GOMES

What GOMES does

GOMES is a Brazilian construction materials and home improvement retailer headquartered in Divinópolis, Minas Gerais. The company operates three physical stores within Divinópolis and maintains an e-commerce storefront on the Mitienda Nube/Loja Integrada platform that ships nationwide. Its merchandising spans approximately 25 product categories targeting two principal customer segments: DIY homeowners and professional contractors (the "prosum" tradesperson base). A dedicated GomesFER sub-brand focuses specifically on construction materials, an OUTLET section handles clearance or overstocked SKUs, and an "Encontre um Profissional" (Find a Professional) service refers end customers to installers and tradespeople — a deliberate ecosystem layer beyond transactional retail.

The business model is a hybrid physical-retail-plus-online model. Revenue is generated through direct sales of construction and home-improvement merchandise in-store and via the e-commerce channel, with nationwide shipping extending the addressable market far beyond Divinópolis. Adjacent revenue mechanics include specialty positioning through GomesFER, secondary pricing through the OUTLET channel, and an indirect monetization layer via the professional referral service, which can drive stickier demand from trade customers without GOMES directly billing for the referral.

The company is private, with no disclosed funding rounds or external investors. It reports only 5 employees, putting it firmly in the micro-retailer category. No management team, revenue figures, or operating metrics have been disclosed. The combination of a 3-store physical footprint, a SaaS e-commerce front end, and ecosystem-style add-ons (professional referrals, specialty sub-brand, outlet channel) reflects a regional operator attempting to extend reach digitally rather than through physical expansion, but the absence of funding or headcount growth data makes the scale of any such expansion unquantifiable from the current evidence.

Name

GOMES

Legal name

Gomes - Construção, Lar e Acabamentos

Website

https://depositogomes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GOMES is a Brazilian construction materials and home improvement retailer operating three physical stores in Divinópolis, Minas Gerais, plus an e-commerce storefront on Mitienda Nube shipping nationwide. It serves DIY homeowners and professional contractors across approximately 25 product categories via a specialty GomesFER sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Construction Materials: GOMES generates revenue through direct retail sales of construction, home improvement, and finishing materials. Products are sold through physical store locations and an e-commerce platform. The company offers multiple payment methods including credit cards (up to 10x installments), PIX (with 5% discount), and bank slips. Prices are listed in Brazilian Reais (BRL) with various discount promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GOMES is a Brazilian construction, home improvement, and finishing materials retailer that sells a multi-category catalog of building supplies, flooring, plumbing, electrical, hardware, tools, paints, lighting, fixtures, and outdoor products through 3 physical stores in Divinópolis, MG and a nationwide e-commerce platform at depositogomes.com. The company serves both DIY homeowners and professional contractors, offering payment options including credit card installments up to 10x, PIX with 5% discount, and bank slips. It also provides a professional referral service ("Encontre um Profissional") connecting customers with qualified tradespeople.

