DEI Outdoors
DEI Outdoors is a bootstrapped, founder-led consulting firm founded in 2020 that provides diversity, equity, and inclusion services — including organizational consulting, an individual certification program, and personal coaching — to outdoor recreation, conservation, and natural resources organizations in the United States.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DEI Outdoors does
DEI Outdoors is a North Adams, Massachusetts-based diversity, equity, and inclusion (DEI) consulting firm founded in 2020 by Rachel Hailey that serves the outdoor recreation, conservation, and natural resources sectors. The firm operates with a small team of approximately six to eight "Transformation Partners" and offers three core service lines: (1) Pathways to Transformation, an organizational consulting engagement focused on culture, policy, and structural change; (2) the DEI Outdoors Certificate, an individual certification program; and (3) Individual Offerings, comprising personal coaching and learning experiences. Its delivery methodology is described as co-creative and practitioner-led, drawing on the lived outdoor-industry experience of its team rather than on proprietary technology platforms. Public materials indicate that the firm has worked with more than 100 organizations since inception.
The business model is a traditional professional services model: revenue is generated through consulting retainers, cohort-based certification tuition, and individual coaching/learning engagements. No pricing is publicly disclosed. The firm is privately held and bootstrapped — there is no public record of outside funding, and no equity, debt, or grant rounds have been disclosed. Distribution is founder-driven and community-based, relying on Rachel Hailey's industry profile, conference participation, and referral networks within the outdoor and conservation communities rather than paid marketing or sales infrastructure.
The firm has no disclosed technology infrastructure, software products, or AI/data components. The only documented third-party ecosystem relationship is a partnership with the LGBTQ+ outdoor directory "Everywhere Is Queer," indicating a light partnership footprint. The geographic scope is U.S.-focused, with operational concentration in the Northeast corridor. Because the firm has not raised outside capital and reports no enterprise-level contract disclosures, the financial profile is opaque, and revenue, headcount trends, and customer logos are not in the public record.
DEI Outdoors firmographics
Firmographics- Name
- DEI Outdoors
- Legal name
- DEI Outdoors
- Website
- https://deioutdoors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DEI Outdoors is a bootstrapped, founder-led consulting firm founded in 2020 that provides diversity, equity, and inclusion services — including organizational consulting, an individual certification program, and personal coaching — to outdoor recreation, conservation, and natural resources organizations in the United States.
- Ownership category
- akta.pro rank
DEI Outdoors industry classification
Industry- Product category
- Diversity, Equity, and Inclusion (DEI) Consulting — Outdoor Industry
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industries
- DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Training (EDABAIAF)
Keywords
DEI Outdoors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Organizational Transformation Services: Professional consulting services for outdoor organizations seeking to address equity and justice issues, including collaborative brainstorming, facilitation programs, and ongoing transformation support.
- DEI Outdoors Certificate Program: Individual certification program offering educational credentials in diversity, equity, and inclusion for outdoor spaces.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DEI Outdoors product offering
Product offeringCore offering
DEI Outdoors is a professional services and consulting firm that operates as a Transformation Partner for organizations in the outdoor recreation, conservation, and natural resources industry. It delivers collaborative DEI organizational change engagements (Pathways to Transformation), an individual credentialing program (DEI Outdoors Certificate), and supplementary individual training offerings, all centered on building belonging, diversity, equity, and inclusion in outdoor spaces.
Product overview
DEI Outdoors is a consulting and training organization that operates as a Transformation Partner, offering three interconnected service lines: Pathways to Transformation (a collaborative organizational change program for outdoor businesses, nonprofits, and public organizations), the DEI Outdoors Certificate (an individual credentialing program), and Individual Offerings (supplementary training for personal development). These offerings work together to help clients foster belonging, diversity, equity, and inclusion in outdoor spaces through compassionate, discovery-based, and action-oriented approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Pathways to Transformation A collaborative organizational DEI transformation program for outdoor businesses, non-profits, and public organizations. It delivers co-created, discovery-based change through collaborative brainstorming, shared ownership, and active support, with the goal of creating lasting cultural change and inclusive programming, products, and people within outdoor organizations.
- DEI Outdoors Certificate An individual certification program designed to help participants increase belonging in outdoor spaces. It provides credentialed training and education for personal and professional development in DEI within the outdoor industry.
