Moosejaw Pizza & Dells Brewing Co.

What Moosejaw Pizza & Dells Brewing Co. does

Moosejaw Pizza & Dells Brewing Co. operates a single full-service brewpub and restaurant at 110 Wisconsin Dells Pkwy S in Wisconsin Dells, Wisconsin, established in 2002 under the DBA Wisconsin Dells Brewing Co. The business combines scratch-made pizza (dough prepared fresh daily) and burgers, sandwiches, pasta, salads, appetizers, entrees, desserts, and a breakfast buffet with an on-site craft brewery producing 12 microbrews on tap (including Perfect Peach Seltzer, Honey Ale, Strawberry Lemon-Ale, Relaxin' Raspbear-y, Rustic Red, Berry Blast Shandy, Tropical Pale Ale, Sconnie Hazy Hop, German Pilsner, Hazel's Nut House, Wicked Strong Wheat, and Uno Mas) plus eight homemade classic sodas (Root Beer, Cotton Candy, Grape, Orange, Kiwi Lime, Diet Root Beer, Blue Raspberry, Strawberry) brewed and bottled on premises.

The company employs 32 people and operates daily from 8am to 11pm, generating revenue through dine-in service, delivery and carry-out via the Toast Tab platform (minimum delivery $15 with a $3 fee), three private event rooms (Rathskellar Room seating 120 at $150 rental, Brewery seating 50 at $100, Fireplace room seating 20 at $50), and catering packages priced $16-$25 per person. Beverage pricing includes beer glasses at $8, pitchers at $28, half-gallon growlers at $32, beer samplers at $17-$24, and keg service for events ($225-$450 per quarter/half barrel). Tactical pricing also includes a 30% military/veteran discount and 10% senior discount.

Customer segments center on tourist families visiting Wisconsin Dells (a major Midwest tourist destination), large-group event bookings, and craft beer enthusiasts. Distribution is primarily direct-to-consumer through the single physical location, with a regional wholesale channel for Sconnie Beer varieties (Light, Ale, Smash, Hazy Hop) sold at local establishments. The on-site brewery is led by Brewmaster Jamie Baertsch, recognized as the First Female Brewmaster in Wisconsin and a Pink Boots Society member, whose recipes have earned World Beer Championship Silver (2018, two beers) and Bronze (2016, Hazel's Nut House) medals. Marketing channels include Instagram (@dellsmoosejaw), Facebook (DellsMoosejaw), Untappd (WisconsinDellsBrewingCo), and participation in Wisconsin Dells beer festivals.

Name

Moosejaw Pizza & Dells Brewing Co.

Legal name

Moosejaw Pizza & Dells Brewing Co.

Website

https://dellsmoosejaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moosejaw Pizza & Dells Brewing Co. operates Wisconsin Dells' only real brewpub, serving tourist families and large groups with scratch-made pizza, a full restaurant menu, an on-site brewery producing 12 award-winning craft microbrews, and 8 homemade sodas, alongside three private event rooms for catering.

Ownership category

akta.pro rank

Product category

Brewpub Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (312120), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewpub dining
• Microbrewery restaurant
• Handcrafted pizza
• Craft beer production
• Private event catering

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Full-service restaurant with dine-in customers. Menu includes pizza, burgers, sandwiches, pasta, salads, appetizers, entrees, desserts, and specialty drinks. Breakfast buffet available daily during summer and weekends in off-season.
2. Beverage Sales: 12 microbrews on tap plus bottled/canned beer, 8 homemade sodas on tap and to-go bottles, specialty drinks, wines, and bottled beer.
3. Delivery and Carry-Out: Online ordering via Toast Tab for delivery ($15 minimum, $3 fee) or carry-out. E-gift cards available for purchase.
4. Private Event Catering: Large group bookings with private rooms (Rathskellar Room seats 120, Brewery seats 50, Fireplace seats 20) and catering menus including buffet packages, microbrew service, and beverage service.
5. Gift Cards: Physical gift cards available by phone and e-gift cards sent via text or email through Toast Tab. Gift cards do not expire and are good for all purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Moosejaw Pizza & Dells Brewing Co. operates Wisconsin Dells' only real brewpub, running a full-service family-friendly restaurant paired with an on-site craft brewery that produces 12 microbrews on tap and 8 homemade sodas. The restaurant specializes in handcrafted pizza and calzones made from scratch daily and offers a full menu of burgers, sandwiches, pasta, salads, entrees, an all-you-can-eat breakfast buffet, and private event catering for groups of up to 120.

