De Peito Aberto Incentivo ao Esporte, Cultura e Lazer

What De Peito Aberto Incentivo ao Esporte, Cultura e Lazer does

De Peito Aberto Incentivo ao Esporte, Cultura e Lazer (DPA) is a Brazilian Civil Society Organization (OSC — Organização da Sociedade Civil) founded in 2006 and headquartered in Belo Horizonte, Minas Gerais, with a secondary office in Lauro de Freitas, Bahia. The organization operates a portfolio of twelve free social projects delivering sports, cultural, and educational programming to children and adolescents aged 7-17 living in socially vulnerable conditions across multiple Brazilian states, including Minas Gerais, Bahia, Pará, and Rio de Janeiro. Program modalities span futsal, skate, judo, capoeira, Olympic sports, soccer, theater, and cultural heritage preservation, delivered directly in community spaces and through formal convênio agreements with municipal governments (notably Prefeitura Municipal de Lagoa Santa, MG).

DPA's revenue model is built entirely on Brazil's tax incentive framework for social investment — primarily the Lei Federal de Incentivo ao Esporte (Federal Sports Incentive Law) and Lei Rouanet — under which corporations direct a portion of their income tax liability to fund approved DPA projects in exchange for sponsorship recognition. The organization does not charge beneficiaries for services. As of July 2026, DPA reported R$ 17.6 million in projects approved and eligible for fundraising (captação). Core corporate funding partners include Vale (with a reported five-year consecutive partnership in Southeast Pará), CNH Industrial, Elo, Merck Brasil, D'granel Transportes, and Lhoist, with Merck additionally supporting a health-and-wellness-aligned project called Ativamente in the Barueri region.

The organization employs 11-50 staff and operates a proprietary project management system (SGP — Sistema de Gestão de Projetos, accessible at sgpdepeitoaberto.com.br) used for beneficiary enrollment, project delivery tracking, and partner reporting. DPA's go-to-market is dual-sided: it acquires beneficiaries through community partnerships and municipal agreements while attracting corporate funders by offering a compliant, accredited vehicle for tax-incentivized social investment. The organization runs earned media and organic social channels (Facebook, Instagram, YouTube, LinkedIn) plus event-driven outreach such as the Ocupa Cinema showcase to maintain visibility with both corporate partners and beneficiary communities.

Name

De Peito Aberto Incentivo ao Esporte, Cultura e Lazer

Legal name

De Peito Aberto Incentivo ao Esporte, Cultura e Lazer

Website

https://depeitoaberto.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

De Peito Aberto is a Brazilian nonprofit OSC delivering free sports, cultural, and educational programs to children and adolescents aged 7-17 in socially vulnerable communities across Minas Gerais, Bahia, Pará, and Rio de Janeiro, funded primarily through corporate tax-incentive laws and partnerships with Vale, CNH, Merck, and Elo.

Ownership category

akta.pro rank

Product category

Youth Sports and Cultural Education Programs

NAICS

Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports programs
• Social sports education
• Nonprofit youth development
• Community cultural programs
• Tax incentive projects

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tax Incentive Funding (Lei Federal de Incentivo ao Esporte): DPA develops sports projects approved under the Lei Federal de Incentivo ao Esporte (Federal Sports Incentive Law), allowing companies to direct a portion of their income taxes to fund these projects. This is the primary revenue mechanism. The source indicates R$ 17.6 million in projects approved and eligible for fundraising.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

De Peito Aberto is a Brazilian Civil Society Organization (OSC) that delivers free sports, cultural, and educational programs to children and adolescents aged 7-17 living in social vulnerability. It operates twelve distinct social projects across multiple Brazilian states (Minas Gerais, Bahia, Pará, and Rio de Janeiro), offering modalities such as futsal, skate, judo, capoeira, theater, and football. The organization funds these projects primarily through Brazil's Lei Federal de Incentivo ao Esporte (Federal Sports Incentive Law), enabling corporate partners to direct a portion of their income tax obligations to support approved programs.

