Stowarzyszenie Demagog

What Stowarzyszenie Demagog does

Stowarzyszenie Demagog is a Warsaw-based Polish non-profit association (Stowarzyszenie) founded in 2012 (per company history timeline; firmographics lists 2014) and recognized as Poland's first fact-checking organization. It operates a platform-plus-services model built on three core activities: verifying political statements using a five-category methodology (Prawda, Częściowa prawda, Fałsz, Manipulacja, Nieweryfikowalne), debunking fake news across politics, health, and international affairs, and tracking election promises over time. Cumulative scale reported in source data includes 6,491 verified political statements, 3,810 debunked fake news items, 481 tracked election promises, 73 investigative reports, nearly 700 educational video materials, and 300+ newsletter editions, supported by a 46-person team.

The technology stack is a WordPress-based content management system integrated with a fact-checking database, an e-learning platform (platforma.demagog.org.pl), an educational portal (akademia.demagog.org.pl), and interactive tools including a geographic Fake News Map (Mapa Fake Newsów). Surrounding the core platform are sub-products such as Akademia Fact-checkingu (workshops and training), Szkolenia dla firm i instytucji (corporate training), the educational game Gra Fajnie, że wiesz, podcasts, the Obiektyw media-literacy magazine, the Pojęciownik glossary, and the Fakty na bieżąco real-time alert service. A public submission portal accepts content in Polish, Russian, and Ukrainian. Demagog is a verified signatory of the International Fact-Checking Network (IFCN) Code of Principles, a verified member of the European Fact-Checking Standards Network (EFCSN), and an official partner of Meta's Third-Party Fact-Checking program, which surfaces its verdicts on Facebook and Instagram in Poland.

Revenue is generated through public donations (suggested one-time tiers of 30, 50, 80, 100, 200, and 300 PLN), recurring monthly support via Patronite, Poland's 1.5% income-tax designation mechanism (KRS 0000615583), paid professional training services for schools, journalists, institutions, and businesses, and project grants (e.g., from the Polish Ministry of Digital Affairs). Distribution is primarily direct-to-consumer and digital: the website, e-learning platforms, and active social channels (Facebook, X/Twitter, Instagram, LinkedIn, YouTube), supplemented by a weekly newsletter and a public reporting tool. The served customer base is concentrated in Polish civil society, with institutional training and grants providing a secondary revenue layer.

Name

Stowarzyszenie Demagog

Legal name

Stowarzyszenie Demagog

Website

https://demagog.org.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stowarzyszenie Demagog is Poland's first fact-checking non-profit, verifying political statements, debunking fake news, and tracking election promises for Polish citizens. It delivers IFCN- and EFCSN-verified content through media-literacy education, training, and a public reporting portal.

Ownership category

akta.pro rank

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)

akta.pro secondary industries

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)

Keywords

• Fact-checking services
• Fake news debunking
• Election promise tracking
• Media literacy education
• Disinformation analysis

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public donations and crowdfunding: The organization accepts regular and one-time donations from the public. Donation options include direct bank transfer (PL 45 1090 1740 0000 0001 4474 7563, ING Bank), BLIK/payment platforms, and monthly support through Patronite. Suggested donation tiers include 30 PLN, 50 PLN, 80 PLN, 100 PLN, 200 PLN, and 300 PLN.
2. 1.5% tax designation: As a public benefit organization (organizacja pożytku publicznego), Demagog receives 1.5% of income tax contributions. Taxpayers can designate their contribution using KRS number 0000615583.
3. Professional training services: The organization offers paid training programs for schools, journalists, institutions, and businesses on information verification and critical thinking (Szkolenia dla firm i instytucji z weryfikowania informacji).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Stowarzyszenie Demagog is a Polish non-profit fact-checking organization that verifies political statements, debunks fake news, and tracks election promises using a five-category verification methodology. It complements its fact-checking core with educational programs (Fact-Checking Academy, e-learning platform, training for businesses and institutions) and engagement tools such as podcasts, an educational game, and interactive visualizations.

Product overview

Stowarzyszenie Demagog is a Polish fact-checking organization operating as a platform-plus-services model. The core product is its fact-checking platform, which encompasses three main services: verification of politician statements (Weryfikacja wypowiedzi), debunking fake news (Fake newsy), and tracking election promises (Obietnice wyborcze). Supporting the core platform are educational sub-products including Akademia Fact-checkingu (in-person and virtual workshops), Platforma e-learningowa (online courses), and Szkolenia dla firm i instytucji (corporate training). Engagement products include Podcasty Demagoga, the educational game Gra Fajnie, że wiesz, and social campaigns. Supplementary tools include Mapa Fake Newsów, Pojęciownik (glossary), and Fakty na bieżąco (live alerts). All services are provided in Polish and focus on improving the quality of public debate through verified information.

