Degenero Publicidad Global

What Degenero Publicidad Global does

Degenero Publicidad Global is a privately held, integrated advertising agency headquartered in Sevilla, Spain, founded in 2002 as a graphic design studio and now operating as the flagship entity of Grupo Degenero. The company offers a comprehensive suite of advertising services spanning graphic design (logo creation, corporate identity, corporate stationery, catalogs, brochures), web design (corporate sites, online catalogs, WooCommerce-based e-commerce with SEO positioning, plus domain and hosting), offset and digital printing (business cards, brochures, large-format work on paper, vinyl, and canvas), signage fabrication and installation, screen printing and product personalization (serigrafía, tampografía, laser engraving, sublimation), merchandising and packaging, and ancillary services such as animated corporate videos and custom acrylic trophies. Pricing is published for web packages (Impresión Splash, Web Básica, Web Profesional, Tienda Online) and logo packages, with the dominant revenue model being one-time project fees and only a thin annual recurring layer of €120.90 for hosting and SSL renewal. Distribution is direct-to-client via the company website, phone, email, and social channels (Facebook, Instagram), with no intermediaries or resellers. The go-to-market targets local small and medium businesses in Sevilla and Andalusia, with selected enterprise engagements (Turkish Airlines, Mercadona, Consulado General de Rumanía en Sevilla, Instituto Medac) demonstrating occasional capacity to serve larger accounts. The company is part of a multi-entity group including Rótulos Sevilla (signage), Serigrafía Sevilla (screen printing), Bolsas No Tejido (non-woven bags), and ITP (card printers and access control), which allows internal sourcing of physical production. Ownership is founder/management-controlled with no evidence of external institutional capital or public listing.

The company's core technology is conventional industry tooling rather than proprietary platforms: standard graphic design software, WordPress for client websites, WooCommerce for e-commerce builds, offset and digital printing equipment, large-format printers, vinyl cutting, 3D milling, screen printing presses, laser engraving, and sublimation systems. No software product, API, mobile application, or patented process is associated with the business. Operations are run by a small core team (approximately 8–12 people across administration, creative, project coordination, SEO, and production, supplemented by external installation partners and rotating Erasmus+ interns) under Technical Director Fernando Quintas, who has more than 15 years of advertising and production experience. Customer concentration is high on the SMB/micro-segment of the Andalusian market, with notable but episodic enterprise logos; revenue is largely transactional with limited recurrency beyond hosting, and there is no disclosed revenue figure, funding history, or M&A activity in the available data.

Name

Degenero Publicidad Global

Legal name

Degenero Publicidad Global

Website

https://degenero.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Degenero Publicidad Global is a privately held, full-service advertising agency in Sevilla, Spain, offering graphic design, web design, printing, signage, screen printing, and merchandising to local SMBs across Andalusia as part of Grupo Degenero.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Agency

NAICS

Graphic Design Services (541430), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Graphic design services
• Web design services
• Offset printing services
• Signage manufacturing
• Corporate branding

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Graphic Design Services: Logo design, corporate identity, corporate stationery, catalogs, brochures, and various graphic applications. Pricing packages include logo only, logo with stationery, and logo with stationery and signage/serigraphy.
2. Web Design Services: Corporate website design, catalogs, online stores, fully personalized and adapted to client needs with SEO positioning. Domain and hosting included first year.
3. Printing Services: Offset printing for large runs, digital printing for small runs, large format printing on paper, vinyl and canvas. Business cards, brochures, catalogs, posters, and signage.
4. Signage Services: Manufacturing and installation of signs, dimensional letters, banners, canvas, decorative vinyl, vehicle signage, and other visual communication elements.
5. Screen Printing & Personalization: Product personalization using screen printing, laser engraving, tampography, or sublimation on various materials.
6. Merchandising: Customizable promotional products, work uniforms, and non-woven bags through catalogs.
7. Annual Services (Hosting): Domain, hosting and SSL renewal at 120.90€ annually

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Degenero Publicidad Global is a full-service advertising agency offering integrated branding, graphic design, web design, offset and digital printing, signage manufacturing and installation, screen printing and product personalization, and merchandising services. The company serves primarily local businesses, institutions, and organizations in Sevilla and the Andalusia region, operating as the flagship of Grupo Degenero which includes specialized subsidiaries for signage, screen printing, non-woven bags, and card printing.

Product overview

Degenero Publicidad Global is a full-service advertising agency based in Seville, Spain, founded in 2002. Originally started as a graphic design studio, it has grown into an integrated advertising firm offering a comprehensive suite of services spanning brand identity creation (Diseño Gráfico, Identidad Corporativa), digital presence (Diseño Web with SEO and e-commerce via WooCommerce), print production (Impresión Offset/Digital, large-format printing), physical signage (Rotulación, letras corpóreas), customization techniques (Serigrafía, Tampografía, Grabado Láser, Sublimación), and promotional merchandise (Merchandising). The company also offers structured web promotion packages (Impresión Splash, Web Básica, Web Profesional, Tienda Online) and logo design packages at various tiers, from standalone logo creation to bundled offerings with corporate stationery and signage services. Degenero operates as the flagship of Grupo Degenero, a network of related companies including specialized divisions for large-format signage (Rotulos Sevilla), screen printing (Serigrafía Sevilla), non-woven bags (Bolsas No Tejido), and plastic card printing/access control (ITP).