Product overview

Moosejaw Pizza & Dells Brewing Co. is Wisconsin Dells' only real brewpub offering handcrafted pizza and beer as its core products. The company operates as a family-friendly restaurant with a full menu including burgers, sandwiches, pasta, salads, appetizers, entrees, and desserts, complemented by an on-site brewery producing 12 microbrews on tap plus classic sodas brewed and bottled on premises. The product portfolio centers on freshly made pizza, craft beers, homemade sodas, and specialty drinks, supplemented by breakfast buffet service, catering for large groups, and gift card offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza and Calzones Handcrafted pizza and calzone crusts made from scratch every morning. Available in Large 14", Small 10", and Personal 7" sizes with various toppings, including specialty pizzas such as BBQ, Alfredo, Meathead, Vegetarian, Premium, Fajita, and Taco varieties. Sold to dine-in, carry-out, and delivery customers.
• Microbrews (Wisconsin Dells Brewing Co.) 12 craft microbrews on tap at all times including Perfect Peach Seltzer, Honey Ale, Strawberry Lemon-Ale, Relaxin' Raspbear-y, Rustic Red, Berry Blast Shandy, Tropical Pale Ale, Sconnie Hazy Hop, German Pilsner, Hazel's Nut House, Wicked Strong Wheat, and Uno Mas, plus bottled and canned selections. Served on-site and available to-go in growlers, cans, and bottles.
• Classic Sodas Eight homemade sodas brewed and bottled on-site: Root Beer, Cotton Candy, Grape, Orange, Kiwi Lime, Diet Root Beer, Blue Raspberry, and Strawberry. Available on tap with free refills, as growlers, and in 4-pack and 12-pack to-go bottles.
• Breakfast Buffet All-you-can-eat breakfast buffet served 8-11am daily in summer and Saturdays & Sundays in the off-season. Includes breakfast pizzas, omelet station, bacon, sausage, biscuits & gravy, scrambled eggs, hashbrowns, breakfast potatoes, pancakes, waffle station, fruit, and muffins. Pricing: $17.99 adults, $8.99 children 3-11, free for 2 and under.
• Burgers & Sandwiches Variety of burgers (Moosejaw Burger, Maple Bacon Jam Burger, Big Poppa Burger, Black Bean Burger) and sandwiches (Wisconsin Beer Brat, Clubwich, BLT-A, Reuben/Rachel, Cajun Chicken, Pulled Pork, Beer-Battered Cod, Meatball, Shaved Capone, Veggie Wrap).
• Pasta Pasta dishes served with a breadstick. Choice of Fettuccine, Spaghetti, or Penne with sauces including Alfredo, Beer Cheese, Marinara, Rosa, Olive Oil, or Garlic Butter with Wine; add-ins include Chicken, Bacon, Shrimp, Meatballs, or Pulled Pork. Starting at $16.99.
• Kids' Menu Child-friendly menu items including Personal Pizza ($10.99), Grilled Cheese ($7.99), Spaghetti ($7.99), Fettuccine Alfredo ($7.99), Mac-n-Cheese ($7.99), Bucksnort Burger ($8.99), Chicken Antlers ($8.99), and Chickadee Sandwich ($8.99). All items except pizza include a side.
• Specialty Drinks and Wine Full bar with specialty cocktails (Strawberry Rum Lemonade, Moosejaw Mary, Dells Punch, Blue Canadian Stream, Caramel Rum Pie, Blackberry Mist, Wollersheim Old Fashioned, Thirsty Moose Margarita, Whisky Old Fashioned) and wine selections (Moscato, White Zinfandel, Chardonnay, Pinot Grigio, Merlot, Pinot Noir, Cabernet Sauvignon).
• Group Catering and Private Event Services Private event catering with three rooms: Rathskellar Room (seats 120, $150 rental), The Brewery (seats 50, $100 rental), Fireplace room (seats 20, $50 rental). Catering packages include Pizza Buffet, Al Capone Adventure, Backyard BBQ, Wisconsin Buffet, Fiesta Party, and Family Buffet with optional microbrew service (half barrel $450, quarter barrel $225).