Product overview

GOMES is a Brazilian construction materials and home improvement retailer operating as a multi-category e-commerce and physical store operation. The company offers a comprehensive portfolio organized into ~25 product categories covering the full spectrum of construction, renovation, and home furnishing needs. Core offerings include building materials (cement, bricks, reinforcement bars), finishing materials (tiles, porcelain, flooring), plumbing and electrical supplies, tools (both power and hand tools), lighting (LED products), paints and coatings, hardware, bathroom fixtures, kitchen products, garden/outdoor items, and general home utilities. The product range extends from basic construction fundamentals through professional-grade tools to decorative finishes, serving both DIY homeowners and professional contractors. The company also operates an OUTLET section for discounted items and maintains physical store locations in Divinópolis, MG. The online platform is powered by the Nuvem (Mitiendanube) e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pisos, Porcelanatos e Revestimentos (Flooring, Porcelain Tiles & Wall Coverings) Retail product line offering flooring, porcelain tiles, ceramic tiles, vinyl flooring, stones, and decorative tiles for residential and commercial construction and renovation projects.
• Acabamentos (Finishing Materials) Retail product line encompassing finishings such as bathroom fixtures (toilets, sinks), facade materials, PVC ceilings, ceramics, metal fixtures, and grout products for residential and commercial builds.
• Material Básico / Fundação (Basic Construction Materials) Retail product line of basic construction materials including sand, gravel, mortar, cement, lime, bricks, reinforcement bars, and related foundation components for new builds and structural work.
• Materiais Hidráulicos (Plumbing Materials) Retail product line of plumbing supplies including faucets, water heaters, tanks, bidets, showers (hot/cold), filters, valves, pipes (cold/hot water, sewage), fittings, adhesives, drains, gas components, gutters, and hoses.
• Materiais Elétricos (Electrical Materials) Retail product line of electrical supplies including pumps, cables, showers, conduits, switches, intercoms, transformers, tapes, cable ducts, networking, sensors, CEMIG standards, and connectors.
• Ferramentas Elétricas (Power Tools) Retail product line of power tools including grinders, drills, marble saws, vacuum cleaners, compressors, bench grinders, pressure washers, jackhammers, welding machines, planers, jigsaws, heat guns, and lawn mowers for professional and DIY use.
• Ferramentas Manuais (Hand Tools) Retail product line of hand tools including measuring instruments, pliers, torque tools, trowels, scissors, taps, applicators, sharpeners, screwdrivers, wrenches, floor markers, and carrying equipment.
• Ferragens (Hardware) Retail product line of hardware supplies including screws, wires, padlocks, hinges, locks (conventional and electric), greases, nails, brackets, fastening systems, tubes, metal sections, screens, gutters, and furniture hardware.
• Tintas e Acessórios (Paints & Accessories) Retail product line of paints and accessories including wall paints, wood/metal paints, floor paints, Suvinil Self-Color system, painting tools, colorants, effects, resins, solvents, spray paints, brushes, rollers, and varnishes.
• Iluminação LED (LED Lighting) Retail product line of LED lighting products including LED bulbs, fixtures, recessed and surface-mount panels, pendant lights, floodlights, LED strips, decorative lamps, and components.
• Banheiro (Bathroom Solutions) Retail product line of complete bathroom solutions including cabinets, mirrors, toilet seats, accessories, shower heads, niches, and bathroom components.
• Área Gourmet (Gourmet Area / BBQ & Kitchen) Retail product line of gourmet area products including BBQ equipment (grills, charcoal stoves, ovens), kitchen appliances, and outdoor cooking accessories.
• EPIs (Personal Protective Equipment) Retail product line of personal protective equipment including footwear, safety clothing, latex gloves, safety glasses, ear protectors, respirators, ropes, covers, leg guards, and vests for construction professionals.
• Jardim e Piscinas (Garden, Pool & Outdoor) Retail product line of garden and pool products including garden tools, grates, lighting, hoses, irrigation systems, soil, sand, gravel, screens, tarpaulins, pool filters, pool treatment chemicals, and maintenance supplies.
• Encontre um Profissional (Find a Professional Service) Referral service that connects customers with qualified tradespeople (builders, plumbers, electricians, painters) for home construction and renovation projects. Targets both DIY homeowners seeking professional help and contractors seeking new clients.
• GomesFER (Specialized Hardware, Tools & Electrical Store) Dedicated physical store at Av. Governador Magalhães Pinto, 884, Divinópolis MG, focused on screws, fasteners, tools, and electrical products for professional contractors and tradespeople. Provides focused expertise and specialized product range for the trade customer segment.
• OUTLET (Discounted & Clearance Products) Discounted/clearance section of the store featuring finishes, hydraulics, metals, doors/windows, and paints at reduced prices for budget-conscious DIY homeowners and professional buyers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Telhanorte: Brazilian home improvement and finishing materials chain (part of Saint-Gobain). Comparable to GOMES across construction materials, finishes, plumbing, lighting, and bathroom/kitchen categories.
• Obramax: Brazilian construction materials chain focused on heavy construction (cement, bricks, steel, lumber) and tools. Comparable to GOMES' core 'Material Básico/Fundação' and finishing categories, with strong professional contractor focus.
• Ferramentas Gerais: Brazilian specialty retailer of industrial tools, hardware, and equipment. Directly comparable to GOMES' GomesFER sub-brand focus on screws, tools, and electrical products serving professional users.
• Leroy Merlin: Brazil's largest home improvement and construction materials retail chain, operating big-box stores nationwide. Directly comparable to GOMES in product categories (construction, finishing, tools, plumbing, electrical) and target customer segments (DIY + professional), but at vastly larger scale.
• C&C Casa e Construção: Brazilian home improvement and construction materials chain focused on professional contractors and resellers. Directly comparable to GOMES as a multi-store construction retailer serving both trade professionals and end consumers.
• Sodimac (Homecenter Sodimac): Latin American home improvement chain (part of Falabella group) operating big-box stores with construction materials, tools, and finishes. Directly comparable category and customer overlap with GOMES, though at different geographic scale.

Emerging players

• MadeiraMadeira: Brazilian online-first home improvement and furniture marketplace with strong wood/decoration focus. Comparable to GOMES' e-commerce channel and home finishing catalog, though primarily digital-native with no physical stores.

Broad incumbents

• Mercado Livre: Dominant Brazilian e-commerce marketplace where individual construction and home improvement sellers compete. Comparable as a channel alternative for GOMES-category products and a competitive force in online home improvement.
• Magazine Luiza: Large Brazilian general merchandise retailer with a growing home improvement and construction category. Comparable as a multi-category retail competitor with strong e-commerce presence, though broader than GOMES' specialized focus.

Regional players

• Constrular: Regional construction materials retailer with multi-store presence in parts of Brazil. Comparable to GOMES' multi-store model and construction materials focus, though operating in different geographic regions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dep.gomes
• LinkedInlinkedin.com/company/depositogomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOMES