De Marke - Etty Hillesum Lyceum

What De Marke - Etty Hillesum Lyceum does

De Marke is a publicly funded VMBO (preparatory secondary vocational education) school located in Deventer, Netherlands, operating as one of five schools within the Etty Hillesum Lyceum (EHL) educational consortium. The consortium was formed around 2000 through the merger of three Deventer secondary schools and is governed by Stichting Carmelcollege, a Dutch educational foundation employing approximately 4,100 education professionals nationwide. De Marke specifically serves students with vmbo basis, vmbo kader, mavo, and mavo/havo advisory levels, offering a distinctive two-year bridge period (rather than a single bridge year) that allows students extended time to identify their optimal educational track before committing to one of seven vocational profiles (beroepsprofielen) aligned with the local Deventer economy: Bouwen Wonen & Interieur, Produceren Installeren & Energie, Mobiliteit & Transport, Dienstverlening & Producten, Economie & Ondernemen, Horeca Bakkerij & Recreatie, and Zorg & Welzijn.

The school's core technology stack is modest and operational rather than differentiated: laptops serve as core learning tools, with Zermelo (scheduling), Office 365, SharePoint, SOMtoday (student information system), and Aura-Online (library) comprising the digital infrastructure — all centrally provisioned through Stichting Carmelcollege. The proprietary pedagogical features are the actual differentiators: a functioning student-run restaurant (De Globe) where fourth-year vmbo students serve real customers; an Expertisepunt providing intensive support for students with complex learning barriers; unique mavo examination pathways in sport (LO2), art, and music that are unavailable elsewhere in the Deventer region; international trips to France and Belgium; and a Waldorf-inspired sub-brand (Het Corberic) offering mavo/havo/vwo. In June 2026, De Marke received keys to a new energy-neutral school building at Ludgerstraat 1, consolidating all students and staff from the former De Marke Noord and De Marke Zuid locations.

Revenue is generated almost entirely through Dutch government funding (lumpsum per enrolled pupil) channeled via Stichting Carmelcollege, supplemented by voluntary parental contributions (typically €50–80 annually) and modest transactional revenue from De Globe (lunch at €4.95, three-course dinner at €17.50). Go-to-market is event-driven and direct-to-consumer: the school recruits through open houses, the Etty Fietstour (a cycling tour visiting two EHL schools in one afternoon), Slimme Handen Middag (hands-on workshop afternoons), Expeditie Brugklas (trial lessons), primary school visits by trained voorlichters, and an annual ETTY Magazine. Enrollment occurs through the national Dutch enrollment week (25–31 March) via the Carmel registration portal, targeting group 8 students and their families in Deventer and surrounding areas. The school is embedded in a regional ecosystem through Sterk Techniek Onderwijs (STO) Deventer-Twello, which connects De Marke with over 60 local companies for internships, curriculum co-development, and hands-on technical activities.

Name

De Marke - Etty Hillesum Lyceum

Legal name

Etty Hillesum Lyceum

Website

https://demarke-ehl.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

De Marke is a publicly funded VMBO secondary school in Deventer, Netherlands, part of the Etty Hillesum Lyceum network, offering practical vocational education through a two-year bridge period and seven career profiles aligned with the local economy.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

Keywords

• Secondary vocational education
• Vmbo education programs
• Vocational training profiles
• Practical learning school
• Bridging period education

Headquarters

HQ city

Deventer, Overijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Government-funded public education: De Marke is a publicly funded secondary school under the Dutch national education system. The school receives government funding per student (lumpsum / lumpsom) based on enrolled pupil numbers. Additional funding is allocated through the Stichting Carmelcollege foundation for special educational support, building maintenance, and innovation projects.
2. Voluntary parental contribution: Parents are asked for a voluntary contribution (vrijwillige ouderbijdrage) to fund extra-curricular activities and facilities outside the standard government-funded curriculum, such as trips, events, and supplementary materials.
3. Vmbo schoolrestaurant De Globe revenue: The school restaurant De Globe generates modest revenue from serving real customers (lunch at €4.95 and three-course dinner at €17.50), with proceeds supporting the educational program and student learning.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

De Marke is a Dutch VMBO (preparatory secondary vocational education) school offering education at basis, kader, and mavo levels. The school features a unique two-year bridging period and seven career-oriented professional profiles (beroepsprofielen) aligned with the local Deventer economy, including a functioning student-run restaurant (De Globe) for real-world hospitality training.

Product overview

De Marke is a VMBO school within the Etty Hillesum Lyceum educational group in Deventer, Netherlands. The school offers a comprehensive educational portfolio comprising: (1) VMBO education at basis, kader, and mavo levels, featuring a unique two-year bridging period; (2) seven career-oriented professional profiles (beroepsprofielen) with strong practical components; (3) Het Corberic, a Waldorf-inspired educational route; (4) specialized support services including an Expertise Center, dyslexia/dyscalculia support, exam training, and resilience training; (5) practical programs like the De Globe school restaurant, internship placements, and foreign travel; and (6) exclusive exam options in arts, music, and sports. The school recently relocated (August 2026) to a new energy-neutral building at Ludgerstraat 1.

