What Stichting Beeldmix does

Stichting Beeldmix is a Dutch non-profit foundation (stichting) established in 2018 and headquartered in Rotterdam, operating under the brand 'De Mix' to stimulate contemporary Dutch photography and film while keeping historical Dutch photographers' collections alive. Its flagship program, 'De Mix Nederland,' is a sequential series of twelve provincial photography exhibitions that pair archival imagery with newly commissioned work from contemporary Dutch photographers, each presented across partner museums and NS railway station venues. The foundation also runs the original De Mix series (four projects organized with the Nederlands Fotomuseum) and the Mini Mix talent development pipeline at art academies including AKV St. Joost, alongside an independent publication line of collectible booklets.

Name

Stichting Beeldmix

Legal name

Stichting Beeldmix

Website

https://demixfotoprojecten.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Beeldmix is a Dutch non-profit foundation that runs 'De Mix Nederland,' a twelve-edition series pairing historical Dutch photography archives with contemporary photographers, exhibited at partner museums and NS train stations nationwide.

Ownership category

akta.pro rank

Product category

Cultural & Arts Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)

Keywords

• Photography exhibitions
• Cultural foundation
• Dutch photography
• Art publications
• Talent development

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partner contributions: The foundation seeks paying partners, including museums, organizations, and companies, to fund photography assignments, publications, and exhibitions. Partners provide financial support in exchange for association with the project.
2. Foundation and cultural funding: Active fundraising from cultural funds including Mondriaan Fonds and Prins Bernhard Cultuurfonds. The organization has Culturele ANBI status, making donations tax-deductible for donors (1.25x for individuals, 1.5x for businesses).
3. Donations and support: The foundation accepts donations from individuals and organizations. The Culturele ANBI status provides tax incentives for donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stichting Beeldmix is a Dutch cultural foundation that organizes photography exhibitions pairing historical Dutch photographers with contemporary artists, alongside the production of collectible publications and talent development programs. Its flagship initiative, De Mix Nederland, consists of twelve provincial exhibitions presented simultaneously at partner museums and NS railway stations across the Netherlands. The foundation also publishes accompanying booklets and runs the Mini Mix program for art academy students.

Product overview

Stichting Beeldmix is a Dutch cultural foundation that stimulates the development of contemporary Dutch photography and film while keeping collections of historical Dutch photographers alive. The organization operates through three main offerings: (1) De Mix Nederland - a series of twelve provincial photography exhibitions pairing historical and contemporary photographers, with dual presentation at partner museums and NS railway stations; (2) The original De Mix series of four projects organized with the Nederlands Fotomuseum; and (3) Collectible publications accompanying each project. The foundation also runs the Mini Mix talent development program for art academy students and publishes independent photography books.

Differentiator

Problem solved

Functional benefit

Products and services

• De Mix Nederland A series of twelve provincial photography exhibitions pairing historical Dutch photographers' collections with contemporary Dutch photographers who create new work inspired by the archives. Each edition combines exhibitions at partner museums and NS railway stations, accompanied by collectible publications.
• De Mix (Original Series) Initial series of four pre-foundation photography projects organized in collaboration with the Nederlands Fotomuseum, featuring De Koe, Missie, Schiphol Slumberland and De Boswachter exhibitions pairing historical and contemporary photographers.
• De Mix Publications Collectible booklets published for each De Mix project, featuring photographs, texts and written reflections by writers, poets or spoken word artists. Each publication combines image and word, archival and new work.
• Mini Mix (Talent Development) Photography assignment program for third-year art academy students to raise awareness of Dutch photographic heritage and its value for their own development. Fourth-year students can pitch to develop their Mini Mix assignment into a graduation project with guidance from Stichting Beeldmix.
• Tussen het geboomte Standalone 184-page photography book (21cm x 28cm) by Sander Philippen featuring trees in various states of variation, glory and struggle for existence, including poems by Frans Budé inspired by Philippen's work. Available with or without an original photo print.
• Kinderen van de Oorlog Exhibition and initiative presenting the fate of children during World War II in Nijmegen through five themes, alongside contemporary children from conflict zones photographed by Annie van Gemert. Partner Valkhof Museum.
• Stilte De Mix exhibition featuring historical photographer Pieter de Booys (1898-2003) and contemporary photographer Suzanne Valkenburg (1981), exploring the theme of silence through images of Arnhem. Partner Museum Arnhem.
• Vandaag Groei Ik Talent development project by Isa de Jong (1998) inspired by Johan van der Keuken's book 'Wij zijn 17', offering an intimate look at the lives of twenty young women through photography, illustration, objects and handwritten texts.
• Familia Photography project by Edith Eussen and Rafaël Philippen in collaboration with the Nederlands Fotomuseum, presenting a new family album of seven Limburgse families originally photographed by Nico Jesse during 1942/43. Exhibited at Limburgs Museum Venlo, Centre Céramique Maastricht and Dominicanen Maastricht.
• Vier de Beeldmix Major overview exhibition presenting the richness and diversity of modern Dutch photography, combining past and present, various genres, perspectives, themes and voices across topics including energy transition, livability, inclusivity, diversity, gender equality, artificial intelligence, nature and biodiversity, water management, sustainability, and social innovation.