Differentiator

Problem solved

Functional benefit

Brands

• Akademia Fact-checkingu: Flagowy projekt edukacyjny Stowarzyszenia Demagog - educational project featuring workshops and training on fact-checking
• Platforma e-learningowa
• Fake kNOw More
• Gra Fajnie że wiesz
• Obiektyw
• Fakty na bieżąco

Quantifiable outcome

• 6,491 political statements verified for accuracy against reliable sources
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IFCN (International Fact-Checking Network)coreStrategic or Co-development PartnerDemagog is a verified signatory of the IFCN Code of Principles, the global standard for fact-checking organizations established by the Poynter Institute. This membership requires adherence to rigorous criteria for non-partisanship, transparency, and methodology, and provides international credibility and access to a global network of fact-checkers.
• EFCSN (European Fact-Checking Standards Network)coreStrategic or Co-development PartnerDemagog is a verified member of the European Fact-Checking Standards Network, the European body that sets standards and certifies credible fact-checking organizations across Europe, providing regional legitimacy and network collaboration.
• Meta / Facebook Third-Party Fact-Checking ProgramcoreStrategic or Co-development PartnerAs an official partner of Meta's Third-Party Fact-Checking program, Demagog's fact-checks are surfaced alongside content rated as false or misleading on Facebook and Instagram, extending its reach and impact across Meta's platform in Poland.
• PatroniteminorChannel Partner/ Reseller/ DistributorPatronite is a Polish crowdfunding platform used by Demagog for collecting regular monthly donations from supporters. The platform facilitates recurring financial support from individual donors.
• Instytut Goethego (Goethe Institute)minorStrategic or Co-development PartnerCollaboration on educational materials for German language teachers. The Goethe Institute supported the development of methodological guidelines and ready-made lesson plans for introducing disinformation topics in German language classes.
• Ministerstwo Cyfryzacji (Ministry of Digital Affairs, Poland)minorStrategic or Co-development PartnerFunding provided for educational projects on digital literacy and disinformation awareness. One analysis (on climate disinformation) was financed by the Ministry of Digital Affairs, though the publication expresses only the authors' views and does not represent the ministry's official position.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snopes: Pioneer internet fact-checking site covering misinformation, fake news, and urban legends. Comparable as an established misinformation verification outfit with similar content structure and large-scale debunking database.
• AFP Fact Check: Fact-checking operation of the Agence France-Presse newswire, operating in multiple countries including Poland with Facebook Third-Party Fact-Checking partnership. Directly comparable as a verified fact-checker with similar platform-partnered distribution model.
• PolitiFact: U.S.-based Pulitzer Prize-winning fact-checking organization using a similar statement-rating methodology (True/False/Mixed/etc.) and election promise tracking. Comparable as an established fact-checking organization with structured rating methodology and educational mission.
• FactCheck.org: U.S.-based nonpartisan fact-checking project affiliated with the Annenberg Public Policy Center with similar educational mission. Comparable as a non-profit fact-checking organization with academic credibility and policy focus.
• Maldita.es: Spanish fact-checking non-profit and EFCSN/IFCN verified member, using a community-driven model and training programs to fight disinformation. Directly comparable to Demagog in methodology, structure, and European market positioning.
• Lead Stories: Facebook Third-Party Fact-Checking partner and IFCN verified signatory focused on fact-checking viral content and online misinformation. Comparable as a platform-partnered fact-checker with similar digital-first content distribution model.
• Full Fact: UK-based fact-checking charity and IFCN verified signatory, structurally similar to Demagog with a combination of public-facing fact-checks, automation R&D, and policy advocacy. Comparable as a European fact-checking non-profit operating in a single national market with similar methodology and training offerings.

Emerging players

• Logically: Technology-driven fact-checking and disinformation analytics company combining AI with human verification. Comparable as an emerging player in the disinformation verification space, with more focus on AI tooling than Demagog's community-led model.

Regional players

• OKO.press: Polish investigative journalism non-profit covering public accountability and disinformation. Comparable as a Polish non-profit media organization with similar civic mission and donor-supported funding model, though focused on investigative journalism rather than structured fact-checking.

Others

• EU DisinfoLab: European research NGO focused on disinformation studies and policy advocacy, often collaborating with IFCN/EFCSN members. Adjacent as a peer in the European fact-checking ecosystem rather than a direct content producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/demagogpl
• YouTubeyoutube.com/channel/UCWA2OMf7Z7TL2ANX2PNft_A
• Facebookfacebook.com/Demagog
• LinkedInlinkedin.com/company/demagog-pl
• Instagraminstagram.com/demagogpl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stowarzyszenie Demagog