Differentiator

Problem solved

Functional benefit

Brands

• De Globe: VMBO school restaurant where students gain practical experience in hospitality and culinary arts by preparing and serving meals to real customers

Quantifiable outcome

• De Marke is the only school in the Deventer region where mavo students can take their final exam in sport (LO2), art, or music.
• +2 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sterk Techniek Onderwijs (STO) Deventer-TwellocoreStrategic or Co-development PartnerSterk Techniek Onderwijs is a regional partnership between educational institutions and the local business community, funded through a national subsidy program aimed at strengthening technical vocational education. De Marke participates in nine STO projects including increasing practical content in schools, adding more technical subjects, improving equipment, promoting technology careers among girls, and introducing primary school children to technology. Over 60 companies in the Deventer-Twello region are members of STO.
• Gemeente Deventer (Municipality of Deventer)coreStrategic or Co-development PartnerThe municipality of Deventer is a key partner in the educational community, collaborating on the Sterk Techniek Onderwijs program and the broader school-city integration agenda. The municipality also facilitated the new school building project at Ludgerstraat 1.
• Burgerweeshuis DeventerminorStrategic or Co-development PartnerThe Burgerweeshuis (a Deventer cultural venue/youth center) partnered with De Marke's Dienstverlening & Producten (D&P) profile students to co-organize a youth nightlife event. Students managed all aspects — programming, lighting, sound, promotion, and decoration — hosting 150 young people from Deventer. This provided authentic real-world event management experience as part of the D&P curriculum.
• Pietro Talamini (Ice cream business)minorOthersPietro Talamini provides internship placements for De Marke vmbo students starting from their second year. The owner, a former Etty school student himself, values offering young people quality supervised work experience. Some students return for holiday work after their initial internship.
• Regional businesses (approximately 60 companies)coreStrategic or Co-development PartnerApproximately 60 companies in the Deventer-Twello region participate in the Sterk Techniek Onderwijs ecosystem, providing internships, hosting site visits, contributing to curriculum design, and offering hands-on workshops for De Marke students. These include companies from sectors such as technology, healthcare, construction, hospitality, mobility, and production — aligned with De Marke's seven vocational profiles.
• Stichting CarmelcollegecoreStrategic or Co-development PartnerDe Marke is one of five schools of the Etty Hillesum Lyceum, which is governed by Stichting Carmelcollege — a Dutch educational foundation that operates VO schools across the Netherlands. Carmel provides HR, finance, legal, IT infrastructure (Office 365, SharePoint, Zermelo), and strategic leadership. The foundation employs approximately 4100 education professionals nationwide.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Deltion College: MBO institution in Zwolle, in the broader Overijssel region, providing vocational training across similar sectors to De Marke's seven vocational profiles. Comparable as a regional Dutch secondary-vocational pathway provider with employer-aligned programs.
• Nordwin College: MBO institution in the northern Netherlands providing vocational training in technical, agricultural, and service sectors. Comparable to De Marke as a regional Dutch vocational secondary provider with employer-linked programs.
• ROC Aventus: Regional MBO (vocational further education) institution based in Deventer/Apeldoorn and the primary destination for vmbo graduates from De Marke. Comparable as a regionally focused Dutch secondary-to-vocational education provider serving the same Deventer catchment.
• Landstede Groep: MBO and VO educational group operating across Overijssel and Gelderland, offering vocational and secondary education programs. Comparable to De Marke as a regionally anchored Dutch provider of vmbo and vocational training with employer partnerships.

Emerging players

• High Tech High: US charter school network focused on project-based learning, employer integration, and real-world skill development. Comparable to De Marke in combining academic instruction with hands-on, employer-aligned practical learning and shared workshop facilities.
• Big Picture Learning: US-based network of student-centered, real-world learning schools where students learn through internships and personalized projects. Comparable to De Marke's vocational profile model, De Globe restaurant, and internship-based STO network as a practical/work-integrated education approach.
• Summa College: Large Dutch MBO institution based in Eindhoven offering vocational training across multiple sectors aligned with regional industry. Comparable to De Marke in delivering sector-specific vocational programs tied to local employer demand.

Broad incumbents

• Stichting Carmelcollege: Parent foundation of De Marke and the Etty Hillesum Lyceum, operating multiple VO schools across the Netherlands with ~4,100 education professionals. Directly comparable as the umbrella educational organization governing De Marke's operations, funding, and strategic direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/485800931630012
• LinkedInlinkedin.com/company/de-marke-etty-hillesum-lyceum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Marke - Etty Hillesum Lyceum