Den Fynske Landsby

What Den Fynske Landsby does

Den Fynske Landsby is an open-air museum (frilandsmuseum) located at Sejerskovvej 20 in Odense, Denmark, operating as a municipal cultural institution within the Museum Odense network of six museums. It preserves and displays 25 historic buildings and building complexes — including timber-framed thatched-roof houses, farms, a church, school, and mill — that were physically relocated from sites across Funen and the surrounding islands to represent 1800s rural Danish village life. The site maintains 30+ heritage livestock animals, period gardens, and traditional craft demonstrations, with a coordinated volunteer force delivering living history interpretation in period costume.

The museum generates revenue through a mix of low-ticket admissions (145 DKK adult, 135 DKK group), fee-based guided tours and curator-led experiences (180-3,500 DKK), hands-on courses and workshops (grafting, restoration, masonry, foraging, sourdough baking), an on-site museum shop focused on sustainable and upcycled goods, and a subscription annual pass valid across all six Museum Odense locations. Distribution is direct via online ticketing (shop.museumodense.dk), walk-up admissions, and physical retail. Generous free-admission policies apply to children (0-17), all Danish educational institutions, and Ukrainian passport holders, materially shaping the paying customer mix toward families, tourists, and sustainability-interested adults.

The technology layer is limited and non-AI: a mobile audio-tour partnership with Useeum provides self-guided podwalks, and the museum operates a podcast series ('Får vi brug for fortiden i fremtiden?') plus a multilingual website (Danish, English, German). Distribution and marketing are primarily domestic, supported by Museum Odense cross-promotion, partnerships with foundations (Møllerens Fond), craft partners (Vild Hvede), and the Danish school-service platform Skoletjenesten. Headcount is 13, and the organization is governed by Odense Municipality rather than private capital.

Name

Den Fynske Landsby

Legal name

Den Fynske Landsby

Website

https://denfynskelandsby.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Den Fynske Landsby is a municipal open-air museum in Odense, Denmark, operating within the Museum Odense network. It preserves 25 relocated 1800s rural buildings, heritage livestock, and living history demonstrations, serving families, school groups, and tourists through admissions, workshops, and guided tours.

Ownership category

akta.pro rank

Product category

Open-Air Cultural Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening) (THAJAKAI), Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ), Historic & Heritage Homes (THAMAAAJ)

Keywords

• Open-air museum
• Cultural heritage
• Living history
• Historical preservation
• Educational programs

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Direct museum admission fees from individual visitors, families, and tourists.
2. Museum Shop: Retail sales of sustainable products, local artisan items, books on circular living and self-sufficiency, upcycled goods, and natural materials.
3. Educational Programs and Courses: Fee-based workshops including grafting, chicken keeping, window restoration, embroidery, masonry, foraging, paint making, and sourdough baking courses.
4. Guided Tours: Professional guided tours including summer introductions, general introductions, curated walks on sustainability, and museum curator-led special tours.
5. Annual Passes: Annual membership program offering unlimited access to all Museum Odense locations including Den Fynske Landsby, with additional benefits at partner museums.
6. Venue Rental and Events: Amphitheatre hosting concerts and theatre performances organized by external partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Den Fynske Landsby operates an open-air museum of 25 relocated 1800s rural buildings on Funen, offering general admission, guided tours, hands-on courses and workshops (grafting, masonry, foraging, sourdough baking), school educational programs, living history demonstrations, annual Museum Odense passes, and a sustainability-themed retail shop. Programming uses 19th-century rural life to teach modern sustainable practices to families, school groups, and cultural tourists.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Visits (General Admission) General admission to the open-air museum showcasing 1800s Funen village life with 25 relocated historic buildings, heritage farm animals, and historic gardens; for individual visitors, families, and tourists.
• Guided Tours Professional guided introductions to the village including summer introductions (Danish/English) and curated walking tours on sustainability; offered to groups, schools, and individual visitors.
• Courses and Workshops Hands-on educational courses covering grafting, chicken keeping, window renovation, embroidery, masonry, foraging, paint making, and sourdough baking taught by experienced instructors; aimed at adult hobbyists and lifestyle learners.
• Educational Programs School-focused teaching programs and the 'Gå til have' (Go to the Garden) afterschool program teaching children aged 9-12 about self-sufficiency and sustainability through seasonal gardening; offered to Danish schools from daycare through university level.
• Useeum Digital Tours Self-guided audio and text tours delivered via the Useeum mobile app, including 'The Past into the Future', 'The Parsonage Lives', and 'A Village in H.C. Andersen's Time' podwalks; for visitors seeking independent interpretation of the museum site.
• Museum Shop On-site sustainability-focused gift shop featuring local Funen producers, upcycled products, books on circular living, and natural materials like wool, clay, and beeswax.
• Annual Pass (Museum Odense) Annual subscription pass providing unlimited access to all six museums in the Museum Odense network including Den Fynske Landsby, with additional discounts on tours, shops, and partner venues; available in 1+1, 2+2, and Youth tiers.
• Summer Activities Program Seasonal summer program featuring living history activities, animal feeding tours, horse carriage rides, grain harvesting demonstrations, and Kornets Dag (Grain Day) celebration; for families and tourists during the Danish summer holidays.

