（株）でんきち
株式会社でんきち is a privately held Japanese home electronics retailer operating 22 stores across the Kanto region (17 in Saitama), selling appliances, telecom, solar, and home services to local Saitama-area consumers.
- Company typePrivate
- Founded-
- HeadquartersSaitama, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What （株）でんきち does
株式会社でんきち (Den-KICHI Co., Ltd.) is a privately held Japanese consumer electronics retailer founded in 1988 and headquartered in Saitama City, Saitama Prefecture. The company operates 22 physical retail stores across the Kanto region — 17 in Saitama, 3 in Tokyo, 1 in Chiba, and 1 in Gunma — and self-describes as the leading home electronics retailer in Saitama Prefecture. Its core differentiator is a "no manufacturer sales staff" service model in which one dedicated employee handles all product guidance for a customer, providing pressure-free consultation across a multi-brand assortment.
The company operates three integrated business segments: home electronics retail (with delivery, installation, warranty, and shopping credit services), telecommunications services (Denkichi Hikari optical broadband, PC/smartphone support, and Sky PerfecTV agency), and home services (solar / all-electric housing support, home reform, and a Hawaiian water server subscription). Pricing models are mixed: one-time retail sales for hardware, monthly subscriptions for water servers (ranging from free rental for Standard to ¥1,870/month for the Hydrogen server), and recurring fees for telecom and warranty services. Distribution channels include the proprietary Denkichi Web e-commerce site and marketplace presence on Rakuten and Yahoo.
The go-to-market motion is a hybrid physical + digital retail strategy optimized for local Saitama-area customers, supported by community marketing through sports sponsorships (Urawa Reds premium partner, Saitama Broncos supporter), in-store events, and weekly flyers. No revenue, headcount, or financial performance data is publicly disclosed.
（株）でんきち firmographics
Firmographics- Name
- （株）でんきち
- Legal name
- 株式会社でんきち
- Website
- https://denkichi.co.jp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 株式会社でんきち is a privately held Japanese home electronics retailer operating 22 stores across the Kanto region (17 in Saitama), selling appliances, telecom, solar, and home services to local Saitama-area consumers.
- Ownership category
- akta.pro rank
（株）でんきち industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)
Keywords
Where （株）でんきち is headquartered
LocationHeadquarters
- HQ city
- Saitama
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
（株）でんきち business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electronics Retail Sales: Sale of home appliances and digital electronics through 22 physical retail stores and online channels (Denkichi Web, Rakuten, Yahoo shopping stores). The company operates as a no-manufacturer-salesperson retailer where one staff member provides comprehensive product guidance.
- Service Fees (Delivery, Warranty, Credit): Additional revenue from delivery services for large appliances, extended warranty programs (DWS - Denkichi Warranty Service), and shopping credit services.
- Telecommunications Services (Denkichi Hikari): ISP and optical broadband services offered under the Denkichi Hikari brand, including PC and smartphone support services.
- Home Services (Solar, Reform, Water Servers): Home improvement services including solar panel installation support, all-electric housing services, home reform, and Hawaiian water server distribution service.
- Media/Broadcasting Agent Services: Agent services for satellite TV broadcasting including Sky PerfecTV subscription agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Water Server - Free rental with water purchase |
| Subscription | Monthly | Eco Water Server - 330 JPY/month rental |
| Subscription | Monthly | Hydrogen Water Server - 1,870 JPY/month rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
（株）でんきち product offering
Product offeringCore offering
株式会社でんきち is a Kanto-region consumer electronics retailer operating 22 stores (predominantly in Saitama) that sells home appliances and digital electronics under a no-manufacturer-salesperson model where one staff member provides comprehensive product guidance. It complements retail with same-day/next-day large-appliance delivery, extended-warranty programs (DWS), installment credit, optical broadband (Denkichi Hikari), satellite-TV agency (Sky PerfecTV), solar/all-electric housing support, home reform and Hawaiian water server subscriptions.
