What dekoraPUR GmbH does

dekoraPUR GmbH is a Barsinghausen-based German industrial manufacturer (GmbH, founded under its current name in 2016 after rebranding from AV Components) that produces premium surface-finished panels for the European furniture, kitchen, bathroom, exhibition, and façade industries. The company operates a single production line at its headquarters on an approximately five-person headcount, running the licensed KLEIBERIT HotCoating® reactive-adhesive surfacing process to apply permanently elastic, single-solid finishes to MDF, chipboard, HPL, and fire-protection boards in a standard 2,800 mm × 1,250 mm × 18 mm format. Its product portfolio centres on the pure.* family — pure.piano.gloss, pure.brilliant.gloss, pure.super.matt, pure.perfect.matt, pure.direct.matt, and pure.super.flex — differentiated by measured gloss index and performance attributes such as scratch, UV, water, and antibacterial resistance, with optional digital printing, fire protection, and magnetic functionality; all products are FSC- and PEFC-certified for chain of custody.

Revenue is generated through quote-based sales of finished boards and custom surface solutions (tailored colour settings, cut sizes, edge-band matching, prefabricated elements) under unspecified multi-year contracts. The go-to-market combines direct enterprise sales to kitchen and furniture OEMs with a multi-country distributor channel across Germany, the Netherlands, Belgium, Denmark, Poland, Ireland, and Finland — supplemented by the wholly-owned Polish subsidiary DEKORAPOL Sp. z o.o. and Canadian distributor M.J.K. Distribution Ltd. — and is reinforced by showroom and trade-show activity at Euroshop, SICAM, HOLZ-HANDWERK, Interzum, and the permanent IDF 34 Kitchen Design Center co-exhibition with KLEIBERIT and Senosan.

Name

dekoraPUR GmbH

Legal name

dekoraPUR GmbH

Website

https://dekorapur.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

dekoraPUR GmbH is a small German industrial manufacturer that produces premium high-gloss and super matt surface-finished panels using licensed KLEIBERIT HotCoating® technology, sold direct and through European/Canadian distributors to furniture, kitchen, interior, and façade customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barsinghausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surface Finishing Products: Industrial surface finishing services for MDF, chipboard, and composite panels. Manufacturing and distribution of high-gloss (pure.piano.gloss, pure.brilliant.gloss) and super matt (pure.super.matt, pure.perfect.matt) elements for furniture manufacturers, craftsmen, and interior designers.
2. Custom Surface Solutions: Individual solutions including exact color settings, flexible cuts, matching edge bands, and prefabricated elements.
3. Digital Printing Services: Custom digital printing on surfaces for interior decorators and furniture designers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

dekoraPUR GmbH manufactures and distributes high-gloss and super matt surface finishing elements applied to MDF, chipboard, HPL, and fire protection boards for the furniture and supplier industry. Using KLEIBERIT HotCoating® licensed technology, the company produces permanently elastic, solvent-free and PVC-free surfaces with anti-fingerprint, scratch-resistant, UV-resistant, water-resistant, and optionally antibacterial properties. Products are available in standard sizes of 2,800 mm × 1,250 mm × 18 mm with custom cuts, matching edge bands, and digital printing options available.

Product overview

dekoraPUR GmbH manufactures and distributes high-gloss and super matt surface finishing elements for the furniture and supplier industry. The product portfolio centers on the pure.* series of surface finishes including pure.piano.gloss (high-gloss with >90 gloss units), pure.super.matt (super matt with <5 gloss units), pure.perfect.matt (matt with <12 gloss units), pure.brilliant.gloss (brilliant gloss), and pure.direct.matt variants. All products utilize the KLEIBERIT HotCoating® technology platform, which provides permanently elastic, anti-fingerprint, solvent-free, 100% PVC-free surfaces that are scratch-resistant, UV-resistant, water-resistant, and optionally antibacterial, with digital printing, fire protection, and magnetic functionality available. Products are available as FSC® and PEFC certified goods and are applied to various carrier boards including MDF, chipboard, HPL, and fire protection boards in standard sizes of 2,800 mm × 1,250 mm × 18 mm.