Quantifiable outcome

• Green Attraction certification demonstrates commitment to sustainable museum operations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Museum OdensecoreOthersDen Fynske Landsby is part of Museum Odense, which operates six museums in Odense. This parent organization provides institutional support, shared ticketing infrastructure, and cross-promotion with other cultural attractions including H.C. Andersens Hus, Carl Nielsen Museet, and TID Museum.
• Vild HvedeminorStrategic or Co-development PartnerNorth Funen micro-mill that conducts sourdough baking courses at Den Fynske Landsby, teaching traditional bread-making techniques.
• Sortebro Kro (Café Krostuen)minorStrategic or Co-development PartnerAdjacent inn with café accessible from The Funen Village, providing food service for museum visitors with daily opening from 11:00.
• SkoletjenestenminorChannel Partner/ Reseller/ DistributorDanish school service platform listing Den Fynske Landsby's educational programs and school visit offerings.
• Danish Society of Open GardensminorOthersMember of network promoting open gardens and garden culture across Denmark.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ribe Viking Center: Danish experiential museum with reconstructed historical village and live reenactments. Comparable in living history interpretation, family tourism, and educational programming for schools.
• NaturBornholm: Regional Danish nature and heritage attraction combining natural history exhibits with outdoor experiences. Overlaps in sustainability education framing and family tourism, though more nature-focused than cultural-historical.

Direct peers

• Hjerl Hede Open Air Museum: Another Danish open-air museum showcasing rural and village life with historic buildings, farming, and craft demonstrations. Comparable in mission, scale, and seasonal programming model.
• Lejre Land of Legends (Sagnlandet Lejre): Danish historical open-air experience park featuring reconstructed prehistoric and Viking-era settlements with hands-on activities. Comparable in immersive living history model and educational programming for schools and families.
• Middelaldercentret (Medieval Centre): Danish living history experiential museum focused on the medieval period with costumed interpreters, crafts, and workshops. Similar event-driven GTM with direct education and family tourism overlap.
• Frilandsmuseet (The Open Air Museum): Denmark's largest open-air museum near Copenhagen, similarly featuring relocated historic buildings, heritage breeds, and living history demonstrations. It is the most direct comparable in terms of open-air museum model, scale, and educational mission.

Broad incumbents

• Skansen: Stockholm's iconic open-air museum and zoo with relocated historic buildings, heritage breeds, and seasonal programming. Comparable in operating model though at substantially larger scale and broader regional tourism draw.
• Viking Ship Museum (Vikingeskibsmuseet): Roskilde-based cultural heritage museum with strong educational programming, workshops, and boatbuilding demonstrations. Comparable in combining cultural tourism with hands-on craft and educational courses.
• Moesgaard Museum: Larger Danish cultural and natural history museum with strong educational programming and school programs. Comparable in curriculum-aligned educational offerings and family tourism, though broader in scope (archaeology and ethnography).

Regional players

• Kongens Lyngby Open-Air Museum (Frilandsmuseet former northern branch): Historic Danish open-air museum tradition with relocated buildings and period costumed interpreters. Conceptually a direct peer in open-air museum category though historically based in eastern Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/denfynskelandsby
• LinkedInlinkedin.com/company/den-fynske-landsby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Fynske Landsby