De Haere

What De Haere does

De Haere is a regional physiotherapy and occupational therapy practice headquartered in Vroomshoop, Overijssel, Netherlands, operating 15 clinic locations across the Overijssel region with 62 employees. The practice delivers clinical therapy services including general physiotherapy, manual therapy, dry needling, hand therapy, pediatric physiotherapy, geriatric physiotherapy, oncology physiotherapy, cardiac rehabilitation, post-stroke rehabilitation, COPD management, Parkinson's therapy, and post-surgical recovery. Beyond clinical treatments, De Haere has built a parallel wellness and fitness division branded "In Beweging" (In Movement), offering group exercise classes (Pilates, FysioFit, HydroFit, FysioGym, Walking Football, sportief wandelen), fall prevention programs for seniors, and FitKids programs for children. PersonalFit, launched in 2024, adds individual personal training with InBody 580 body composition analysis on a private-pay monthly subscription basis (€38-€260 per participant per month). Complementary services include lifestyle coaching, sleep programs (SlaapCheck with Hersenstichting partnership), running therapy, and workplace health services (occupational physical load courses, reintegration training).

Revenue mechanics combine Dutch health insurance reimbursement (basisverzekering for chronic conditions and aanvullende verzekering for supplementary coverage) with private-pay subscriptions and unit-priced diagnostic services such as standalone InBody health checks at €35. Patients access the practice through GP and specialist referrals, self-referral for physiotherapy, online appointment booking via the Intramed system, and home visits for those unable to travel. The practice maintains affiliations with ParkinsonNet, Chronisch Zorgnet, ClaudicatioNet, Keurmerk fysiotherapie, and regional networks (Rugnetwerk Zwolle, Schoudernetwerk Twente/Drenthe, Echo Netwerk Twente, Hart-Vaat-Long-Netwerk Twente), which provide referral pipelines and quality certification. Equipment is supplied by Technogym, and a partnership with Velumount extends into snoring and sleep apnea treatment.

The practice operates as an independent partnership-structured healthcare group with multiple "maatschapslid" (partnership member) clinicians. Geographic growth has historically occurred via clinic acquisition, including the 2016 integration of Fysiotherapiepraktijk Buwalda & Oude Bos in Nijverdal. Customer segments span general adult patients, seniors (60+), children (0-18), chronic disease patients, athletes, occupational health clients, and people with disabilities, with primary demand centered on pain and movement complaints, post-injury and post-surgical recovery, and chronic disease management.

Name

De Haere

Legal name

De Haere

Website

https://de-haere.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

De Haere is a regional physiotherapy and occupational therapy practice operating 15 clinics across the Overijssel region of the Netherlands, delivering clinical therapy, rehabilitation, group exercise, and private-pay fitness services to individual patients of all ages.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

akta.pro secondary industries

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Physiotherapy services
• Occupational therapy
• Rehabilitation services
• Preventive healthcare programs
• Fitness training

Headquarters

HQ city

Vroomshoop

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Treatment Services: Physiotherapy and ergotherapy treatments covered by Dutch health insurance (basisverzekering and aanvullende verzekering). Revenue generated through per-treatment sessions billed to insurance companies or patients directly.
2. PersonalFit Training Programs: Private pay personal training and fitness programs with monthly subscription pricing. Includes individual training, duo training, small group training, and combination packages. Also offers standalone InBody health checks.
3. Group Exercise Classes: Fitness classes including Pilates, FysioFit, FysioGym, HydroFit, Walking Football, and specialized programs like FysioFit junior for children. Offered as part of integrated wellness offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Haere is a Dutch physiotherapy and occupational therapy practice operating 15 clinic locations across the Overijssel region. It delivers clinical physiotherapy, occupational therapy, and specialized rehabilitation services (cardiac, pulmonary, oncology, neurological, pediatric, geriatric, sports), alongside PersonalFit individual training programs using InBody 580 body composition analysis, group exercise classes (Pilates, FysioFit, HydroFit, FysioGym, Walking Football), lifestyle coaching, and workplace health services.

