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DE PROEF.

Full company profile

uuid00498no

Namestring
DE PROEF.
Legal namestring
DE PROEF
Websiteurl
deproef.org
Company typeenum
Private
Founded yearint
1884
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersFrederiksoord, Netherlands
HQ citystring
Frederiksoord
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ecological campus, heritage gardens, venue rental, artisan workshops, artist residency
Industry3 codes
1Eco-Lodges (Sustainable/Nature-Based)
CodeTHAGAIACPrimaryYes
2Eco-Lodges (Low-Impact, Nature-Integrated Lodging)
CodeTHAAAHAAPrimaryNo
3Eco-Hostels & Sustainable Backpacker Lodging
CodeTHAGAGAEPrimaryNo
NAICS code3 codes
  • Nature Parks and Other Similar Institutions712190
  • Museums, Historical Sites, and Similar Institutions712
  • Arts, Entertainment, and Recreation71
SIC code3 codes
  • Retail-Eating Places5812
  • Services-Amusement & Recreation Services7900
  • Services-Membership Sports & Recreation Clubs7997
Product category
Heritage Hospitality Venue
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model6 records
1Proeflokaal (Restaurant/Cafe)
TypeOne Time License
Description

On-site restaurant serving lunch, coffee, and seasonal dishes using products from their own garden and regional producers. Open Wednesday-Saturday 11:00-17:00 and Sunday 13:00-17:00.

deproef.org
2Proefshop (Retail Store)
TypeOne Time License
Description

Local and regional products including books, honey, beers, seeds, tools, and more from Drenthe makers. Products available both in-store and partially online with 3-5 day shipping.

deproef.org
3Venue Rental
TypeProfessional Services
Description

Rental of historic buildings and grounds for meetings, team days, receptions, weddings, and concerts. Catering provided on-site through the Proefkeuken. Capacity from intimate meeting rooms to 100-person event spaces.

deproef.org
4Workshops and Courses
TypeOne Time License
Description

Programs including wild harvesting, fermentation, gardening, and cooking. Revenue from workshop fees, event tickets, and class registrations.

deproef.org
5Artist/Researcher Residency
TypeOne Time License
Description

Residency program for makers, designers, researchers, and writers. Variable duration from days to months. Sliding fee based on project scale, duration, and facility use. Stipends available for open calls.

deproef.org
6Membership and Donations
TypeSubscription Recurring
Description

Association model with member subscriptions (€100/year) offering event discounts and annual celebration invitations. Patron program starting at €10,000 for larger restoration projects with voting rights. Voluntary donations also accepted.

deproef.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Others
Pricing details6 tiers
1Hot drinks €2.50-€2.75, Cold drinks €2.95-€3.00, Beer & wine €3.00-€6.10
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Coffee €2.50, Cappuccino €2.75, Hot chocolate €2.75, Tea €2.50, Garden lemonade €2.95, Kombucha €2.95, Draft beer €3.00-€6.00, Wine €5.25

deproef.org
2Warm meals €8.50-€11.00, Cold dishes €6.00-€9.00, Snacks €1.00-€12.50
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Vegetable soup €8.50, Tosti Kimchi €9.50, Mushroom croquette sandwich €11.00, Falafel sandwich €11.00, Vegetable quiche €10.00, Granola bowl €9.00, Local platter €12.50

deproef.org
3Member subscription at €100/year with event discounts and annual celebration access
ModelSubscriptionBilling cadenceAnnual
Notes

€100 per year. Benefits include discount on events and invitation to annual celebration. Includes newsletter updates.

deproef.org
4Donateur (Donor) - Voluntary contributions starting at €5
ModelSubscriptionBilling cadencePay-as-you-go
Notes

One-time or recurring donations of €5, €10, €25, or €50. Monthly or annual options. Newsletter updates included.

deproef.org
5Patron - Investment starting at €10,000 for restoration and development projects
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Starting from €10,000. Direct investment in restoration, planting, or development of the site. Includes voting rights at general meetings, personal guided tour, and direct project impact.

deproef.org
6Workshop vouchers available at €25, €45, and €100
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

Wildplukworkshop voucher €25, Fermentatieworkshop voucher €45 and €100. Includes 9% VAT. Ships within 3-5 business days.

