DEJ's
DEJ's Packaging is a family-owned B2B distributor in Delacombe, Victoria, Australia, supplying packaging, cleaning, chemical, and hospitality products via e-commerce and a physical showroom to SMB hospitality, food service, industrial, and events customers.
- Company typePrivate
- Founded1981
- HeadquartersDelacombe, Victoria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DEJ's does
DEJ's Packaging is a privately held, family-owned B2B distributor of packaging, cleaning, chemical, and hospitality supplies, headquartered at 820a La Trobe Street, Delacombe, Victoria, Australia, and registered under ABN 47 007 182 603. The firm operates from a single site in the Ballarat region and sells primarily to small and mid-sized businesses in hospitality and accommodation, food service and retail, industrial and manufacturing, and events and catering. Its customer segments are explicitly horizontal and SMB-oriented, with a B2B wholesale model gated by account login for pricing.
The company's product offering is organised across six main categories: Accommodation Amenities (food products, portion control collections such as Crystal, D-Lux, EcoSpa, Evolution, Outback Essence, and Platinum, plus small appliances and guest amenities), Chemicals (cleaners, sanitisers, dispensers, bathroom and kitchen chemicals), Cleaning & Hygiene (janitorial, safety, and hygiene products), Food & Retail Packaging (bags, cups, takeaway containers, food wraps, baking, catering, and eco-friendly disposables), Industrial Packaging (bubble wrap, pallet wrap, strapping, and packaging fillers), and Kitchenware & Hospitality Supplies (dinnerware, cutlery, drinkware, barware, melamine, and healthcare tableware). It distributes well-known third-party brands including Bormioli Rocco, Costa Nova, Revol, Stanley Rogers, Tablekraft, Villeroy & Boch, and Wusthof, and also offers Customised Printing services on packaging. A dedicated '2025 New Products' category adds barware, Bormioli Rocco, Chef Inox, Force Cookware, and Tablekraft lines.
The business model is B2B wholesale e-commerce combined with a walk-in physical showroom at the Delacomme location and a consultative sales layer ('Book A Free Consultation') for custom or bulk orders. Pricing is account-gated with 'Login For Price' across most SKUs, billing is pay-as-you-go, and the technology stack is a standard e-commerce storefront with no disclosed proprietary technology, AI/ML capabilities, APIs, SDKs, or third-party integrations. Marketing is limited to organic social on Facebook and Instagram plus Google Reviews, and no funding rounds, partnerships, M&A, patents, certifications, or external investors are disclosed.
DEJ's firmographics
Firmographics- Name
- DEJ's
- Legal name
- DEJ Packaging
- Website
- https://dejpackaging.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DEJ's Packaging is a family-owned B2B distributor in Delacombe, Victoria, Australia, supplying packaging, cleaning, chemical, and hospitality products via e-commerce and a physical showroom to SMB hospitality, food service, industrial, and events customers.
- Ownership category
- akta.pro rank
DEJ's industry classification
Industry- Product category
- Packaging & Hospitality Supplies Distribution
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
- akta.pro secondary industries
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where DEJ's is headquartered
LocationHeadquarters
- HQ city
- Delacombe, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DEJ's business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Packaging & Hospitality Supplies: DEJ's Packaging generates revenue through the sale of packaging materials, cleaning chemicals, hospitality supplies, and related products to businesses. The company operates an e-commerce platform where customers can purchase products directly. Pricing appears to be wholesale-oriented with 'Login for Price' options suggesting B2B account-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing with account login requirement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DEJ's product offering
Product offeringCore offering
DEJ's Packaging distributes and sells a broad range of packaging materials, cleaning chemicals, hospitality supplies, industrial packaging, and kitchenware to businesses in the hospitality, food service, accommodation, industrial, and events sectors. The company operates an e-commerce platform and a physical showroom, and offers customised printing on packaging materials as an additional service. Its product portfolio spans six main categories: Accommodation Amenities, Chemicals, Cleaning & Hygiene, Food & Retail Packaging, Industrial Packaging, and Kitchenware & Hospitality Supplies.
