De Horecabond
De Horecabond is a Dutch labor union representing approximately 25,000 members in the hospitality, catering, and recreation sectors. Affiliated with FNV, it negotiates sector collective labor agreements and offers tiered membership subscriptions providing legal aid, salary checks, and advocacy services.
- Company typePrivate
- Founded2024
- HeadquartersAlmere, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Horecabond does
De Horecabond is a Dutch labor union (non-profit, KvK 40530088) representing approximately 25,000 members employed in the hospitality, catering, and recreation sectors of the Netherlands. Founded in 1898 and headquartered in Almere, the organization was previously known as FNV Horecabond and rebranded to De Horecabond in November 2024 to establish a more distinct sector identity while remaining affiliated with FNV, the largest Dutch trade union confederation of nearly 900,000 members. The union is governed by a Supervisory Board and a Members' Meeting that approves budgets and CLA mandates.
The core product is union membership, delivered through three subscription tiers: Pakket Zeker (full benefits including unlimited legal advice and free employment dispute representation after a waiting period), Pakket Basis (reduced-rate legal assistance), and Pakket Student (free first year, then 50% discounted). Pricing follows a monthly recurring subscription model with substantial discounts for workers aged 21 or younger, part-time workers (≤20 hours), the unemployed, and the long-term sick. Members may recover up to €108 of annual subscription via an employer-administered tax benefit. Beyond individual subscriptions, De Horecabond negotiates and administers five collective labor agreements covering hospitality, contract catering, recreation, day recreation, and zoo employees. Supplementary digital services include the Looncheck salary verification tool, the Mijn Horecabond member portal, and a quarterly Horeca Info magazine.
De Horecabond operates a community-led go-to-market motion centered on workplace visits by union representatives, sector council meetings, and a €25 member referral program, supplemented by organic social media presence (Instagram, Facebook, YouTube, LinkedIn, TikTok, X) and a monthly email newsletter. Revenue derives almost entirely from recurring membership subscriptions; total revenue is not publicly disclosed. The union negotiates with employer counterparts including KHN (hospitality and catering) and HISWA-RECRON (recreation), frequently co-bargaining with CNV. Headcount stands at approximately 40 employees including union representatives, supervisory board members, and administrative staff.
De Horecabond firmographics
Firmographics- Name
- De Horecabond
- Legal name
- De Horecabond
- Website
- https://dehorecabond.nl
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Horecabond is a Dutch labor union representing approximately 25,000 members in the hospitality, catering, and recreation sectors. Affiliated with FNV, it negotiates sector collective labor agreements and offers tiered membership subscriptions providing legal aid, salary checks, and advocacy services.
- Ownership category
- akta.pro rank
Where De Horecabond is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Horecabond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: De Horecabond generates revenue through monthly membership fees paid by employees in the hospitality, catering, and recreation sectors. Members choose from different packages (Zeker, Basis, Student) with varying levels of benefits and pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pakket Zeker - Full membership with all benefits including free legal assistance after initial period |
| Subscription | Monthly | Pakket Basis - Reduced membership with discounted legal support |
| Subscription | Monthly | Pakket Student - Free first year, then 50% discounted subscription |
| Subscription | Monthly | Young Member Discount - 50% discount for members 21 or younger on Zeker package |
| Subscription | Monthly | Part-time/Reduced Hours Discount - 50% discount for workers working 20 hours or less |
| Subscription | Monthly | Youth Starter Rate - €2.50/month for Basis package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels14 records
De Horecabond product offering
Product offeringCore offering
De Horecabond is a Dutch labor union offering tiered membership subscriptions (Pakket Zeker, Pakket Basis, Pakket Student) to individual employees in the hospitality, catering, and recreation sectors. Its core deliverables include negotiating collective labor agreements (CAOs), providing legal assistance for employment disputes, advocacy for fair wages and working conditions, member discounts (insurance, energy), a quarterly Horeca Info magazine, and digital tools including a salary verification tool and member portal.
