De Marco Calzature e Abbigliamento Bimbi

What De Marco Calzature e Abbigliamento Bimbi does

De Marco Calzature e Abbigliamento Bimbi is an Italian family-owned multi-category retailer, operating since 1986, that sells children's, women's, and men's footwear and clothing through one physical store in Feltre (Veneto) and a Shopify-powered direct-to-consumer e-commerce site at demarcoshop.it. The legal entity is CRISS di De Marco Mara. & C. s.a.s., an Italian limited partnership, and the company is staffed by approximately 10 employees, reflecting a small, family-managed operation. The company's product range spans branded and private footwear as well as apparel, with curated brand partnerships including Flower Mountain Kids and a customization partnership with InkMySneakers for personalized sneakers.

The business runs on a B2C omnichannel model: the Feltre store serves the local Belluno/Veneto catchment, while the Shopify storefront extends reach to online buyers across Italy and internationally. The commerce stack is built on Shopify, with checkout integrated to multiple payment providers (PayPal, Klarna, Shop Pay, and others) and a multi-currency presentation layer; customer service is delivered via WhatsApp, lowering friction for the predominantly consumer base. International shipping is enabled, indicating an intent to serve cross-border DTC demand, though the physical footprint remains single-store.

Revenue mechanics rely on standard retail gross margin on goods sold across both channels, with the family's long tenure in Feltre functioning as a local trust and brand-asset anchor. There is no disclosed revenue, no outside funding, no M&A activity, and no public listing. The company is best characterized as a small, debt-free, founder-led omnichannel retailer whose strategic posture is incremental — extending assortment and digital surface rather than pursuing scale via capital or inorganic moves.

Name

De Marco Calzature e Abbigliamento Bimbi

Legal name

CRISS di De Marco Mara. & C. s.a.s.

Website

https://demarcocalzature.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

De Marco Calzature e Abbigliamento Bimbi is an Italian family-owned multichannel retailer selling children's, women's, and men's footwear and clothing through one store in Feltre and a Shopify DTC website serving primarily Italian consumers.

Ownership category

akta.pro rank

Product category

Children's Footwear and Apparel Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Children’s & Baby Footwear (CRAAACAF), Children’s & Baby Footwear Retail (CRAAADAF), Kids Apparel (5–12) (CRAAAHAC), Toddler Apparel (2T–5T) (CRAAAHAB), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Children's footwear retail
• Children's clothing retail
• Family shoe store
• Kids fashion ecommerce
• Ceremony wear children

Headquarters

HQ city

Feltre

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales through e-commerce storefront. Sells children's footwear and clothing across multiple age segments (newborns to juniors), women's and men's categories, and accessories. Revenue is generated from direct consumer purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

De Marco Calzature e Abbigliamento Bimbi (DBA "De Marco Shop") is an Italian multi-category specialty retailer selling children's footwear and clothing organized by age groups (newborn 0-12 months, baby 6-24 months, mini 2-9 years, junior 8-16 years), children's ceremony wear, women's and men's footwear and clothing, and accessories for women and men. Sales occur through a Shopify-powered online storefront (demarcoshop.it) and a physical retail store in Feltre, with additional personalized sneaker customization offered through an artist partner service.

Product overview

De Marco Shop is a multi-category e-commerce retail platform selling footwear and clothing for children (newborn to 16 years), women, and men. The offering is organized as a unified Shopify-based online store with distinct product categories: children's shoes and clothing (organized by age groups: newborn 0-12 months, baby 6-24 months, mini 2-9 years, junior 8-16 years), ceremony wear for children, women's shoes and clothing, men's shoes and clothing, and accessories for women and men. Additional services include personalized sneaker customization through a partner artist service. The store also features promotional/sale collections with seasonal discounts up to 50%.