deproef.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

DE PROEF operates an 8-hectare ecological campus on the historic 1884 horticultural school grounds in Frederiksoord, Netherlands. Its core offerings are a seasonal café/restaurant (Proeflokaal) using produce from its own garden and regional makers, venue rental of historic buildings (Verhuur), an on-site fabrication atelier, an artist/researcher residency program (Residentie), public heritage gardens (Tuinen), a year-round workshop and cultural events program (Agenda), and a retail shop (Proefshop) selling regional products and gift vouchers. The campus is run as a vereniging (members' association) and supported by volunteer programs, annual memberships and patron donations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 493 trees inventoried and mapped via drone
+1 more record
Product overview1 text field

DE PROEF is an ecological campus in Frederiksoord operating as a multi-faceted venue and association. The core offering comprises eight interconnected services: Proeflokaal (a seasonal kitchen/café serving dishes from the campus's own garden), Tuinen (eight hectares of historic gardens with an arboretum), Verhuur (venue rental for events in historic buildings), Atelier (a workshop for custom furniture, metalwork, and laser/CNC production), Residentie (artist/researcher residency program), Agenda (workshops, courses, and events), and Proefshop (local products from regional makers). Additional offerings include various gift vouchers, membership programs, and a volunteer program. The campus is run by a small daily team and is supported by an association model rather than subsidies.

Product and service3 records
1Proeflokaal (Seasonal Café & Restaurant)
CategoryHospitality / Food service
Description

On-site seasonal café and restaurant serving lunch, coffee, and seasonal dishes primarily made from the campus's own garden produce and regional makers. Open to walk-ins and reservations.

2Verhuur (Venue Rental)
CategoryEvent venue rental
Description

Rental of historic buildings and grounds for meetings, team days, receptions, weddings, and concerts, with on-site catering provided by the Proefkeuken. Capacity ranges from intimate meeting rooms to 100-person event spaces.

3Atelier (Fabrication Workshop)
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
1Tuinen van Weldadigheid
Strategic tierMinorTypeOthers
Description

Supplier of 31 products in the Proefshop. Regional maker based in Drenthe area.

deproef.org
2Cruydthoeck
Strategic tierMinorTypeOthers
Description

Supplier of 30 products in the Proefshop. Regional seed/plant producer.

3DrentsGoed
Strategic tierMinorTypeOthers
Description

Supplier of 19 products in the Proefshop including beverages. Regional Drenthe brand.

deproef.org
4M. Beumkes (Imker)
Strategic tierMinorTypeOthers
Description

Supplier of 18 honey products in the Proefshop. Local beekeeper.

deproef.org
5De Zaderij
Strategic tierMinorTypeOthers
Description

Supplier of 17 products in the Proefshop. Seed company.

6GeertsBest
Strategic tierMinorTypeOthers
Description

Supplier of 14 products in the Proefshop.

deproef.org
7PuurDrents
Strategic tierMinorTypeOthers
Description

Supplier of 13 products in the Proefshop. Regional Drenthe producer.

8DeWit
Strategic tierMinorTypeOthers
Description

Supplier of 9 products in the Proefshop.

9Maallust
Strategic tierMinorTypeOthers
Description

Supplier of craft beers (Armoedzaaier, Kolonist, Weldoener, Zware Jongen, Opzichter tap) served in Proeflokaal and available in shop (5 products).

10WaltCider
Strategic tierMinorTypeOthers
Description

Supplier of 5 cider products in the Proefshop.

deproef.org
11FryslanFungies
Strategic tierMinorTypeOthers
Description

Supplier of 3 products in the Proefshop. Fungal/fermentation producer.

12Wijngoed Havelte
Strategic tierMinorTypeOthers
Description

Supplier of 3 wine products in the Proefshop. Regional winery.

deproef.org
13Kolonie Erfgoed
Strategic tierMinorTypeOthers
Description

Supplier of 2 products in the Proefshop. Colony heritage organization.

deproef.org
14Microbial Garden
Strategic tierMinorTypeOthers
Description

Partner for fermentation workshops. Vouchers for Microbial Garden fermentation workshops available in the shop (€45 and €100).

deproef.org
15Elsje Bruijnestein
Strategic tierMinorTypeOthers
Description

Expert instructor for wild harvesting (wildpluk) workshops. Wildplukworkshop voucher at €25 available in shop.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DE PROEF.

