Reisebüro Schmidt GmbH

What Reisebüro Schmidt GmbH does

Reisebüro Schmidt GmbH, doing business as DER SCHMIDT, is a privately-held German travel agency and tour operator headquartered in Wolfenbüttel, Lower Saxony, that has been organizing group travel since 1955. The company sells organized package tours across three core product lines — Busreisen (coach tours), Schiffsreisen (river and ocean cruises), and Flugreisen (flight-based packages including full charter flights from Braunschweig-Wolfsburg Airport) — supported by a modular sub-product portfolio spanning wellness, cultural (musicals, opera, concerts, art tours), culinary, active adventure (hiking, cycling), and seasonal holiday trips across Germany and Europe. Pricing ranges from €35 for day trips to over €4,799 for premium ocean cruises, with itineraries lasting one to twenty days.

The company distributes through five physical travel-agency locations in Wolfenbüttel and Braunschweig, a telephone sales line, the der-schmidt.de booking platform with digital catalog browsing, and a charter-flight microsite, alongside marketing presence on Facebook, Instagram, and YouTube. Its primary customer segments are individual travelers — predominantly senior and culturally-oriented consumers in the Wolfenbüttel/Braunschweig region — served through direct-to-consumer package sales. A Reiseclub loyalty program with 5,000+ members (€10 single / €15 partner annual membership) drives repeat business through Treue-Bussis point redemption and a Hanse-Merkur travel insurance partnership.

The corporate group (DER SCHMIDT Unternehmensverbund) employs 250+ staff across the travel operations and adjacent mobility services (including a Der Schmidt Mobility division running scheduled bus services). Revenue is generated through transactional margins on packaged travel (commissions/markups from contracted bus operators, cruise lines, hotels, and airlines), annual club membership fees, and ancillary services such as gift vouchers and on-board amenities. The company is privately held with no disclosed external funding, ownership changes, or public listing, and marks its 70th anniversary with a Sommerfest event in 2026.

Name

Reisebüro Schmidt GmbH

Legal name

Reisebüro Schmidt GmbH

Website

https://der-schmidt.de

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Reisebüro Schmidt GmbH (DER SCHMIDT) is a 70-year-old German travel agency and tour operator in Wolfenbüttel that sells organized group bus tours, river and ocean cruises, and charter flight packages to predominantly senior and culturally-oriented consumers across Lower Saxony and Europe.

Ownership category

akta.pro rank

Product category

Travel Agency and Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), National Intercity Coach Operators (Scheduled Network) (THAIADAA)

Keywords

• Group travel packages
• Coach tours Europe
• River cruise packages
• Ocean cruise holidays
• Organized bus tours

Headquarters

HQ city

Wolfenbüttel

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Package Tours and Travel Services: The company generates revenue through selling organized travel packages including bus tours, river cruises, ocean cruises, and flight packages. Tours are sold as all-inclusive or partially inclusive packages with per-person pricing. The company operates as a travel agency (Reisebüro) within the DER SCHMIDT group, organizing and selling travel experiences to individual consumers.
2. Reiseclub Membership: Annual membership fees: €10 for single membership, €15 for partner membership. The club provides exclusive offers, insurance partnerships, and loyalty rewards to drive repeat bookings.
3. Group Tour Commissions: Revenue from organizing group travel with contracted bus operators, cruise lines, hotels, and airlines, earning margins on package pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Reisebüro Schmidt GmbH (DER SCHMIDT) is a traditional German travel agency and tour operator that organizes and sells pre-packaged group travel experiences. Its core offerings span three transport modes: Busreisen (coach tours with VIP Liner fleet), Schiffsreisen (river cruises on the Rhine/Danube/Mosel/Rhône and ocean cruises to Norway, Iceland, the Baltic Sea), and Flugreisen (charter flight packages from Braunschweig Airport). Trips range from €35 day excursions to multi-week international packages exceeding €4,000 per person.