Quantifiable outcome

• De Mix reaches diverse audiences beyond traditional museum visitors through train station exhibitions
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• NS (Nederlandse Spoorwegen)coreStrategic or Co-development PartnerMain partner providing station exhibition spaces for De Mix Nederland across the Netherlands. NS and ProRail enable the foundation to bring photography exhibitions to train stations nationwide, reaching a broad commuter audience. The partnership is ongoing with exhibitions at multiple stations.
• ProRailcoreStrategic or Co-development PartnerPartner supporting De Mix Nederland exhibitions at NS stations. ProRail's art commission manages station exhibition spaces and has been instrumental in developing the exhibition concept.
• Nederlands FotomuseumcoreStrategic or Co-development PartnerKey institutional partner providing access to historical photography collections for De Mix projects. The museum has been involved in multiple editions including Familia, De Koe, Missie, Schiphol Slumberland, De Boswachter, and the overview exhibition.
• Fries MuseumminorStrategic or Co-development PartnerPartner museum for De Koe exhibition (De Mix series).
• Valkhof MuseumcoreStrategic or Co-development PartnerPartner museum for De Wandeling exhibition (De Mix Nederland, Gelderland edition) and Kinderen van de Oorlog exhibition.
• Museum GoudacoreStrategic or Co-development PartnerPartner museum for Bnadem exhibition (De Mix Nederland, South Holland edition, 2023).
• Centre Céramique MaastrichtcoreStrategic or Co-development PartnerPartner museum for Vieren exhibition (De Mix Nederland, South Limburg edition, 2023) and Familia exhibition.
• Fries Scheepvaart MuseumcoreStrategic or Co-development PartnerPartner museum for Windstil exhibition (De Mix Nederland, Friesland edition, 2022).
• Limburgs MuseumcoreStrategic or Co-development PartnerPartner museum for Missie exhibition (2016-2017) and Familia exhibition.
• Museum ArnhemcoreStrategic or Co-development PartnerPartner museum for Stilte exhibition (2019).
• Nationaal Militair MuseumcoreStrategic or Co-development PartnerPartner museum for Schiphol Slumberland exhibition (2017-2018).
• Museum KranenburghcoreStrategic or Co-development PartnerPartner museum for De Boswachter exhibition (2017).
• Museum HilversumcoreStrategic or Co-development PartnerPartner museum for the overview exhibition 'Vier de Beeldmix' (June-October 2025), showcasing the richness and diversity of Dutch photography.
• NS Station GoudacoreStrategic or Co-development PartnerExhibition venue for Bnadem (April-June 2023).
• NS Station SneekcoreStrategic or Co-development PartnerExhibition venue for Windstil outdoor exhibition (2022).
• Zeeuws MuseumcoreStrategic or Co-development PartnerPartner museum for Ons Dorp en de Zee exhibition (De Mix Nederland, Zeeland edition, 2022-2023).
• Museum aan de AcoreStrategic or Co-development PartnerPartner museum for Tussen Land en Lucht exhibition (De Mix Nederland, Groningen edition, 2023-2024).
• Landgoed OvercingelminorStrategic or Co-development PartnerVenue for Onherstelbaar Vernieuwd exhibition (De Mix Nederland, Drenthe edition, 2023).
• Tilburg University (Brabant-Collectie)coreStrategic or Co-development PartnerPartner for Aarde exhibition (De Mix Nederland, North Brabant edition, 2023). Provides access to Martien Coppens collection through Brabant-Collectie.
• ANNO Stadsmuseum ZwollecoreStrategic or Co-development PartnerPartner museum for Turning Pages exhibition (De Mix Nederland, Overijssel edition, 2024).
• Universiteit Utrecht (UU) and HKUcoreStrategic or Co-development PartnerAcademic partners for Sisterhood exhibition (De Mix Nederland, Utrecht edition, 2024). Gender Studies department (Astrid Kerchman & Diana Helmich) contributed exhibition texts.
• Dagblad De LimburgerminorStrategic or Co-development PartnerMedia partner that helped locate families for the Familia project.
• L1 (local TV station)minorStrategic or Co-development PartnerRegional media partner that helped locate families for the Familia project.
• NoorderlichtminorStrategic or Co-development PartnerPhotography organization partner for Tussen Land en Lucht exhibition (De Mix Nederland, Groningen edition).
• Nationaal Archief / Collectie SpaarnestadminorStrategic or Co-development PartnerArchive providing historical photography collections (Jacob Molenhuis collection) for De Mix projects.
• NPO Radio 1minorGTM or Marketing PartnerBroadcast partner for interviews with De Mix photographers, including NOS Met het Oog op Morgen and Kunststof programs.
• AKV St. JoostminorStrategic or Co-development PartnerArt academy partner for talent development program (Mini Mix).
• NRC (newspaper)minorGTM or Marketing PartnerMedia outlet that published articles about De Mix exhibitions including Sea You photobook and Ons Dorp en de Zee exhibition.
• AD (Algemeen Dagblad)minorGTM or Marketing PartnerMedia outlet that published articles about De Mix exhibitions including Bnadem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Joop Swart Masterclass / World Press Photo (Educational): Masterclass program supporting emerging photographers internationally. Comparable as talent-development initiative within a photography foundation structure.
• Eye Filmmuseum: Amsterdam museum focused on film and image culture, including photography exhibitions. Comparable as a Dutch nonprofit cultural institution producing exhibitions and educational programs.

