Denny Menholt Honda

What Denny Menholt Honda does

Denny Menholt Honda is an independently owned franchised Honda automobile dealership headquartered at 8450 Huffine Lane in Bozeman, Montana. Founded in 1992 and operating with approximately 49 employees, the dealership serves as the primary Honda sales and service point for the Bozeman-Gallatin Valley region, including the communities of Belgrade, Livingston, and travelers to Yellowstone National Park. The business operates a single physical rooftop with the traditional new-vehicle showroom, a certified service department, an express-service lane, a parts department, and a finance and insurance function.

The company's revenue is generated across four interlocking streams: (1) new Honda vehicle sales covering the full 2026 lineup including Civic, Accord, CR-V (and CR-V Hybrid), HR-V, Pilot, Passport, Odyssey, Ridgeline, and the all-electric Prologue; (2) pre-owned vehicle sales of multi-brand used inventory; (3) vehicle financing and lease origination across multiple lending partners, with published lease payments ranging from $345 to $606 per month; and (4) service, repair, and parts revenue through factory-trained technicians using genuine OEM Honda parts. Service pricing is standardized through published specials (e.g., $85.55 oil change, $149.95 alignment) and warranty work.

The technology stack is a standard dealer operations platform: an online storefront for inventory browsing, credit applications, trade-in valuation, and service scheduling, supported by OEM-provided imagery and digital retailing tools. The go-to-market motion is direct-to-consumer, blending a physical showroom with digital lead capture, supplemented by targeted lease-deal and service-specials content marketing. Customers are segmented horizontally — individual car buyers, local families, and Montana outdoor enthusiasts — with vehicle recommendations tied to Montana-specific use cases (winter driving, ski/hiking gear transport, towing).

Name

Denny Menholt Honda

Legal name

Denny Menholt Honda

Website

https://dennymenholthonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Denny Menholt Honda is a single-rooftop Honda franchise dealership in Bozeman, Montana, founded in 1992 with approximately 49 employees. It sells new and pre-owned vehicles, originates financing and leases, and operates a factory-certified service and parts department serving the Gallatin Valley.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Honda dealership
• New vehicle sales
• Used car sales
• Auto service repair
• Vehicle financing leasing

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles including SUVs (CR-V, Pilot, Passport, HR-V, Prologue), sedans (Civic, Accord), minivans (Odyssey), and trucks (Ridgeline). Also offers pre-owned vehicles from multiple brands.
2. Auto Financing and Leasing: Provides financing options and lease agreements for vehicle purchases with flexible terms and multiple lender partnerships.
3. Service and Repair: Vehicle maintenance and repair services including oil changes, tire services, brake repairs, transmission service, engine diagnostics, and warranty repairs performed by factory-trained technicians using genuine Honda parts.
4. Parts Sales: Sale of genuine OEM Honda parts for vehicle maintenance and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Denny Menholt Honda is a Honda automobile franchise dealership in Bozeman, Montana that sells new Honda vehicles (sedans, SUVs, minivans, trucks, and the Prologue EV), pre-owned vehicles from multiple brands, and offers vehicle financing and leasing, factory-certified service and repair using genuine OEM Honda parts, and a parts department. The dealership operates a single physical showroom combined with an online inventory, financing, and service scheduling platform, serving the Gallatin Valley region including Bozeman, Belgrade, and Livingston.

Product overview

Denny Menholt Honda is a Honda franchise dealership in Bozeman, MT offering a full lineup of new Honda vehicles, pre-owned vehicles from multiple brands, and comprehensive automotive services. The new vehicle portfolio includes sedans (Civic, Accord), SUVs (HR-V, CR-V, CR-V Hybrid, Pilot, Passport, Prologue), minivans (Odyssey), and trucks (Ridgeline). The dealership provides vehicle sales, financing, leasing, and factory-certified service/repair using genuine Honda parts. The product ecosystem is organized around Honda's vehicle lineup as the core offerings, supported by financial services (financing/leasing) and maintenance services (express service, full service department, parts).

