Deichmann Cipőkereskedelmi Kft.

What Deichmann Cipőkereskedelmi Kft. does

Deichmann Cipőkereskedelmi Kft. is the Hungarian operating subsidiary of Deichmann SE, a German-based parent company described as Europe's largest shoe retailer. The entity is registered as a Hungarian private limited company (Kft.) headquartered in Budapest, and it serves the Hungarian mass-market consumer with footwear and accessories for women, men, and children through both physical retail stores and a full e-commerce platform at deichmann.com/hu-hu. Its assortment spans sandals, sneakers, boots, formal shoes, sports shoes, children's shoes, and complementary accessories (bags, hats, wallets, belts, scarves, shoe care products, sports apparel), drawing on a portfolio that includes both own labels (DRK, Memphis One, Vty, elefanten) and licensed international brands (Nike, adidas, Puma, Skechers, FILA, Crocs, ESPRIT, Kappa, Bench, Graceland, Easy Street, Catwalk). The company supports unit-pricing retail economics, promotional campaigns such as -50% on a second discounted item, and payment via PayPal, Visa, MasterCard, and cash on delivery, with free shipping above 14,990 Ft and free in-store Click & Collect.

The technology foundation is a standard e-commerce platform with integrated inventory and order management, a store locator, account/order tracking, and a mobile application for iOS and Android that delivers promotional notifications. Distribution is dual-channel: nationwide physical retail stores combined with home delivery via GLS and Magyar Posta (MPL) and the Click & Collect service. The go-to-market is direct-to-consumer with no enterprise or B2B channel, targeting value-oriented family shoppers through a "Simply Good Prices" positioning. Marketing relies on organic social media (Instagram, Facebook, YouTube), the mobile app, email newsletter, and on-site promotional merchandising. Customer engagement is supported by the Kids Card loyalty program. Strategic emphasis in the available material is on omni-channel integration, mobile engagement, and assortment breadth rather than technology differentiation.

Name

Deichmann Cipőkereskedelmi Kft.

Legal name

Deichmann Cipőkereskedelmi Kft.

Website

https://deichmann.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deichmann Cipőkereskedelmi Kft. is the Hungarian subsidiary of Deichmann SE, operating mass-market physical retail stores and an e-commerce platform selling branded and own-label footwear and accessories for women, men, and children across Hungary.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Footwear retail
• Family shoes
• E-commerce footwear
• Athletic and casual shoes
• Shoe accessories

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail footwear and accessories sales: Primary revenue stream from selling footwear and accessories directly to consumers through physical retail stores and e-commerce platform. Products include shoes, sandals, slippers, sneakers, boots, sports footwear, clothing, bags, and shoe care products for women, men, and children. The company operates on a traditional retail margin model with competitive pricing strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Deichmann Cipőkereskedelmi Kft. is the Hungarian subsidiary of the German Deichmann Group, operating a chain of physical retail stores and an e-commerce platform (deichmann.com/hu-hu) that sells footwear and accessories for women, men, and children. The assortment spans sandals, sneakers, heels, comfort shoes, leather shoes, boots, sports shoes, and house shoes, complemented by accessories (bags, shoe care, hats, wallets, belts, scarves, gloves) and sports apparel under both owned and licensed third-party brands such as adidas, Nike, Skechers, Puma, FILA, Crocs, ESPRIT, Kappa, and Bench.

Product overview

Deichmann is a pan-European shoe retailer operating both physical stores and an online e-commerce platform. The company offers footwear for the entire family across three main segments: Women's Shoes, Men's Shoes, and Kids' Shoes. Product portfolio includes sandals, sneakers, heels, comfort shoes, leather shoes, boots, house shoes, canvas shoes, and water shoes. Deichmann also sells accessories (bags, shoe care products, hats, wallets, belts, scarves, gloves) and sports apparel. The company carries multiple third-party brands including Skechers, adidas, Nike, PUMA, FILA, Crocs, and others alongside its own branded offerings. Key services include online shopping with home delivery via GLS and MPL couriers, and Click & Collect enabling free store pickup. Payment options include PayPal, Visa, MasterCard, and cash on delivery. The company has launched a mobile app for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Deichmann Online Shop
• Deichmann Mobile App
• Click & Collect Service
• Women's Shoes
• Men's Shoes
• Kids' Shoes
• Accessories
• Sports Apparel & Equipment
• Kids Card Loyalty Program

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spartoo: France-based online footwear specialist active in Hungary. Directly competes on multi-brand footwear assortment and value pricing, similar to Deichmann's online channel proposition.
• Humanic: Austrian footwear retailer with CEE store presence (historically part of the Leder & Schuh/Deichmann-related group). Operates a comparable casual/lifestyle multi-brand model, directly comparable on assortment mix and value-led positioning.
• eMag: Hungary's largest general online marketplace, carrying a broad assortment of footwear brands including Nike, adidas, and Skechers. Directly comparable on e-commerce channel dynamics and value-pricing competition in the Hungarian market.
• CCC: Poland-based value-positioned multi-brand footwear retailer operating physical stores and e-commerce across Central Europe, including Hungary. Closely comparable business model: family-focused, multi-brand assortment, and discount-led pricing strategy.
• Zalando: Germany-headquartered pan-European online fashion and footwear platform with strong Hungarian operations. Direct competitor on the online channel for the same multi-brand footwear shopper and overlapping brand portfolio (Nike, adidas, Skechers).
• Hervis: Austrian sporting goods retailer (SPAR Group) operating a dense Hungarian store network. Competes head-to-head on athletic and sports footwear categories (Nike, adidas, PUMA) and on family-oriented sporting goods assortments.
• Office Shoes: UK-headquartered multi-brand footwear retailer with online presence across Europe. Comparable on curated multi-brand casual and sneaker assortment, value-led promotional cadence, and youth/family positioning.
• About You: Hamburg-based online fashion retailer with Hungarian storefront, competing in lifestyle footwear and accessories. Overlaps on multi-brand online assortment and youth/family targeting.

Broad incumbents

• INTERSPORT: Global sports retail franchise with Hungarian stores. Overlaps with Deichmann on athletic footwear, sports apparel, and family sports category; broader sporting goods assortment.
• Decathlon: French global sporting goods retailer with a Hungarian store footprint. Broader sporting goods portfolio but overlapping strongly on athletic and family footwear, sports apparel, and value pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Deichmann/home
• Facebookfacebook.com/Deichmann.HU
• Instagraminstagram.com/deichmannhu
• LinkedInlinkedin.com/company/deichmann-cip%C5%91kereskedelmi-kft.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deichmann Cipőkereskedelmi Kft.