De Groene Huisarts

Name

De Groene Huisarts

Legal name

Stichting De Groene Huisarts

Website

https://degroenehuisarts.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Subsidies: De Groene Huisarts received a subsidy from the Ministry of Health, Welfare and Sport (VWS) for projects aimed at reducing the environmental impact of GP care. They serve as the lead coordinator (penvoerder) for this multi-organization initiative.
2. Healthcare Insurer Grants: Received €15,000 prize money from CZ Zorgprijs 2024 for their waiting room video initiative. Previously received funding from CZ for developing the video.
3. Healthcare Insurer Funding: RHOGO received funding from Zilveren Kruis (as one of the first regional organizations) to develop sustainable healthcare initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stichting De Groene Huisarts develops and freely distributes a suite of knowledge products, practical tools, assessments, and educational resources that help Dutch general practitioners reduce the environmental impact of their practices. Core offerings include the Quickscan Duurzamer Voorschrijven for sustainable prescribing, the Wachtkamerscherm 'Verspil geen pil' patient awareness video, the E-book De Groene Huisartsenpraktijk, the NHG Quick Scan, the Milieubarometer for CO2 footprint tracking, FTO pharmacotherapy modules, and Scholing en Nascholingen training programs.

Product overview

De Groene Huisarts is a Dutch foundation dedicated to the greening of general practice healthcare in the Netherlands. Their portfolio consists of primarily knowledge products, practical tools, and educational resources designed to help general practitioners reduce the environmental impact of healthcare delivery. The core offerings include the Quickscan Duurzamer Voorschrijven (a framework for sustainable prescribing), the Wachtkamerscherm/Verspil geen pil (animated patient awareness video), the E-book De Groene Huisartsenpraktijk (comprehensive practice greening guide), the NHG Quick Scan (sustainability assessment tool), De Milieubarometer (CO2 footprint tracker), various toolkits for specific topics (medication, mobility, nutrition, waste), FTO modules for continuing education, and the De Klimaat Dokter Patientenfolder (patient education material). These products work together as a comprehensive resource suite: assessment tools help practices identify opportunities, guidance documents provide implementation frameworks, patient-facing materials enable shared decision-making, and training programs build internal capability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• €100 million+ annual savings potential from reducing medication waste in primary care
• +4 more outcomes

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NHG (Nederlands Huisartsen Genootschap)coreStrategic or Co-development Partner · 3 October 2024Collaboration on developing sustainability tools for GP practices, including the NHG Quick Scan. NHG is the Dutch College of General Practitioners, providing professional validation and distribution channels for green initiatives.
• LHV (Landelijke Huisartsen Vereniging)coreStrategic or Co-development Partner · 3 October 2024National GP association partnership for sustainable healthcare initiatives. LHV represents Dutch GPs and provides access to the broader GP community.
• InEencoreStrategic or Co-development Partner · 3 October 2024Partnership with InEen, the organization for primary care professionals, for developing toolkits and training on sustainable GP practice.
• StimularcoreStrategic or Co-development Partner · 3 October 2024Collaboration with Stichting Stimular, which provides the Milieubarometer tool to help practices calculate their CO2 footprint. Stimular supports sustainability in healthcare.
• Green Deal Duurzame Zorg 3.0coreStrategic or Co-development PartnerOfficial signatory of the Green Deal for Sustainable Healthcare 3.0, a national agreement committing to sustainable healthcare goals.
• Groene Zorg AlliantiecoreStrategic or Co-development PartnerStrong partnership with the Green Healthcare Alliance, co-organizing events like the Groene Zorg Festival and joint advocacy for policy change.
• RHOGO (Regionale Huisartsen Organisatie Gooi & Omstreken)coreStrategic or Co-development PartnerRegional GP organization that signed the Green Deal and runs a sustainability project for GP practices in the Gooi region, with 37 practices participating in 2024.
• Trees for AllminorOthersVia RHOGO partnership, carbon offset provider for the regional sustainability project, planting trees to compensate calculated CO2 emissions.
• SPH (Stichting Pensioenfonds voor Huisartsen)minorOthersHealthcare pension fund that divested €100 million in fossil fuel investments following advocacy efforts, including from De Groene Huisarts members.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu)coreStrategic or Co-development PartnerCo-organizing webinars on PFAS in medicines with the RIVM Kennisnetwerk Medicijnresten, providing scientific expertise and credibility.
• Kennisnetwerk MedicijnrestencoreStrategic or Co-development PartnerKnowledge network on medicine residues in water, co-organizing educational webinars on environmental impact of medications.
• Unie van WaterschappencoreStrategic or Co-development PartnerPartnership with Dutch water boards advocating for reducing pharmaceutical pollution in water systems, including joint letter to CBG on diclofenac gels.
• ZorgambassadecoreGTM or Marketing PartnerNational think tank for healthcare that selected the Quickscan Duurzamer Voorschrijven as a promising initiative for national scaling.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Greener Practice: UK-based network of GPs and practice staff working to reduce the environmental impact of primary care. Closest international analogue to De Groene Huisarts — same customer (GP practices), same focus (sustainable prescribing, practice operations), same community-led nonprofit model.
• Centre for Sustainable Healthcare: UK charity that works with healthcare professionals to reduce carbon emissions and embed sustainability into clinical practice. Comparable mission (sustainability tools and education for clinicians) but broader clinical scope than the GP-only focus of De Groene Huisarts.
• Groene Zorg Alliantie: Dutch coalition of healthcare organizations committed to sustainable healthcare and co-organizer of the Groene Zorg Festival with De Groene Huisarts. Operates in the same Dutch healthcare-sustainability niche with overlapping member organizations and joint advocacy (e.g., manifesto handover to parliament).
• De Groene Poli: Dutch organization focused on greening hospital/clinical specialist care, jointly advocating with De Groene Huisarts and De Groene Zorg Alliantie on policy. Directly comparable mission — sustainability in Dutch healthcare delivery — but focused on hospital/polyclinic settings rather than general practice.

Broad incumbents

• Sustainable Healthcare Coalition: UK-based coalition of healthcare organizations, academics, and industry working on sustainable healthcare. Comparable coalition-based model and sustainability mission, though operating at health-system level rather than Dutch GP-practice niche.
• Health Care Without Harm: Global nonprofit working to transform healthcare worldwide so that it reduces its environmental footprint. Directly comparable advocacy mission with international scope, but far larger and broader than the GP-focused Dutch foundation.
• Practice Greenhealth: US membership organization for hospitals and health systems working on environmental sustainability in healthcare. Comparable sustainability-in-healthcare mission but focused on US hospital systems at much larger scale than the Dutch GP-practice niche.
• Medical Society Consortium on Climate and Health: US-based consortium of medical societies representing hundreds of thousands of physicians advocating for climate and health. Comparable healthcare-professional advocacy model but operating at US national scale rather than Dutch GP-practice focus.

Regional players

• Climate and Health Alliance: Australian alliance of health organizations and professionals addressing climate change and health. Comparable mission (climate/health professional advocacy and education) but operating in a different geography (Australia) and broader than GP-specific sustainability.
• Doctors for the Environment Australia: Australian voluntary organization of doctors concerned about environmental health issues. Comparable doctor-led advocacy nonprofit model but geographically distinct (Australia) and broader in scope than the Dutch GP-sustainability niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-groene-huisarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Groene Huisarts