De Haagse Soepbus

What De Haagse Soepbus does

De Haagse Soepbus (legal entity: Stichting De Haagse Soepbus) is a Dutch charitable foundation founded in 1993 and based in The Hague, Netherlands. The organization operates a daily mobile soup bus at the Koekamp location, distributing soup, bread, and coffee to vulnerable residents from 19:00 to 20:00 every day of the year. Volunteers — branded 'SoeperStars' and including drivers and kitchen assistants — prepare food and serve visitors, with personal attention positioned as a core part of the offering alongside nutrition.

The entity runs entirely on volunteer labor; there are no paid employees. Governance is provided by a small board that, as of May 2026, includes coordinator Huco de Vos, treasurer Marja Verveen, and acting secretary Femke Loning. Funding comes from three streams: individual donations (accepted via QR code and direct bank transfer to Triodosbank NL84TRIO0320389235), corporate sponsorship, and municipal subsidies from Gemeente Den Haag. Strategic partners include Wool for warmth (providing clothing), joho world supporter (corporate sponsor), and Den Haag FM (local radio coverage including the 'Haagse Helden' segment).

Operations are single-geography (The Hague only) with no technology platform, mobile application, or proprietary software beyond a standard WordPress website and an external volunteer scheduling tool. Marketing is limited to the website blog, Den Haag FM media features, and community word-of-mouth. The organization markets itself as 'completely dependent on gifts and donations' and actively solicits additional sponsors and partners.

Name

De Haagse Soepbus

Legal name

Stichting De Haagse Soepbus

Website

https://dehaagsesoepbus.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

De Haagse Soepbus is a Dutch volunteer-run charity founded in 1993 that distributes free soup, bread, and coffee daily to vulnerable residents of The Hague from a mobile bus, funded entirely by donations, corporate sponsors, and municipal subsidies.

Ownership category

akta.pro rank

Product category

Charitable Food Services

NAICS

Community Food Services (624210), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Charitable food distribution
• Soup kitchen services
• Volunteer meal program
• Community social services
• Homeless food support

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Gifts: Fully dependent on gifts and donations from individuals, businesses, and organizations. Donations accepted via QR code and bank transfer.
2. Sponsorships: Sponsorship support from companies and organizations including Gemeente Den Haag (municipality), joho world supporter, and Wool for warmth.
3. Subsidies: Government subsidies as part of municipal support for social services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

De Haagse Soepbus is a charitable foundation that operates a daily soup bus service in The Hague, Netherlands, distributing hot soup, bread, and coffee to vulnerable residents from 19:00 to 20:00 at the Koekamp location. The organization is entirely volunteer-driven (called SoeperStars) and funded through donations, sponsorships, and municipal subsidies, providing not only food but also personal attention and connections to partner services such as warm clothing and social guidance.

Product overview

De Haagse Soepbus operates as a charitable organization offering a daily soup bus service in The Hague. The core offering consists of distributing soup, bread, and coffee to vulnerable residents, operating from 19:00 to 20:00 at the Koekamp location. The organization relies entirely on volunteers (called 'SoeperStars') and donations. Services include food distribution, volunteer participation programs, and a donation program for public support.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Soup Bus Service Free daily distribution of soup, bread, sandwiches, and coffee from the soup bus to vulnerable residents of The Hague, including people without homes and those experiencing hardship. Operates every evening at the Koekamp location, with volunteers providing personal attention and connections to partner support services.
• SoeperStar Volunteer Program Volunteer engagement program recruiting drivers and assistants to prepare soup and sandwiches in the kitchen, serve from the soup bus, and provide personal contact and attention to visitors. Interested volunteers contact coordinator Huco de Vos to shadow a shift.
• Donation Program Accepts financial donations from individuals, businesses, and organizations through QR code scans and direct bank transfers to fund the daily soup bus operations. The organization is fully dependent on gifts, donations, and subsidies.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Gemeente Den HaagcoreStrategic or Co-development PartnerThe municipality of The Hague provides subsidies and acts as a supporter of the soup bus operations, enabling core funding for daily operations.
• joho world supporterminorStrategic or Co-development PartnerCorporate sponsor providing financial or in-kind support to the organization.
• Wool for warmthcoreStrategic or Co-development PartnerPartner organization that provides warm clothing to be distributed to vulnerable visitors of the soup bus.
• Den Haag FMminorGTM or Marketing PartnerLocal radio station providing media coverage, interviews, and exposure for the soup bus through news features and the 'Haagse Helden' segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Stichting Inloophuizen: Umbrella network for Dutch drop-in centers providing daytime shelter, meals, and social support to homeless people. Comparable ecosystem role — coordinating frontline social services for the same beneficiary group — though typically daytime-focused rather than evening.

Broad incumbents

• Leger des Heils Nederland: The Salvation Army's Dutch branch operates shelter, food, and social services for homeless and vulnerable people. Comparable in serving the same beneficiary base in The Hague with overlapping services (meals, social guidance) but at significantly larger scale and with paid staff.
• Het Nederlandse Rode Kruis: Dutch Red Cross provides humanitarian aid including food and emergency relief. Comparable in emergency food assistance and humanitarian mission, but with national infrastructure, paid staff, and a broader disaster-response mandate.

Emerging players

• Dignita (Stichting Dignita): Dutch social enterprise restaurant model training and employing vulnerable populations while serving meals. Comparable in addressing food insecurity and social isolation, though structured as a paid hospitality concept rather than volunteer-run.
• Stichting Mainline: Dutch foundation supporting marginalized groups including people who use drugs and those experiencing homelessness. Comparable in street-level outreach and food/harm-reduction services for vulnerable populations, though with a more specialized health focus.

Direct peers

• Stichting Humanitas: Dutch welfare organization providing social support including meal services, household help, and guidance to vulnerable people. Comparable in volunteer-driven social-services delivery to similar client segments across Dutch cities.
• Stichting De Regenboog: Amsterdam-based foundation supporting homeless and vulnerable people through drop-in centers, meals, and social activation. Direct functional peer running analogous community-meal and outreach services, though based in Amsterdam rather than The Hague.
• Voedselbanken Nederland: National umbrella for Dutch food banks providing food assistance to those in need. Highly comparable in core mission — food distribution to vulnerable populations — though operating at national scale through fixed pantries rather than a mobile soup bus.

Regional players

• Stichting ADEM (Amsterdam): Local Amsterdam-based volunteer organization distributing meals to homeless and vulnerable residents. Direct functional peer in the 'soup bus / street meal' niche but operating in a different Dutch city.
• Haagse Helpers: Local The Hague volunteer-driven charity community offering practical help to vulnerable residents. Directly comparable in geography (same city), volunteer-led model, and target beneficiary population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-haagse-soepbus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Haagse Soepbus