DEHONG

What DEHONG does

Dehong Education (Dehong International Chinese School) is a private K-12 bilingual education operator headquartered in Shanghai, China, running three campuses — Dehong Shanghai (opened 2017), Dehong Beijing (opened 2019, capacity 1,800 students), and Dehong Xi'an (opened 2019, capacity 2,000 students) — serving Chinese-national families who want a curriculum that combines China's compulsory education framework with the Dulwich College International educational philosophy and the IB Diploma/A-Level programmes. The product portfolio includes core academics (SE21/STEM, IB Diploma, Visual & Performing Arts, Sports, Service Learning), an enrichment programme (Humanities, Arts, Entrepreneurial Practice, Sports, Music), university and career counselling starting from Grade 6, and a set of seasonal summer camps (RSC Stratford-upon-Avon, HIF Switzerland, Inspirit AI Beijing, Oxford Legacy, DDC Academic). The company is part of the Education in Motion (EiM) group, which manages school operations, teacher professional development, and cross-school programs, and Dehong is positioned as the "Chinese national" sister school track to the expatriate-oriented Dulwich College International network, leveraging the 1619 Dulwich College heritage and a naming convention tied to Dewei/Dulwich and Rong Hong (Yung Wing). The revenue model is subscription-recurring tuition and fees charged by individual families, with direct admissions via campus-specific portals and outreach through WeChat, LinkedIn, Facebook, the dehong.cn website, and EiM-network referrals; specific tuition pricing is not publicly disclosed.

Name

DEHONG

Legal name

Dehong Education

Website

https://dehong.cn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Dehong Education operates three bilingual K-12 international Chinese schools in Shanghai, Beijing, and Xi'an under the Education in Motion group, offering Chinese-national families a curriculum combining China's compulsory education with Dulwich College International pedagogy, IB Diploma/A-Level programmes, and enrichment activities, generating revenue through recurring tuition fees.

Ownership category

akta.pro rank

Product category

International K-12 Bilingual Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

Keywords

• Bilingual K-12 education
• International Chinese schools
• IB Diploma Programme
• Boarding school services
• University career counselling

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and School Fees: Dehong generates revenue through tuition fees charged to students. The school offers education for Chinese nationals from Kindergarten through Grade 12, with both day and boarding options available at some campuses. Benefits include competitive salaries, housing allowances, flight allowances, comprehensive medical insurance, relocation support, and tuition benefits for employees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dehong International Chinese School is a network of three bilingual K-12 day and boarding schools (Shanghai, Beijing, Xi'an) delivering a 12-year education that combines the Chinese compulsory curriculum with the Dulwich College International educational philosophy and the International Baccalaureate (IB) Diploma / A-Level programmes. The offering spans core academics, an Enrichment Programme (humanities, arts, sports, music, entrepreneurial practice), the SE21 STEM framework, Visual & Performing Arts, service-learning, and University & Career Counselling for Chinese national students.

Product overview

Dehong International Chinese School operates as a network of three bilingual K-12 schools (Shanghai, Beijing, Xi'an) offering an integrated educational programme combining China's compulsory curriculum with the Dulwich College International philosophy and IB Diploma Programme. The product portfolio includes core academic programmes (SE21/STEM, IB Diploma, Visual & Performing Arts, Sports, Service Learning), enrichment activities (Enrichment Programme with Humanities, Arts, Entrepreneurial Practice, Sports, and Music), university counselling services, and seasonal summer camps (HIF Switzerland, RSC Summer School, Inspirit AI, Oxford Legacy). The schools participate in Worldwise Events - global collaborative experiences across the EiM family of schools - and partner with institutions like the University of Hong Kong for exclusive student programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Dehong International Chinese School (bilingual K-12 day and boarding education) Bilingual K-12 day and boarding education for Chinese national students across three campuses in Shanghai, Beijing, and Xi'an, combining the Chinese compulsory curriculum with the Dulwich College International philosophy and pedagogy.
• IB Diploma Programme International Baccalaureate Diploma Programme offered in Dehong's high school grades, providing a holistic, inquiry and skills-based curriculum for university preparation.
• SE21 / STEM Programme An integrated, project-based learning approach using Science, Technology, Engineering, Arts and Maths disciplines, combined with Ethical Entrepreneurship, Environment, and 21st-century skills (the SE21 framework).
• Enrichment Programme After-school programme spanning elementary to high school with five categories: Humanities, Visual and Performing Arts, Entrepreneurial Practice, Sports, and Music, including specific clubs such as Guoxue Club, Drama Club, Football, and Dehong School Orchestra.
• Visual & Performing Arts Programme Comprehensive arts programme featuring music, drama, visual arts, and performing arts, including Shakespeare and Chinese drama and participation in Dulwich College International events such as the Diversity series, Dulwich Festival of Music, and Dulwich Shakespeare Festival.
• Sports Programme Sports curriculum including teamwork, martial arts, taekwondo, golf, fencing, swimming, ball games, with participation in group-wide events and the Dulwich Olympiad every four years.
• Service and Community Projects Service-learning programme informed by the UN Global Goals for Sustainable Development, enabling students to apply knowledge and skills for community benefit.
• University and Career Counselling Comprehensive university and career readiness programme starting from Grade 6, guiding students through university planning, career exploration, and best-fit application processes.
• EiM Summer Camps Collection of seasonal summer programmes for EiM family students, including HIF International Summer Adventure Camp (Switzerland), Royal Shakespeare Company Summer School (UK), DCP Inspirit AI (Beijing), Oxford Legacy Programme, and DDC Academic Summer Programme.
• Worldwise Events Hands-on collaborative learning experiences combining theory and real-world application, spanning performing arts Shakespeare Festival, game design challenges, Diversity Art Series, Maths and sports competitions, and Shackleton Lectures.