Product overview
DEJ's Packaging is a locally owned and operated family business in Ballarat, Victoria, specialising in packaging, cleaning, chemicals, and hospitality supplies. The company offers a comprehensive product portfolio across six main categories: Accommodation Amenities (including food products, portion control collections like Crystal, D-Lux, EcoSpa, Evolution, and guest amenities), Chemicals (cleaning products, disinfectants, and specialised chemicals), Cleaning & Hygiene (industrial cleaning supplies, PPE, and hygiene products), Food & Retail Packaging (bags, baking supplies, catering items, cups, takeaway containers, and eco-friendly disposables), Industrial Packaging (bubble wrap, strapping, tapes, and mailing supplies), and Kitchenware & Hospitality Supplies (dinnerware, cutlery, drinkware, barware, melamine, and healthcare products). The company also offers Customised Printing services for packaging materials. The product range includes well-known brands such as Bormioli Rocco, Costa Nova, Revol, Stanley Rogers, Tablekraft, Weck, Wusthof, and Tramontina across various categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Amenities
- Chemicals
- Cleaning & Hygiene
- Food & Retail Packaging
- Industrial Packaging
- Kitchenware & Hospitality Supplies
- Customised Printing
Companies that use DEJ's
Customer profileSegments4 records
Ideal customer profiles4 records
DEJ's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DEJ's partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
DEJ's competitors and assessment
Company assessmentDirect peers
- Detpak: Australian foodservice and hospitality packaging manufacturer and distributor serving cafes, QSRs, and accommodation providers. Directly comparable to DEJ's in product range (cups, containers, bags, cutlery) and target customer segments across Australia, but operates at materially larger national scale.
- BioPak: Australia-based (with APAC presence) supplier of compostable and plant-based foodservice packaging. Directly comparable to DEJ's in foodservice disposables, takeaway containers, and eco-friendly product categories, and competes for the same hospitality and food service accounts.
Broad incumbents
- Bunzl: Global B2B distribution group with Australian operations (Bunzl Outsourcing Services) supplying cleaning, hygiene, packaging, and hospitality consumables. Overlaps with DEJ's in chemicals, cleaning, and food packaging distribution, but operates as a much larger, publicly-listed multi-category distributor.
- Pactiv Evergreen: Large North America-headquartered foodservice and beverage packaging manufacturer with global distribution, including in Australia through partners. Overlaps with DEJ's on cups, containers, and foodservice disposables but serves accounts at a much larger national/multinational scale.
- Ecolab: Global leader in cleaning, sanitization, and hygiene chemicals with strong hospitality and food service presence in Australia. Directly comparable to DEJ's Chemicals, Cleaning & Hygiene, and Foodsafe Sanitisers categories, but at a vastly larger scale and with a service-led commercial model.
- Diversey: International cleaning, hygiene, and infection prevention products company serving hospitality and food service globally. Comparable to DEJ's in commercial cleaning chemicals, foodsafe sanitisers, and dispensers, but with global R&D and a much broader product portfolio.
- Sealed Air: Global packaging company known for protective and food packaging including bubble wrap and Cryovac systems. Comparable to DEJ's in the Industrial Packaging category (bubble wrap, pallet wrap, foam rolls) but operates at multinational scale with proprietary protective packaging technology.
- Smurfit Kappa: World-leading paper-based and corrugated packaging manufacturer with operations across Australia. Comparable to DEJ's in paper-based packaging products, but at industrial scale serving FMCG manufacturers, retailers, and e-commerce rather than local hospitality.
Regional players
- AllinPack Australia: Australian packaging distributor serving food service and hospitality customers with bags, containers, and consumables. Directly comparable to DEJ's in product range and target segments, and competes for similar hospitality accounts in the Australian market.
- Go Plastics: Australian manufacturer and supplier of plastic packaging products including bags and films for retail and industrial customers. Comparable to DEJ's in plastic bags, food wraps, and industrial packaging categories, operating primarily within Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DEJ's social profiles
Digital presenceDEJ's financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEJ's leadership team
Management profileNumber of profiles
DEJ's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEJ's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEJ's
What does DEJ's do?
DEJ's Packaging distributes and sells a broad range of packaging materials, cleaning chemicals, hospitality supplies, industrial packaging, and kitchenware to businesses in the hospitality, food service, accommodation, industrial, and events sectors. The company operates an e-commerce platform and a physical showroom, and offers customised printing on packaging materials as an additional service. Its product portfolio spans six main categories: Accommodation Amenities, Chemicals, Cleaning & Hygiene, Food & Retail Packaging, Industrial Packaging, and Kitchenware & Hospitality Supplies.
Is DEJ's a public or private company?
DEJ's is a private company. It is classified as family owned and is currently operating.
When was DEJ's founded?
DEJ's was founded in 1981. It employs 1 to 10 people.
Where is DEJ's based?
DEJ's is headquartered in Delacombe, Victoria, Australia, in the Oceania region.
How does DEJ's make money?
One revenue line is on record: product Sales - Packaging & Hospitality Supplies.
Who are DEJ's's main competitors?
Direct peers on record are Detpak and BioPak. Broad incumbents are Bunzl, Pactiv Evergreen, Ecolab, Diversey, Sealed Air and Smurfit Kappa. Regional players are AllinPack Australia and Go Plastics.
Does DEJ's have an API?
No public API is recorded for DEJ's.
What industry is DEJ's in?
DEJ's's product category is Packaging & Hospitality Supplies Distribution. Its primary akta.pro industry code is CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery), with a secondary code of CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons). Its NAICS code is 56191 and its SIC code is 5110.