DeRose Method
DeRose Method is a private São Paulo-based wellness company founded in 2007 by Professor DeRose. It delivers breathing, meditation, body intelligence, and stress-management training through 100+ certified schools in 10+ countries, serving 20,000+ members via consumer and corporate channels.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What DeRose Method does
DeRose Method (legal entity: DeRose Meditation) is a private, founder-owned wellness and behavioral re-education methodology company headquartered in São Paulo, Brazil. Founded in 2007 by Professor DeRose — who systematized the methodology over 50+ years of teaching and is the author of 30+ books — the company delivers a curriculum combining breathing re-education, meditation, body intelligence training, and stress management techniques. Its core product portfolio spans Breathwork, Meditation, Body Intelligence, and combined Meditation-Breathwork-Movement courses at multiple levels, supplemented by cultural activities (study sessions, workshops, film screenings, trips) that reinforce behavioral concepts. Sub-brands include DeRose Editora Ltda. (publishing), Egrégora Books, and Produtos do Método (branded merchandise), with a DeRose eBook library hosting free pocket books.
The business distributes through a global network of 100+ certified schools and 200+ instructors operating in at least 10 countries (Brazil, Argentina, Chile, USA, France, England, Scotland, Italy, Spain, Portugal, Finland, Netherlands) with classes delivered in 10+ languages and online. Revenue is generated across six streams: recurring school memberships, instructor certification/professional training, corporate programs ("DeRose Method for Companies"), one-on-one private classes for executives and celebrities, and book/merchandise sales. Primary customer segments are working professionals, athletes, and health-conscious individuals, with a secondary B2B corporate channel.
The company operates without disclosed external funding, has no VC/PE ownership, and employs a community-led go-to-market motion combining content marketing, multi-language social media (Instagram, Facebook, YouTube, LinkedIn), PR in Forbes/Fast Company/Inc., and word-of-mouth referrals from high-profile practitioner testimonials. No AI/ML capabilities, patents, M&A activity, or leadership changes are disclosed.
DeRose Method firmographics
Firmographics- Name
- DeRose Method
- Legal name
- DeRose Meditation
- Website
- https://derosemethod.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DeRose Method is a private São Paulo-based wellness company founded in 2007 by Professor DeRose. It delivers breathing, meditation, body intelligence, and stress-management training through 100+ certified schools in 10+ countries, serving 20,000+ members via consumer and corporate channels.
- Ownership category
- akta.pro rank
DeRose Method industry classification
Industry- Product category
- Wellness and Mindfulness Training Services
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where DeRose Method is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices60 records
Markets served
DeRose Method business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- School Memberships: Revenue from certified schools offering in-person and online classes to members, with fees varying by location.
- Books and Publications: Sale of books and publications through DeRose Editora Ltda. and Egrégora Books, including free pocket books and eBooks.
- DeRose Method Products: Sale of branded products through Produtos do Método and Egrégora Books.
- Professional Training: Revenue from instructor certification and professional development programs for individuals seeking to teach the DeRose Method.
- Corporate Programs: DeRose Method for Companies program targeting executives and business managers with specialized training.
- Private Classes: One-on-one private sessions for individuals with busy schedules, traveling professionals, executives, and celebrities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership at certified schools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
DeRose Method product offering
Product offeringCore offering
The DeRose Method is a comprehensive behavioral re-education methodology combining breathing techniques, meditation, body intelligence training, and cultural activities. It is delivered through a global network of certified schools offering in-person and online classes, plus corporate wellness programs, private coaching sessions, and published books and educational materials.
Product overview
DeRose Method is a comprehensive wellness and mindfulness methodology offering multiple delivery formats: in-person and online courses, corporate programs, private coaching, and digital products. The core offering consists of practical classes in Breathwork, Meditation, Body Intelligence, and combined Meditation-Breathwork-Movement programs at multiple levels. Supporting products include free pocket books and eBooks published through DeRose Editora and Egrégora Books, plus branded merchandise. The methodology was systematized by Professor DeRose over 50 years and emphasizes behavioral re-education focused on stress management, emotional intelligence, human relationships, and high performance. Classes are available in multiple languages including Portuguese, Spanish, French, English, Italian, German, Finnish, Hebrew, Arabic, and Catalan.