Differentiator

Problem solved

Functional benefit

Brands

• pure.piano.gloss: High-gloss surface finish with gloss index >90 gloss units, impressive depth effect, high scratch resistance, AMK standards-compliant
• pure.super.matt
• pure.perfect.matt
• pure.brilliant.gloss

Products and services

• pure.piano.gloss

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• dLV - Deutscher Ladenbau VerbandminorGTM or Marketing Partner · 21 February 2026Joint exhibition partnership at Euroshop 2026 trade fair in Düsseldorf. dekoraPUR will exhibit at the dLV (German Shopfitting Association) booth.
• IDF 34 (Kitchen Design Center)coreStrategic or Co-development Partner · 15 September 2022Permanent exhibition partnership at IDF 34 Kitchen Design Center in Löhne, Germany. dekoraPUR and KLEIBERIT opened a joint exhibition on September 15, 2022. The permanent exhibition showcases dekoraPUR's surface range from pure.brilliant.gloss to pure.super.matt produced with HotCoating® technology. Serves as a platform for customer relations and market support for kitchen furniture manufacturers and designers.
• KLEIBERIT SE & Co. KGcoreTechnology or IntegrationLicensed technology partnership for KLEIBERIT HotCoating® surface finishing technology. KLEIBERIT developed the HotCoating® process and grants dekoraPUR exclusive or licensed rights to use the technology for furniture surface finishing. Dr. Helmut Meffert (CEO at KLEIBERIT) considers the Barsinghausen facility a reference installation for the technology. The partnership enables dekoraPUR to offer HotCoating® surfaces with features including anti-fingerprint, scratch-resistance, and antibacterial properties.
• SenosanminorStrategic or Co-development PartnerJoint training partnership. In November 2022, dekoraPUR and Senosan conducted training sessions for over 80 participants from leading wood traders at IDF 34.
• DEKORAPOL Sp. z o.o.coreChannel Partner/ Reseller/ DistributorOwned subsidiary in Poland responsible for distribution in the Polish market. Located at ul. Puławska 38, 05-500 Piaseczno, Poland.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RENOLIT SE: German manufacturer of thermoplastic films and surfaces used in kitchen furniture, bathrooms, and interior design. Overlaps with dekoraPUR on decorative surface finishing for the same European kitchen OEM and shopfitting customer base.
• Senosan GmbH: Austrian manufacturer of plastic films and laminates for kitchen, bathroom, and furniture surfaces. Directly comparable to dekoraPUR as a specialized surface finisher serving the same European kitchen furniture OEM and shopfitter channels, often co-marketed at the same trade shows (e.g., joint training at IDF 34).
• Senoplast Klepsch & Co. GmbH: Austrian producer of PET, ABS, and PMMA sheets/films for kitchen, bathroom, and furniture applications. Directly competes with dekoraPUR's high-gloss and super-matt panel offering in European kitchen OEM channels.
• Schattdecor AG: Global supplier of finish foils, laminates, and printed surfaces for the wood-based panel and furniture industry. Comparable in that it supplies finished surfaces to the same MDF/chipboard furniture value chain that dekoraPUR serves with PUR-coated panels.
• Impress Group (Surfaces): European supplier of decorative papers, finish foils, and printed surfaces for wood-based panel manufacturers serving the furniture industry. Directly comparable to dekoraPUR as a tier-1/2 surface supplier into the same panel and furniture OEM ecosystem.
• Hornschuch (Continental surface solutions): Specialist in decorative surface films for furniture, kitchens, and interior applications, now part of Continental's surface materials business. Directly comparable to dekoraPUR's pure.* film-and-coating approach for high-gloss and matt furniture fronts.

Others

• KLEIBERIT SE & Co. KG: German adhesives specialist and developer/licensor of the HotCoating® technology that dekoraPUR applies. Not a direct competitor, but a critical technology partner and ecosystem anchor — comparable as the upstream enabler of dekoraPUR's production process.

Broad incumbents

• EGGER Group: Major European producer of wood-based panels with extensive surface finishing (laminate, melamine, etc.) capabilities. Comparable customer base in kitchen and furniture manufacturing but competes through melamine-faced boards rather than PUR coatings.
• Pfleiderer Deutschland GmbH: Large German manufacturer of decorative panels, HPL laminates, and finished board products (Duropal brand). Competes with dekoraPUR in kitchen and furniture panel finishing but at much larger scale and with a broader portfolio of substrates and surfaces.
• Kronospan / Swiss Krono Group: Global wood-based panel manufacturer producing MDF, chipboard, and laminated/decored panels for furniture and construction. Overlaps with dekoraPUR at the finished-panel layer in the same furniture and shopfitting end markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dekorapur-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dekoraPUR GmbH