Dental Partner

What Dental Partner does

Dental Partner (legal name: Dental Partner Comércio de Produtos e Equipamentos Odontológicos LTDA, CNPJ 10.555.312/0001-15) is a Brazilian e-commerce platform operating exclusively online to sell dental materials, equipment, instruments, and consumables to licensed dentists, dental students, and dental clinics across Brazil. Founded in 2018 as a wholly-owned subsidiary of the Odontoprev group (Brazil's largest dental insurance provider), the company is headquartered in Alphaville (Barueri, São Paulo) with a fulfillment distribution center in Ribeirão Preto operated by IN-DENTAL Produtos Odontológicos, Médicos e Hospitalares Ltda. The platform is built on the VTEX e-commerce infrastructure and offers more than 14 dental specialty categories including surgery, endodontics, orthodontics, implantology, and prosthodontics, complemented by an own-brand product line of handpiece kits, oral hygiene items, and 37% phosphoric acid conditioner.

The platform runs a direct-to-consumer and self-serve purchasing model: customers can buy through the website, WhatsApp commerce, or a telephone/televendas hotline, with secure transactions supporting credit card installments up to 24x (minimum R$100), PIX with a 5% discount, and boleto. Free shipping is offered on orders above R$200, and first-time buyers receive a 10% discount plus free shipping above R$150. Some restricted products require professional credential verification. A Programa de Pontos loyalty program is integrated with Odontoprev credentials, providing a thin switching-cost layer. Distribution is omnichannel and domestic only, with nationwide delivery from the Ribeirão Preto center. The company holds ANVISA regulatory authorizations (AFE 8.18127.4, sanitary licenses) and relevant ISO conformity for medical-device-class products.

The business model is straightforward e-commerce product sales with no disclosed subscription, SaaS, or recurring revenue stream. Its competitive advantages derive primarily from the Odontoprev umbrella (brand credibility, supplier relationships, network of affiliated dentists) rather than from proprietary technology. Dental Partner has only 13 employees, indicating a highly digitized, leanly operated platform with no publicly disclosed revenue. Forward-looking product development includes an AI Product Assistant (Beta) chatbot on product pages and continued expansion of the own-brand portfolio.

Name

Dental Partner

Legal name

Dental Partner Comércio de Produtos e Equipamentos Odontológicos LTDA

Website

https://dentalpartner.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Dental Partner is a Brazilian e-commerce platform, founded in 2018 as a subsidiary of the Odontoprev group, that sells dental materials, equipment, and consumables directly to dentists, dental students, and clinics across Brazil via a VTEX-powered online store, WhatsApp, and a telephone hotline.

Ownership category

akta.pro rank

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: E-commerce sales of dental materials, equipment, and supplies. Revenue generated through one-time product transactions with payment via credit card (up to 24x installments), PIX (5% discount), or boleto. Free shipping on orders above R$200.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dental Partner is an online retail platform that distributes dental materials, equipment, instruments, and consumables to licensed dental professionals and dental students across Brazil. The platform operates on VTEX infrastructure and sells products from major dental brands alongside its own Dental Partner-branded product lines, with nationwide fulfillment from its Ribeirão Preto distribution center. It adds a points-based loyalty program and AI-assisted customer support to differentiate from traditional physical dental distributors.

Product overview

Dental Partner is a B2B e-commerce platform for dental professionals in Brazil, operated as part of the Odontoprev group since 2018. The platform offers a comprehensive portfolio of dental materials across 14+ specialties including restorative dentistry, orthodontics, surgery, periodontology, and oral hygiene. Own-brand products include handpiece kits (Kit Acadêmico Push Button LED and standard versions), oral hygiene products (toothbrushes and dental floss), and dental consumables (phosphoric acid conditioner). The platform features VTEX-powered e-commerce infrastructure with WhatsApp ordering integration, installment payments up to 24x, free shipping over R$200, and a points rewards program for Odontoprev-credentialed dentists.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Partner E-commerce Platform National e-commerce storefront where dental professionals purchase dental materials, equipment, instruments, and consumables from major brands (3M, FGM, Kulzer, Morelli, Golgran, Quinelato, SDI, Maquira) and Dental Partner's own-brand product lines, with VTEX-powered checkout, WhatsApp ordering, credit-card installments up to 24x, PIX discount, free shipping above R$200, and nationwide fulfillment from Ribeirão Preto.
• Programa de Pontos Dental Partner (Loyalty Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OdontoprevcoreOthers · 1 January 2018Dental Partner is a subsidiary company of Odontoprev, Brazil's largest dental insurance provider. The partnership provides strategic advantages including brand credibility, supplier relationships, and access to a network of affiliated dentists. The company operates under the Odontoprev umbrella and leverages its parent company's infrastructure and market position.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dental Cremer: One of the largest dental supply distributors in Brazil, serving dental professionals with a broad catalog of materials and equipment. Directly comparable to Dental Partner as a domestic dental B2B retailer competing for the same Brazilian dentist base.
• Dental Speed: Brazilian online dental supply retailer offering materials and equipment to dentists across Brazil. Closely comparable digital-first B2B model targeting the same customer persona.
• Net32: Online dental supply retailer offering competitive pricing on dental materials and equipment. Closely comparable digital-first B2B procurement model serving dental practices.

Emerging players

• Maquira: Brazilian dental products manufacturer with own-brand offerings across consumables, restoratives, and equipment. Overlaps with Dental Partner both as a competitor in branded dental supplies and as a potential vendor in the Brazilian market.
• Orthometric: Brazilian orthodontic products manufacturer with branded offerings in brackets, wires, and aligners. Overlaps with Dental Partner in orthodontic supplies distributed to Brazilian dental professionals.

Broad incumbents

• Henry Schein: Global Fortune 500 distributor of dental and medical supplies offering comprehensive product lines and value-added services to dental practices. Represents the incumbent scale benchmark for dental distribution.
• Patterson Companies: Major North American dental and animal health supply distributor with extensive product assortment and practice technology offerings. Comparable as an established large-scale dental supply distributor.
• Benco Dental: Large US-based dental supply distributor providing equipment, supplies, and technology solutions to dental practices. Comparable as a broad-line incumbent in dental distribution with both catalog and digital channels.

Others

• Ultradent Products: Global dental manufacturer and distributor of professional dental materials and equipment. Comparable as a supplier of branded dental products distributed through retail channels including Dental Partner.
• SDI (Southern Dental Industries): Australian dental product manufacturer with global distribution across restoratives and whitening. Comparable as a supplier whose branded products are distributed via dental e-commerce platforms including Dental Partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/dentalpartner
• Facebookfacebook.com/DentalPartnerOficial
• Instagraminstagram.com/dentalpartner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Partner