Differentiator
Problem solved
Functional benefit
Products and services
- DeRose Method (Core Methodology) A comprehensive wellness methodology providing tools for developing skills and behaviors to live well and thrive, offering courses in breathing, meditation, body intelligence, stress management, and behavioral re-education for high performance.
- DeRose Method for Companies (Empresas)
Companies that use DeRose Method
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
DeRose Method technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DeRose Method partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
DeRose Method competitors and assessment
Company assessmentDirect peers
- Art of Living: Global meditation and breathwork (Sudarshan Kriya) methodology organization founded by Sri Sri Ravi Shankar, offering certified teacher trainings, courses, and retreats across 150+ countries. Highly comparable to DeRose Method's franchise-style global school model delivering a proprietary breathing/meditation methodology.
- Wim Hof Method: Branded breathwork and cold-exposure methodology built around a single charismatic founder, distributed through online courses, instructor certifications, and events globally. Comparable to DeRose in being a founder-IP-driven breathwork training system with both consumer and instructor monetization.
- Mindvalley: Personal-development education platform offering online courses in meditation, wellness, and performance from multiple teachers, with subscription and certificate programs. Comparable as a structured personal-development methodology business with global multi-language delivery.
- Heartfulness Institute: Meditation methodology with certified trainers operating across 130+ countries, including free introductory sessions and structured certification programs. Mirrors DeRose's franchise-style trainer network delivering a single meditation methodology globally.
- Chopra Center: Mindfulness, meditation, and Ayurvedic well-being organization founded by Deepak Chopra, offering certifications, retreats, online courses, and corporate wellness. Closely parallels DeRose Method's combination of ancient-tradition-rooted methodology, instructor training, and corporate programs.
- Transcendental Meditation (Maharishi Foundation): Meditation organization with structured 7-step course delivery, certified teachers, and global centers across 100+ countries. Directly comparable to DeRose Method as a branded meditation methodology delivered through certified instructors worldwide.
- Isha Foundation: Yoga and meditation organization founded by Sadhguru offering structured programs (Inner Engineering), teacher training, and global centers. Comparable to DeRose in delivering a systematized founder-IP methodology with both consumer programs and instructor certification pathways.
Broad incumbents
- YogaWorks: Multi-location yoga and wellness studio chain offering teacher training, classes, and online content. A broader incumbent in the wellness/mind-body instruction category that overlaps with DeRose Method's body-intelligence and movement components.
- Calm: Subscription-based meditation, sleep, and mindfulness app with corporate wellness offering (Calm Business). A large incumbent competing for the same consumer and corporate mindfulness budgets as DeRose Method, but with a digital delivery model.
- Headspace: Digital-first meditation and mindfulness company offering an app, corporate wellness platform (Headspace for Work), and instructor-led content. A broader incumbent in the same mindfulness category as DeRose Method, but differentiated by digital scale versus DeRose's offline school model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
DeRose Method social profiles
Digital presenceDeRose Method financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeRose Method leadership team
Management profileNumber of profiles
Profiles1 record
DeRose Method funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeRose Method M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeRose Method
What does DeRose Method do?
The DeRose Method is a comprehensive behavioral re-education methodology combining breathing techniques, meditation, body intelligence training, and cultural activities. It is delivered through a global network of certified schools offering in-person and online classes, plus corporate wellness programs, private coaching sessions, and published books and educational materials.
Is DeRose Method a public or private company?
DeRose Method is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeRose Method founded?
DeRose Method was founded in 2007. It employs 251 to 500 people.
Where is DeRose Method based?
DeRose Method is headquartered in São Paulo, Brazil, in the Latin America region.
How does DeRose Method make money?
Six revenue lines are on record. School Memberships are the primary driver. The others are books and Publications, deRose Method Products, professional Training, corporate Programs and private Classes.
Who are DeRose Method's main competitors?
Direct peers on record are Art of Living, Wim Hof Method, Mindvalley, Heartfulness Institute, Chopra Center, Transcendental Meditation (Maharishi Foundation) and Isha Foundation. Broad incumbents are YogaWorks, Calm and Headspace.
Does DeRose Method have an API?
No public API is recorded for DeRose Method.
What industry is DeRose Method in?
DeRose Method's product category is Wellness and Mindfulness Training Services. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAC, Breathwork Facilitation (Pranayama, Somatic, Holotropic-style). Its NAICS code is 61169 and its SIC code is 8200.