Ponto Cinco Comercio De Pneus

What Ponto Cinco Comercio De Pneus does

Ponto Cinco Comercio De Pneus operates the Pneus Online (pneusonline.com.br) direct-to-consumer e-commerce platform for tires in Brazil. The platform aggregates 60+ tire brands across passenger and commercial/light-truck categories, with individual tire prices ranging from approximately R$280 to R$1,500, and serves individual consumers purchasing tires online rather than fleet or OEM accounts.

The storefront is built on the Tray e-commerce SaaS platform, with DevRocket engaged for storefront development and maintenance, and Mercado Pago integrated for payment processing — including PIX instant transfers and credit-card installment financing up to 10x. The company is affiliated with Total Grupo, the parent distribution group that supplies inventory and supplier relationships. Headcount stands at 27 employees, and operations are based in the state of São Paulo (with conflicting firmographic signals between Rio Claro and Atibaia addresses).

Revenue mechanics are straightforward one-time hardware sales of tires to end consumers at retail price points, with margin captured on the spread between wholesale acquisition cost (facilitated by Total Grupo) and DTC list price. There is no disclosed subscription, recurring, or service-revenue component, no proprietary technology asset, and no AI/ML capability evidenced. The business model is asset-light in technology (third-party platform) but inventory-dependent through its parent distribution channel.

Name

Ponto Cinco Comercio De Pneus

Legal name

PNEUS ONLINE LTDA

Website

https://delticom.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ponto Cinco Comercio De Pneus (Pneus Online) is a Brazilian direct-to-consumer e-commerce retailer selling 60+ tire brands through pneusonline.com.br, serving individual consumer buyers with third-party platform infrastructure and Total Grupo distribution backing.

Ownership category

akta.pro rank

Product category

Online Tire Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Online tire retail
• Automotive tire sales
• Tire e-commerce
• Passenger vehicle tires
• Commercial truck tires

Headquarters

HQ city

Rio Claro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Tire Sales: One-time sale of automotive tires for passenger cars, SUVs, vans, trucks, and buses. Revenue generated through direct consumer transactions on the e-commerce platform with various payment options including credit cards and PIX.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ponto Cinco Comercio De Pneus operates Pneus Online, a direct-to-consumer e-commerce platform selling replacement automotive tires for passenger cars, SUVs, pickup trucks, vans/utilities, and trucks/buses. The platform distributes 68+ brands (Dunlop, Continental, Barum, General Tire, Bridgestone, Pirelli, Goodyear, Yokohama, Hankook, Kumho, ChengShan, XBri and others) with nationwide home delivery in Brazil and installment payment options.

Product overview

Ponto Cinco Comercio De Pneus operates Pneus Online, an e-commerce platform for tire retail. The company offers a comprehensive online tire shopping experience across multiple vehicle segments: passenger cars (Carros de Passeio), SUVs and pickup trucks (SUVs e Caminhonetes), vans and commercial vehicles (Vans e Utilitários), and trucks and buses (Caminhões e Ônibus). The platform distributes tires from 70+ international and regional brands including Dunlop, Barum (Continental subsidiary), Continental, General Tire, ChengShan, Bridgestone, Pirelli, Goodyear, Yokohama, Hankook, Kumho, Firestone, Falken, Nexen, Sailun, Westlake, Delinte, LingLong, and proprietary brand XBri. Product categories include passenger vehicle tires, all-terrain/light truck tires, commercial van tires, and heavy-duty truck/bus tires, all available through online browsing with integrated payment processing via Visa, Mastercard, Amex, Elo, Itau bank transfer, and Mercado Pago (Pix/Boleto).

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Tires Tires for passenger vehicles including sedans and hatchbacks, available across multiple width profiles (155-265mm) and rim sizes (13-21 inches) from 60+ brands including Dunlop, Continental, Pirelli, and Bridgestone. Sold direct to consumers online with home delivery and installment payment options.
• SUV and Pickup Tires All-terrain (A/T) and highway tires for sport utility vehicles and pickup trucks, including white-letter (letra branca) models from brands such as XBri and General Tire. Sold direct to consumers online with home delivery and installment payment options.
• Van and Commercial Utility Tires Heavy-duty tires for vans and commercial utility vehicles, including multi-ply rated (C) and high-load-index models from brands such as Continental (VanContact AP) and ChengShan (CSR71). Sold online to consumers and commercial buyers with home delivery.
• Truck and Bus Tires Commercial vehicle tires for trucks and buses, including highway (rodoviário) and mixed-use (misto) application tires in sizes up to 385/60 R22.5. Sold online to fleet operators and commercial buyers with nationwide delivery.
• Pneus Online E-commerce Platform The online tire retail storefront enabling customers to browse, compare, and purchase tires for passenger cars, SUVs, trucks, and buses through a digital storefront with integrated payment processing, customer account management, and WhatsApp and email customer support.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• Total GrupominorOthersParent company or corporate group affiliation. The Pneus Online brand is operated by PNEUS ONLINE LTDA under the Total Grupo umbrella.
• DevRocketminorImplementation/ SI/ Consulting PartnerDevelopment agency that built/customized the e-commerce store. Credit appears in website footer.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Continental Pneus Brasil: Local entity of a major premium tire brand running brand-direct e-commerce and dealer programs in Brazil; sells overlapping SKUs (ContiEcoContact, PremiumContact, VanContact AP) that Pneus Online also carries, representing a manufacturer-DTC threat.
• Mercado Livre (MercadoLibre Brazil): Dominant Brazilian e-commerce marketplace with a meaningful automotive-tires category from third-party sellers; competes for the same Brazilian online tire shopper but as part of a broad marketplace rather than a specialized vertical.
• Pirelli Brasil: Brazilian arm of the global tire manufacturer pursuing its own direct channels and authorized dealer network; an upstream supplier that competes for the same end consumer via its own digital and dealer-installer footprint.
• Amazon Brazil: Mass-market Brazilian e-commerce marketplace listing automotive tires from multiple sellers and brands; overlaps directly with Pneus Online's D2C tire offering within a much wider general-merchandise catalog.

Direct peers

• Delticom AG: Germany-headquartered parent/affiliate of Pneus Online (the company's storefront URL is delticom.com.br) and the largest pure-play online tire retailer in Europe, operating roughly 160 online shops across 70+ countries with the same brand-agnostic, multi-category D2C model.
• SimpleTire: US online tire marketplace aggregating inventory from local distributors with home delivery and installer network; comparable as a multi-brand online tire retailer targeting the same consumer-buyer use case.
• Tire Rack: Iconic US-based online tire retailer offering dozens of brands across passenger, light truck, SUV, and commercial categories with home delivery and installer networks; closely comparable as a brand-agnostic comparator destination in the same DTC category.
• Discount Tire (America's Tire): US-based nationwide tire retailer with a strong online catalog combined with physical installation locations; mirrors Pneus Online's multi-brand breadth but contrasts on its hybrid online-plus-shop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pneus.online?igsh=dDRwMjY2czFrNnh4
• LinkedInlinkedin.com/company/ponto-cinco-comercio-de-pneus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponto Cinco Comercio De Pneus