Heritage Hospitality Venuedeproef.org

DE PROEF. firmographics

Firmographics
Name
DE PROEF.
Legal name
DE PROEF
Website
https://deproef.org
Company type
Private
Founded year
1884
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

DE PROEF. industry classification

Industry
Product category
Heritage Hospitality Venue
NAICS
Nature Parks and Other Similar Institutions (712190), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)
SIC
Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)
akta.pro secondary industries
Eco-Lodges (Low-Impact, Nature-Integrated Lodging) (THAAAHAA), Eco-Hostels & Sustainable Backpacker Lodging (THAGAGAE)

Keywords

  • Ecological campus
  • Heritage gardens
  • Venue rental
  • Artisan workshops
  • Artist residency

Where DE PROEF. is headquartered

Location

Headquarters

HQ city
Frederiksoord
HQ country
Netherlands
HQ region
Europe

Offices1 record

Markets served

DE PROEF. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

  1. Proeflokaal (Restaurant/Cafe): On-site restaurant serving lunch, coffee, and seasonal dishes using products from their own garden and regional producers. Open Wednesday-Saturday 11:00-17:00 and Sunday 13:00-17:00.
  2. Proefshop (Retail Store): Local and regional products including books, honey, beers, seeds, tools, and more from Drenthe makers. Products available both in-store and partially online with 3-5 day shipping.
  3. Venue Rental: Rental of historic buildings and grounds for meetings, team days, receptions, weddings, and concerts. Catering provided on-site through the Proefkeuken. Capacity from intimate meeting rooms to 100-person event spaces.
  4. Workshops and Courses: Programs including wild harvesting, fermentation, gardening, and cooking. Revenue from workshop fees, event tickets, and class registrations.
  5. Artist/Researcher Residency: Residency program for makers, designers, researchers, and writers. Variable duration from days to months. Sliding fee based on project scale, duration, and facility use. Stipends available for open calls.
  6. Membership and Donations: Association model with member subscriptions (€100/year) offering event discounts and annual celebration invitations. Patron program starting at €10,000 for larger restoration projects with voting rights. Voluntary donations also accepted.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goHot drinks €2.50-€2.75, Cold drinks €2.95-€3.00, Beer & wine €3.00-€6.10
Unit PricingPay-as-you-goWarm meals €8.50-€11.00, Cold dishes €6.00-€9.00, Snacks €1.00-€12.50
SubscriptionAnnualMember subscription at €100/year with event discounts and annual celebration access
SubscriptionPay-as-you-goDonateur (Donor) - Voluntary contributions starting at €5
SubscriptionMulti-year contractPatron - Investment starting at €10,000 for restoration and development projects
Unit PricingOne time/ perpetual licenseWorkshop vouchers available at €25, €45, and €100

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

DE PROEF. product offering

Product offering

Core offering

DE PROEF operates an 8-hectare ecological campus on the historic 1884 horticultural school grounds in Frederiksoord, Netherlands. Its core offerings are a seasonal café/restaurant (Proeflokaal) using produce from its own garden and regional makers, venue rental of historic buildings (Verhuur), an on-site fabrication atelier, an artist/researcher residency program (Residentie), public heritage gardens (Tuinen), a year-round workshop and cultural events program (Agenda), and a retail shop (Proefshop) selling regional products and gift vouchers. The campus is run as a vereniging (members' association) and supported by volunteer programs, annual memberships and patron donations.

Product overview

DE PROEF is an ecological campus in Frederiksoord operating as a multi-faceted venue and association. The core offering comprises eight interconnected services: Proeflokaal (a seasonal kitchen/café serving dishes from the campus's own garden), Tuinen (eight hectares of historic gardens with an arboretum), Verhuur (venue rental for events in historic buildings), Atelier (a workshop for custom furniture, metalwork, and laser/CNC production), Residentie (artist/researcher residency program), Agenda (workshops, courses, and events), and Proefshop (local products from regional makers). Additional offerings include various gift vouchers, membership programs, and a volunteer program. The campus is run by a small daily team and is supported by an association model rather than subsidies.