Quantifiable outcome

• Students prepared for top universities worldwide through comprehensive university and career counselling
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Ubisoft ShanghaiminorStrategic or Co-development Partner · 11 July 2025Global partnership for the Worldwise Game Jam where students design, prototype, and pitch real games. Dulwich College Seoul will host the first in-person Worldwise Game Jam in collaboration with Ubisoft Shanghai and the University of Utah Asia Campus.
• The University of Hong Kong (HKU)coreStrategic or Co-development Partner · 6 June 2025EiM and HKU entered an exclusive partnership offering unique opportunities for students across the EiM family of schools. Key programmes include the HKU Academy for the Talented with 50 reserved seats for EiM students, and the HKU-Sherfield Medicine Hub for Global Health and Biomedical Sciences. The partnership provides access to HKU's resources, preferential pricing on enrichment programmes, and seven fully funded scholarships. Since 2009, approximately 100 EiM students have matriculated at HKU.
• Royal Shakespeare Company (RSC)coreStrategic or Co-development Partner · 25 April 2025A 9-year strategic partnership between EiM and RSC for summer school programmes. The RSC Summer School in Stratford-upon-Avon offers senior students from EiM schools opportunities to learn theatre arts from RSC practitioners, attend live performances, and participate in behind-the-scenes tours and Q&A sessions. The 2025/26 season will celebrate the 10th Anniversary of the partnership.
• Royal Northern College of MusicminorStrategic or Co-development Partner · 25 April 2025Partnership for the Worldwise Festival of Music hosted by Dehong Shanghai, capped by a concert at the Jaguar Shanghai Symphony Hall.
• Dulwich College InternationalcoreStrategic or Co-development PartnerDehong International Chinese Schools are sister schools to Dulwich College International schools. They share a progressive philosophy of holistic education and benefit from 400 years of academic excellence from the founding school, Dulwich College (established 1619).
• Education in Motion (EiM)coreStrategic or Co-development PartnerDehong is part of the EiM Group (Education in Motion), a family of international schools. EiM manages school operations, provides professional development, and coordinates cross-school events and partnerships including the Worldwise Events programme.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Dulwich College International: Sister-school network under the same EiM parent group, operating premium international schools in China and across Asia. Shares Dulwich's 400-year pedagogical heritage, IB/A-Level delivery, and cross-school events (Worldwise, Dulwich Olympiad), making it the most directly comparable peer.
• Wellington College International Tianjin: Premium British international school in northern China offering IGCSE/A-Level/IB. Comparable in brand positioning, premium tuition tier, and bilingual/bicultural delivery; overlaps with Dehong's northern-China catchment.
• Keystone Academy Beijing: Chinese-American bilingual K-12 school in Beijing combining Chinese national curriculum with IB and American elements. Comparable in bilingual dual-curriculum model, Beijing location, and premium Chinese-family target market.
• Harrow International School Shanghai: Premium British international day and boarding school in Shanghai offering IGCSE/A-Level/IB. Competes for the same upper-tier Chinese families as Dehong Shanghai with a similar price point and boarding offering.
• Yew Chung International School of Beijing: Long-established bilingual K-12 international school in Beijing with a strong Chinese-Western dual-culture identity. Highly comparable to Dehong Beijing in curriculum model, target demographic, and tier-1 city positioning; Dehong's Director of Business Administration Cici Zhang was previously Head of Finance there.
• Shanghai YK Pao School: Leading bilingual K-12 school in Shanghai combining Chinese national curriculum with international programs (IB, IGCSE). Directly comparable in target segment (affluent Chinese families), city footprint, and premium positioning; notably, Dehong's Executive Principal Caroline Xu previously held senior roles at YK Pao.
• Malvern College Chengdu: Premium British international school in western China, comparable to Dehong Xi'an in tier-2/tier-1 city positioning, premium expatriate-led delivery, and Chinese family target segment. Dehong's Deputy Head of Elementary previously served as Assistant Principal at Malvern Chengdu.
• UWC Changshu China: United World Colleges' China campus offering IB Diploma in a residential setting to a globally diverse student body. Comparable in IB delivery, residential model, and premium university-outcomes positioning, though with a more globally recruited student mix than Dehong's Chinese-national focus.
• ISF Academy (Hong Kong): Private bilingual K-12 school in Hong Kong offering IB and Chinese national curriculum, targeting Chinese-speaking families seeking a bilingual/bicultural education. Highly comparable in pedagogical model; Dehong's Executive Principal Caroline Xu previously served as Assistant Principal at ISF.

Broad incumbents

• Nord Anglia Education (China): Global premium K-12 network with multiple campuses across China (Shanghai, Beijing, Suzhou, etc.). Operates at much larger scale than Dehong and competes head-to-head for affluent Chinese families, but offers a broader portfolio without Dehong's specific Chinese-national bilingual heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dehong-international-chinese-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEHONG