Nissin Foods GmbH

What Nissin Foods GmbH does

Nissin Foods GmbH is the European operating subsidiary of Japan's Nissin Foods Group, the company whose founder Momofuku Ando invented instant noodles in 1958. Headquartered in Eschborn, Germany, with a satellite office in Kecskemét, Hungary, and 11-50 employees, the entity serves as the regional hub for distributing Nissin's portfolio of instant noodle products across Europe, including Germany, the UK, France, Denmark, Sweden, Hungary, and Italy.

The company's core product lines are Cup Noodles (Ramen and Soba styles), Demae Ramen, Nissin Ramen, Soba Bag, and the Hungary-specific Smack brand. Its main proprietary technology is an air-drying method used in Nissin Ramen Premium, which is positioned as delivering restaurant-quality ramen texture in a shelf-stable bag format. Recent launches have diversified the portfolio into premium (Nissin Ramen Premium in Shoyu Yuzu, Spicy Miso, and Tonkotsu), high-protein (Cup Noodles Soba Protein with 18g per cup), and plant-based segments (Nissin Soba Bag Hot & Spicy vegan), alongside larger-portion formats (Cup Noodles Soba Big).

Nissin Foods GmbH generates revenue through one-time retail sales of branded instant noodle products to European consumers, distributed via a network of major supermarket chains and Amazon. Retail partners include Rewe, Müller, Globus, and My Time in Germany; ASDA, Morrisons, Tesco, Sainsbury's, Waitrose, and Coop in the UK; Willys, ICA, Hemköp, and City Gross in Scandinavia; Esselunga, Carrefour, Conad, and COOP in Italy; and Tesco, Spar, and Auchan in Hungary. Pricing is not publicly disclosed and varies by retailer and channel. The company also markets directly to consumers through a multi-language website, recipe content, and social media (Instagram, Facebook, YouTube, TikTok). As a wholly-owned subsidiary, strategic direction is set by the Japanese parent; the German entity is managed by a board of seven Managing Directors.

Name

Nissin Foods GmbH

Legal name

Nissin Foods GmbH

Website

https://de.nissin-foods.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissin Foods GmbH is the European subsidiary of Japan's Nissin Foods Group, distributing branded instant noodle products (Cup Noodles, Demae Ramen, Nissin Ramen, Soba) across Germany, the UK, Scandinavia, Italy, France, and Hungary via major retail chains and Amazon, serving mass-market consumers seeking quick Asian-flavored meals.

Ownership category

akta.pro rank

Product category

Instant Noodles

NAICS

Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Instant noodles
• Cup noodles
• Ramen products
• Asian noodles
• Noodle snacks

Headquarters

HQ city

Eschborn, Hessen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Instant Noodle Product Sales: Nissin Foods GmbH generates revenue through the sale of instant noodle products including Cup Noodles, Demae Ramen, Nissin Ramen, and Soba Bag variants. Products are sold through retail partners and online marketplaces to consumers across Europe.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Nissin Foods GmbH manufactures and distributes authentic Japanese and Asian instant noodle products across Europe, including Cup Noodles, Cup Noodles Soba, Demae Ramen, Nissin Ramen, Nissin Ramen Premium (air-dried), and Soba Bag variants. Products are sold through major European supermarket chains and online marketplaces to consumers seeking convenient, ready-in-minutes meals with authentic Asian flavors, including protein-enriched and vegan-friendly options.

Differentiator

Problem solved

Functional benefit

Brands

• Cup Noodles: Instant cup noodles in ramen style, including Cup Noodles Soba and Cup Noodles Soba Protein variants.
• Demae Ramen
• Nissin Ramen
• Soba Bag
• Smack

Products and services

• Cup Noodles (Ramen Style)
• Cup Noodles Soba Wok-style fried instant cup noodles for European consumers who want a quick Asian noodle meal.
• Cup Noodles Soba Protein Protein-enriched instant cup noodles (18g protein per cup) in Classic, Chili, and Yakitori Chicken flavors, ready in three minutes and intended for health-conscious consumers seeking a protein-rich warm snack.
• Soba Bag Wok-style fried instant noodles in bag format prepared in a pan, for consumers preferring pan-cooked Asian noodle meals.
• Nissin Soba Bag Hot & Spicy Vegan, fiery hot spicy soba noodles in bag format, for consumers seeking a spicy, plant-based Asian noodle meal.
• Demae Ramen Japanese-style instant ramen noodles in bag format with authentic Asian flavors, for consumers seeking an authentic ramen experience at home.
• Nissin Ramen Bag-format instant ramen noodles in a variety of Asian flavors (including Thai Roasted Chicken), for European consumers seeking quick Asian-flavored noodle meals.
• Nissin Ramen Premium Premium air-dried instant ramen in three flavors (Shoyu Yuzu, Spicy Miso, Tonkotsu), using proprietary air-drying technology to deliver restaurant-quality noodles at home; targeted at ramen enthusiasts seeking authentic restaurant-style taste.
• Cup Noodles Soba Big Yakitori Chicken Yakitori Chicken-flavored instant cup noodles in a larger BIG CUP variant with 25% more content than the standard cup, for consumers wanting a bigger portion.
• Smack rein Hungarian-market instant noodle sub-brand under the Nissin Foods GmbH portfolio, distributed in Hungary via retailers such as Tesco Hungary, Spar, Kifli, G-Roby, and Auchan.

Quantifiable outcome

• Cup Noodles Soba Protein provides 18g of protein per cup
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks1 record

Customer concentration

• YouTubeyoutube.com/nissinfoods
• Facebookfacebook.com/NissinFoods
• LinkedInlinkedin.com/company/nissin-foods-gmbh
• Instagraminstagram.com/nissinfoods
• TikToktiktok.com/@nissinfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissin Foods GmbH