• Gift Cards Physical and e-gift cards redeemable for all purchases at Moosejaw. Physical cards ordered by phone (608-254-5337, press 5); e-gift cards delivered via text message or email through Toast Tab. Gift cards do not expire.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bella Goose CoffeeminorStrategic or Co-development PartnerLocal Wisconsin Dells coffee roaster that provides Colombian coffee beans for Moosejaw's Goose Jaw Iced Coffee Stout. The stout is made from Colombian beans roasted by Bella Goose Coffee.
• Sconnie BeerminorChannel Partner/ Reseller/ DistributorSconnie Beer is distributed regionally and can be found at various establishments. Moosejaw offers Sconnie 12 Packs featuring Light, Ale, Smash, and Hazy Hop varieties.
• Various Local EstablishmentsminorChannel Partner/ Reseller/ DistributorWisconsin Dells Beer and Soda products available at various local establishments as documented on Moosejaw's website.
• Pink Boots SocietyminorOthersBrewmaster Jamie Baertsch is a proud member of the Pink Boots Society, an organization of women that play key roles in the brewing industry.
• Toast TabcoreTechnology or IntegrationOnline ordering platform used for delivery, carry-out, and e-gift card purchases. Website links directly to Toast Tab ordering system.
• Wisconsin Dells EventsminorGTM or Marketing PartnerPartnership with Dells on Tap (October 17, 2026) and Signature Springtime Sips (April 18, 2026) beer festivals in Wisconsin Dells.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ale Asylum: Wisconsin craft brewery with taproom presence. Comparable on Wisconsin craft beer positioning, multiple tap offerings, and regional distribution overlap.
• Capital Brewery: Wisconsin craft brewery with attached beer garden and restaurant operations. Comparable on brewery + on-premise taproom model and Wisconsin regional distribution footprint.
• New Glarus Brewing Company: Wisconsin craft brewery known for award-winning recipes and regional distribution. Comparable on craft brewing credentials, award-winning product portfolio, and Wisconsin regional brand presence.
• Karben4 Brewing: Madison, WI craft brewery with attached taproom. Comparable as Wisconsin craft brewery combining production with on-site beer service and growler/can to-go sales.
• Lakefront Brewery: Milwaukee-based craft brewery with on-site brewpub and restaurant. Directly comparable as a Wisconsin craft brewery combining brewing operations with a dine-in taproom, targeting similar craft beer enthusiasts.
• Vintage Brewing Company: Madison-area brewpub with full restaurant menu and on-site brewing. Comparable as a Wisconsin brewpub combining craft beer with full-service dining and family-friendly atmosphere.

Broad incumbents

• Rock Bottom Restaurant & Brewery: Multi-location brewpub chain with on-site brewery and full menu. Comparable on brewpub operating model combining craft brewing, full-service dining, and private event capability.
• BJ's Restaurant & Brewhouse: National brewpub chain combining in-house craft beer with full-service dining. Comparable on the brewpub+restaurant model and beer samplers/pitcher pricing structure, though at much greater scale.

Regional players

• Buffalo Wild Wings: National casual dining and sports bar chain competing for tourist/family dining occasions in Wisconsin Dells. Comparable on full-service casual menu, beer-centric offering, and family group dining segment.

Others

• Paul's Pelican Bar & Grill / Local Dells Restaurants: Grouping of Wisconsin Dells-area casual dining competitors who compete for the same tourist and group-event dining spend but lack an on-site brewery component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DellsMoosejaw
• Instagraminstagram.com/dellsmoosejaw
• LinkedInlinkedin.com/company/moosejaw-pizza-&-dells-brewing-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moosejaw Pizza & Dells Brewing Co.