Direct peers

• Magnum Foundation: Nonprofit that supports documentary photography through grants, exhibitions, and educational programming. Comparable in mission of pairing historical and contemporary photography practice.
• World Press Photo Foundation: Dutch nonprofit foundation that produces high-profile photography exhibitions, awards, and educational programs globally. Comparable as a photography-exhibition-producing nonprofit with grant-funded model.
• Rencontres d'Arles: Major annual photography festival and exhibition program in France that pairs contemporary work with historical archives. Comparable curatorial model and nonprofit structure to Stichting Beeldmix.
• Deutsche Börse Photography Foundation: Nonprofit foundation sponsoring the Deutsche Börse Photography Foundation Prize and exhibitions of contemporary photography. Comparable nonprofit model advancing photography as a cultural medium.
• Foam (Fotografiemuseum Amsterdam): Amsterdam-based photography museum and platform that curates exhibitions pairing established and emerging photographers. Highly comparable to De Mix in mission, scale, and Dutch photography focus.

Regional players

• Foto Wien (Vienna Photographic Society): Austrian photography festival and exhibition platform. Comparable as a nonprofit curatorial organizer with festival programming, though serves a different geography (Austria).
• Helsinki Photo Festival / Photo Center Nykyaika: Finnish photography festival producing exhibitions of contemporary and historical photography. Similar mission of supporting emerging Nordic photographers through curated shows.

Broad incumbents

• Fotografiska Stockholm / Fotografiska Forening: International chain of photography museums producing contemporary photography exhibitions. Comparable in curatorial focus, though larger scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/demixfotoprojecten
• LinkedInlinkedin.com/company/stichting-beeldmix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Beeldmix