Das Demographie Netzwerk e.V.

What Das Demographie Netzwerk e.V. does

Das Demographie Netzwerk e.V. (ddn) is a Berlin-based, German registered non-profit association (eingetragener Verein) founded in 2006 on the initiative of the Federal Ministry of Labour and Social Affairs within the Initiative Neue Qualit\u00e4t der Arbeit (INQA) framework. The organization operates a cross-sector membership network that connects companies (from solo self-employed to DAX-listed corporations), research institutions, government bodies, and civil society organizations to address demographic change in the German labor market. Core activities revolve around member-exclusive Austauschforen (exchange forums) on topics such as generational management, diversity and inclusion, occupational health management, and the transformation of work, complemented by regional chapters (Hamburg, Hessen, Ruhrgebiet, Baden-W\u00fcrttemberg, Region Stuttgart), recurring events, and digital formats.

The product portfolio extends beyond networking into research projects (SNAW, SafeSpace@Work, \u00dcbergangsWeise, KIWW, NAWID, Digital Companion, ORBiT, TErrA), qualification and advisory programs (Demografie-Lots*innen certification with 400+ alumni since 2012, Later Life Workplace Index, NextGen MasterClass), the annual ddn-Index survey of approximately 2,500 working people conducted with market research firm Civey, and the Deutscher Demografie Preis award franchise established in 2020. Scientific partnerships with Bergische Universit\u00e4t Wuppertal, Universit\u00e4t Hohenheim, Leuphana Universit\u00e4t, and Constructor University Bremen provide academic backing for research output.

Revenue is generated through annual membership dues scaled to the number of employees in the member organization, with differentiated tiers for regular members, F\u00f6rdermitglieder (supporting members on a three-year minimum enhanced contribution), and sponsors. Project grants, including European-funded research, and INQA-aligned co-programs supplement dues. The organization is governed by a member-elected board (Vorstand) led by Vorstandsvorsitzende Birthe Kretschmer, with an approximately 11-person operational team, and operates with no parent company, no external equity investment, and no disclosed acquisitions.

Name

Das Demographie Netzwerk e.V.

Legal name

Das Demographie Netzwerk e.V.

Website

https://demographie-netzwerk.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Demographie Netzwerk e.V. (ddn) is a Berlin-based German non-profit membership network, founded in 2006, that connects companies, research institutions, and public-sector organizations to address demographic change in the workplace through exchange forums, research projects, qualification programs, and annual surveys.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ddn generates revenue through annual membership fees from corporate and institutional members. The membership fee structure is based on the number of employees in the member organization (Beschäftigtenzahl), with differentiated tiers for regular members, supporting members (Fördermitglieder), and sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Das Demographie Netzwerk e.V. (ddn) operates a cross-industry professional membership network where companies, research institutions, public sector bodies, and civil society organizations collaborate to address demographic change in the German labor market. The organization sells annual memberships that grant access to exclusive member-only exchange forums (Austauschforen), regional networks, qualification programs such as the Demografie-Lots*innen certification, and visibility through annual surveys and events.

Product overview

Das Demographie Netzwerk e.V. (ddn) is a non-profit network organization founded in 2006, operating as a platform-plus-portfolio model. The core offering consists of exclusive member Exchange Forums (Austauschforen) for thematic exchange and knowledge sharing, supplemented by regional networks and digital formats like Webimpuls demographic bites. The product portfolio includes research projects (SafeSpace@Work, SNAW, ÜbergangsWeise, KIWW, NAWID, ORBiT, Digital Companion, TErrA, New Work for Keyworkers), qualification programs (Demografie-Lots*innen, Later Life Workplace Index, NextGen MasterClass), visibility initiatives (Deutscher Demografie Preis, ddn-Index annual surveys), and networking events. The organization functions as a think tank connecting economic, research, and political stakeholders to address demographic change challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Deutscher Demografie Preis: An award presented by ddn since 2020 to recognize outstanding projects that actively shape demographic change in Germany.
• ddn-Index
• Austauschforen
• Demografie-Lots*innen Qualifizierung

Products and services

• Austauschforen (Exchange Forums)
• Regionale Netzwerke (Regional Networks)
• Demografie-Lots*innen Qualifizierung
• Later Life Workplace Index
• NextGen MasterClass