Differentiator

Problem solved

Functional benefit

Products and services

  • Proeflokaal (Seasonal Café & Restaurant) On-site seasonal café and restaurant serving lunch, coffee, and seasonal dishes primarily made from the campus's own garden produce and regional makers. Open to walk-ins and reservations.
  • Verhuur (Venue Rental) Rental of historic buildings and grounds for meetings, team days, receptions, weddings, and concerts, with on-site catering provided by the Proefkeuken. Capacity ranges from intimate meeting rooms to 100-person event spaces.
  • Atelier (Fabrication Workshop)

Quantifiable outcome

  • 493 trees inventoried and mapped via drone
  • +1 more outcomes

Companies that use DE PROEF.

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

DE PROEF. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

DE PROEF. partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered minor.

  • Tuinen van WeldadigheidminorOthersSupplier of 31 products in the Proefshop. Regional maker based in Drenthe area.
  • CruydthoeckminorOthersSupplier of 30 products in the Proefshop. Regional seed/plant producer.
  • DrentsGoedminorOthersSupplier of 19 products in the Proefshop including beverages. Regional Drenthe brand.
  • M. Beumkes (Imker)minorOthersSupplier of 18 honey products in the Proefshop. Local beekeeper.
  • De ZaderijminorOthersSupplier of 17 products in the Proefshop. Seed company.
  • GeertsBestminorOthersSupplier of 14 products in the Proefshop.
  • PuurDrentsminorOthersSupplier of 13 products in the Proefshop. Regional Drenthe producer.
  • DeWitminorOthersSupplier of 9 products in the Proefshop.
  • MaallustminorOthersSupplier of craft beers (Armoedzaaier, Kolonist, Weldoener, Zware Jongen, Opzichter tap) served in Proeflokaal and available in shop (5 products).
  • WaltCiderminorOthersSupplier of 5 cider products in the Proefshop.
  • FryslanFungiesminorOthersSupplier of 3 products in the Proefshop. Fungal/fermentation producer.
  • Wijngoed HavelteminorOthersSupplier of 3 wine products in the Proefshop. Regional winery.
  • Kolonie ErfgoedminorOthersSupplier of 2 products in the Proefshop. Colony heritage organization.
  • Microbial GardenminorOthersPartner for fermentation workshops. Vouchers for Microbial Garden fermentation workshops available in the shop (€45 and €100).
  • Elsje BruijnesteinminorOthersExpert instructor for wild harvesting (wildpluk) workshops. Wildplukworkshop voucher at €25 available in shop.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

DE PROEF. competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

DE PROEF. social profiles

Digital presence

DE PROEF. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DE PROEF. leadership team

Management profile

Number of profiles

Profiles12 records

DE PROEF. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DE PROEF. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DE PROEF.

What does DE PROEF. do?

DE PROEF operates an 8-hectare ecological campus on the historic 1884 horticultural school grounds in Frederiksoord, Netherlands. Its core offerings are a seasonal café/restaurant (Proeflokaal) using produce from its own garden and regional makers, venue rental of historic buildings (Verhuur), an on-site fabrication atelier, an artist/researcher residency program (Residentie), public heritage gardens (Tuinen), a year-round workshop and cultural events program (Agenda), and a retail shop (Proefshop) selling regional products and gift vouchers. The campus is run as a vereniging (members' association) and supported by volunteer programs, annual memberships and patron donations.

Is DE PROEF. a public or private company?

DE PROEF. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was DE PROEF. founded?

DE PROEF. was founded in 1884. It employs 1 to 10 people.

Where is DE PROEF. based?

DE PROEF. is headquartered in Frederiksoord, Netherlands, in the Europe region.

How does DE PROEF. make money?

Six revenue lines are on record. Proeflokaal (Restaurant/Cafe) is the primary driver. The others are proefshop (Retail Store), venue Rental, workshops and Courses, artist/Researcher Residency and membership and Donations.

Does DE PROEF. have an API?

No public API is recorded for DE PROEF..

What industry is DE PROEF. in?

DE PROEF.'s product category is Heritage Hospitality Venue. Its primary akta.pro industry code is THAGAIAC, Eco-Lodges (Sustainable/Nature-Based), with a secondary code of THAAAHAA, Eco-Lodges (Low-Impact, Nature-Integrated Lodging). Its NAICS code is 712190 and its SIC code is 5812.

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