Differentiator

Problem solved

Functional benefit

Products and services

• Scarpe Bambino (Boys' Shoes) Boys' footwear collection for children, including boots, slippers, first steps shoes, sandals, sports shoes, sneakers, and ankle boots, available for purchase through the Shopify storefront and physical store.
• Scarpe Bambina (Girls' Shoes) Girls' footwear collection including boots, crib shoes, slippers, first steps shoes, sandals, formal shoes, sports shoes, sneakers, and ankle boots.
• Scarpe Donna (Women's Shoes) Women's footwear including lace-ups, boots, slippers, decolleté, moccasins, sandals, formal shoes, sports shoes, sneakers, and ankle boots.
• Scarpe Uomo (Men's Shoes) Men's footwear including lace-ups, boots, slippers, sandals, formal shoes, sports shoes, stringate, sneakers, and ankle boots.
• Abbigliamento Neonato 0-12 Mesi (Newborn Clothing) Newborn clothing for babies 0-12 months, including bodysuits and onesies, shirts, outfits, hoodies, jackets and coats, sweaters and cardigans, pants and overalls, t-shirts, onesies, sleep sacks, and gift accessories.
• Abbigliamento Baby 06-24 Mesi (Baby Clothing) Baby clothing for ages 6-24 months, including shirts, outfits, hoodies, jackets and coats, gilets, sweaters and cardigans, pants, shorts and bermudas, t-shirts, and tracksuits.
• Abbigliamento Mini 02-09 Anni (Mini Clothing) Children's clothing for ages 2-9, including shirts, outfits, hoodies, jackets and coats, t-shirts, sweaters and cardigans, pants, shorts and bermudas, and tracksuits.
• Abbigliamento Junior 08-16 Anni (Junior Clothing) Junior clothing for ages 8-16, including shirts, outfits, hoodies, jackets and coats, sweaters and cardigans, pants, down jackets, shorts and bermudas, t-shirts, and tracksuits.
• Cerimonia Bambino/Bambina (Children's Ceremony Wear) Ceremonial clothing for children including formal outfits, accessories, shirts, jackets, gilets, skirts, sweaters, pants, shorts, sneakers, t-shirts, and dresses for special occasions.
• Abbigliamento Donna (Women's Clothing) Women's clothing including hoodies, jackets, pants, and t-shirts.
• Abbigliamento Uomo (Men's Clothing) Men's clothing including hoodies, jackets, pants, and t-shirts.
• Accessori Donna (Women's Accessories) Women's accessories including bags, socks, hats and caps, belts, wallets, and drawstring bags.
• Accessori Uomo (Men's Accessories) Men's accessories including socks, hats and caps, belts, shoelaces, wallets, and drawstring bags.
• Flower Mountain Kids Brand Collection Kids' footwear brand collection featuring sneakers such as Yamano 3 and Raikiri junior models, focused on lightweight, comfortable footwear for children's daily activities.
• Personalized Sneakers Customization Service Custom sneaker personalization service in which customers' sneakers are uniquely decorated by the partner's team of artists, offered as an add-on purchase through the storefront.

Quantifiable outcome

• 14-day return policy

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

One partnership is on record.

• Flower Mountain KidscoreTechnology or IntegrationFlower Mountain Kids is a key brand sold by De Marco Shop. The retailer features a dedicated collection for this brand including Yamano 3 sneakers and Raikiri junior sneakers. The brand focuses on lightweight, comfortable footwear designed for children's daily activities.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Zalando: Leading European online fashion platform with a sizable kids' category including shoes and clothing; competes for the same family shoppers via broader assortment, faster delivery, and stronger brand marketing.
• Spartoo: Large European online shoe and apparel retailer with operations across multiple countries; overlaps with De Marco Shop on shoe assortment and cross-border D2C fulfillment, but operates at much greater scale and breadth.
• Amazon (Fashion / Kids' Shoes): Global marketplace with extensive children's apparel and footwear offerings and Prime delivery; serves as the dominant scale competitor for any specialty kids' shoe retailer pursuing cross-border D2C sales.

Direct peers

• AlexandAlexa: Online children's designer fashion and footwear retailer with global shipping; comparable as a curated multi-brand kids' specialist targeting parents in international markets.
• Childrensalon: UK-based online children's luxury fashion and shoe retailer with global shipping; comparable as a specialist kids' apparel and footwear e-tailer serving international family customers.
• Melijoe: French online specialty retailer focused on children's and kids' designer fashion and footwear, comparable in vertical focus, curated assortment, and direct-to-consumer e-commerce model.
• Babyshop (Kids Brand Store): Nordic online specialty retailer for children's clothing and footwear from premium brands; comparable in curated multi-brand assortment and international D2C shipping model.

Regional players

• Salvarani Bambini: Italian children's apparel and footwear chain; comparable as a domestic Italian multi-brand kids' retailer competing for the same local family customers.
• Città dei Bambini: Italian children's clothing and footwear retailer operating in physical stores and online; directly comparable as a regional Italian multi-category kids' specialist with omnichannel presence.

Emerging players

• IziMizi: Online specialty retailer focused on children's footwear; comparable as a vertical children's shoe D2C player with curated assortment and global shipping ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-marco-calzature-e-abbigliamento-bimbi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Marco Calzature e Abbigliamento Bimbi