BMW & BMW Motorrad - Depotter

What BMW & BMW Motorrad - Depotter does

BMW Louyet (legal: BMW Louyet / L. Louyet, also referenced as 'BMW & BMW Motorrad - Depotter') is a privately-held, family-owned authorized BMW and BMW Motorrad dealer group headquartered in Meslin-l'Évêque, Belgium, founded in 1970. The company operates 18 retail showroom and service locations across Belgium covering Wallonia, Flanders, and the Brussels-Capital region, making it one of the most distributed BMW authorized dealer networks in the country. Its product portfolio spans the full BMW lineup including internal-combustion, BMW M performance variants, and the BMW i (Electrified) sub-brand (i5, i7, iX3), complemented by BMW Motorrad motorcycles, OEM accessories, lifestyle merchandise, and the Louyet Rent short-term rental sub-brand.

The business operates on a multi-stream revenue model combining new vehicle sales (one-time transactions), after-sales services (maintenance, repairs, certified BMW bodywork), BMW Financial Services leasing and renting (notably a 60-month professional renting product for the i5 Business Edition at €475/month), and accessories/lifestyle merchandise. The firm maintains a dedicated Fleet division with its own sales team targeting Belgian corporate and professional customers, alongside a retail consumer business. Distribution is anchored by physical dealership showrooms supported by online appointment booking, video call requests, and test drive scheduling through the louyet.bmw.be website. The company is an authorized partner of BMW AG and BMW Financial Services Belgium NV (BE 0451.453.242) and does not develop proprietary vehicle technology; all products are BMW OEM products retailed and serviced through the Louyet network.

Name

BMW & BMW Motorrad - Depotter

Legal name

BMW Louyet

Website

https://depotter.bmw.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

BMW Louyet is a family-owned authorized BMW and BMW Motorrad dealer group operating 18 retail showroom and service locations across Belgium, selling new and electrified BMW vehicles (incl. i5, i7, iX3), BMW M, motorcycles, accessories, and financial leasing to both individual consumers and corporate fleet customers.

Ownership category

akta.pro rank

Product category

Authorized Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industries

Luxury Sedan & Executive Car Rentals (THADAMAB), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• BMW vehicle sales
• Authorized automotive dealership
• Corporate fleet services
• Vehicle after-sales service
• BMW Financial Services leasing

Headquarters

HQ city

Ath

HQ country

Belgium

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new BMW automobiles and motorcycles through dealership locations. Revenue from direct vehicle transactions with individual and business customers.
2. After-Sales Services: Maintenance, repairs, and certified bodywork services. Includes parts replacement using BMW Original parts.
3. BMW Financial Services: Financial leasing and renting solutions for business professionals through BMW Financial Services Belgium, including 60-month renting contracts with specific mileage limits.
4. Accessories Sales: Sale of BMW accessories including Travel & Comfort products, lifestyle items, and original parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Authorized BMW and BMW Motorrad dealership retailing new and used BMW passenger vehicles, BMW M performance models, and BMW Motorrad motorcycles across multiple Belgian locations. The dealership also delivers certified after-sales servicing (maintenance, repairs, certified bodywork), sells OEM accessories and lifestyle products, and provides short-term vehicle rental via its Louyet Rent sub-brand alongside BMW Financial Services leasing/renting solutions for individual and business customers.

Product overview

BMW offers a comprehensive portfolio of premium automobiles spanning multiple segments, anchored by its core BMW brand alongside specialized sub-brands: BMW i (electric/electrified vehicles including i5, i7, iX3), BMW M (high-performance variants), and BMW Lifestyle (merchandise). The product range is complemented by financial services (BMW Financial Services), vehicle maintenance and roadside assistance programs (BMW Road Assist 24/7, Holiday Check), and accessory products. BMW vehicles are sold and serviced through authorized dealership networks offering sales, after-sales service, and rental options.

