DEHOGA Nordrhein-Westfalen e.V.

What DEHOGA Nordrhein-Westfalen e.V. does

DEHOGA Nordrhein-Westfalen e.V. is a registered nonprofit trade association (eingetragener Verein) founded in 1947 and headquartered in Neuss, serving as the state-level voice of the hospitality industry in North Rhine-Westphalia, Germany. The organization represents approximately 10,000 member businesses — including restaurants, hotels, catering companies, and accommodation providers — organized through three regional district associations (Bezirksverbände Nordrhein, Ostwestfalen, and Westfalen) covering the geography between Aachen and Minden. DEHOGA NRW operates as both an employers' association (Arbeitgeberverband) and a business association (Wirtschaftsverband), with a 13-person state headquarters team under Landesgeschäftsführer Kurt Wehner, governed by a 12-member Präsidium led by three Regional Presidents.

The association's core functions are political advocacy, tariff negotiation with the NGG trade union (Gewerkschaft Nahrung-Genuss-Gaststätten), and member services. The negotiated collective agreements — Manteltarifvertrag, Entgelttarifvertrag, and Ausbildungstarifvertrag — are generally binding for the entire NRW hospitality sector under German Tarifautonomie. Member services span legal and operational consulting, training programs (including a Transformationscoach Digitalisierung/Nachhaltigkeit program funded by the NRW Ministry of Economic Affairs), and negotiated commercial benefits (GEMA discounts, electricity discounts, hygiene training partnerships). The organization's tech stack is conventional — a website, YouTube channel, podcast, and standard association management tools — with no proprietary AI or technology products.

DEHOGA NRW generates revenue primarily through annual membership dues (pricing set by each Bezirksverband and not publicly disclosed), supplemented by government-funded project grants and revenue from third-party service partnerships such as delphi Lebensmittelsicherheit. As part of the broader DEHOGA family, it extends representation to the federal level through DEHOGA Bundesverband and to the European level via HOTREC in Brussels. Key political achievements include the permanent reduction of VAT on food to 7% (effective January 2026), COVID-era support measures, abolition of the Hygiene-Ampel, and the launch of new initiatives on AI, sustainability, and inclusive apprenticeship programs (KochWerk).

Name

DEHOGA Nordrhein-Westfalen e.V.

Legal name

DEHOGA Nordrhein-Westfalen e.V.

Website

https://dehoga-nrw.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DEHOGA Nordrhein-Westfalen e.V. is a nonprofit trade association founded in 1947 that represents approximately 10,000 hospitality businesses in North Rhine-Westphalia, Germany, through political lobbying, tariff negotiation with the NGG union, and member services organized via three regional district associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: DEHOGA NRW generates revenue through membership dues from approximately 10,000 member businesses in the gastronomy and hotel industry. Individual service benefits typically exceed membership costs. Benefits include political lobbying, member services such as legal/operational consulting, displays and informational materials, and monetary advantages like GEMA discounts, electricity discounts.
2. Tariff negotiations: As the tariff party, DEHOGA NRW negotiates collective bargaining agreements with the trade union NGG (Gewerkschaft Nahrung-Genuss-Gaststätten) for the hospitality sector in NRW. This includes Manteltarifvertrag (general agreement), Entgelttarifvertrag (wage agreement), and Ausbildungstarifvertrag (apprenticeship agreement).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DEHOGA Nordrhein-Westfalen e.V. is a registered nonprofit employers' and business association (Arbeitgeber- und Wirtschaftsverband) representing approximately 10,000 hospitality businesses across the German state of North Rhine-Westphalia. It delivers political lobbying, collective bargaining representation with the NGG trade union, member services including legal and operational consulting, and negotiated monetary benefits such as GEMA and electricity discounts.

Product overview

DEHOGA Nordrhein-Westfalen e.V. is a hotel and hospitality industry association (Hotel- und Gaststättenverband) for North Rhine-Westphalia, Germany, rather than a product company. It provides member services including political lobbying, legal and operational consulting, training programs, and certification support to approximately 10,000 member businesses in gastronomy and hospitality. The association organizes its offerings through three regional district associations (Nordrhein, Westfalen, Ostwestfalen), specialized Fachgruppen (professional groups), and initiatives such as Transformationscoaches for digitalization and sustainability support. Services include online hygiene training partnerships, tariff negotiation with the NGG union, and various digital resources. No distinct commercial product portfolio or named product modules were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• DEHOGA NRW Membership (State-level membership) Annual membership subscription for hotels, restaurants, catering companies and accommodation providers in North Rhine-Westphalia, granting access to political lobbying, member services (legal and operational consulting), tariff representation, and monetary benefits such as GEMA and electricity discounts. Membership is administered through the three regional Bezirksverbände (Nordrhein, Ostwestfalen, Westfalen).

