GrowSolutions

What GrowSolutions does

GrowSolutions, legally Den Ouden GrowSolutions B.V., is the specialty-agricultural-inputs division of the Dutch family-owned Den Ouden Group (founded circa 1948, currently led by the third generation). The business was formed in 2023 through the merger of Ferm O Feed — a 30-year specialist in organic fertilizers and biostimulants with distribution in 75 countries — and Plant Health Cure (PHC) — a market leader in mycorrhiza technology and soil biology. From its production facility in Helmond, Netherlands, GrowSolutions designs, manufactures, and distributes soil improvers, organic fertilizers, and biostimulants organized into five product categories: Soil Health (TerraBoost, TerraLife), Optimize Rootzone (RootFit+, RootFit, RootProtect), Nutrients (FertAmino liquid fertilizers and FertiSoil/FertiBoost solid fertilizers), Efficient Uptake (NutriFul, NutriMore), and Plant Resilience (PlantBoost P/A/+, PlantMax, PlantAction, PlantForce).

The commercial model is a systems approach sold primarily through a global dealer and distributor network in 75 countries, supported by an in-house chroma-analysis soil laboratory and an in-house R&D/QA capability. Revenue mechanics are quote-based, one-time-sale product transactions through resellers, with named regional sales managers covering Benelux, Asia, the Balkans and Baltics, the UK/Ireland/Scandinavia, North/South Africa, East Africa, and the Americas/Iberian peninsula, plus a separate Hobby & Retail consumer channel. Customers are primarily SMB professional growers (potato, sugar beet, grain, fruit, vegetable, and horticulture) and certified-organic farms, alongside a small number of mid-market distributors and research institutions (Wageningen University, UIKC, Delphy). Multiple SKUs carry multi-jurisdictional organic certifications including EU 2018/848, EU 2021/1165, NOP, Skal, Demeter, KRAV, and BIO-AUSTRIA.

Name

GrowSolutions

Legal name

Den Ouden GrowSolutions B.V.

Website

https://denoudengrowsolutions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

GrowSolutions (Den Ouden GrowSolutions B.V.) is the Dutch specialty agricultural-inputs division of family-owned Den Ouden Group, formed in 2023 via the merger of Ferm O Feed and Plant Health Cure. It manufactures and distributes soil improvers, organic fertilizers, and biostimulants to professional growers, horticulture operators, organic farms, and hobby gardeners across 75 countries.

Ownership category

akta.pro rank

Product category

Agricultural Inputs

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Industrial Organic Chemicals (2860)

akta.pro primary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

akta.pro secondary industries

Nutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers) (AFAGAMAE), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)

Keywords

• Organic fertilizers
• Soil improvers
• Biostimulants
• Agricultural inputs
• Plant resilience products

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Soil Improvers: Products like TerraBoost and TerraLife that enhance soil health and biological activity
2. Organic Fertilizers: Solid and liquid fertilizers including FertAmino, FertiSoil, and FertiBoost product lines for nourishing soil and plants
3. Biostimulants: Plant resilience products including PlantBoost, PlantMax, PlantForce, PlantAction for improving plant health and stress tolerance

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GrowSolutions manufactures and sells organic fertilizers, soil improvers, and biostimulants for professional agriculture and horticulture. The product portfolio is organized into five categories — Soil Health, Optimize Rootzone, Nutrients (liquid and solid organic fertilizers), Efficient Uptake, and Plant Resilience — built on proprietary mycorrhiza, amino acid, fulvic acid, and harpin protein technologies, with in-house laboratory Chroma Analysis used to validate soil and product performance. The company distributes through a global dealer network spanning 75 countries, with a separate Hobby & Retail channel for home gardeners.

