Dermachem Laboratory

What Dermachem Laboratory does

Dermachem Laboratory is a Brazilian direct-to-consumer skincare and cosmetics e-commerce brand, operated by the legal entity Wishop Distribuidora e Comercio LTDA (CNPJ 24.686.609/0001-24), headquartered in the state of São Paulo, Brazil. The company manufactures and sells its own product line directly to consumers through its official website, with distribution covering all regions of Brazil and selected international destinations. Dermachem self-identifies as a pioneer in the Brazilian market for gel-based makeup removers (the Sabonete Demaquilante Make Out line), and its full product portfolio is registered with ANVISA under process 25351.452031/2021-26.

The product portfolio spans facial serums (peptides, brightening, hyaluronic, rosehip, drying, peony), facial sunscreens (SPF 60 and SPF 85), cleansing foams, micellar waters, gel and peel-off facial treatments, makeup-removing wipes, body oils, and two body-care sub-brands — Body Splash Glow and Body Juice. Formulations are built around established cosmetic actives (Salicylic Acid, Vitamin C, Hyaluronic Acid, Rosehip Oil, Peptides, Niacinamide, glycolic and lactic acids) and are positioned as cruelty-free, paraben-free, petrolatum-free, and sulfate-free. The company bundles products into themed "Solução Total" kits targeting specific concerns — oily/acneic skin, sensitive skin, hyperpigmentation, and mature skin — and operates a discounted DermaR$9,90 budget line alongside an outlet section.

Dermachem monetizes primarily through unit-priced DTC e-commerce sales, with prices ranging from R$9.90 to R$79.90, installment payments up to 10x without interest, a 5% Pix discount, tiered volume discounts (2/4/6%), and a 10% first-purchase newsletter incentive. The company also operates a reseller recruitment program as a secondary B2B channel and runs an influencer/affiliate program plus an Instagram presence (@lojadabrunaa) for community-driven acquisition. No funding rounds, M&A activity, or institutional investment are disclosed in the source data.

Name

Dermachem Laboratory

Legal name

Wishop Distribuidora e Comercio LTDA

Website

https://dermachem.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dermachem Laboratory is a Brazilian direct-to-consumer skincare e-commerce brand selling ANVISA-regulated facial and body care products through its own website, with bundled skincare kits, a R$9.90 budget line, and shipping across Brazil and internationally.

Ownership category

akta.pro rank

Product category

Skincare and Dermocosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Skincare products
• Dermocosmetics
• Facial serums
• Cosmetics manufacturing
• Body care products

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce sales: Dermachem Laboratory generates revenue through direct-to-consumer sales via its e-commerce website, selling skincare and body care products at various price points ranging from budget items (R$9.90) to premium kits. The company offers installment payment options through credit cards and Pix.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dermachem Laboratory manufactures and sells a range of dermocosmetic skincare and body care products directly to consumers through its e-commerce website. Its product portfolio includes facial serums, sunscreens, cleansing foams, micellar waters, makeup removers, peel-off masks, treatment gels, and body splashes, packaged as individual items and themed skincare kits. The company positions itself as a pioneer in Brazilian gel-based demaquilants and is ANVISA-regulated, with all products manufactured in Brazil.