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design (Diseño Gráfico) Branding and visual identity design services including logo creation, corporate stationery (business cards, envelopes, letterheads), catalogs, brochures, and all types of graphic applications needed to promote a brand. Targeted at businesses needing professional brand identity and visual communications.
• Web Design (Diseño Web) Custom website development including corporate sites, catalogs, and WooCommerce-powered online stores with SEO positioning, domain registration, and hosting services. Targeted at businesses needing a digital presence or e-commerce functionality.
• Offset and Digital Printing (Impresión Offset) Offset printing for large runs and digital printing for smaller quantities of business cards, brochures, catalogs, posters, and large-format full-color prints on paper, vinyl, and canvas materials. Targeted at businesses needing physical printed promotional materials.
• Signage (Rotulación) Fabrication and installation of signage and visual communication elements including signs, three-dimensional lettering, banners, canvas prints, decorative vinyl, vehicle lettering, and illuminated signs. Targeted at businesses, venues, and institutions needing physical visual identity and wayfinding.
• Screen Printing and Engraving (Serigrafía & Grabados) Product customization through screen printing, laser engraving, pad printing (tampografía), and sublimation techniques applied to a wide variety of materials. Targeted at businesses needing branded merchandise, customized promotional items, and product personalization.
• Merchandising Supply and customization of promotional merchandise items including company gifts, work uniforms, and non-woven bags sourced from catalogs. Targeted at businesses seeking branded promotional products and corporate gifts.
• Animated Corporate Video Production (Vídeo Corporativo Animado)
• Packaging Design Product packaging design services including bags, boxes, and containers with generic and customizable options for distributors. Targeted at product-based businesses needing branded packaging.
• Custom Acrylic Trophies (Trofeos de Metacrilato) Custom acrylic (metacrilato) trophies and awards with original designs and high-quality finishes for recognitions, sporting events, and award ceremonies. Targeted at organizations, sports clubs, and event organizers needing distinctive recognition awards.

Named customers24 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Rótulos Sevilla (rotulosevilla.com)coreOthersPart of Grupo Degenero. Specializes in manufacturing and installation of signs at measure, dimensional letters, banners, decorative vinyl, vehicle signage, large format communication elements for facades, displays, stands, and signage. Uses latest generation techniques including digital printing, vinyl cutting, screen printing, 3D milling, and materials like methacrylate, PVC, aluminum, brass, steel.
• Serigrafía Sevilla (serigrafiasevilla.com)coreOthersPart of Grupo Degenero. Offers screen printing in full color, Pantone, special inks up to 1.6x2.1 meters on canvas, cardboard, fabric. Tampography for difficult shapes. Laser technology for cutting or engraving on methacrylate, leather, metals, zamak, aluminum, stainless steel. Also embroidery and transfer services.
• Bolsas No Tejido (bolsasnotejido.es)minorOthersPart of Grupo Degenero. Offers a wide variety of non-woven bag models. Non-woven bags are ideal plastic substitutes, helping protect the environment and promoting recycling.
• ITP: Impresoras tarjetas y control de accesos (impresorastarjetasplasticas.es)minorOthersPart of Grupo Degenero. Company with more than 15 years of experience in identification technology sector, distributors of high quality card printers, access control and plastic cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB España: Madrid-based office of DDB Worldwide offering full-service advertising, digital, and creative services. Comparable full-service agency model but with multinational client base and significantly larger headcount.
• Contrapunto BBDO: Spanish creative advertising agency within the BBDO network providing brand strategy, creative, and integrated campaign services. Overlaps with Degenero's branding and design capabilities at a much larger scale.
• Summa Comunicación: Spanish independent advertising agency offering integrated brand, digital, and creative services. Comparable in being a Spain-rooted independent with multi-service offerings, but at larger scale.
• Lola MullenLowe: Madrid-headquartered multinational advertising agency offering integrated brand, digital, and creative services. Comparable category-level offering but operates at significantly larger scale and serves mostly enterprise/global clients.
• La Despensa Ingredient Brand Design: Madrid-based creative agency with a strong branding and packaging practice. Comparable in offering integrated branding and packaging design to SMB/mid-market clients.

Direct peers

• El Cuartel: Spanish creative/branding studio offering graphic design, identity, and packaging services to Spanish clients. Direct peer on the design and brand-identity service line.
• Mucho Estudio: Spanish design/branding studio specializing in brand identity, graphic design, and editorial work for SMB and enterprise clients. Direct comparable on the graphic design and corporate identity side of Degenero's offering.
• Erretres: Spanish design studio focused on branding, graphic design, and visual identity with a regional/Spanish SMB client base. Closely comparable scope of services to Degenero's Dise\u00f1o Gr\u00e1fico arm.
• Shackleton Group: Madrid-based independent creative/advertising agency offering integrated branding, digital, and production services. Comparable to Degenero as a full-service independent Spanish agency, though operating at larger scale and broader geographic reach.

Regional players

• Chinawesome / Local Sevilla Print Shop: Local Sevilla/Andalusia print and signage shops (representative of the regional competitive set such as Imprenta Sevilla, Gráficas Sevilla) offering offset printing, signage, and merchandising services in the same geography as Degenero. Comparable because they compete head-to-head for the same local SME customers on printing, signage, and merchandising work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/degeneropublicidad
• Instagraminstagram.com/degeneropublicidad
• LinkedInlinkedin.com/company/degenero-publicidad-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degenero Publicidad Global