Product overview

De Peito Aberto is a Civil Society Organization (OSC) that operates as a portfolio of social projects focused on sports, culture, and leisure for children and adolescents in social vulnerability across Brazil. The organization manages twelve distinct programs/projects including sports initiatives (Esporte na Cidade, Oportunidade Através do Esporte, Salvador Esporte e Cidadania, Esportes Olímpicos para Todos, Educa Skate, Programa de Incentivo ao Futebol, Programa Escola de Esportes, Trilhando Caminhos), cultural projects (Ocupa Cena, Educar com Cultura, Projeto Capoeirando), and regional expansion projects (Esporte na cidade Norte e Nordeste). These projects are primarily funded through Brazil's Federal Sports Incentive Law and operate across multiple states including Minas Gerais, Bahia, Pará, and Rio de Janeiro, offering free activities in modalities such as soccer, futsal, skate, judo, capoeira, and theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Esporte na Cidade The longest-running project under Brazil's Federal Sports Incentive Law, offering free sports lessons in various modalities (soccer, futsal, skate, judo, capoeira) for children and adolescents in socially vulnerable communities.
• Oportunidade Atrav\u00e9s do Esporte Free sports lessons in multiple modalities offered in the states of Bahia and Minas Gerais for children and adolescents in social vulnerability.
• Salvador Esporte e Cidadania Project for youth in Salvador, Bahia, aged 7-17, providing free futsal lessons twice a week to support sports and citizenship development.
• Ocupa Cena Theater project in fundraising phase aimed at forming citizens through theatrical arts for children and adolescents.
• Educar com Cultura Project that promotes citizenship and cultural diversity for children, adolescents, and people in social vulnerability.
• Esporte na Cidade Norte e Nordeste Project approved by the Special Secretariat for Sports, offering free sports lessons for children and youth aged 7-17 in cities in Brazil's North and Northeast regions.
• Trilhando Caminhos Sports and cultural activities in community and public spaces as a tool for social inclusion for children and adolescents in Barcarena, Pará.
• Projeto Capoeirando Project focused on preserving Brazilian Intangible Cultural Heritage by promoting capoeira practice among children and adolescents aged 7-17.
• Esportes Ol\u00edmpicos para Todos Free skate and judo lessons for children and adolescents aged 7-17 in the states of Minas Gerais and Bahia.
• Educa Skate Free skate lessons for children and adolescents in social vulnerability in cities in Minas Gerais, Bahia, and Rio de Janeiro.
• Programa de Incentivo ao Futebol Football lessons offered in convênio (formal agreement) with the Municipal Prefecture of Lagoa Santa (MG) across nine neighborhoods of the city.
• Programa Escola de Esportes Sports program for children and adolescents in Lagoa Santa (MG), operated in convênio (formal agreement) with the municipal prefecture.

Quantifiable outcome

• R$ 17.6 million in projects approved for fundraising through corporate tax incentive mechanisms
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UNICEF Brasil: Brazilian office of international UN agency focused on children's rights and well-being, including sports and education programming. Comparable beneficiary population (vulnerable Brazilian children/adolescents), though operates at vastly larger scale and from international institutional mandate.
• Instituto Ayrton Senna: Large Brazilian nonprofit focused on education and youth development across Brazil. Comparable beneficiary population and federal-level corporate partnerships; broader scope (education-focused) and significantly larger scale than DPA.
• Instituto Unibanco: Brazilian nonprofit focused on youth education and social development. Comparable beneficiary population and corporate-backed structure; broader scope (education rather than sports-and-culture) and larger scale.
• Fundação Lemann: Major Brazilian philanthropic foundation focused on education and social impact. Operates at larger scale with broader scope; comparable in serving vulnerable Brazilian youth and partnering with corporations, though primarily focused on education rather than sports.
• Ação da Cidadania: Brazilian nonprofit founded by Betinho focused on combating poverty and social exclusion through citizenship-building programs. Comparable mission (social inclusion of vulnerable populations) but broader scope and national-scale recognition.

Direct peers

• Fundação Gol de Letra: Brazilian nonprofit co-founded by Raí and Vampeta that combines sports (football) with education and citizenship for vulnerable youth in São Paulo and Rio. Directly comparable mission, beneficiary profile, and Brazilian grassroots sports-for-development model.
• Instituto Reação: Brazilian nonprofit offering judo and sports-based education programs to youth from low-income communities. Highly comparable to DPA in target beneficiary, sport-based social mission, and Brazilian nonprofit structure, though more concentrated on a single modality (judo).
• Gerando Falcões: Brazilian nonprofit operating across favelas with community development, education, sports, and citizenship programs. Comparable mission (youth/community development in low-income Brazilian communities), comparable corporate partner base, and similar multi-state growth trajectory.
• Instituto Esporte & Educação (IEE): Brazilian nonprofit focused on sports and physical education as tools for social inclusion and youth development. Comparable target population (children/adolescents in vulnerability), comparable multi-modality approach, and similar use of corporate partnerships.

Emerging players

• Central Única das Favelas (CUFA): Brazilian nonprofit operating in favelas with culture, education, sports, and citizenship programs for youth. Comparable beneficiary population, comparable grassroots multi-modality approach, and comparable use of community-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/depeitoaberto1
• Facebookfacebook.com/DePeitoAbertoOficial
• LinkedInlinkedin.com/company/de-peito-aberto-incentivo-ao-esporte-cultura-e-lazer
• Instagraminstagram.com/depeitoabertooficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about De Peito Aberto Incentivo ao Esporte, Cultura e Lazer