De Luca Partners

What De Luca Partners does

De Luca Partners (legal entity Anthony De Luca Partners Pty Ltd) is a privately-held Certified Practising Accountants practice headquartered at 157 High Street, Preston, Victoria, Australia. The firm operates from a single office with a reported headcount of 8 and is structured as a private proprietary limited company owned by principal Anthony De Luca, with no disclosed institutional, private equity, or venture investment.

Its service portfolio is grouped into three directly-delivered practices and three affiliate-delivered practices. Directly delivered: (1) Taxation services covering individual, partnership, company, and trust returns, GST, fringe benefits tax, and capital gains tax planning; (2) Business advice spanning compliance, structuring, tax planning, cash flow management, asset protection, and succession and estate planning; (3) Accounting and bookkeeping via an in-house branch staffed by a partner with 30-plus years of experience supporting MYOB, QuickBooks, and Xero setups, onsite/offsite bookkeeping, and ongoing reconciliation at weekly through annual cadences. Affiliate-delivered: financial planning (Fundzcorp Financial Services), finance brokerage and lending (HCA Lending), and risk/personal insurance via the same affiliates.

The go-to-market model is relationship-based and inbound: clients are sourced through professional reputation, referrals, and direct outreach; engagement pricing is quote-based rather than published; and client communication runs through monthly newsletters, website content, and organic social sharing rather than paid marketing. Delivery occurs via face-to-face consultations at the Preston office, phone, secure client portal, and Zoom/teleconferencing. The firm's client base spans individuals and sole traders, small-to-medium businesses, and selected larger businesses across the Melbourne metropolitan area and broader Victoria, with no named enterprise logos in the source material. Liability is limited under Professional Standards Legislation as a CPA Practice, providing regulatory standing in the Australian accounting profession.

Name

De Luca Partners

Legal name

Anthony De Luca Partners Pty Ltd

Website

https://delucapartners.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

De Luca Partners is an 8-employee Certified Practising Accountants firm in Preston, Melbourne, providing taxation, business advisory, and in-house bookkeeping services to individuals, sole traders, and small-to-medium businesses across Victoria, with financial planning and lending delivered via affiliate partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Taxation Services: De Luca Partners provides comprehensive accounting and taxation services including tax return preparation for individuals, partnerships, companies, and trusts; GST advice and activity statement preparation; fringe benefits tax services; capital gains tax planning; and negative gearing strategies for rental properties and investments.
2. Business Advisory Services: Business advice services including compliance work (tax returns, FBT returns, GST BAS and IAS lodgements, payroll tax), business structuring, tax planning, cash flow and budgeting, asset protection, and succession and estate planning.
3. Accounting and Bookkeeping Services: In-house bookkeeping branch providing software setup (MYOB, QuickBooks, Xero), onsite/offsite bookkeeping, weekly/monthly/quarterly/annual services, remote access assistance, and financial statement preparation.
4. Referral Fees from Financial Services Partners: Referral arrangements with affiliated financial planning (Fundzcorp Financial Services) and finance brokerage (HCA Lending) businesses for financial planning, superannuation, managed funds, shares, term deposits, lending requirements, and risk insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

De Luca Partners is a Melbourne-based CPA accounting practice providing comprehensive taxation, business advisory, and accounting/bookkeeping services to individuals, sole traders, and small to medium businesses. The firm also facilitates financial planning, finance brokerage, lending, and risk insurance services through affiliated partner businesses co-located at its Preston office.

Product overview

De Luca Partners is a Certified Practising Accountants (CPA) practice offering a unified suite of accounting and financial services. The core portfolio consists of Taxation Services, Business Advice, and Accounting & Bookkeeping, which are delivered directly by the firm. Additional services including Financial Planning, Finance Brokerage, and Risk/Personal Insurance are provided through affiliated business partners at the same Preston location. The practice leverages MYOB, QuickBooks, and Xero accounting software for bookkeeping services.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxation Services Comprehensive taxation compliance and advisory services for individuals, sole traders, and businesses, including tax return preparation for personal, partnership, company, and trust returns; GST advice and activity statement lodgements; fringe benefits tax (FBT) registration and return preparation; and capital gains tax (CGT) planning.
• Business Advice Strategic advisory services covering compliance work (tax returns, FBT, GST BAS/IAS, payroll tax, WorkCare, superannuation), business structuring (trust, company, or hybrid setups), tax planning and consulting, GST/FBT/CGT advice, cash flow management, asset protection, and succession/estate planning for small to medium and large businesses.
• Accounting & Bookkeeping Financial statement preparation and expert analysis combined with a dedicated in-house bookkeeping branch providing software setup (MYOB, QuickBooks, Xero), onsite and offsite bookkeeping, training, and weekly, monthly, quarterly, or annual services at the Preston location.
• Financial Planning Financial planning services covering superannuation, managed funds, shares, and term deposits, delivered to clients through affiliated business partner Fundzcorp Financial Services.
• Finance Brokerage and Lending Lending services including property, equipment, and motor vehicle finance, residential, commercial, and property development finance, delivered to clients through affiliated business partner HCA Lending.
• Risk and Personal Insurance Risk insurance services covering life insurance, income protection, and trauma insurance, delivered to clients through affiliated business partner Fundzcorp Financial Services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BDO Australia: Global mid-tier accounting network in Australia offering tax, advisory, and bookkeeping services. Comparable in core service offerings but operates at significantly larger scale with national reach.
• RSM Australia: Mid-tier Australian accounting and advisory firm offering tax compliance, business advisory, and bookkeeping. Comparable service lines but operates at national scale with broader resource depth.
• William Buck: Mid-tier Australian accounting and advisory firm with multiple offices. Comparable in service mix (tax, business advisory, bookkeeping) but materially larger and geographically broader than De Luca Partners.

Emerging players

• Pilot.com: US-based tech-enabled accounting firm specializing in bookkeeping and back-office finance for SMBs. Comparable client segment (SMBs needing bookkeeping + tax) but competes via software-led delivery rather than traditional CPA practice.
• Bench.co: Tech-enabled SMB bookkeeping service paired with tax preparation. Overlaps with De Luca Partners' bookkeeping + tax service line and represents the platform-led competitive threat to traditional CPA practices.
• QuickBooks Live: Intuit's online bookkeeping service staffed by bookkeepers using QuickBooks. Overlaps with De Luca Partners' SME bookkeeping and tax-prep service line and represents a tech-enabled alternative for cost-conscious SMB clients.

Others

• Xero: Cloud accounting platform used by De Luca Partners' in-house bookkeeping branch. Not a direct competitor but an ecosystem enabler — and increasingly a threat as Xero expands into advisory and compliance services.

Direct peers

• BlueRock: Australian accounting, advisory, and wealth firm serving SMBs and individuals with tax, bookkeeping, and business advisory — directly comparable multi-service offering to De Luca Partners, albeit at a larger scale.
• Carbon Group: Australian accounting, tax, and advisory firm serving SMBs and individuals across multiple locations. Comparable service portfolio and client segmentation to De Luca Partners.

Regional players

• H&R Block Australia: Retail tax preparation franchise also operating in Australia. Comparable in serving individual tax clients but competes primarily on tax compliance rather than the broader advisory/bookkeeping suite De Luca Partners offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-luca-partners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Luca Partners