De Graaf & Cornelissen Entertainment

What De Graaf & Cornelissen Entertainment does

De Graaf & Cornelissen Entertainment (operating under legal entity DG Theaterproducties BV) is a Dutch independent theater production company founded in 2002 by Ruud de Graaf and Hans Cornelissen. Headquartered at Computerweg 9 in Utrecht, it produces large-scale musicals, plays, theater concerts, and theater solo performances, executing more than 70 productions over 23 years and positioning itself as one of the largest musical and theater producers in the Netherlands. The current slate includes Hairspray, West Side Story, the Woman in Love concert show (with the Noordpool Orkest), and forthcoming 2026 titles CATS — staged in a unique partnership with the Rijksmuseum — and Titanique, plus an original Dutch musical PASTORALE in development for 2028. Productions typically tour 20+ cities with casts of 30–38 actors and live orchestras of 15–35 musicians.

The company operates a multi-channel go-to-market: ticket sales flow through Eventim and the theaters directly; merchandise (program books) is sold via show-specific websites; group bookings for 10–1,500 persons are handled through a dedicated request form. Marketing uses the corporate website, Facebook, Instagram, TikTok, YouTube, email newsletters, and a press portal managed by a dedicated PR Manager. Pricing is not publicly disclosed and varies by venue and production. The company is privately held, founder-owned, with no external venture capital or private equity backing and no subsidiaries beyond the DG Theater sub-brand. It maintains GDPR compliance and operates only in the Netherlands and Flanders.

Revenue mechanics rest on three streams: per-ticket transaction revenue from theatrical performances (primary), merchandise sales, and group-booking arrangements. Distribution is anchored by Eventim as the primary ticketing partner, a network of premier Dutch venues (Koninklijk Theater Carré, Nieuwe Luxor Theater Rotterdam, Theater aan het Vrijthof, DeLaMar, Amare, Chassé Theater, among others), and cultural-institution partnerships (notably the Rijksmuseum for CATS). Customer segments are theater-goers in the Netherlands and Flanders (primary) and group outings for companies, associations, and private groups (secondary). The company does not currently run an app, expose an API, or publish pricing or revenue figures.

Name

De Graaf & Cornelissen Entertainment

Legal name

DG Theaterproducties BV

Website

https://degraafencornelissen.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

De Graaf & Cornelissen Entertainment is a Dutch independent theater production company producing large-scale musicals, plays, and concert shows that tour theaters across the Netherlands and Flanders, selling tickets through Eventim, direct theater sales, and group bookings for 10–1,500 persons.

Ownership category

akta.pro rank

Product category

Theater Production & Live Entertainment

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Musical theater productions
• Live stage entertainment
• Theater concert shows
• Performing arts
• Dutch theater tours

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket sales: Primary revenue stream from selling tickets to theatrical performances. Ticket sales are handled through Eventim and directly through theaters.
2. Merchandise: Sale of merchandise items such as program books (programmaboeken) available through the show's websites.
3. Group bookings and arrangements: Special group bookings and theater arrangements for groups of 10 to 1,500 persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

De Graaf & Cornelissen Entertainment is a Dutch theater production company that develops, produces, and tours large-scale musicals, plays, theater concerts, and theater solo performances through major Dutch and Flemish theaters. The company produces both internationally licensed titles (CATS, West Side Story, Hairspray, MAMMA MIA!, Les Misérables, Titanique) and original Dutch musicals (PASTORALE), with casts of 30-40 actors accompanied by live orchestras.

Product overview

De Graaf & Cornelissen Entertainment is a Dutch theater production company that produces large-scale musicals, plays, theater concerts, and theater solo performances. The company operates a portfolio of theatrical productions including major international titles (CATS, Titanique, West Side Story, Hairspray, Les Misérables, MAMMA MIA!, Kinky Boots) and original Dutch productions (PASTORALE, De Grote Drie, Op Hoop van Zegen). They also produce concert theater shows (Woman in Love, Vive la France, Bella Italia, List Shaffy & Piaf) featuring repertoire from world artists. Productions typically tour through major Dutch theaters with casts of 30-40 actors and live orchestras.