Product overview

Dermachem Laboratory is a Brazilian skincare and cosmetics company specializing in dermocosmetics and personal care products. The company operates as a single unified product portfolio centered on skincare solutions rather than a platform-plus-modules architecture. Their product portfolio includes facial serums (Peptídeos, Clareador, Hyaluronic, Rosa Mosqueta, Efeito Secativo, Peônia), sunscreens (FPS 60 and FPS 85), cleansing products (foams, micellar waters, makeup removers), treatment gels (Vitamin C anti-aging, Salicylic acid anti-oiliness), peel-off masks, and body care lines (Body Splash Glow and Body Juice sub-brands). Products are bundled into themed kits and routines for specific skin concerns. The company positions itself as a pioneer in the Brazilian market for gel-based makeup removers and skincare, with distribution across Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Sérum Peptídeos 30ml (Peptides Serum) Peptide-based facial serum in 30ml format designed to address skin aging concerns. Targeted at Brazilian consumers seeking anti-aging skincare.
• Sérum Clareador 30ml (Brightening Serum) Brightening facial serum for skin tone evening and dark spot reduction. Targeted at consumers with hyperpigmentation or uneven skin tone.
• Sérum Hyaluronic 1,5% 30ml (Hyaluronic Acid Serum) Hydrating serum containing 1.5% hyaluronic acid for deep skin moisturization. Targeted at consumers seeking hydration solutions.
• Sérum Rosa Mosqueta 30ml (Rosehip Serum) Rosehip oil-based serum for skin revitalization and anti-aging benefits. Targeted at consumers seeking soothing and astringent skincare.
• Sérum Efeito Secativo 30ml (Drying Effect Serum) Drying serum for acne-prone skin formulated with salicylic acid and niacinamide to combat and prevent pimples. Targeted at consumers with oily and acne-prone skin.
• Sérum Peônia 30ml (Peony Serum) Facial serum featuring peony extract for skincare benefits. Targeted at general skincare consumers.
• Protetor Solar Facial 85 FPS 40g (Facial Sunscreen SPF 85) High SPF 85 facial sunscreen for UVA and UVB protection. Targeted at Brazilian consumers needing daily sun protection.
• Protetor Solar Facial 60 FPS 40g (Facial Sunscreen SPF 60) Facial sunscreen with SPF 60 featuring antioxidant and brightening properties. Targeted at consumers seeking daily sun protection with skincare benefits.
• Gel Anti-Idade Vitamina C 100g (Anti-Aging Vitamin C Gel) Anti-aging vitamin C gel for skin brightening and aging prevention. Targeted at consumers seeking brightening and anti-aging benefits.
• Gel Antioleosidade Ácido Salicílico 100g (Salicylic Acid Anti-Oiliness Gel) Gel treatment for oily and acne-prone skin with salicylic acid for oil control. Targeted at consumers with combination to oily skin and acne concerns.
• Sabonete Demaquilante Make Out 100ml (Gel Makeup Remover Soap) 3-in-1 oil-free gel makeup remover that can be used in shower, at sink, or with cotton pads. Pioneering gel-based demaquilant in the Brazilian market using dual last-generation technologies for efficient makeup removal with hydration.
• Body Splash Glow Line (Glow) Body splash fragrance line featuring variants including Blue Velvet, Aura Livre, Famme Dulce, and Belle Essence for body fragrance and glow. Targeted at consumers seeking body fragrance products.
• Body Juice Line (Juice) Body care line with fruit-based variants including Cereja (Cherry), Maracuja (Passion Fruit), Melancia (Watermelon), and Morango (Strawberry) featuring body splash, soap, cream, and exfoliant products. Targeted at consumers seeking fruity body fragrance and care.
• Kit Solução Total Vitamina C Cuidado Facial Completo Complete vitamin C facial care solution kit with cleanser, exfoliating gel, micellar water, and makeup removing wipes for brightening and complete routine. Targeted at consumers seeking brightening skincare routines.
• Kit Ácido Salicílico Antioleosidade com Protetor Solar Facial Solução Total

Quantifiable outcome

• Products registered with ANVISA under process 25351.452031/2021-26
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): Globally recognized D2C skincare brand built around single-active-ingredient serums (Salicylic Acid, Niacinamide, Vitamin C, Hyaluronic Acid, Peptides). Closely comparable product-level positioning, though The Ordinary operates at international scale.
• Ada Tina: Brazilian indie skincare brand emphasizing clinical active ingredients (retinoids, acids, peptides) in transparent formulations. Directly comparable to Dermachem's active-ingredient dermocosmetic positioning and D2C-led sales model.
• Granado Pharmácias: Heritage Brazilian pharmacy-turned-skincare brand with a broad portfolio of cleansers, serums, and body care sold via DTC and retail. Comparable on Brazilian skincare category breadth, ANVISA-regulated manufacturing, and multi-tier pricing structure.
• Simple Organic: Brazilian direct-to-consumer skincare brand focused on clean, vegan, and ingredient-driven formulations (e.g., acids, vitamin C, hyaluronic). Highly comparable to Dermachem on category (Brazilian D2C skincare), channel mix, and active-ingredient positioning at accessible price points.
• Payot: Brazilian-marketed dermocosmetic brand offering cleansers, serums, and treatment products across skin concerns. Comparable in regulated skincare positioning, ANVISA compliance, and problem/solution segmentation (acne, anti-aging, brightening).

Broad incumbents

• CeraVe: L'Oréal-owned dermocosmetic brand globally recognized for ceramide- and acid-based cleansers and moisturizers developed with dermatologists. Comparable active-ingredient and 'clinically positioned' skincare narrative at much larger scale.
• Grupo Boticário: Largest Brazilian-owned beauty conglomerate with broad skincare, makeup, and body-care portfolios sold through owned retail, franchise, and digital channels. Comparable in Brazilian category leadership but vastly larger scale, distribution, and marketing firepower than Dermachem.
• La Roche-Posay: L'Oréal dermocosmetic brand with strong Brazilian retail presence in pharmacies, offering acne, anti-aging, and sensitive-skin routines. Comparable in problem-segmented skincare kits, dermatologist positioning, and ANVISA-regulated portfolio.
• Natura &Co: Latin America's largest cosmetics company (Natura, Avon, The Body Shop, Aesop). Comparable in Brazilian-market skincare authority and ANVISA-registered formulations, but operates at national scale with massive retail and direct-sales infrastructure.
• Eucerin: Beiersdorf dermocosmetic brand with a Brazilian footprint focused on clinically tested facial care, anti-pigment, and acne ranges. Comparable in dermatology-adjacent positioning and ANVISA-registered treatment SKUs at accessible price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lojadabrunaa
• LinkedInlinkedin.com/company/dermachemlaboratory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermachem Laboratory