Product overview
De Horecabond is a labor union (vakbond) for employees in hospitality, catering, and recreation sectors in the Netherlands, formerly known as FNV Horecabond. The organization operates a three-tiered membership model: Pakket Zeker (premium with free legal help), Pakket Basis (basic with reduced-rate legal assistance), and Pakket Student (free first year for students). Core offerings include negotiating and administering multiple Collective Labor Agreements (CAOs/CLAs) covering hospitality, catering, recreation, day recreation, and zoo sectors. Digital member services include the Looncheck salary verification tool, the Mijn Horecabond online portal for account management, and the Horeca Info quarterly magazine. The union also provides free and reduced-rate legal assistance for employment disputes through its membership packages, and partners with FNV for extended member benefits including insurance and energy discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Pakket Zeker Premium monthly membership package for hospitality, catering, and recreation workers, offering unlimited legal advice from expert jurists, free legal assistance for employment disputes after a six-month waiting period, up to €108 annual tax benefit, quarterly Horeca Info magazine delivery, and discounts on insurance and energy through Ledenvoordeel FNV.
- Pakket Basis Basic monthly membership package for hospitality, catering, and recreation workers, providing access to legal experts at a reduced hourly rate for employment-related assistance.
- Pakket Student / Pakket Zeker! Student Monthly membership package for hospitality students, free during the first year, with a 50% discount on the normal membership fee thereafter.
- Juridische Hulp (Legal Assistance) Legal advice and representation service for employment disputes, included free for Pakket Zeker members after the initial waiting period, and offered at a reduced hourly rate for Pakket Basis members.
- Horeca Info Magazine Quarterly hospitality industry magazine delivered to members' homes, covering sector news, work updates, and membership benefits.
- Mijn Horecabond Portal Personal online member account portal for downloading membership cards, managing contributions, and accessing union services.
- Looncheck (Salary Check Tool) Online tool available to members for verifying whether their salary meets the correct collective labor agreement (CLA) standards, with sector-specific versions for hospitality, catering, and recreation.
- Ledenvoordeel FNV Member benefit program offering reduced rates on insurance, energy, and other services through partner agreements negotiated via FNV.
Companies that use De Horecabond
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
De Horecabond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Horecabond partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- Hospitality PactflagshipThe Hospitality Pact organizes the annual Hospitality Inclusief event. De Horecabond is a partner organization in this initiative focused on diversity, inclusion, and accessibility in the hospitality sector. The 2026 event 'Van intentie naar impact' takes place on Diversity Day.
- ANVRminorANVR (Dutch travel trade association) is one of the organizing partners of the Hospitality Inclusief 2026 event alongside De Horecabond and other hospitality organizations.
- CLC-VECTAminorCLC-VECTA (travel industry association) is a partner in organizing the Hospitality Inclusief 2026 event, contributing to knowledge sharing on inclusion in the hospitality sector.
- HISWA-RECRONminorHISWA-RECRON partners with De Horecabond in the Hospitality Pact for the Hospitality Inclusief 2026 event focused on inclusive employment in the hospitality sector.
- FNVcoreDe Horecabond is an independent union affiliated with FNV (Federatie Nederlandse Vakbeweging), the largest union in the Netherlands with nearly 900,000 members. Together with FNV, they strive for strong sectors and a more social Netherlands. De Horecabond maintains autonomy in sector-specific matters while benefiting from FNV's broader resources and collective power.
- KHN (Koninklijke Horeca Nederland)coreKHN represents employers in the hospitality sector in CLA negotiations with De Horecabond and CNV. They are the primary negotiation counterpart for the hospitality CLA, and also represent catering employers in the transition of catering to the hospitality CLA from 2027.
- CNVcoreCNV is another trade union representing workers in CLA negotiations alongside De Horecabond. Both unions work together in representing employee interests in negotiations with employer organizations.
- HISWA-RECRONcoreHISWA-RECRON represents employers in the recreation sector in CLA negotiations. They negotiate with De Horecabond and CNV for the recreation sector collective labor agreement covering holiday parks, campsites, zoos, and amusement parks.
- Ledenvoordeel FNV PartnersminorDe Horecabond members have access to partner discounts through Ledenvoordeel FNV, which provides benefits on insurance, energy, and other services. The program includes partner mailings about new and annual benefits.
