DEMASA almacen productos de la madera

What DEMASA almacen productos de la madera does

DEMASA (legal entity: MADERA SRE., S.L.) is a Spanish wood-products distributor and custom fabrication specialist founded in 1984, headquartered in Humanes de Madrid. The company operates over 10,000 m2 of warehouse capacity and a 500 m2 exhibition/showroom, holding permanent stock of technical wood boards (Viroc wood-cement, OSB, MDF, plywood, laminated, phenolic), structural timber, flooring, doors, hardware, and complementary construction materials. It is an authorized distributor of first-tier European manufacturers including Viroc, Egger, Finsa, and Mayr-Melnhof Kaufmann, and has built a network of factory-trained, certified Viroc installers across Madrid, Andalusia, and Castilla-La Mancha.

The company generates revenue through three streams: (1) stock distribution of wood and construction materials on a quote-based, pay-as-you-go basis; (2) custom fabrication services including CNC machining, edge banding, phenolic panel cutting for sanitary cubicles, and bespoke Viroc furniture manufacturing; and (3) certified installation services for Viroc ventilated facades and interior applications. Customers are reached through direct warehouse sales, phone/email ordering, and inside sales — a sales-led, professional-only go-to-market focused on carpenters, joineries, construction firms, architects, interior designers, and public institutions requiring hygienic phenolic panels.

Its core technology is physical rather than digital: deep inventory in technical/niche products (Viroc in particular), CNC-based custom fabrication capacity, and proprietary installation know-how acquired through formal training at Viroc's Portuguese facilities. DEMASA competes on immediate availability from stock, breadth of SKU under one roof, and the ability to bundle material supply with certified installation — a structure well-suited to time-sensitive professional projects in Spain's Madrid–Andalusia corridor.

Name

DEMASA almacen productos de la madera

Legal name

MADERA SRE., S.L

Website

https://demasa.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DEMASA (MADERA SRE., S.L.) is a Madrid-based wood and wood-cement panel distributor with over 10,000 m2 of warehouse capacity, serving professional carpenters, construction firms, architects, and interior designers across Spain through stock distribution, CNC fabrication, and certified Viroc installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Humanes de Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wood Products Distribution: DEMASA generates revenue through distribution and sale of wood products including doors, panels, flooring, timber, and hardware to professional customers. Products are sold primarily from stock with immediate availability. Custom fabrication and CNC machining services provide additional revenue streams.
2. Custom Fabrication Services: Revenue from custom cutting, machining, and finishing services for panels and timber. Includes phenolic panel fabrication for sanitary cubicles, Viroc furniture manufacturing, and CNC machining operations.
3. Installation Services: Certified installation services for Viroc panels and other products. Professional installation for facades, interiors, and furniture projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DEMASA is a B2B warehouse and distributor of wood and construction materials serving professional carpenters, construction firms, architects, and interior designers in Spain. The company sells from stock an extensive range of doors, wood panels (including VIROC wood-cement, OSB, MDF, plywood), structural timber, flooring, and hardware from first-tier brands, while also providing custom fabrication (CNC machining, phenolic panel cutting), and certified VIROC installation services through trained installers.

Product overview

DEMASA is a professional wood materials warehouse and distributor based in Madrid, operating from over 10,000m² of storage and 500m² of exhibition space. The company offers an extensive portfolio of wood and construction products, primarily serving carpentry professionals, construction companies, architects, and interior designers. The core product categories include interior and exterior doors (fire-rated, acoustic, security, rustic), specialty wood boards (VIROC wood-cement, OSB, MDF, plywood, laminated boards, colored MDF), structural timber (laminated beams, trusses), flooring (laminate, solid wood, vinyl, exterior decking), and related accessories (hardware, cabinet fronts, moldings). The company differentiates through immediate stock availability, custom fabrication services including CNC machining and phenolic panel cutting, and certified VIROC installation services. A notable specialization is VIROC wood-cement panels for ventilated facades and custom furniture, where DEMASA holds distributor certification and provides certified installers across Spain including Andalusia.