- Individual Offerings A set of additional programs and services for individuals who want to grow their DEI knowledge and skills in outdoor recreation and conservation contexts. Offered as supplementary training alongside the Certificate program.
Quantifiable outcome
- Served over 100 organizations in creation of actionable systems for DEI in outdoor spaces
Companies that use DEI Outdoors
Customer profileSegments9 records
Ideal customer profiles2 records
DEI Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DEI Outdoors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Everywhere Is QueerminorPartnership displayed through logo on DEI Outdoors website, indicating collaborative relationship in promoting queer visibility and inclusion in outdoor spaces.
Scale indicators1 record
DEI Outdoors competitors and assessment
Company assessmentBroad incumbents
- Cook Ross: Long-standing DEI consulting and training firm offering organizational transformation, leadership development, and culture-change services. Comparable business model and product suite, but serving all industries rather than specializing in outdoor.
- The Winters Group: Established DEI and organizational development consulting firm serving corporations, nonprofits, and public agencies. Comparable as a DEI services competitor without the outdoor-industry specialization.
- Paradigm Strategy: DEI and equity-focused consulting firm serving mission-driven organizations, foundations, and associations. Comparable as a DEI transformation services competitor with overlap in nonprofit/public sector clients.
- PDT Global: Global DEI training and consulting firm offering organizational change and inclusive leadership programs. Comparable in service offering (training, advisory, transformation), though broader in sector focus.
Direct peers
- Brown Girls Climb: Organization focused on increasing representation of women of color in climbing through community programming, education, and advocacy. Comparable as a community-led inclusion initiative within a specific outdoor vertical.
- Outdoor Afro: National nonprofit driving Black participation in outdoor recreation through programming, leadership training, and community events. Comparable as a mission-aligned organization driving inclusion in the outdoor industry.
- Future Ancestors: Outdoor-industry DEI and equity-focused consultancy offering coaching, workshops, and training to outdoor and environmental organizations. Directly comparable as a specialized DEI services firm serving the outdoor/recreation vertical.
- The Venture Out Project: Provides LGBTQ+ outdoor education, guides, and organizational training to outdoor programs and nonprofits. Closely comparable mission and customer base to DEI Outdoors' inclusive outdoor programming work.
Emerging players
- Unlikely Hikers: Inclusive hiking community and media platform amplifying underrepresented identities in the outdoors. Comparable as a community-driven inclusion platform serving overlapping audiences to DEI Outdoors' outdoor recreation clients.
- Inclusive Hiker: Online community and educational platform promoting diversity and inclusion in hiking and outdoor recreation. Comparable as a community/mission-driven player in the outdoor inclusion space.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights5 records
Customer concentration
DEI Outdoors social profiles
Digital presenceDEI Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEI Outdoors leadership team
Management profileNumber of profiles
Profiles8 records
DEI Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEI Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEI Outdoors
What does DEI Outdoors do?
DEI Outdoors is a professional services and consulting firm that operates as a Transformation Partner for organizations in the outdoor recreation, conservation, and natural resources industry. It delivers collaborative DEI organizational change engagements (Pathways to Transformation), an individual credentialing program (DEI Outdoors Certificate), and supplementary individual training offerings, all centered on building belonging, diversity, equity, and inclusion in outdoor spaces.
Is DEI Outdoors a public or private company?
DEI Outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEI Outdoors founded?
DEI Outdoors was founded in -1. It employs 1 to 10 people.
How does DEI Outdoors make money?
Two revenue lines are on record. Organizational Transformation Services are the primary driver. The others are DEI Outdoors Certificate Program.
Who are DEI Outdoors's main competitors?
Broad incumbents on record are Cook Ross, The Winters Group, Paradigm Strategy and PDT Global. Direct peers are Brown Girls Climb, Outdoor Afro, Future Ancestors and The Venture Out Project. Emerging players are Unlikely Hikers and Inclusive Hiker.
Does DEI Outdoors have an API?
No public API is recorded for DEI Outdoors.
What industry is DEI Outdoors in?
DEI Outdoors's product category is Diversity, Equity, and Inclusion (DEI) Consulting — Outdoor Industry. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of BPACAJAJ, DEI, Equity & Inclusion Advisory.