Differentiator

Problem solved

Functional benefit

Brands

• Louyet Rent: BMW rental services for customers
• Louyet Golf

Products and services

• BMW i7 Berline Full-electric luxury sedan from BMW featuring the brand's latest electric drivetrain and premium interior, retailed through the authorized dealership to individual and professional buyers.
• BMW i5 Berline Business Edition Electric business sedan configured for professional / fleet use, equipped with Travel Pack and Driving Assistant Pack Plus, offered through the dealership on a financial renting basis to professionals.
• BMW iX3 Electric BMW sports activity vehicle combining dynamic performance with sustainable mobility, retailed to consumers and businesses via the dealership's BMW Electrified offering.
• BMW Electrified (BMW i) line BMW's electric vehicle sub-brand portfolio of full-electric models retailed by the dealership under the BMW i banner.
• BMW M high-performance vehicles BMW M sub-brand of high-performance vehicles with motorsport-derived technology and enhanced driving dynamics, sold through the dealership.
• BMW Financial Services Vehicle financing offering including financial leasing, renting and credit solutions for personal and professional customers, accessed via the dealership's partnership with BMW Financial Services Belgium.
• BMW Road Assist 24/7 Free 24/7 roadside assistance service valid across Europe for the lifetime of the vehicle, contingent on servicing at an authorized BMW dealer including this dealership.
• Contrôle de Vacances BMW (Holiday Check) Pre-holiday vehicle inspection service by BMW-certified technicians covering tires, brakes, air conditioning and battery, including extension/reactivation of BMW Road Assist 24/7 across Europe; priced at €79 incl. VAT.
• BMW Accessories Official BMW-branded accessories including Travel & Comfort products, roof boxes, bike carriers and lifestyle items, sold through the dealership physical showrooms and online.
• BMW Lifestyle merchandise BMW-branded lifestyle merchandise including apparel, accessories and collectibles sold via the dealership's lifestyle product line.
• Louyet Rent Short-term BMW vehicle rental service offered under the dealer's own 'Louyet Rent' sub-brand to customers needing temporary mobility.
• Certified BMW Bodywork (Carrosserie certifiée) BMW-certified bodywork repair service performed by authorized technicians at the dealership, using BMW Original parts for collision and body damage repairs.
• Fleet / Mobility Solutions Dedicated B2B Fleet service covering mobility solutions, fleet consulting, and tailored acquisition programs for companies operating multiple vehicles, supported by a dedicated fleet sales team.

Quantifiable outcome

• Free BMW Road Assist 24/7 worth €300/year when servicing at dealership

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer across multiple emerging and developed markets including premium brands. Comparable as a broad-incumbent automotive retail platform, though operating at materially larger scale and geographic breadth than Louyet.
• Cox Automotive: Global automotive services platform providing dealer software, remarketing, and aftersales solutions to franchised dealers. Comparable as an adjacent incumbent serving the dealer ecosystem that Louyet operates within.

Direct peers

• Emil Frey Group: Privately-held European automotive retail group operating premium-brand dealerships across multiple countries. Comparable as a large, privately-controlled multi-brand premium dealer network with similar geographic-diversification profile to a 18-location Belgium operator.
• Bilia AB: Listed Nordic automotive dealer group with BMW as a core franchise alongside Volvo and other premium brands. Comparable as a publicly-traded, multi-location premium-car dealer with service, parts, and finance offerings mirroring Louyet's revenue mix.
• Hedin Mobility Group: European automotive retail group operating multi-brand dealerships across multiple countries, including BMW-authorized points in selected markets. Directly comparable as a multi-location premium-brand dealer group with cross-country scale ambitions.
• D'Ieteren: Belgian automotive retail group operating a broad premium-brand dealership network (Volkswagen, Audi, Porsche, etc.) across Belgium. Closest geographic and structural peer to BMW Louyet as a multi-location premium dealer in the same Belgian market.

Others

• AutoScout24: Leading European online vehicle marketplace operating across Belgium and neighboring markets. Comparable as an ecosystem participant influencing Louyet's remarketing and lead-generation channels, rather than a direct competitor.
• Sixt SE: European premium car-rental and mobility provider with strong presence in Germany and Belgium. Comparable specifically to Louyet Rent, the dealership's rental sub-brand, as a benchmark for premium short-term rental economics in the Benelux market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWAgFA7QzcQ7qnXXQU7Y5Ag
• Facebookfacebook.com/bmwlouyet
• LinkedInlinkedin.com/company/bmwdepotter
• Instagraminstagram.com/bmwlouyet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW & BMW Motorrad - Depotter