Quantifiable outcome

• 7% VAT permanently reduced from 19% on food in restaurants from January 2026 - campaign ongoing since 1968
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DEHOGA BundesverbandcoreStrategic or Co-development PartnerNational-level parent organization representing hospitality businesses at the federal level. DEHOGA NRW is part of the broader DEHOGA family that extends to the European level through HOTREC representation in Brussels.
• NGG (Gewerkschaft Nahrung-Genuss-Gaststätten) Landesbezirk NRWcoreStrategic or Co-development PartnerTrade union partner for collective bargaining negotiations. DEHOGA NRW negotiates Manteltarifvertrag, Entgelttarifvertrag, and Ausbildungstarifvertrag with NGG for the hospitality sector in NRW. The 2024 agreement includes 4% increase from Sept 2024 and 5.8% from June 2025.
• Bezirksverbände (Nordrhein, Ostwestfalen, Westfalen)coreStrategic or Co-development PartnerThree regional district associations that are members of DEHOGA NRW and handle membership on the ground. They are legally independent but coordinated with the state organization.
• Bundesagentur für Arbeit (Employment Agency)minorGTM or Marketing PartnerLabor market partnership providing free services to members including job placement, training advice, and recruitment support. Over 150 locations available with response within 48 hours.
• delphi Lebensmittelsicherheit GmbHminorStrategic or Co-development PartnerPartnership for online hygiene training for hospitality staff. DEHOGA NRW members receive up to 50% discount (10 EUR per participant instead of 20 EUR regular). Training meets DIN 10514 and LMHV requirements.
• Fachverbände (iha/hotellerie.de, unipas)minorChannel Partner/ Reseller/ DistributorSpecialized industry associations for specific hospitality sectors. iha represents hotels through hotellerie.de portal.
• Bundesverfassungsgericht (Federal Constitutional Court)minorOthersWhile not a formal partnership, DEHOGA NRW has engaged with the court regarding Bettensteuer cases. The court ruled in May 2022 that local accommodation taxes are compatible with German Basic Law.
• Tourismus NRWminorGTM or Marketing PartnerPartnership for tourism promotion in NRW. DEHOGA NRW supports guest surveys and tourism initiatives. In 2017, NRW tourism generated 45.9 billion EUR in consumer spending with 467,800 jobs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Gewerkschaft Nahrung-Genuss-Gaststätten (NGG): Counterparty trade union for hospitality sector collective bargaining in NRW. Not a direct peer in mission, but functionally comparable as an organized labor counterpart that DEHOGA NRW negotiates with regularly.
• Industrie- und Handelskammer (IHK) NRW: Regional chambers of industry and commerce covering NRW businesses including hospitality. Comparable as a member-funded business representation organization with political advocacy mandate, though broader in scope than DEHOGA.
• BGN (Berufsgenossenschaft Nahrungsmittel und Gastgewerbe): German statutory accident insurance carrier for the food and hospitality industry. Operates as a sector-specific employer organization adjacent to DEHOGA NRW's mandate, serving overlapping members in the same industry.

Direct peers

• DEHOGA Bundesverband: Federal-level parent association of the DEHOGA family, representing hospitality businesses at the national level. Direct peer in trade association mission, member services, and political lobbying, with DEHOGA NRW as an affiliated state association.
• Hotelverband Deutschland (IHA): Germany's specialized hotel industry association, formally partnered with DEHOGA NRW via Fachverband relationships. Peer in trade association model and political advocacy, but focused specifically on hotels vs. the broader gastronomy/hospitality remit.
• DEHOGA Niedersachsen: State-level DEHOGA association for Lower Saxony with the same hospitality industry representation, member service, and tariff negotiation mandate. Sister state association within the DEHOGA family.
• DEHOGA Baden-Württemberg: Another state-level DEHOGA association representing hospitality operators in Baden-Württemberg. Operates the same structure with state headquarters, regional districts, and political/tariff advocacy.
• DEHOGA Bayern: Largest DEHOGA state association in Germany, operating with the same structure of state-level representation, tariff negotiations, and political advocacy for the hospitality industry in Bavaria. Closest analogue to DEHOGA NRW by mission and operating model.
• Deutscher Hotel- und Gaststättenverband (umbrella reference): Umbrella portal for the DEHOGA family of state associations across Germany. Direct peer representing the same trade association model at national aggregator level.
• HOTREC (European Hospitality Forum): European-level federation of hotel, restaurant, pub, and café associations, where DEHOGA is represented via DEHOGA NRW's federal parent. Directly comparable trade association peer operating at supranational level.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCK-KVj-W-tnjiGaRcyWVXHQ
• LinkedInlinkedin.com/company/dehoga-nordrhein-westfalen-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DEHOGA Nordrhein-Westfalen e.V.