DEMETRA SpA - Marchio Agrimaster

What DEMETRA SpA - Marchio Agrimaster does

DemetraAgri Group is an Italian-headquartered agricultural machinery holding company that consolidates three historic European brands — Agrimaster (mulchers and hedge trimmers, founded 1984), Breviagri (rotary tillers, seed drills, and power harrows, founded 1949), and Dalbo (rollers and cultivators, founded 1948 in Denmark) — under a unified corporate structure. The group designs, manufactures, and distributes mechanized equipment for soil treatment, seed bed preparation, and land maintenance, serving farmers, agricultural cooperatives, and land management enterprises across 30 countries. According to the most recent disclosed operating data (2019), the group manufactured approximately 1,900 machines annually and exported 87% of its sales, with the United Kingdom, Germany, Denmark, France, and Sweden as its largest markets.

The business model is hardware sales of agricultural machinery, distributed through brand-dedicated websites (agrimaster.eu, breviagri.com, dalboagro.com) and an extensive commercial network across Western Europe, Eastern Europe, the Nordics & Baltics, the UK, the Americas, Asia-Pacific, and Africa. The group is jointly owned by private equity firms DeA Capital (50%) and Alcedo, following the 2023 creation of the DemetraAgri holding company that brought Dalbo into the fold alongside the Italian operations. The consolidation strategy explicitly pursues productive, commercial, and development synergies across brands while preserving each brand's identity and heritage. The group employs 25 people at its Molinella (Bologna) headquarters and supports a multilingual digital presence in six languages. Revenue, pricing, and customer specifics are not publicly disclosed.

Name

DEMETRA SpA - Marchio Agrimaster

Legal name

Demetra S.p.a.

Website

https://demetraagri.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DemetraAgri Group is an Italian agricultural machinery holding company consolidating three historic European brands (Agrimaster, Breviagri, Dalbo) that design and distribute mulchers, tillers, rollers, and cultivators to farmers and agricultural operators across 30 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Molinella, Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: DemetraAgri Group generates revenue through the manufacture and sale of agricultural machinery and equipment, including mulchers, hedge trimmers, rotary tillers, seed drills, power harrows, rollers, and cultivators. The group operates three historic brands (Agrimaster, Breviagri, Dalbo) that serve the soil treatment and seed bed preparation market segment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DemetraAgri Group manufactures and distributes agricultural mechanization equipment for soil treatment and seed bed preparation through three historic brands. The product portfolio includes mulchers and hedge trimmers (Agrimaster), rotary tillers, seed drills, and power harrows (Breviagri), plus rollers and cultivators (Dalbo), serving farmers, agricultural cooperatives, and land management enterprises across 30 countries.

Product overview

DemetraAgri Group operates as a unified agricultural mechanization holding company comprising three sub-brands: Agrimaster (high-quality mulchers and hedge trimmers), Breviagri (rotary tillers, seed drills, and power harrows), and Dalbo (rollers and cultivators). These brands serve the soil treatment and seed bed preparation markets, offering complementary product lines that cover the full spectrum of agricultural machinery needs under a single corporate umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Agrimaster: Machinery and equipment for the agricultural sector dedicated to soil treatment. Founded in 1984, specializes in high-quality mulchers and hedge trimmers, representing internationally recognized excellence of Made in Italy.
• Breviagri
• Dalbo

Products and services

• Mulchers and hedge trimmers (Agrimaster brand) Machinery and equipment for the agricultural sector dedicated to soil treatment. Founded in 1984, the Agrimaster line specializes in high-quality mulchers and hedge trimmers, representing internationally recognized Made in Italy agricultural machinery for soil treatment and vegetation management operations.
• Rotary tillers, seed drills, and power harrows (Breviagri brand) Machinery and equipment for the agricultural sector dedicated to soil preparation. With a history dating back to 1949 (formerly Breviglieri), the Breviagri line is a pioneer in the production of rotary tillers, seed drills, and power harrows, combining Italian craftsmanship and technological innovation.
• Rollers and cultivators (Dalbo brand) Machinery for soil treatment and seed bed preparation, particularly rollers. Founded in Denmark in 1948, Dalbo is renowned for the production of rollers and cultivators for agricultural applications, bringing Northern European excellence and over 70 years of experience to the group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/agrimaster-demetra-s-p-a

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMETRA SpA - Marchio Agrimaster