Delhi College Of Art

What Delhi College Of Art does

Delhi Collage of Art (DCA) is a private, founder-led fine arts education institution founded in 1996 by Ashwani Kumar Prithviwasi and headquartered in New Delhi, India, operating across two physical campuses in Rajouri Garden (West Delhi) and Safdarjung Enclave (South Delhi) with a total headcount of 54 employees. The institution delivers studio-based fine arts education through three formats — on-campus studio immersion, live online real-time global cohorts via Zoom, and self-paced YouTube content — targeting four customer personas: aspiring professional artists pursuing BFA (4-year, ₹10,416-12,083/month) and MFA (2-year, ₹12,916/month) degree programs; working professionals and hobby artists enrolling in tiered diploma programs (Super PRO, PRO, Standard, Regular DCA Diplomas priced ₹3,500-9,000/month); school-age beginners; and career changers.

The core product portfolio spans BFA Painting, MFA Painting, four diploma tiers, a one-year Fine Art Masterclass delivered live online, specialized add-on courses (Composition, Portraits, Perspective, Human Anatomy), and an Art Appreciation Course. Underlying delivery is practical studio-based mentorship supplemented by international and national art tours, outdoor classes, and 50+ organized exhibitions and camps. The technology stack is non-proprietary and content-driven rather than platform-driven — primarily website, WhatsApp community, YouTube channel, and Instagram — with no app, no API, and no documented software IP.

Revenue is generated through subscription-style monthly tuition across degree and diploma programs, professional-services revenue from administration of 175 National Fine Art Scholarships (₹20,000 / ₹10,000 / ₹5,000 tiers gated behind the Collage International Artist Club membership), freemium masterclass content on YouTube serving as a top-of-funnel for paid programs, and a strategic partnership with Kokuyo Camlin for co-branded Little Artists Workshops. Go-to-market is community-led and event-driven, with a 675K+ Instagram following, student testimonials, exhibitions at venues like Lalit Kala Akademi, and a claimed alumni network of 10,000+ graduates across 45+ countries. The institution reports 95%+ graduate satisfaction and ongoing admissions for Academic Year 2026-27, but does not publicly disclose revenue, funding, or valuation, and remains wholly founder-owned with no institutional investment.

Name

Delhi College Of Art

Legal name

Delhi Collage of Art

Website

https://delhicollageofart.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Delhi Collage of Art is a founder-led private fine arts institute in New Delhi (est. 1996) offering BFA/MFA degrees and tiered diplomas across two campuses, live online cohorts, and self-paced content, serving aspiring artists, hobby learners, and career changers globally.

Ownership category

akta.pro rank

Product category

Fine Arts Education

NAICS

Fine Arts Schools (611610), Fine Arts Schools (61161)

akta.pro primary industry

Fine Arts Colleges (Painting, Sculpture, Printmaking) (EDAHAJAA)

akta.pro secondary industries

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Arts Education Instruction (Visual/Performing) (EDAJAFAK)

Keywords

• Fine arts education
• Visual arts training
• Painting diploma programs
• BFA MFA degrees
• Art instruction services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition Fees - Degree Programs: Revenue from BFA and MFA degree programs with monthly fee payments ranging from ₹10,416 to ₹12,916 per month
2. Tuition Fees - Diploma Programs: Revenue from various diploma programs (Super PRO, PRO, Standard, Regular DCA Diplomas) with tiered pricing based on course intensity and timing
3. Scholarship Processing: Revenue from scholarship program administration, with 175 National Fine Art Scholarships offered across three categories (₹20,000, ₹10,000, ₹5,000)
4. Fine Art Masterclasses: Free online masterclasses generating community engagement with potential for future paid programs; all classes recorded and available on YouTube

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Delhi College of Art provides studio-based fine arts education through on-campus programs at two Delhi campuses, live online cohorts via Zoom, and self-paced recorded content. The institution delivers BFA and MFA Painting degree programs, multiple tiered diplomas (Super PRO, PRO, Standard, Regular DCA Diplomas), Fine Art Masterclasses, an Art Appreciation course, and a membership-based international artist club. All programs emphasize practical studio immersion, mentorship by practicing artists, portfolio development, and industry exposure through exhibitions, art tours, and placement support.

Product overview

Delhi Collage of Art offers a comprehensive fine arts education portfolio with three primary learning formats: On-Campus (full studio immersion), Live Online (real-time global cohort via Zoom), and Self-Paced. The core offerings include B.F.A. and M.F.A. degree programs in Painting, along with multiple diploma tiers (Super PRO, PRO, Standard, Regular) providing progressive levels of training from intensive professional preparation to fundamental skill-building. The institution also provides a one-year Fine Art Masterclass program delivered live online, short online courses covering specialized topics like Composition, Portraits, Perspective, and Human Anatomy, and an Art Appreciation Course for those without prior experience. Additionally, the Collage International Artist Club membership provides ongoing professional development and networking. The curriculum spans traditional fine arts disciplines including sketching, painting, composition, color theory, sculpture, and extends to applied arts, animation, graphic design, photography, and concept art. Students benefit from international and national art tours, outdoor classes, exhibition opportunities, and placement support.