Product overview

GrowSolutions is part of Den Ouden and offers a comprehensive portfolio of soil improvers, organic fertilizers, and biostimulants. The product range is organized into five categories: Soil Health (TerraBoost, TerraLife) focuses on enhancing optimum soil life; Optimize Rootzone (RootFit+, RootFit, RootProtect) supports plant roots with mycorrhiza and rhizobacteria; Nutrients includes both liquid (FertAmino line: 3-2-7, 5-1-5+, 5-2-4, 7-2-2, 7-2-3+) and solid (FertiSoil line: 4-3-3, 4-2-10, 4-10-2, 4-3-7 and FertiBoost line: 11-0-5, 8-3-3) organic fertilizers; Efficient Uptake (NutriFul, NutriMore) stimulates nutrient flow to maximize uptake; and Plant Resilience (PlantBoost P, PlantBoost A, PlantBoost+, PlantMax, PlantAction, PlantForce) empowers plants to resist external stresses. The company was formed in 2023 from the merger of Ferm O Feed and Plant Health Cure (PHC), operating from a production facility in Helmond, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• TerraBoost: Soil health product line
• TerraLife
• RootFit
• RootProtect
• FertAmino
• FertiSoil
• FertiBoost
• NutriMore
• NutriFul
• PlantBoost P
• PlantBoost A
• PlantBoost+
• PlantMax
• PlantAction
• PlantForce
• TerraPulse

Products and services

• TerraBoost Soil health product that enhances optimum soil life to create overall good soil health, sold to professional growers in agriculture and horticulture.
• TerraLife Soil health product that enhances optimum soil life to create overall good soil health, sold to professional growers in agriculture and horticulture.
• RootFit+ Rootzone optimization product with rhizobacteria, fungi, and mycorrhiza that supports plant roots to optimize nutrient use efficiency.
• RootFit Rootzone optimization product with rhizobacteria, fungi, and mycorrhiza that supports plant roots to optimize nutrient use efficiency; contains pure spores of two endomycorrhiza species that increase plant absorption capacity by an average of 700%.
• RootProtect Rootzone optimization product that supports plant roots to optimize nutrient use efficiency.
• FertAmino 3-2-7 Liquid organic fertilizer with NPK 3-2-7 ratio, rich in freely available amino acids that are easily absorbed by plants even at low temperatures.
• FertAmino 5-1-5+ Liquid organic fertilizer with NPK 5-1-5 ratio, containing freely available amino acids for plant uptake.
• FertAmino 5-2-4 Liquid organic fertilizer with NPK 5-2-4 ratio, providing amino acid-based nutrition for crops.
• FertAmino 7-2-2 Liquid organic fertilizer with NPK 7-2-2 ratio, rich in freely available amino acids easily absorbed by plants; used by potato growers in Poland for larger, greener, more vigorous crops.
• FertAmino 7-2-3+ Liquid organic fertilizer with NPK 7-2-3 ratio, providing amino acid-based nutrition for crops.
• FertiSoil 4-3-3 Solid organic fertilizer with NPK 4-3-3 ratio, containing organic matter with C:N ratio of 25 or lower for efficient nutrient release; used in apple orchards for soil structure and moisture retention.
• FertiSoil 4-2-10 Solid organic fertilizer with NPK 4-2-10 ratio, containing humic and fulvic acids.
• FertiBoost 11-0-5 Solid organic fertilizer with high nitrogen content (NPK 11-0-5), supplemented with amino acids.
• FertiSoil 4-10-2 Solid organic fertilizer with high phosphorus content (NPK 4-10-2) for crops requiring phosphorus-rich nutrition.
• FertiSoil 4-3-7 Solid organic fertilizer with NPK 4-3-7 ratio for crop nutrition.
• FertiBoost 8-3-3 Solid organic fertilizer with NPK 8-3-3 ratio, supplemented with amino acids for crop nutrition.
• NutriMore Efficient uptake product that stimulates nutrient flow in soil and plant to maximize uptake of given nutrients.
• NutriFul Efficient uptake product with fulvic acid that improves nutrient efficiency in soil and plant; has a chelating effect that releases nutrients in soil for plant absorption. Used by growers to reduce crop protection costs (e.g., 30% annual savings reported by sugar beet/potato/grain farmer).
• PlantBoost P Plant resilience product with amino acids of plant origin that increases tolerance to abiotic stress.
• PlantBoost A Plant resilience biostimulant with amino acids of animal origin, formerly FertiPlus Amino+; reduces risk of relapse due to abiotic stress during growth.
• PlantBoost+ Plant resilience product with peptides that increases tolerance to abiotic stress.
• PlantMax Plant resilience biostimulant, formerly Natural Green Classic; maximizes photosynthetic capacity, increases abiotic stress tolerance through stronger cell walls, and extends yield longevity. Contains micronutrients including micronized calcite (CaCO3 78.94%), magnesium, iron, copper, manganese, zinc, and silicon.
• PlantAction Plant resilience biostimulant, formerly ProAct; improves crop quality and calcium absorption using harpin protein signaling. Contains Harpine 1% and increases abiotic stress tolerance through harpin signaling proteins.
• PlantForce Plant resilience biostimulant, formerly FrosTect or ColorTect; improves fruit color and shelf life, and reduces structural damage during light to moderate frosts. Contains harpin protein, micronized calcite, and fulvic acid.