- VenecaminorVeneca was the previous employers' association for catering that has since been terminated by most catering employers who have moved to KHN. This affects the CLA catering transition discussions.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
De Horecabond competitors and assessment
Company assessmentDirect peers
- UNITE HERE: UNITE HERE is a North American labor union representing workers in hotels, restaurants, food service, and recreation — a closely comparable sectoral mission to De Horecabond. Both unions negotiate collective agreements covering wages, conditions, and benefits for hospitality workers on a subscription-funded model.
- Unite the Union: Unite is a major UK trade union with dedicated hospitality, bars, and casual workers sections. Comparable to De Horecabond in its sectoral focus on hospitality workers and its model of subscription-funded representation in collective bargaining.
- CNV (Christelijk Nationaal Vakverbond): CNV is a major Dutch trade union confederation that co-negotiates the hospitality, catering, and recreation CLAs alongside De Horecabond with employer organizations KHN and HISWA-RECRON. Directly comparable by sector focus, bargaining mandate, and member base profile.
- LBV (Landelijke Beroepsvereniging voor Vrij Beroepen): LBV is a Dutch independent union offering subscription-based membership to workers across multiple sectors. Comparable to De Horecabond in its subscription-funded model, multi-tier package structure, and competition for individual worker members in the Dutch labor market.
- Vakbond De Unie: Vakbond De Unie is a Dutch independent trade union competing for workers in hospitality and service sectors. It operates a similar subscription-based membership model and competes directly with De Horecabond for individual worker sign-ups in the same target segments.
Broad incumbents
- UNISON: UNISON is one of the largest UK public and private service-sector unions, covering hospitality-adjacent workers. Comparable to De Horecabond in its subscription-funded membership model and worker-representation mission, though UNISON's portfolio is materially broader than De Horecabond's sectoral focus.
- SEIU (Service Employees International Union): SEIU is a large North American union representing service workers including hospitality, food service, and recreation. Comparable to De Horecabond in its coverage of service-sector workers but operates at far greater scale and as a broader multi-sector union rather than a focused sectoral one.
- FNV (Federatie Nederlandse Vakbeweging): FNV is the parent confederation of De Horecabond and the largest trade union in the Netherlands with nearly 900,000 members. Operates broadly across all sectors with affiliated industry-specific unions and provides shared infrastructure such as the Ledenvoordeel partner discount program used by De Horecabond members.
Regional players
- ACV-CSC: ACV-CSC is the Belgian Christian trade union confederation with comparable sectoral coverage of hospitality and service workers. Closely parallel in organizational model to De Horecabond and its Dutch peers, but serving the Belgian market under a different legal regime.
- ABVV-FGTB: ABVV-FGTB is the Belgian socialist trade union confederation covering hospitality and service workers in the Belgian market. Comparable to De Horecabond in mission and structure, but operates in a different national labor law environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Horecabond social profiles
Digital presenceDe Horecabond financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Horecabond leadership team
Management profileNumber of profiles
Profiles10 records
De Horecabond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Horecabond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Horecabond
What does De Horecabond do?
De Horecabond is a Dutch labor union offering tiered membership subscriptions (Pakket Zeker, Pakket Basis, Pakket Student) to individual employees in the hospitality, catering, and recreation sectors. Its core deliverables include negotiating collective labor agreements (CAOs), providing legal assistance for employment disputes, advocacy for fair wages and working conditions, member discounts (insurance, energy), a quarterly Horeca Info magazine, and digital tools including a salary verification tool and member portal.
Is De Horecabond a public or private company?
De Horecabond is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Horecabond founded?
De Horecabond was founded in 2024. It employs 11 to 50 people.
Where is De Horecabond based?
De Horecabond is headquartered in Almere, Netherlands, in the Europe region.
How does De Horecabond make money?
One revenue line is on record: membership Subscriptions.
Who are De Horecabond's main competitors?
Direct peers on record are UNITE HERE, Unite the Union, CNV (Christelijk Nationaal Vakverbond), LBV (Landelijke Beroepsvereniging voor Vrij Beroepen) and Vakbond De Unie. Broad incumbents are UNISON, SEIU (Service Employees International Union) and FNV (Federatie Nederlandse Vakbeweging). Regional players are ACV-CSC and ABVV-FGTB.
Does De Horecabond have an API?
No public API is recorded for De Horecabond.