-conscious consumers — adjacent competitor for the same Dutch/German home-styling wallet, though without a dedicated rental model.

Regional players

• Kunstuitleen: Historic Dutch art rental concept (multiple regional operators) that is the conceptual parent of De Kunstuitleen Den Haag's rental model — overlapping business model and customer base but operating as a distinct regional/chain player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-kunstuitleen-de-galerie-den-haag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kunstuitleen & De Galerie Den Haag