Quantifiable outcome

• Up to 30% annual savings on crop protection products
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ferm O FeedcoreStrategic or Co-development Partner · 1 January 2023Ferm O Feed, known for over 30 years as a specialist in organic fertilizers and biostimulants with global distribution in 75 countries, merged with Plant Health Cure to form Den Ouden GrowSolutions in 2023. This merger combined two strong product lines under one brand, creating a comprehensive offering of soil improvers, organic fertilizers, and biostimulants.
• Plant Health Cure (PHC)coreStrategic or Co-development Partner · 1 January 2023Plant Health Cure, market leader in mycorrhiza technology and soil biology, merged with Ferm O Feed to form Den Ouden GrowSolutions in 2023. This brought together PHC's expertise in mycorrhiza and soil biology with Ferm O Feed's organic fertilizer portfolio.
• Den Ouden GroupcoreOthersDen Ouden is a Dutch family business headquartered in Schijndel, Netherlands, now in its third generation. The group consists of five divisions: Den Ouden Infra, Den Ouden Bodac, Den Ouden BraBob, Den Ouden Organic, and Den Ouden GrowSolutions. GrowSolutions is part of the corporate family focused on soil improvers, organic fertilizers, and biostimulants.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Valagro (Syngenta Biologicals): Italy-origin biostimulant specialist now part of Syngenta Group, focused on amino acids, seaweed extracts, and micronutrients for crop resilience. Closely comparable technology and target customer segments.
• COMPO EXPERT: Specialty fertilizer manufacturer serving professional horticulture, turf, and agriculture with controlled-release and water-soluble fertilizers. Comparable as a European specialty fertilizer brand with multi-country distribution.
• Italpollina (Hello Nature): Italy-based manufacturer of organic fertilizers, biostimulants, and beneficial microbials. Highly comparable as a specialty fertilizer producer serving professional horticulture and broad-acre agriculture globally.
• Biolchim: Italian producer of biostimulants and specialty fertilizers with a global distributor footprint. Directly comparable product portfolio (biostimulants, amino acids, fulvic/humic products) and similar customer base of professional growers.
• Tradecorp International: Specialty plant nutrition and biostimulation company offering humic/fulvic acids, amino acids, and crop biostimulants. Direct overlap with GrowSolutions' Efficient Uptake and Plant Resilience product lines.
• Lallemand Plant Care: Microbial and biostimulant producer offering mycorrhizal inoculants and soil health products. Direct overlap in mycorrhiza and rhizobacteria technology and professional grower channel.
• Koppert Biological Systems: Dutch-based leader in biological crop solutions including mycorrhiza, biostimulants, and soil health products. Directly comparable as a European specialist offering biological inputs to professional growers with a similar channel structure.

Broad incumbents

• UPL Corporation: Global agrochemical major with a growing biosolutions and specialty nutrition portfolio. Competes broadly with GrowSolutions through global distribution and integrated crop input programs.
• ICL Specialty Fertilizers: Diversified specialty fertilizer division of ICL Group producing controlled-release, water-soluble, and foliar fertilizers plus biostimulants. Comparable product categories but much larger scale and broader crop input portfolio.
• Syngenta Group: Global crop protection and seeds major that acquired Valagro to expand biologicals. Adjacent incumbent competing in biostimulants and seed-applied biologicals with deep distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/denoudengrowsolutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowSolutions