De Koffiejongens
De Koffiejongens is a Dutch direct-to-consumer coffee subscription company founded in 2017 that sells 100% organic, specialty-grade coffee in Nespresso-compatible compostable capsules and beans, serving over 100,000 consumers and B2B accounts in the Netherlands, Belgium, and Germany.
- Company typePrivate
- Founded-
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Koffiejongens does
De Koffiejongens B.V. is a Dutch direct-to-consumer coffee company founded in 2017 and headquartered in Rotterdam, Netherlands, with order fulfillment operated from a warehouse in Zevenaar. The company sells 100% organic specialty coffee (quality score 82+) in two formats: Nespresso-compatible coffee cups and whole coffee beans, across approximately nine flavor profiles sourced from farmers and cooperatives in Brazil, Colombia, Peru, Uganda, and India. Its central technical differentiator is a 100% plant-based coffee capsule made from PHA (polyhydroxyalkanoate) and cellulose, certified by TUV Austria as both industrially compostable (OK Compost) and home-compostable (OK Compost HOME) within 26 weeks at 20-30°C, with compostability independently validated by Wageningen University. Coffee is direct-sourced from farmers who set their own prices and earn rates above Fairtrade minimums, and is roasted at a fossil-free facility using biomass-powered roasters, air cooling, solar energy, and heat pumps.
The company operates a product-led growth and direct-to-consumer model through its own e-commerce storefront, dekoffiejongens.nl. Subscriptions are the primary revenue stream, with flexible cadence (weekly to every 12 weeks), adjustable quantities (Small to X-Large tiers, or a fully custom 60-6,000 cup tier), and the ability to pause or cancel at any time. Pricing of approximately €0.38-€0.43 per cup positions the product at roughly 32.7% below Nespresso organic capsules. Distribution uses standard Dutch postal mailbox delivery (brievenbus-compatible packaging), eliminating missed-delivery friction. The customer base spans individual consumers in the Netherlands and Belgium (100,000+ cumulative customers, 4.8/5 rating across 2,771 reviews) and a B2B channel serving hotels, holiday parks, and offices through a dedicated account manager (Gina), with bulk pricing from 150 cups and ancillary items such as sugar sticks, creamer sticks, and hotel room displays. A German sub-brand, Die Kaffeefreunde (diekaffeefreunde.de), extends the proposition to the German market, and a half-year subscription bundle partners with Safecourt to include a milk frother (€84.95 value). De Koffiejongens is B Corp certified (score 89.4, above the 80 minimum and 83.7 average), SKAL organic certified, TUV compost-certified, FSC packaging-certified, and compliant with the EU Deforestation Regulation (EUDR). The company employs 19 people and has no disclosed funding rounds, operating as a privately held B.V.
De Koffiejongens firmographics
Firmographics- Name
- De Koffiejongens
- Legal name
- De Koffiejongens B.V.
- Website
- https://dekoffiejongens.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Koffiejongens is a Dutch direct-to-consumer coffee subscription company founded in 2017 that sells 100% organic, specialty-grade coffee in Nespresso-compatible compostable capsules and beans, serving over 100,000 consumers and B2B accounts in the Netherlands, Belgium, and Germany.
- Ownership category
- akta.pro rank
De Koffiejongens industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where De Koffiejongens is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Koffiejongens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Coffee Subscription (recurring): Recurring delivery of coffee cups or beans on a customer-configured frequency (weekly to every 12 weeks). Subscriptions are flexible and can be paused or cancelled anytime. Automatic renewal after fixed-term promotional periods. Payment via automatic SEPA direct debit. This is the primary revenue stream.
- One-time coffee purchase: Single, non-recurring orders for coffee cups or beans at list price. Offered at discounted rates for larger quantities (from 120 cups). No subscription required.
- Business / B2B accounts: Dedicated B2B channel for hotels, holiday parks, and offices. Includes bulk pricing from 150 cups per order, options for 500+ cups with additional discounts, and add-ons such as sugar sticks, creamer sticks, and hotel room displays. Account manager (Gina) handles large-volume customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small: 2 coffees/day — 60 cups every 4 weeks |
| Subscription | Monthly | Medium: 3 coffees/day — 60 cups every 3 weeks |
| Subscription | Monthly | Large: 4 coffees/day — 60 cups every 2 weeks |
| Subscription | Monthly | X-Large: 8 coffees/day — 60 cups weekly |
| Subscription | Monthly | Coffee beans subscription |
| Subscription | Multi-year contract | Half-year bundle with Safecourt milk frother (new customers only) |
| Subscription | Pay-as-you-go | Trial package for new customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
De Koffiejongens product offering
Product offeringCore offering
De Koffiejongens sells 100% organic, specialty-grade coffee in the form of Nespresso-compatible capsules (cups) and whole beans, direct-sourced from farmers and roasted at a fossil-free facility. The company operates a direct-to-consumer e-commerce subscription model delivering products through the Dutch mailbox to consumers and businesses across the Netherlands and Belgium, with a dedicated B2B channel for hotels, holiday parks, and offices.
Product overview
De Koffiejongens is een biologische koffieabonnementsdienst met een volledig composteerbaar cups-assortiment en koffiebonen. Het kernproduct bestaat uit Koffiecups in 6 smaken (Lungo, Lungo Forte, Lungo Extra Forte, Espresso, Espresso Forte, Ristretto, Decaf) en Koffiebonen in 3 smaken (Medium Roast, Dark Roast, Decaf), beide met kwaliteitsscore 82+. Abonnees kiezen uit standaard pakketten (Small, Medium, Large, X-Large) of Maatwerk-abonnementen met自由ige frequentie. Een onderscheidend kenmerk is het halfjaarabonnement met Safecourt Crystal melkopschuimer (€84,95 waarde). Zakelijke verpakkingen (1kg zakken, bulk cups) en proefpakketten zijn ook beschikbaar. Alle producten zijn SKAL-gecertificeerd biologisch, TUV gecertificeerd composteerbaar, en B Corp gecertificeerd.