Product overview

De Haere is a physiotherapy and occupational therapy practice offering a comprehensive range of healthcare and wellness services across 15 locations in the Overijssel region of the Netherlands. The core offerings consist of Fysiotherapie (physiotherapy) and Ergotherapie (occupational therapy) treatments, supplemented by specialized therapy programs including manual therapy, sports physiotherapy, pediatric physiotherapy, geriatric physiotherapy, oncology physiotherapy, psychosomatic physiotherapy, and rehabilitation programs for stroke and post-surgery recovery. The 'In beweging' (In Movement) division provides group exercise programs including Pilates, FysioFit, HydroFit, FysioGym, Walking Football, and Valpreventie (fall prevention), as well as PersonalFit - an individual training program with InBody body composition analysis and nutritional guidance. Lifestyle coaching services address broader wellness including nutrition, sleep, relaxation, and stress management. The practice also offers workplace health services including Beroepscursus Fysieke Belasting (occupational physical load training) and reintegration programs. External partnerships provide access to Velumount (snoring treatment) and skin/lymphedema therapy services. The diverse portfolio serves patients across all ages, from children to seniors, with treatments available at 15 branch locations throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fysiotherapie (Physiotherapy) Treatment services to resolve pain and movement complaints and to support recovery after injury or surgery. Includes manual therapy, dry needling, hand therapy, echography, shockwave, sports physiotherapy, geriatric, pediatric, cardiac, COPD, oncology, psychosomatic, lymphedema, Parkinson's, stroke and post-operative rehabilitation as specialized sub-offerings. Intended for individual patients across all age groups.
• Ergotherapie (Occupational Therapy) Practical help with (re)learning daily activities at home, work, or school. Includes specialized pediatric occupational therapy and EDOMAH dementia-focused occupational therapy. Intended for individuals with functional limitations, including children, dementia patients, and those needing home/work/school adaptations.
• Werk en Gezondheid (Work and Health Services) Workplace health services including Beroepscursus Fysieke Belasting (group training on physical load), individual Re-integratie Training, and Training on the Job. Focus on preventing work-related complaints, learning correct postures, and reintegration support.
• PersonalFit Individual training fully tailored to personal resilience and goals, with personal trainer guidance for fitness, condition, and strength. Includes InBody 580 body composition analysis and nutritional guidance. Offered as monthly subscriptions in individual, duo, and small-group formats with Basis and Pro tier options.
• Pilates Group exercise class for body and mind training focused on posture and flexibility. Offered to all age groups as part of the 'In beweging' program.
• FysioFit Fitness training under professional guidance in a group setting. Includes FysioFit junior (FitKids) version for children with guided play and fitness.
• HydroFit Water-based training for strength, condition, and balance delivered in a group class format.
• FysioGym Group class focused on strength, flexibility, and mobility exercises.
• Walking Football Football program tailored for seniors aged 60 and over, delivered as a group activity within the 'In beweging' offerings.
• Valpreventie (Fall Prevention) Targeted exercise program to prevent falling, primarily aimed at seniors and individuals with balance issues.
• Sportief Wandelen (Sport Walking) Group walking activity combined with exercises for building and maintaining cardiovascular condition.
• FysioFit junior (FitKids) Play- and fitness-based group program for children with professional guidance.
• Leefstijlcoaching (Lifestyle Coaching) Coaching service addressing more movement, healthier eating, less alcohol consumption or smoking cessation, better sleep, more relaxation, and less stress. Aimed at individuals seeking broader lifestyle improvements.
• SlaapCheck (SleepCheck) Sleep check and free sleep program for better sleep, delivered in partnership with Hersenstichting.
• Running Therapy Running therapy program introduced by De Haere as a new training offering focused on guided running for health.
• InBody Gezondheidscheck (InBody Health Check) Standalone body composition analysis using the InBody 580, with personal explanation and lifestyle advice. Priced as a single €35 pay-as-you-go session.
• Velumount Snoring and mild sleep apnea treatment service using the Velumount method (anti-snoring mouthpiece), offered through De Haere's external partner Velumount.

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ParkinsonNetcoreOthersSpecialized care network for Parkinson's disease patients. Provides access to specially trained therapists and referral pathways for Parkinson's treatment.
• Chronisch zorgnetcoreOthersNetwork for chronic care patients, connecting specialized therapists for long-term condition management.
• Keurmerk fysiotherapiecoreOthersQuality mark certification for physiotherapy practices, demonstrating compliance with quality standards and best practices.
• Rugnetwerk ZwolleminorOthersRegional back/spine care network providing collaboration with other spine specialists in the Zwolle area.
• Echo Netwerk TwenteminorOthersUltrasound imaging network in the Twente region for sharing expertise and best practices in diagnostic imaging.
• Schoudernetwerk TwenteminorOthersShoulder care network in Twente region for specialized shoulder treatment collaboration.
• Schoudernetwerk DrentheminorOthersShoulder care network in Drenthe region for specialized shoulder treatment collaboration.
• ClaudicatioNetcoreOthersNational network for claudication (walking) therapy, providing supervised exercise programs for patients with circulation problems.
• Hart-Vaat-Long-Netwerk TwentecoreOthersRegional network for heart, vascular, and lung conditions, coordinating care for cardiac and pulmonary patients.
• FysioTopicsminorOthersProfessional physiotherapy knowledge platform for continuing education and best practice sharing.
• VelumountminorStrategic or Co-development PartnerExternal partner specialized in the Velumount method for snoring and mild sleep apnea treatment. De Haere offers this service through this partner relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TopzorgGroep: Dutch healthcare group aggregating physiotherapy, occupational therapy, and other allied health practices across multiple regions. Comparable through its integrated multidisciplinary outpatient care model and multi-site operation.
• FysioHolland: One of the largest Dutch physiotherapy networks with multiple regional locations offering physiotherapy, sports rehab, and lifestyle programs. Closest comparable on multi-location outpatient physiotherapy model in the Netherlands.
• Equipe Zorgbedrijven: Dutch specialized care provider operating hand/wrist therapy and orthopedic rehabilitation clinics. Comparable to De Haere's specialized rehabilitation and occupational therapy offerings.
• FyNet: Dutch network organization for physiotherapy practices, providing shared services, quality standards, and training to member clinics. Comparable as a multi-practice physiotherapy organization operating in the Dutch market.
• Xpert Clinics: Dutch specialized hand and wrist therapy network with multiple clinic locations. Directly comparable to De Haere's specialist hand therapy offering and multi-site outpatient care model.
• Sport Medisch Centrum Papendal: Dutch sports medicine and rehabilitation center with multidisciplinary clinical and fitness programming. Comparable to De Haere's integrated sport physiotherapy, rehabilitation, and fitness/wellness model.

Broad incumbents

• Rijndam Revalidatie: Major Dutch rehabilitation provider offering specialized adult and pediatric rehabilitation including neurological and chronic conditions. Comparable to De Haere's stroke, pediatric, and specialty rehabilitation offerings.
• Reade Revalidatie: Large Dutch rehabilitation center offering specialized clinical rehab including cardiac, pulmonary, and chronic disease programs. Comparable to De Haere's specialized chronic-disease rehabilitation programs, though at larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-haere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Haere