Product overview

Reisebüro Schmidt GmbH (DER SCHMIDT) operates as a traditional travel agency offering a comprehensive portfolio of travel services centered around three core product lines: Busreisen (coach tours), Schiffsreisen (river and ocean cruises), and Flugreisen (flight-based travel packages). The company utilizes a modular service approach, with the main travel categories supported by specialized sub-products including culinary tours, wellness/spa holidays, cultural experiences, active adventure tours, holiday season trips, and city breaks. Supporting services include a loyalty program (Reiseclub), travel catalogs, charter flight operations, and multiple physical branch locations in Wolfenbüttel and Braunschweig. The company has operated for over 70 years and manages a network of 250+ employees within the Schmidt Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Coach Tours) Organized coach tours throughout Germany and Europe using VIP Liner buses with curated hotel selections and experienced travel guides, covering city trips, round trips, short breaks, and day trips.
• Schiffsreisen (Cruise Packages) River cruises on the Rhine, Danube, Mosel, and Rhône, plus ocean cruises to Norway, Iceland, and the Baltic Sea.
• Flugreisen (Flight Packages) Flight round-trip travel packages including Flugrundreisen operated via full charter flights departing from Braunschweig-Wolfsburg Airport.
• Genussreisen (Culinary Tours) Culinary and gastronomic tours combining regional specialties, scenic landscapes, and selected gastronomic experiences in Germany and Europe.
• Kurreisen (Spa & Cure Holidays) Health and wellness spa holidays at renowned spa towns offering therapeutic applications, relaxation, and health-oriented programs.
• Wellnessreisen (Wellness Holidays) Relaxation and well-being trips to selected destinations featuring thermal baths, spa facilities, and wellness treatments.
• Kunstreisen (Art Tours) Art-focused tours to museums, exhibitions, and cultural sites featuring renowned artworks and special exhibitions.
• Musicalreisen (Musical Tours) Musical and show tours to major German theaters featuring productions such as Disney's THE LION KING, Starlight Express, and MJ – Das Michael Jackson Musical.
• Konzertreisen (Concert Tours) Concert tours to classical music events, opera galas, and music festivals across Germany and Europe.
• Opern & Festspielreisen (Opera & Festival Tours) Opera and festival tours to traditional opera houses and renowned cultural festivals.
• Kulturreisen (Cultural Tours) Cultural tours to historical cities, significant landmarks, and heritage regions in Germany and Europe.
• Wanderreisen (Hiking Tours) Hiking and walking tours through scenic landscapes, coastal regions, and mountain areas of Europe.
• Radreisen (Cycling Tours) Cycling tours combining active cycling days with comfortable transportation and accommodation.
• Städtereisen (City Trips) City trips to European metropolises and historic towns with guided tours and sightseeing programs.
• Adventsreisen (Advent Tours) Advent season tours to festive Christmas markets and atmospheric pre-Christmas destinations.
• Festtagsreisen (Holiday Tours)

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hanse-Merkur Reiseversicherung AGminorGTM or Marketing PartnerPartnership for travel insurance products. Reiseclub members receive discounts of €8 on Germany coverage, €10 on international coverage, and €5 on travel cancellation insurance when booking through Hanse-Merkur.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland: Largest German tour operator offering packaged holidays, cruises and flights with broad national distribution. Directly comparable as a competitor for DER SCHMIDT's bus, cruise and flight packages, but at substantially larger scale and with a national (rather than regional) footprint.
• FTI Touristik: Major German tour operator offering package holidays, cruises and city breaks across Europe, the Mediterranean and long-haul. Comparable as a competing packaged-tour provider, though with a larger and more digitally-led operating model.
• AIDA Cruises: Germany's largest cruise brand operating ocean and European coastal itineraries. Directly comparable to DER SCHMIDT's Schiffsreisen portfolio in terms of customer demographics, though at materially larger fleet scale.

Direct peers

• DER Touristik: German tour operator with deep presence in escorted coach tours, river cruises and packaged holidays, plus a franchise travel agency network (FIRST Reisebüro) that shares branding overlap with DER SCHMIDT's FIRST Reisebüro locations. Closest direct competitor by product mix.
• Schauinsland-Reisen: German tour operator focused on package holidays, city breaks and Mediterranean/European coach tours. Highly comparable to DER SCHMIDT on escorted European itineraries and demographic targeting of German leisure travelers.
• Alltours: German package holiday operator with strong positions in bus tours and Mediterranean/European escorted travel. Directly comparable customer profile and product mix to DER SCHMIDT's coach tour portfolio.

Emerging players

• Studiosus Reisen: Specialist German operator focused on cultural, study and escorted European tours. Comparable to DER SCHMIDT's Kulturreisen, Kunstreisen and Konzertreisen sub-products, though with a more education-oriented positioning.
• Gebeco: German cultural and educational tour operator owned by DER Touristik. Overlaps with DER SCHMIDT's cultural, city and discovery itineraries, competing for the same German cultural-travel customer segment.
• 1-2-Fly / BYE: Discount-oriented German charter-flight and packaged holiday brand. Comparable to DER SCHMIDT's Flugreisen and charter flights ex Braunschweig on price positioning and customer demographic.

Others

• FlixBus: European intercity coach mobility operator sharing the same vehicle type and customer base as DER SCHMIDT's VIP Liner fleet. Not a packaged-tour competitor but a relevant adjacent mobility benchmark for fleet economics and route coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvKyUqQvLSYxgL6EgxWOBYQ
• Facebookfacebook.com/derschmidt.wf/?locale=de_DE
• Instagraminstagram.com/derschmidt_urlaubmitherz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisebüro Schmidt GmbH