Differentiator

Problem solved

Functional benefit

Products and services

• Puertas de Interior (Interior Doors) Interior doors including fire/acoustic doors, pivot finger-protection doors, classic panel doors, smooth and grooved doors, solid laminated doors, lacquered panel and smooth doors, Castilian interior doors, armored and reinforced security doors, rustic exterior gates, and aluminum doors. Sold from stock to professional carpenters, construction firms, and interior designers in Spain.
• Tablero VIROC Madera-Cemento (Viroc Wood-Cement Panels) Wood-cement composite panels combining wood flexibility with cement durability, available in multiple colors (Grey, Black, White, Yellow, Ocher, Red). Dimensions 2600x1250mm and 3000x1250mm; thicknesses 8-32mm depending on color. Used for facades, coverings, lost formwork, urban furniture, walls, floors, ceilings, interior decoration, and custom furniture. Sold to construction companies, architects, and interior designers across Spain including Andalusia.
• Tablero OSB (Oriented Strand Board) Oriented Strand Board manufactured from conifer chips (spruce and pine) bonded with phenol-formaldehyde adhesive. OSB3 grade available in thicknesses 10mm-18mm, standard size 2500x1220mm. Used for structural applications, flooring support, facade cladding, ceiling linings, partitions, truck bodies, formwork, trade show booths, and interior furniture.
• Tablero Aglomerado (Particle Board) Particle board made from wood particles bonded with adhesive, available in P2 grade including moisture-resistant and fire-resistant variants. Standard sizes 2440x1220mm and 3660x1830mm; thicknesses 8mm to 30mm. Used for doors, furniture, flooring, baseboards, and ceilings.
• Tablero MDF o DM (Medium Density Fibreboard) Medium Density Fibreboard made from wood fibers bonded with synthetic resins under pressure and heat, available in raw and finished forms. Thicknesses from 3mm to 35mm. Used for panel doors, frames, moldings, furniture, and construction.
• Tablero Contrachapado (Plywood) Plywood made from thin wood veneers glued with fibers arranged crosswise using phenolic WBP adhesive (water boil proof) per EN 314-1 standard. Thicknesses 3mm to 18mm. Used for interior and exterior construction, furniture, carpentry, cladding, flooring, and formwork.
• Tablero Alistonado (Solid Wood Laminated Board) Solid wood laminated board made from finger-jointed wood strips bonded laterally, available in Oak, Pine, Beech, Iroko, Chestnut and other species. Standard lamella widths 20mm and 42mm. Used for furniture, stairs, decoration, and general carpentry.
• Tablero MDF Coloreado VALCHROMAT Color-infused MDF board dyed throughout the mass for interior use in dry environments, with lightfast pigments resistant to sunlight and evaporation. Density approximately 760 kg/m². Fire reaction classification D-s2, d0; black version in fire-resistant grade B-s2, d0. Used for architecture, interior design, and furniture applications.
• Tablero MDF Coloreado Innovus Color-infused medium density fiberboard with five color tones for interior applications, with lightfast pigments. Fire classification D-s2, d0; black version fire-resistant B-s2, d0. Density 760 kg/m². Used in architecture, interior design, and furniture.
• CompacMel Plus (Compact High-Density Board) High-density wood compact board (>1000 kg/m³) from Finsa, coated with melamine resin-impregnated decorative paper on HDF support, with hydrophobic adhesives. For humid environments or high-resistance applications. Standard stock size 2440x2050x13mm with SoftIII finish.
• Panel Fenólico (Phenolic Panel) for Sanitary Cubicles Phenolic panel for sanitary cubicles and ventilated facades, including cutting, machining, and assembly services with hardware and corrosion-resistant profile materials. Antibacterial treatment for maximum hygiene. Custom design from measurements to production, targeting schools, hospitals, sports facilities, and changing rooms.
• Vigas Laminadas (Glued Laminated Timber Beams) Glued laminated timber beams available in Spruce/Pine (M-M Kaufmann brand) and Chestnut species, for structural applications with high load capacity, low self-weight, flexibility, and fire resistance. Certified per European standards DIN 1052 and EN 386/prEN 14080.
