De Gregoris - Dove Nasce Casa - Centro Edile De Gregoris srl

What De Gregoris - Dove Nasce Casa - Centro Edile De Gregoris srl does

Centro Edile De Gregoris Srl, trading as 'De Gregoris — Dove Nasce Casa', is an Italian privately-held retail company (Srl) headquartered in Sabaudia, Latina province, that operates as a multi-category home construction and renovation center. Founded in 1948 and now in its third generation of family ownership, the company runs two physical showrooms — the main location on Strada Statale 148 Pontina in Sabaudia and a second point of sale in Sonnino — covering six integrated product sectors: bathroom furniture (SAMO DolceVita line), kitchens and furniture (Veneta Cucine including the Milano and Living systems), flooring and wall coverings (Mutina Mater collection), doors and windows (Garofoli NOI collection), climate/HVAC systems (heat pumps, boilers, split air conditioners, underfloor heating), and advanced building materials (drywall, insulation, waterproofing, structural reinforcement, draining pavements).

The business model is predominantly transactional retail through physical showrooms, supplemented by free in-store expert consultation, paid 3D rendering design services, partner-arranged financing plans, and a Stripe-enabled 'Paga Ora' online payment option for invoices. Revenue mechanics are one-time product sales across the six categories, with no subscription, licensing, or recurring revenue stream. The customer base is distributed across residential homeowners (primary), professional builders and contractors, and DIY renovators within the Lazio region. Pricing is consultation-based with no public price list, though a 5% discount is offered to customers who book showroom visits. Marketing is conducted primarily through physical showroom presence, Facebook, Instagram, WhatsApp, and the corporate website, with no significant paid digital advertising or e-commerce channel for major products.

The company employs 21 staff and carries a fully paid-in share capital of €4,000,000. Distribution is exclusively regional (Latina province, Lazio), there is no e-commerce, no disclosed proprietary technology, no AI/ML capability, no external investors, and no parent company. Authorized dealership partnerships with established Italian brand houses form the principal commercial backbone, and the company's strategic positioning centers on a one-stop, consultation-led experience for full-scope renovation projects.

Name

De Gregoris - Dove Nasce Casa - Centro Edile De Gregoris srl

Legal name

Centro Edile De Gregoris Srl

Website

https://degregoris.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Centro Edile De Gregoris Srl is a third-generation, family-owned Italian retailer founded in 1948 that operates two showrooms in Latina province offering an integrated one-stop range of kitchens, bathrooms, furniture, flooring, doors, HVAC, and building materials to residential homeowners and local contractors.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Interior Design Services (54141), Interior Design Services (541410), Flooring Contractors (23833)

SIC

Services-To Dwellings & Other Buildings (7340), Household Furniture (2510), Household Appliances (3630)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Primary Suite / Bedroom & Closet Additions (HSAPADAH)

Keywords

• Home improvement retail
• Building materials supply
• Kitchen bathroom furnishings
• HVAC climate systems
• Door window installation

Headquarters

HQ city

Sabaudia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales - Home Furnishings: One-time product sales of furniture including kitchens, bedroom furniture, living room furniture, bathroom furnishings. Sales occur through showroom visits with consultation support.
2. Product Sales - Building Materials: One-time sales of construction materials including cement, tiles, insulation, drywall, waterproofing, and other building supplies for construction and renovation projects.
3. Product Sales - Climate Systems: Sales of HVAC equipment including air conditioners, heat pumps, boilers, and radiant floor heating systems with professional installation services.
4. Professional Services - Design and Consultation: Free consultation services and paid 3D rendering design services for project visualization. Includes expert guidance through renovation or construction projects.
5. Financing Services: Partner financing solutions offered to customers for project payment flexibility, enabling customers to spread costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Centro Edile De Gregoris Srl is a multi-category home improvement retailer selling furniture (kitchens, bedroom, living room, bathroom furnishings), building materials (cement, drywall, insulation, waterproofing, structural reinforcement), climate systems (heat pumps, boilers, air conditioners, underfloor heating), flooring and wall coverings, and doors and windows. The company serves residential homeowners undertaking construction or renovation projects, providing expert consultation, 3D rendering design, branded product sales, installation services, and partner-provided financing through two physical showrooms in the Latina province of Italy.

Product overview

Centro Edile De Gregoris srl is a one-stop building and home furnishing center established in 1948 (now in its third generation) serving the Latina area. The company operates as a multi-category retail platform combining six core product divisions: (1) Arredo Bagno (bathroom furniture featuring the DolceVita line by SAMO), (2) Cucine e Arredo (kitchens featuring Veneta Cucine with the Living system), (3) Pavimenti e Rivestimenti (flooring and wall coverings featuring Mater by Mutina), (4) Porte e Infissi (doors and windows featuring Garofoli's NOI collection), (5) Climatizzazione (HVAC systems including heat pumps, boilers, air conditioners, underfloor heating), and (6) Materiali Edili Avanzati (advanced building materials). The portfolio spans full-room furnishing solutions across bathroom, kitchen, bedroom, living room, and building/renovation needs. The company enhances its product offerings with supplementary services including 3D rendering design, expert consultation, financing options, quality guarantees, efficient logistics, and after-sales support. They operate two showroom locations in Sabaudia and Sonnino (Capocroce), Latina province.