Product overview
株式会社でんきち（デンキチ）は、埼玉県を中心に関東地方で22店舗を展開する家電量販店です。主力サービスとして、家電製品の販売・配送・保証サービス（DWS長期保証・ショッピングクレジット）、通信サービス（デンキチ光・スカパー！）を提供しています。住宅関連サービスとしては、太陽光・オール電化支援、ウォーターサーバー（ピュアハワイアン：スタンダード・エコ・水素水の3タイプ）を展開。オンラインショッピングサイトのデンキチWebを通じてEC事業も展開しており、Amazon・楽天市場・Yahoo!ショッピングにも出店しています。
Differentiator
Problem solved
Functional benefit
Products and services
- Denkichi Hikari (デンキチ光) fiber broadband service Telecommunications internet (optical fiber broadband) service offered under the Denkichi Hikari brand, providing residential internet connectivity to Kanto-region customers.
- Denkichi PC / Smartphone Support Service (デンキチパソコンサポートサービス) Technical support service offering PC and smartphone troubleshooting, diagnostics and assistance for individual consumers who purchase electronics through the retailer.
- Sky PerfecTV! Subscription Agency (スカパー！加入案内) Agency service arranging Sky PerfecTV! satellite broadcasting subscriptions on behalf of customers, generating agency commissions.
- Large-Item Delivery Service (大型商品配送サービス) Delivery service for large home appliances such as televisions, refrigerators and washing machines purchased through Denkichi stores or online channels.
- DWS — Denkichi Warranty Service (DWS／デンキチ・ワランティ・サービス) After-purchase warranty protection program for home appliances, providing extended coverage and support beyond the standard manufacturer warranty.
- Long-Term Appliance Warranty Service (家電製品長期保証サービス) Long-term warranty service for home appliances extending protection beyond the standard DWS term to give customers multi-year post-purchase assurance.
- Shopping Credit Service (ショッピングクレジットサービス) Installment-payment (consumer credit) service enabling customers to purchase electronics and appliances on credit.
- Home Reform Service (安心リフォーム) Home renovation service supporting household remodeling projects such as kitchen, bathroom and interior refurbishments for residential customers.
- Solar / All-Electric Housing Support Service (太陽光／オール電化住宅支援サービス) Residential solar-power and all-electric home support service including on-site inspection, consultation and free estimates for installation.
- Pure Hawaiian Water Server Service (ピュアハワイアン ウォーターサーバー) Subscription delivery of natural Hawaiian water with a rented water server, available in three variants: Standard (free rental, hot ~85°C / cold ~5°C), Eco (330 JPY/month, ~35% lower power consumption), and Hydrogen Water (1,870 JPY/month, up to 4.1ppm hydrogen concentration).
- Denkichi Web Online Shopping (デンキチWeb) Proprietary online shopping website (denkichi.com) where consumers can purchase home appliances and digital electronics, with online-exclusive deals and manufacturer cashback campaigns. Also present on Rakuten and Yahoo Shopping marketplaces.
Companies that use （株）でんきち
Customer profileSegments1 record
Ideal customer profiles1 record
（株）でんきち technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
（株）でんきち partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CanonminorParticipating retailer in Canon summer cashback campaign 2026 (June 26 - August 17, 2026). Cashback amounts up to 70,000 JPY on selected Canon products including EOS R5 Mark II and EOS R6 Mark II camera bodies and kits.
- 浦和レッドダイヤモンド (Urawa Reds)corePremium partner of Urawa Reds professional football (J-League) team. Supports team through in-store promotions, official merchandise giveaways, and community events. The partnership leverages the team's strong local following in Saitama to build brand awareness.
- 埼玉ブロンコス (Saitama Broncos)minorSupporter of Saitama Broncos professional basketball team (b-league). Provides sponsorship and promotional support for the local basketball team.
- トーエル株式会社 (Toel Corporation)minorDistribution partner for Pure Hawaiian water server service. Toel handles delivery logistics for water bottles in Tokyo, Kanagawa, Saitama, Chiba, and Ibaraki (Toel delivery area) with free delivery for orders of 2+ boxes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
（株）でんきち competitors and assessment
Company assessmentEmerging players
- Amazon Japan: Pure-play e-commerce incumbent competing aggressively in electronics and small appliances with aggressive pricing and Prime delivery. Represents the structural threat to Denkichi's physical-store economics.