Differentiator
Problem solved
Functional benefit
Brands
- Die Kaffeefreunde: German brand of De Koffiejongens for the German market
Products and services
- Koffiecups (Coffee Capsules) 100% organic, compostable Nespresso-compatible coffee capsules available in six flavors (Lungo, Lungo Forte, Lungo Extra Forte, Espresso, Ristretto, Decaf). Made from plant-based PHA and cellulose, certified TUV OK Compost and TUV OK Compost HOME; fully compost within 26 weeks in green bin or home compost heap, including coffee grounds. Targeted at home consumers with Nespresso machines.
- Koffiebonen (Coffee Beans) Organic coffee beans, fossil-free roasted on biomass with air cooling. Available in three flavors (Medium Roast, Dark Roast, Decaf) in 375g mail-compatible bags or 1kg bags for business customers. SKAL-certified organic. Targeted at home consumers and businesses preferring whole bean coffee.
- Koffieabonnement (Coffee Subscription) Recurring subscription service for automatic delivery of organic coffee (cups or beans). Standard packages: Small (60 cups every 4 weeks), Medium (60 cups every 3 weeks), Large (60 cups every 2 weeks), X-Large (60 cups weekly). Free shipping through mailbox, fully flexible (pause, cancel, adjust at any time). Payments via SEPA direct debit. Primary revenue driver.
- Maatwerk Abonnement (Custom Subscription) Customized coffee subscription allowing customers to choose 60 to 6000 cups per delivery with delivery frequency from 1 to 12 weeks, with all flavor options available. Premium 20% discount available on larger quantities. Targeted at consumers with non-standard consumption patterns.
- Zakelijke Koffie (Business Coffee) Dedicated B2B channel offering bulk coffee packaging for hotels, holiday parks, and offices. Includes 1kg coffee bean bags, coffee cups from 150 cups per order with volume discounts from 500 cups, and add-ons such as sugar sticks (500 units, €10.45), creamer sticks (500 units, €12.95), and hotel room displays (€19.95). Supported by dedicated account manager (Gina) for large-volume customers.
- Proefpakket Koffiecups (Capsule Tasting Package) Trial package of 30 coffee cups for €10 (reduced from €14.95), available in 6 flavor choices. Targeted at prospective new customers wanting to try the product before committing to a subscription.
- Koffiecadeaukaart (Coffee Gift Card) Gift card offering discount on organic coffee products, distributed via Dutch Postcode Lottery (Postcodeloterij) and Lokaal Vers gift card programs. Targeted at consumers who receive promotional gift cards through partner lottery and local programs.
- Espresso Forte Special Edition (Uganda) Special edition single-origin espresso coffee capsule sourced exclusively from the Mount Elgon region of Uganda, produced by a women-led cooperative. Available in capsule form for Nespresso-compatible machines.
Quantifiable outcome
- 32.7% cheaper than Nespresso organic capsules on average (average €0.41 vs €0.61 per cup)
- +4 more outcomes
Companies that use De Koffiejongens
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
De Koffiejongens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Koffiejongens partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- HAS Green Academy (Den Bosch)minorDe Koffiejongens has signed a collaboration with HAS Green Academy in Den Bosch and InnoGrowers (a cooperative of innovative greenhouse growers) to research and develop the Netherlands' first coffee plantation. The project is currently in the research phase, with the goal of producing Dutch-grown coffee within a few years.
- SafecourtminorSafecourt provides its Crystal milk frother (valued at €84.95) as a promotional gift for new customers who subscribe to the half-year coffee subscription. The frother features no PFAS or Teflon coating, 5 programs for hot and cold foam, and is dishwasher-safe. This is a limited-time promotional bundle exclusively for new customers.
- Raad van Commissarisjes (Children's Advisory Council)coreDe Koffiejongens has a unique 'Raad van Commissarisjes' (Board of Child Advisors) consisting of hundreds of children who advise on major company decisions — how to make coffee good for farmers, the planet, and their own future. The company states it genuinely implements their ideas. This is a core differentiating element of the brand's governance and mission.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
De Koffiejongens competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
De Koffiejongens social profiles
Digital presenceDe Koffiejongens compliance and trust
Trust signalCompliance5 records
De Koffiejongens financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Koffiejongens leadership team
Management profileNumber of profiles
De Koffiejongens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Koffiejongens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Koffiejongens
What does De Koffiejongens do?
De Koffiejongens sells 100% organic, specialty-grade coffee in the form of Nespresso-compatible capsules (cups) and whole beans, direct-sourced from farmers and roasted at a fossil-free facility. The company operates a direct-to-consumer e-commerce subscription model delivering products through the Dutch mailbox to consumers and businesses across the Netherlands and Belgium, with a dedicated B2B channel for hotels, holiday parks, and offices.
Is De Koffiejongens a public or private company?
De Koffiejongens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Koffiejongens founded?
De Koffiejongens was founded in -1. It employs 11 to 50 people.
Where is De Koffiejongens based?
De Koffiejongens is headquartered in Rotterdam, Netherlands, in the Europe region.
How does De Koffiejongens make money?
Three revenue lines are on record. Coffee Subscription (recurring) is the primary driver. The others are one-time coffee purchase and business / B2B accounts.
Does De Koffiejongens have an API?
No public API is recorded for De Koffiejongens.
What industry is De Koffiejongens in?
De Koffiejongens's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 311920 and its SIC code is 2080.