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Civic Sedan Compact sedan with sporty design, efficient performance, and modern connectivity, featuring wireless Apple CarPlay and Android Auto integration. Targeted at individual buyers seeking a fuel-efficient commuter vehicle.
• Honda Civic Hatchback Compact hatchback with sporty design, efficient performance, versatile cargo flexibility, paddle shifters, and multiple drive modes. Targeted at individual buyers needing extra cargo flexibility in a compact package.
• Honda HR-V Compact SUV ideal for city driving and weekend adventures, with versatile interior space and available all-wheel drive for Montana conditions. Targeted at city dwellers and outdoor enthusiasts seeking a small AWD SUV.
• Honda Accord Sedan Midsize sedan combining comfort, technology, and performance for everyday driving, with wireless smartphone integration and advanced safety technology. Targeted at individual buyers seeking a comfortable and feature-rich midsize sedan.
• Honda Accord Hybrid Fuel-efficient hybrid sedan combining gasoline and electric power for improved efficiency, with modern technology and comfort. Targeted at fuel-economy-conscious buyers.
• Honda CR-V Midsize SUV offering versatility, cargo space, and available all-wheel drive, with a 12.3-inch touchscreen and Honda Sensing safety technology. Targeted at local Montana drivers needing a versatile AWD SUV.
• Honda CR-V Hybrid Fuel-efficient hybrid SUV with dual electric motors paired with a gasoline engine, modern technology, and comfort. Targeted at fuel-economy-conscious buyers wanting hybrid SUV capability.
• Honda Pilot Three-row SUV designed for families with advanced safety features and ample cargo space, seating for eight, 285 horsepower V6, and standard Honda Sensing. Targeted at Montana families needing three-row seating and cargo room.
• Honda Passport Midsize SUV with spacious seating and standard i-VTM4 AWD for rugged terrain, 8.4 inches of ground clearance, and 285 horsepower. Targeted at Montana outdoor enthusiasts needing capability on rugged terrain.
• Honda Odyssey Family minivan with versatile Magic Slide seating and entertainment options, seating for eight, 280 horsepower V6, and standard Honda Sensing. Targeted at Montana families needing flexible, spacious family transportation.
• Honda Ridgeline Mid-size pickup truck with smart In-Bed Trunk storage solutions and capable i-VTM4 AWD performance, with unibody construction for car-like ride quality. Targeted at Montana outdoor enthusiasts needing truck capability.
• Honda Prologue All-electric SUV with dual motors and advanced technology, featuring Google Built-In voice integration, Bose premium audio, and all-wheel drive capability. Targeted at early adopters seeking an all-electric Honda SUV.
• Used Vehicle Sales Hand-picked selection of budget-friendly pre-owned vehicles from multiple brands, with every pre-owned vehicle undergoing thorough inspection for Montana road readiness. Targeted at value-conscious buyers seeking inspected used vehicles.
• Vehicle Financing Auto financing and loan services helping buyers secure competitive rates and terms that fit their budget and lifestyle, working with all credit backgrounds. Targeted at vehicle buyers needing financing support.
• Vehicle Leasing Honda lease options allowing customers to enjoy the latest safety tech and features with flexible upgrade options every few years, starting at $345/month for Civic Sedan. Targeted at buyers wanting lower monthly payments and regular vehicle upgrades.
• Vehicle Service & Repair Factory-trained technicians providing maintenance and repairs including oil changes, tire rotations, brake service, and complex repairs using genuine OEM Honda parts. Targeted at Honda vehicle owners needing certified maintenance and repair.
• Honda Express Service Quick maintenance services allowing customers to schedule essential services efficiently and get back on the road promptly. Targeted at time-sensitive customers needing fast routine maintenance.
• Parts Department Genuine OEM Honda parts and accessories available for purchase and installation to keep vehicles reliable and safe. Targeted at Honda vehicle owners and do-it-yourselfers needing authentic Honda parts.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Group 1 Automotive: Major US and UK franchised automotive retailer operating 200+ dealerships. Comparable as a broad incumbent in franchised auto retail with similar multi-brand and F&I strategy.
• Asbury Automotive Group: Major US franchised auto retailer with 150+ new vehicle dealerships and the Clicklane digital retail platform. Comparable as a broad franchised auto retail incumbent pursuing omnichannel strategy.
• Lithia Motors: One of the largest US franchised auto dealer groups with 300+ stores and an aggressive acquisition strategy. Comparable as a broad franchised auto retail incumbent pursuing dealership consolidation.
• AutoNation: Largest US franchised auto retailer operating 200+ new and used vehicle dealerships across multiple brands. Comparable as a broad incumbent in franchised auto retail with parallel new vehicle, F&I, and service business model.
• Sonic Automotive: Large US franchised auto retailer operating dealerships and EchoPark used-vehicle stores. Comparable as a broad franchised auto retail incumbent with new and used vehicle operations.

Direct peers

• Ressler Motors: Multi-brand dealer group based in Bozeman, MT selling BMW, Toyota, Volkswagen, and other brands. Comparable as a direct local competitor operating in the same Bozeman-area market with similar customer base.
• CarMax: Largest US used car retailer with 200+ stores and an omnichannel model. Comparable as a direct competitor in used vehicle retail with similar reconditioning and finance operations.

Emerging players

• Carvana: Pure-play online used car retailer with a vertical e-commerce model and home delivery. Comparable as an emerging disruptor in automotive retail targeting the same used vehicle customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/denny-menholt-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denny Menholt Honda