- Rakuten (楽天): Hosts Denkichi's Rakuten store and competes as a marketplace with bundled loyalty (Rakuten Points). Comparable channel overlap and customer overlap in electronics.
Broad incumbents
- Yodobashi Camera (ヨドバシカメラ): Largest single-format Japanese electronics retailer with deep Kanto presence (including Saitama-adjacent stores). Competes directly on electronics assortment and price.
- Bic Camera (ビックカメラ): One of Japan's largest consumer electronics Big-Box chains, with significantly larger scale, broader SKU range, and stronger supplier leverage than Denkichi. Sets the competitive baseline in urban Kanto catchments.
- Yamada Denki (ヤマダ電機): Japan's largest nationwide consumer electronics and home appliance retailer, with a Tecc/Lab-style service format and broad adjacent offerings. Defines the pricing and assortment benchmark against which regional chains like Denkichi must compete.
Others
- Kakaku.com (価格.com): Japan's leading electronics price-comparison platform. Not a direct competitor but a key pricing-transparency channel that compresses retailer margins and shapes Denkichi's competitive environment.
Direct peers
- K's Denki (ケーズデンキ): Regional power-house Japanese consumer electronics retailer with comparable store-based appliance and digital goods offering and warranty/after-sales services. Strong competitor in Kanto-area catchments.
- Nojima (ノジマ): Japanese consumer electronics retailer with a comparable service-and-telecom-led model, overlapping in home appliance, broadband (So-net partnership) and installation services. Closest in business-model mix to Denkichi.
- Edion (エディオン): Major multi-region Japanese electronics retailer offering home appliances, AV, and home services. Directly comparable in product breadth and store-network economics.
- Joshin Denki (ジョーシン): Multi-store Japanese electronics chain with a similar regional-density and service-oriented retail format. Competes for the same household appliance and AV customer in overlapping prefectures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
（株）でんきち social profiles
Digital presence（株）でんきち financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）でんきち leadership team
Management profileNumber of profiles
Profiles1 record
（株）でんきち funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）でんきち M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）でんきち
What does （株）でんきち do?
株式会社でんきち is a Kanto-region consumer electronics retailer operating 22 stores (predominantly in Saitama) that sells home appliances and digital electronics under a no-manufacturer-salesperson model where one staff member provides comprehensive product guidance. It complements retail with same-day/next-day large-appliance delivery, extended-warranty programs (DWS), installment credit, optical broadband (Denkichi Hikari), satellite-TV agency (Sky PerfecTV), solar/all-electric housing support, home reform and Hawaiian water server subscriptions.
Is （株）でんきち a public or private company?
（株）でんきち is a private company. It is classified as unknown and is currently operating.
When was （株）でんきち founded?
（株）でんきち was founded in -1. It employs 1 to 10 people.
Where is （株）でんきち based?
（株）でんきち is headquartered in Saitama, Japan, in the Asia region.
How does （株）でんきち make money?
Five revenue lines are on record. Electronics Retail Sales are the primary driver. The others are service Fees (Delivery, Warranty, Credit), telecommunications Services (Denkichi Hikari), home Services (Solar, Reform, Water Servers) and media/Broadcasting Agent Services.
Who are （株）でんきち's main competitors?
Emerging players on record are Amazon Japan and Rakuten (楽天). Broad incumbents are Yodobashi Camera (ヨドバシカメラ), Bic Camera (ビックカメラ) and Yamada Denki (ヤマダ電機). Kakaku.com (価格.com) is listed as an others. Direct peers are K's Denki (ケーズデンキ), Nojima (ノジマ), Edion (エディオン) and Joshin Denki (ジョーシン).
Does （株）でんきち have an API?
No public API is recorded for （株）でんきち.
What industry is （株）でんきち in?
（株）でんきち's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 449210 and its SIC code is 5731.