• Cerchas de Madera (Wooden Roof Trusses) Wooden roof trusses with installation services for industrial, tourism, commercial, cultural, agricultural, and leisure sector buildings.
• Tarima (Flooring) Flooring products including laminate flooring, floating three-layer wood flooring, solid wood flooring (Oak, Jatoba, Merbau, Beech, Pine, etc.), vinyl flooring, and exterior decking for pools, terraces, and facades.
• Falso Techo Lamas Madera (Wooden Slat Ceilings) Decorative wooden slat ceilings and wall panels made from Ayous wood with natural, stained, or RAL lacquered finishes. Standard module 1500x500mm with custom sizes available. Includes design, cutting, finishing, and installation services.
• Panel Sandwich Tezno Cuber Three-layer insulated sandwich panels with various finishes including spruce, Iroko, Chestnut, Oak, pine, OSB decorative, Herakustik, cement-wood, and plasterboard. For roofing applications with 30-120mm insulation core thickness.
• Celosías de Madera (Wooden Louvres) Wooden louvres in Pine for furniture, windows, gardens, and exterior applications, available in classic straight, inclined, and star patterns, plus overlapping models for garden use.
• Escaleras y Balaustres (Stairs and Balustrades) Wooden stair balusters and handrails from TORNEADOS TORNS in Pine, Pressure-treated Tea, Steamed Beech, Sapelly, and Oak. Stainless steel stairs and railings also available from ARTEFERRO for interior and exterior applications.
• Muebles a Medida con Tablero VIROC (Custom Viroc Furniture) Custom furniture manufacturing using VIROC wood-cement board for industrial and brutalist design furniture. Includes interior and exterior furniture such as display furniture, tables, kitchen furniture, benches, and office reception furniture for offices, homes, exhibitions, and retail spaces, manufactured from client-provided designs.
• Viroclin Ventilated Facade Installation System Hidden screw mounting system for VIROC ventilated facades. Panels mounted bottom to top with partial overlap; upper screws with wedges fix panels to structure, with an initial wedge ensuring uniform angle across all panels.
• Cajoneras, Zapateros, Pantaloneros (Custom Drawer Units) Custom drawer units, shoe racks, and trouser racks for wardrobe interiors with over 60 finish options in melamine and colors. Available in widths 500-700mm, depth 500mm, up to 4 drawers.
• Tallas de Madera y Marquetería (Wood Carvings and Marquetry) Wood carvings and marquetry decorations for furniture and design. Solid wood carvings ready to finish, and decorative marquetry strips in multiple designs.
• Portón Castellano Rústico (Rustic Castilian Exterior Gate)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• VIROC (Tableros Viroc S.A.)coreChannel Partner/ Reseller/ DistributorDEMASA is an official distributor of Viroc wood-cement panels in Andalusia and throughout Spain. They hold permanent stock in their central warehouse and have certified installers trained by the manufacturer in Portugal.
• EggermajorChannel Partner/ Reseller/ DistributorDEMASA distributes Egger melamine panels and Duropal products for woodworkers and carpenters.
• FinsamajorChannel Partner/ Reseller/ DistributorDEMASA distributes Finsa products including agglomerated panels, MDF, and CompacMel Plus compact panels.
• Mayr-Melnhof KaufmannmajorChannel Partner/ Reseller/ DistributorDEMASA is an authorized distributor of M-M Kaufmann laminated timber for structural applications. Products include glulam beams in spruce/fir with international certifications (DIN 1052, EN 386).
• Tezno CuberminorChannel Partner/ Reseller/ DistributorDEMASA distributes Tezno Cuber sandwich panels with various wood finishes for roofing applications.
• Torneados TORN SminorChannel Partner/ Reseller/ DistributorDEMASA distributes Torn S balustrades and turned wood products. TORN S is a leading manufacturer with over 40 years of experience in wooden balustrades for staircases.
