Demia | Marketing e Comunicazione

What Demia | Marketing e Comunicazione does

Demia S.r.l. is an independent, full-service marketing and communication agency headquartered in Lucca, Tuscany, Italy. Founded in 2013, the firm employs approximately 15 people and operates as Demia | Marketing e Comunicazione. It delivers five integrated service lines: brand strategy (consulting, identity, positioning, naming, creative direction), graphic design (visual identity, UX, packaging, corporate materials), web development (websites, e-commerce, SEO, UI/UX, copywriting), digital marketing (Google and Meta advertising, social media management, email marketing, marketing automation), and media production (corporate video, photography, motion graphics, reels). Technical delivery is supported by Google Partner and Shopify Partner certifications, and the agency emphasizes SEO-oriented web development and marketing automation as differentiators within an otherwise standard agency stack.

The agency's revenue model is project-based professional services, with no public pricing and engagements initiated via website contact form, phone, or email. Demia serves roughly 20+ disclosed B2B clients across diverse verticals including industrial manufacturing (Sadas, Celyon, Tecnottrasmissioni, Mevas, Martinelli), food and beverage (Marameo Pizzerie, Alpipan, Fattoria di Magliano), professional services (Esobit, Winet, Timesis, Studio Hedra), and consumer/startup brands (Quindee, De-Core). Geographic scope is concentrated in Tuscany and Central Italy, with no evidence of international operations.

The legal entity is Demia S.r.l., a privately held Italian limited liability company with €10,000 fully paid share capital (REA LU215184, VAT IT02311060467). No funding rounds, acquisitions, subsidiaries, or institutional investors are disclosed. The ownership structure is founder-controlled, consistent with its self-description as "indipendente per scelta" (independent by choice). Marketing channels center on the corporate website (demia.org), a blog, and active social media on Facebook, LinkedIn, YouTube, TikTok, and Instagram.

Name

Demia | Marketing e Comunicazione

Legal name

Demia S.r.l.

Website

https://demia.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Demia S.r.l. is an independent, full-service marketing and communication agency in Lucca, Italy, founded in 2013 with ~15 employees. It delivers brand strategy, graphic design, web development, digital marketing, and media production on a project basis to roughly 20+ B2B clients across industrial, food, and consumer verticals.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Graphic design services
• Web development services
• Digital marketing services
• Media production services

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communication Services: Demia generates revenue through project-based professional services including brand strategy, graphic design, web development, digital marketing, and media production. Services are quoted per project with no public pricing listed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Demia is a full-service independent marketing and communication agency that provides brand strategy, graphic design, web development, digital marketing, and media production services to B2B clients. Services are delivered on a project basis with custom quotes, covering the full spectrum from strategic branding and visual identity through to SEO-oriented web development, paid advertising, social media management, and video/photo production. The agency serves as a single integrated creative partner for businesses seeking comprehensive brand communication and digital presence.

Product overview

Demia is a full-service independent marketing and communication agency based in Lucca, Italy. The company operates as a unified service offering rather than a platform-plus-modules architecture, providing five interconnected service areas: Brand Strategy (consulting, identity, positioning, naming, creative direction), Graphic Design (branding, UX, packaging, corporate materials, catalogs), Web Development (websites, e-commerce, UI/UX, SEO, copywriting), Digital Marketing (advertising, social media management, email marketing, automation), and Media Production (video and photography for corporate, spots, documentaries, motion graphics, reels). These services work together to deliver integrated communication solutions, with the agency serving as a single strategic and creative partner for brands seeking comprehensive market positioning and digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic branding service encompassing marketing consulting, brand identity development, brand experience design, brand positioning, naming, and creative direction to help businesses establish a distinctive and memorable market presence. Includes business analysis, vision and focus work, branding, and brand narrative development.
• Graphic Design Visual design services including visual identity, art direction, UI/UX design, packaging design, advertising and billboards, service design, corporate materials (coordinato aziendale), catalogs, and company profiles.
• Web Development Website and e-commerce development services including showcase sites, e-commerce implementation, web design (UI/UX), SEO optimization, and copywriting for online presence.
• Digital Marketing Digital marketing services including digital strategy, Google advertising, Meta advertising, social media management, content marketing, social training, copywriting, email marketing, marketing automation, and tracking and monitoring.
• Media Production Video and photographic production services including corporate videos, video spots, documentary videos, motion graphics, reel production, photography shoots, and video/photo art direction with editing and post-production.

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationDemia is a Google Partner, enabling them to offer Google Advertising services to clients. This partnership indicates certified expertise in Google Ads platform and access to partner resources for campaign management.
• ShopifycoreTechnology or IntegrationDemia is a Shopify Partner, enabling them to build and manage e-commerce stores on the Shopify platform for clients. This partnership provides technical certification and partner benefits for e-commerce development.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Webranking: Italian digital marketing agency specializing in SEO, content, and performance marketing. Overlaps with Demia on SEO-oriented web development and digital marketing services for B2B clients.

Regional players

• Connexia: Italian independent digital marketing and communication agency. Comparable to Demia as a domestic Italian agency offering integrated creative, digital, and content services to B2B clients, though Connexia is significantly larger and Milan-based.
• Armando Testa: One of Italy's leading independent creative agencies with full-service brand, advertising, and digital capabilities. Comparable to Demia as an Italian-rooted full-service creative agency serving national brands, though at materially larger scale.
• TSW (Tesi Sviluppo Web): Italian digital agency offering web development, digital marketing, and creative services. Directly comparable to Demia on web development and digital marketing service lines, with similar focus on Italian SMEs.

Broad incumbents

• Publicis Italia: Italian arm of the global Publicis network, offering full-service advertising, digital, and media services. Comparable to Demia as a full-service marketing and communication agency serving Italian clients, but operating at much larger scale with broader capabilities.
• TBWA\Italia: Italian branch of TBWA Worldwide, a global creative agency network. Comparable to Demia on full-service creative and digital marketing, though operating at enterprise scale across multiple offices.
• dentsu Italy: Italian operations of global dentsu network, offering advertising, media, and digital marketing services. Comparable to Demia as a full-service marketing and communication provider, with substantially greater scale and resources.
• Leo Burnett Italy: Italian branch of Leo Burnett Worldwide, providing creative, advertising, and digital services. Comparable to Demia in full-service brand and creative offerings, though serving larger enterprise clients.
• M&C Saatchi Italia: Italian arm of the M&C Saatchi global network, offering creative, brand strategy, and digital services. Comparable to Demia in full-service creative and brand strategy, though at network scale.
• Ogilvy Italia: Italian operation of the global Ogilvy network, providing advertising, branding, digital, and PR services. Comparable to Demia in offering integrated brand strategy, creative, and digital marketing services to Italian clients, though at network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@demiamarketing
• Facebookfacebook.com/demiamarketing
• LinkedInlinkedin.com/company/demia-marketingecomunicazione
• Instagraminstagram.com/demiamarketing
• TikToktiktok.com/@demiamarketing?_t=8sMzGUrL9le&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demia | Marketing e Comunicazione