Quantifiable outcome

• 400+ qualified Demografie-Lots*innen trained through ddn programs since 2012
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Evonik Industries AGcoreStrategic or Co-development Partner · 12 June 2026Evonik Industries AG's HR Special Sourcing team hosted the launch meeting for the ddn Regionalnetzwerk Ruhrgebiet on June 12, 2026, demonstrating Evonik's commitment to facilitating regional collaboration on demographic change topics among companies in the Ruhr area.
• Civey GmbHcoreStrategic or Co-development PartnerCivey is the market research firm commissioned by ddn to conduct annual demographic surveys (ddn-Index) among approximately 2,500 working people in Germany, providing scientific rigor and representative data for the network's research on retirement, aging, and workforce topics.
• Bergische Universität WuppertalmajorStrategic or Co-development PartnerUniversity researchers including Dr. Melanie Ebener (Chair of Work Science) and Prof. Dr. Hans Martin Hasselhorn provide scientific accompaniment for ddn's survey research, lending academic credibility and expertise to demographic studies.
• Universität HohenheimmajorStrategic or Co-development PartnerProf. Dr. Ulrike Fasbender from University of Hohenheim serves as a scientific advisor for ddn's research projects, contributing expertise in work psychology and demographic workplace issues.
• Initiative Neue Qualität der Arbeit (INQA)coreStrategic or Co-development Partnerddn was founded in 2006 on the initiative of the Federal Ministry of Labour and Social Affairs within the context of INQA. The organizations continue to collaborate on projects such as 'Arbeit im Wandel' and the INQA Action Weeks.
• Deutsche Bahn StiftungminorStrategic or Co-development PartnerDeutsche Bahn Stiftung collaborates with ddn on the podcast series 'Diversität auf dem Weg', with Tobias Geiger from the foundation contributing expertise on corporate volunteering and social responsibility.
• Workforce Planning InstituteminorStrategic or Co-development PartnerThe Workforce Planning Institute partners with ddn for the 'Strategische Personalplanung (DACH)' exchange forum series, providing strategic workforce planning expertise to the network.
• Wirtschaftsförderung Region Stuttgart GmbHminorStrategic or Co-development PartnerRegional economic development agency co-organizes the 'Arbeit im Wandel' event series with ddn, focused on intergenerational collaboration in the Stuttgart region.
• Constructor University BremenminorStrategic or Co-development PartnerProf. Dr. Christian Stamov Roßnagel from Constructor University serves as a scientific advisor for ddn's demographic research projects.
• Leuphana Universität LüneburgminorStrategic or Co-development PartnerProf. Dr. Jürgen Deller from Leuphana University contributed expert commentary to ddn's research on retirement and aging workforce issues.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitkom e.V. Bitkom is a large German membership association running working groups, position papers, and events for the digital economy; it shares ddn's association model and member-driven exchange forums, even though its content vertical (digital) is adjacent to ddn's demographic focus.
• Great Place to Work Deutschland: Great Place to Work operates a subscription-style workplace certification and member community in Germany, with benchmarking surveys, awards, and peer learning—mirroring ddn's mix of membership dues, research (ddn-Index vs. Trust Index), and awards (Deutscher Demografie Preis).
• DGFP e.V. (Deutsche Gesellschaft für Personalführung): DGFP is Germany's leading HR management membership association, offering member-only working groups, research, and events—the same professional network/association model ddn operates, with a closely overlapping corporate HR audience.
• Gesellschaft für Versicherungswissenschaft und -gestaltung e.V. (GVG): Berlin-based association producing policy research on social insurance, demographic change, and the future of work; structurally comparable to ddn as a registered association (e.V.) running member-driven research and exchange, with significant topic overlap.

Others

• Haufe Group: Haufe provides HR content, training, and consulting to German enterprises (including through its Haufe-Taxonomy and Personalmagazin brands), operating as a commercial supplier to the same corporate HR audience that ddn serves as a non-profit network.
• Initiative Neue Qualität der Arbeit (INQA): Government-led initiative under the Federal Ministry of Labour that originally founded ddn and remains a close partner; INQA runs related working groups and action weeks on workplace transformation, sharing an overlapping mission but not competing on membership.

Broad incumbents

• Bertelsmann Stiftung: German private foundation that runs large-scale, longitudinal demographic and workforce research programs and produces policy recommendations—a larger and more research-oriented incumbent operating in the same demographic-change niche as ddn.
• Eurofound (European Foundation for the Improvement of Living and Working Conditions): EU agency producing comparative research on work, employment, and demographics across Europe—directly comparable in mission to ddn's demographic-change focus, but operating at EU-wide scale with public funding rather than corporate membership dues.
• Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA): The peak German employers' association represents employer interests on labor and demographic policy at a national level; it covers similar corporate membership territory as ddn but operates as a broader advocacy body rather than a thematic peer network.

Emerging players

• Berlin-Institut für Bevölkerung und Entwicklung: Berlin-based think tank publishing demographic research and policy papers for German decision-makers, including workforce and aging topics; comparable research output but without ddn's membership-network and exchange-forum delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkJmbWh8QbJO32C1GuB6J7A
• LinkedInlinkedin.com/company/das-demographie-netzwerk
• Instagraminstagram.com/dasdemographienetzwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Demographie Netzwerk e.V.