Differentiator

Problem solved

Functional benefit

Products and services

• CATS Andrew Lloyd Webber's famous musical about cats meeting at the annual Jellicle Ball, performed in a special new version set in the Rijksmuseum museum in Amsterdam where cats manifest themselves from masterpieces including Rembrandt's Night Watch, Vermeer's Milkmaid, and works by Mondriaan, Escher and Picasso.
• Titanique Hilarical musical where the iconic film Titanic gets a comedic remix, featuring Céline Dion as narrator telling the 'true' story of the ill-fated ship.
• West Side Story Classic American musical (1957) loosely based on Romeo and Juliet, featuring rival gangs Sharks and Jets, with music by Leonard Bernstein and lyrics by Stephen Sondheim.
• Hairspray Musical comedy set in 1960s America about Tracy Turnblad who fights for social change through dance on the Corny Collins Show.
• Woman in Love Concert theater show featuring songs from Barbra Streisand performed by Renée van Wegberg and Channah Hewitt with the Noordpool Orkest orchestra.
• PASTORALE Intimate Dutch musical about Ramses Shaffy and Liesbeth List, set in Amsterdam from the 1960s to early 1980s. First new original Dutch musical production from the company in some time.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• RijksmuseumcoreStrategic or Co-development Partner · 20 March 2026Collaboration for CATS production where the story takes place in the Rijksmuseum in Amsterdam. The cats manifest themselves from various masterpieces and painting styles including Rembrandt's Night Watch, Vermeer's Milkmaid, and works by Mondriaan, Escher and Picasso. This is a unique artistic partnership bringing together literature, visual arts, and theater.
• EventimcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for ticket sales. Eventim handles the technical ticketing infrastructure for performances.
• Noordpool OrkestmajorStrategic or Co-development PartnerOrchestra partnership for the Woman in Love concert show featuring Barbra Streisand repertoire. The Noordpool Orkest with 35+ musicians under conductor Reinout Douma provides orchestral accompaniment.
• Major Dutch theaters (touring network)coreChannel Partner/ Reseller/ DistributorNetwork of major theaters hosting productions including Koninklijk Theater Carré (Amsterdam), Nieuwe Luxor Theater (Rotterdam), Theater aan het Vrijthof (Maastricht), DeLaMar (Amsterdam), and others across 20+ Dutch cities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Eventim: Primary ticketing infrastructure partner for De Graaf & Cornelissen and most Dutch producers. Functions as an ecosystem enabler rather than a competitor, but its scale and data access make it a strategic channel relationship for any Dutch theater producer.

Emerging players

• OpusOne / Opus Live: Dutch concert and theater promoter/producer that operates in adjacent territory — programming concert-style shows in Dutch venues — overlapping with DGC's concert-theater line (Woman in Love, Vive la France). Smaller scale than DGC's flagship musicals but comparable in concert format.

Broad incumbents

• Really Useful Group: Andrew Lloyd Webber's global theater company that owns and licenses several flagship titles De Graaf & Cornelissen produces (notably CATS). Functions as both licensor and broader market incumbent with comparable large-scale musical productions.
• Stichting Toneelgroep Amsterdam (ITA): Major Dutch subsidized theater company producing plays and dramatic works at the highest end of the Dutch market. Less directly competitive in musicals but operates across the same Dutch-theater footprint and competes for theater-goer attention.
• Cameron Mackintosh Ltd: Global producer and licensor of Les Misérables, which DGC has staged. While operating at much larger scale globally, it shares the large-scale touring-musical business model and is the upstream licensor of one of DGC's signature productions.
• Stichting Nationale Opera & Ballet: Major Dutch cultural institution that operates one of the country's most prominent performance venues (Stopera). Comparable in audience overlap with DGC's touring productions but operating in opera and ballet with a different production economics model.

Direct peers

• Stage Entertainment: Largest musical theater producer in the Netherlands and the principal direct competitor of De Graaf & Cornelissen, producing major international titles (e.g., Anastasia, The Bodyguard, Tina Turner Musical) with comparable cast sizes and touring economics across Dutch theaters.
• Albert Verlinde Entertainment: Long-established Dutch musical and theater producer led by Albert Verlinde, frequently producing major titles (Dreamgirls, Diana & Liz) on the same Dutch theater circuit. Directly comparable business model and target audience.
• Rick Engelkes Producties: Dutch theater production company that produces musicals and plays for the Dutch touring circuit, including titles comparable to De Graaf & Cornelissen's slate and operating through the same Eventim channel and major Dutch venues.

Regional players

• Music Hall (Belgium): Belgian musical and theater producer active in the Flemish market that DGC also serves; directly comparable in product format (large-scale musicals and concerts) but focused on the Belgian side of the Benelux touring circuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dgctheater
• YouTubeyoutube.com/@degraafencornelissen
• Facebookfacebook.com/dgctheater
• Instagraminstagram.com/dgctheater
• TikToktiktok.com/@dgctheater
• LinkedInlinkedin.com/company/degraaf&cornelissenentertainmentb.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Graaf & Cornelissen Entertainment