• ArteferrominorChannel Partner/ Reseller/ DistributorDEMASA is an authorized distributor of Arteferro stainless steel stairs, railings, and balustrades for interior and exterior applications.
• EuroaramviminorChannel Partner/ Reseller/ DistributorDEMASA distributes Euroaramvi sliding wardrobe systems for residential applications.
• DierreminorChannel Partner/ Reseller/ DistributorDEMASA distributes Dierre armored doors and casonetto sliding door systems.
• IntasaminorChannel Partner/ Reseller/ DistributorDEMASA distributes Intasa laminate flooring and floating timber flooring products.
• Yulox SistemasminorImplementation/ SI/ Consulting PartnerCertified Viroc installer based in Madrid (T: 622106043). Part of DEMASA's network of certified wood-cement panel installers.
• Mobiliario VIC 2000minorImplementation/ SI/ Consulting PartnerCertified Viroc installer based in Madrid (T: 916133061). Part of DEMASA's network of certified wood-cement panel installers.
• Justo Encinas SLminorImplementation/ SI/ Consulting PartnerCertified Viroc installer based in Córdoba (T: 661880036 - 957103232). Regional installation partner for Andalusia.
• Eurodesarrollos SLminorImplementation/ SI/ Consulting PartnerCertified Viroc installer based in Toledo (T: 685524003). Regional installation partner.
• AMA GRUPminorImplementation/ SI/ Consulting PartnerCertified Viroc installer network in Madrid (T: 662921538, 664316447). Provides installation services through certified installers Nico and Claudio.
• Mariano (Independent Installer)minorImplementation/ SI/ Consulting PartnerCertified Viroc installer in Madrid (T: 696460469). Individual certified installer part of DEMASA's network.
• Jesús (Independent Installer)minorImplementation/ SI/ Consulting PartnerCertified Viroc installer (T: 615274890). Individual certified installer part of DEMASA's installation network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egger: European manufacturer of wood-based panels including melamine-faced boards and laminates; one of DEMASA's core brand partners. Comparable as a broad incumbent panel manufacturer with overlapping product categories and customer segments.
• Kronospan: One of Europe's largest manufacturers of wood-based panels (MDF, particleboard, OSB, laminate flooring). Comparable as a broad incumbent panel producer whose products overlap substantially with DEMASA's distribution portfolio.
• Finsa: Major Spanish manufacturer of MDF, particleboard, melamine panels and CompacMel compact boards; also a key supplier to DEMASA. Comparable as an upstream producer and broader-incumbent panel brand in the same Spanish wood-panel value chain.
• Leroy Merlin España: Spain's leading home improvement and DIY retailer with extensive wood, panel, flooring and door offerings. Comparable as a broad incumbent selling many of the same end-product categories, though primarily to consumers and small contractors rather than pure B2B professionals.
• BAUHAUS España: European DIY and professional trade retailer operating in Spain with broad assortments of wood products, doors, flooring and construction materials. Comparable as a broad incumbent competing for overlapping professional and trade customers in Spain.
• Mayr-Melnhof Kaufmann: Austrian manufacturer of glued-laminated timber beams and structural wood products; an authorized supplier to DEMASA. Comparable as a broad incumbent in structural timber whose products DEMASA distributes into the Spanish market.

Direct peers

• Gabarró Hermanos: Leading Spanish wholesale distributor of wood panels, timber and engineered boards serving carpenters, construction and furniture professionals. Closest direct competitor to DEMASA in Spain, with similar B2B professional-only distribution model and overlapping product categories.
• Madeplax: Spanish wholesale distributor of plywood, MDF, particleboard, and decorative panels serving professional woodworkers and installers. Directly comparable to DEMASA in product mix and B2B customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demasa-almacen-productos-madera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMASA almacen productos de la madera