Differentiator

Problem solved

Functional benefit

Products and services

• Arredo Bagno — DolceVita Line by SAMO Complete bathroom furniture collection including bathroom furniture units, washbasins, sanitary ware, faucets, shower enclosures, multifunction showers, bathroom accessories, and heated towel rails. Targeted at residential homeowners undertaking bathroom remodeling projects.
• Cucine e Arredo — Veneta Cucine Kitchens Kitchen furniture and furnishing solutions featuring Veneta Cucine products, including the Living system designed to create continuity between kitchen and living areas. Targeted at residential homeowners installing or remodeling kitchens.
• Pavimenti e Rivestimenti — Mater by Mutina Flooring and wall covering solutions including ceramic tiles, porcelain, wood-effect, marble-effect, stone, cement, wallpaper, thin-format Kerlite, linoleum, PVC, LVT, mosaic, parquet, and outdoor flooring. Targeted at residential renovation projects.
• Porte e Infissi — NOI Collection by Garofoli Doors and windows including standard windows, roof windows, interior doors (swinging, sliding, pocket), security doors, and glass doors by Garofoli. Targeted at residential construction and renovation projects.
• Climatizzazione (HVAC and Climate Systems) Climate control systems including pumps, heat pumps (air-air, air-water, geothermal), boilers (gas, electric, condensing), split air conditioners, heated towel rails, and underfloor radiant heating systems with professional installation services. Targeted at residential heating and cooling projects.
• Materiali Edili Avanzati (Advanced Building Materials) Advanced building materials including drywall systems, cement, tile adhesive, personal protective equipment (PPE), waterproofing membranes, acoustic and thermal insulation, lightweight screeds, draining pavements, wall paints and protective coatings, ceramic cleaners, structural reinforcement, masonry repair, sealants, and laminated wood structures. Targeted at builders, contractors, and DIY renovators.
• Arredi per Camera da Letto (Bedroom Furniture) Bedroom furniture including beds, wardrobes, nightstands (comodini), dressers (cassettiere), and walk-in closets (cabine armadio). Targeted at residential homeowners furnishing bedrooms.
• Complementi d'Arredo (Living Room and Furniture Accessories) Furniture accessories including sideboards (madie), bookcases (librerie), TV boiserie wall units, tables, chairs, and decorative elements for living rooms. Targeted at residential homeowners completing living spaces.
• Progettazione Rendering 3D (3D Design and Rendering Service) 3D design and rendering service that creates project visualizations before construction begins, helping customers make informed decisions about renovations. Targeted at residential customers undertaking home improvement projects.
• Finanziamenti (Customized Financing Plans) Customized financing plans arranged through partner financial institutions to enable flexible payment solutions for renovation and construction projects. Targeted at residential customers needing to spread large project costs over time.

Quantifiable outcome

• Serving customers since 1948 - over 75 years of continuous operation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Veneta CucinecoreChannel Partner/ Reseller/ DistributorPrimary kitchen brand partner. De Gregoris operates as authorized dealer for Veneta Cucine, featuring their kitchens including the Milano model and Living system designed to create continuity between kitchen and living areas. Showroom features regular updates with Veneta Cucine displays.
• SAMOcoreChannel Partner/ Reseller/ DistributorBathroom furniture partnership. SAMO DolceVita line featured in De Gregoris showrooms for bathroom furnishings and furniture solutions.
• MutinaminorChannel Partner/ Reseller/ DistributorFlooring and wall coverings partnership featuring the Mater collection by Mutina, a premium ceramic tile brand known for contemporary design.
• GarofolicoreChannel Partner/ Reseller/ DistributorDoors and windows partnership featuring the NOI collection by Garofoli, including the Velopa sliding door system. Premium Italian door manufacturer.
• Multiple Building Material BrandsminorChannel Partner/ Reseller/ DistributorDe Gregoris collaborates with multiple building material brands across categories including cement, tiles, insulation, waterproofing, drywall, and other construction materials. Brands are selected for quality and reliability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bricofer: Italian multi-category home improvement and DIY retail chain with physical stores across Italy. Directly comparable as a similar multi-category home furnishings and building materials retailer serving residential customers through showroom-based sales.
• BigMat Italia: Italian building materials cooperative/retailer network supplying construction materials, tools, and renovation products to both professionals and homeowners. Comparable as a building materials retailer targeting the same renovation/construction customer base.
• Scavolini: Italian kitchen manufacturer with extensive authorized dealer showroom network across Italy, offering kitchen design and project management. Comparable as a kitchen-focused showroom/retail model with design services, though Scavolini is the brand owner rather than a third-party dealer.
• Pinto: Italian home furnishings retailer offering kitchens, living room, and bedroom furniture through physical showrooms with design services. Comparable as a multi-room furnishings showroom with project consultation, though operating at a larger chain scale.

Broad incumbents

• Leroy Merlin Italia: Largest home improvement retail chain in Italy, offering broad assortment across kitchen, bathroom, building materials, and decoration with both physical stores and e-commerce. Comparable as a broader incumbent operating in the same retail categories with much wider geographic and digital footprint.
• Bricoman Italia: Italian pro-focused home improvement and building materials retailer with large-format stores. Comparable as a multi-category retailer serving both trade professionals and DIY customers, though with a much larger store footprint.
• OBI Italia: Italian DIY and home improvement chain owned by the OBI group, operating physical stores across multiple regions. Comparable as a multi-category home improvement retailer serving residential renovation customers.

Others

• Aran Cucine: Italian kitchen manufacturer with authorized dealer network across Italy. Comparable ecosystem participant as a brand whose products are sold through dealer showrooms like De Gregoris's partner relationship with Veneta Cucine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/degregoris.home/?locale=it_IT
• Instagraminstagram.com/degregoris.dovenascecasa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Gregoris - Dove Nasce Casa - Centro Edile De Gregoris srl