Differentiator

Problem solved

Functional benefit

Products and services

• B.F.A. Painting A 4-year undergraduate degree program in painting designed for students who wish to build a strong foundation in fine arts, visual expression, and creative techniques. Focuses on sketching, painting, composition, color theory, and artistic development through practical studio-based learning.
• M.F.A. Painting A 2-year postgraduate degree program for students who want to deepen their artistic practice, creative thinking, and professional understanding of fine arts through intensive studio-based learning and mentorship.
• Super PRO DCA Diploma An intensive practical training and advanced skill development program in fine arts focused on strengthening artistic techniques, portfolio building, creative expression, and professional preparation through hands-on studio learning.
• PRO DCA Diploma A diploma course for students who want to develop strong artistic skills and practical knowledge in fine arts, focusing on drawing, painting, design fundamentals, creativity, and portfolio development.
• Standard DCA Diploma A diploma course for students passionate about art who want to begin their creative journey with strong fundamentals and practical learning, focusing on sketching, painting, color understanding, and artistic expression. Includes flexible timing options (morning, afternoon, evening) and a subsidized rate for orphaned children.
• Regular DCA Diploma A skill-oriented diploma course designed to build strong artistic fundamentals and creative techniques.
• Art Appreciation Course A diploma designed for learners who want to develop visual literacy to read, interpret, and respond to art across history and culture, from ancient cave paintings to contemporary design. No prior knowledge of art is required.
• Fine Art Masterclasses (Live Online) A one-year diploma program delivered as live online classes via Zoom, featuring weekly Sunday sessions led by rotating faculty and artists. Classes are recorded and uploaded to YouTube for later access.
• Mastering Composition (Live Online) A live online course focused on composition techniques for visual arts.
• How to Draw Portraits (Live Online) A live online course focused on portrait drawing techniques.
• Perspective Drawings (Live Online) A live online course focused on perspective drawing techniques.
• Human Anatomy (Live Online) A live online course focused on human anatomy for artists.
• Collage International Artist Club A membership-based international artist club launched for 2024-25 to bring together artists from diverse cultures for collaboration, support, cross-cultural exchange, and scholarship application access. Membership is required for scholarship applications, with 175 National Fine Art Scholarships offered annually across three categories.

Quantifiable outcome

• 95%+ of graduates report DCA is beneficial in their current positions
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kokuyo CamlincoreStrategic or Co-development PartnerCollaboration for Little Artists Workshop - a children's art workshop where kids paint on canvas, explore colors, learn from expert artists, and take home their own masterpiece. Kokuyo Camlin provides premium art materials for the workshop, and participants receive participation certificates from both Camlin Art and Delhi Collage of Art.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Arena Animation: Pan-India commercial art, animation, and VFX training network with a focus on job-oriented short-term diplomas. Competes with DCA for the same working-professional and career-changer segments seeking applied creative skills.
• MAAC (Maya Academy of Advanced Cinematics): National chain of training centers offering short-term diploma and certification courses in animation, VFX, and digital arts. Partially overlaps with DCA's graphic design and animation modules, targeting similar hobbyist and career-changer audiences.

Direct peers

• J.J. School of Art: India's oldest and one of its most prestigious fine arts institutions (est. 1857), located in Mumbai. Comparable in offering BFA/MFA in painting and applied arts, and sets the national benchmark that DCA competes against for top-tier art aspirants.
• Government College of Fine Arts, Chennai: Premier government fine arts college in Chennai (est. 1850) offering undergraduate and postgraduate degree programs. Directly comparable BFA/MFA structure serving a different regional student base within India.
• Triveni Kala Sangam: Private fine arts and performing arts institution in New Delhi offering diploma and degree programs in painting, sculpture, and applied arts. Competes directly with DCA for the same metropolitan Delhi student base.
• College of Art, Delhi: Government-run fine arts college located in New Delhi offering BFA and MFA programs with UGC-affiliated degrees. Closest direct competitor serving the same Delhi-based aspiring artist segment with formally accredited credentials.
• Faculty of Fine Arts, M.S. University of Baroda: Historic university faculty offering BFA and MFA programs in painting, sculpture, applied arts, and art history. Direct competitor for postgraduate talent and a recognized peer institution in the Indian fine arts education ecosystem.

Broad incumbents

• National Institute of Design (NID): India's premier national design institution offering undergraduate and postgraduate programs across design disciplines. Overlaps with DCA's applied arts and graphic design offerings but operates at significantly larger scale with national statutory status.
• Pearl Academy: Large private design and fashion institution with multiple campuses across India. Offers fashion, design, and creative arts programs with stronger brand and placement infrastructure than DCA in adjacent segments.
• Srishti Manipal Institute of Art, Design & Technology: Bengaluru-based private institution offering undergraduate and postgraduate programs in art, design, and creative practice. Comparable in offering studio-based fine arts education with an industry-linked curriculum model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@delhicollageofart
• Facebookfacebook.com/DelhiCollageOfArt
• Instagraminstagram.com/delhicollageofart_maincampus
• LinkedInlinkedin.com/company/delhi-college-of-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delhi College Of Art