What Desafío 10X does

Desafío 10X (legally Fundación 10X) is a Chilean non-profit foundation founded in October 2019 that operates a membership-based community of companies committed to sharing economic value equitably with workers. The foundation defines ten measurable workplace challenges covering dignified salaries (a Salario Digno 10X equivalent to CLP 820,000/month in 2025), gender pay gaps (≤13.5% in year one, targeting ≤10% by year two), turnover (5–10%), inclusion, wellness, environmental commitment, organizational fit (≥75% alignment), community alliances, responsible attrition, and a maximum 10x salary ratio between the highest and lowest 10% of earners. Member companies voluntarily commit to one or more challenges; those completing all ten earn the "Sello Empresa Extraordinaria 10X" certification, validated through optional third-party verification.

The organization operates through a web-based membership platform developed and driven by Contingente (a certified B Corporation co-founded by board members Cristián Mackenna and Marco Canepa). It offers three membership tiers—Plan Inspira (full event access and speaker opportunities), Plan Conecta (event participation and community access), and Plan Mídete (entry-level impact measurement)—with basic membership free and paid verification services available optionally. The foundation does not employ proprietary technology such as APIs, integrations, or AI capabilities; the platform primarily serves as a registration, verification, community-engagement, and directory infrastructure.

Desafío 10X's go-to-market is community-led, relying on content marketing (a blog covering salary equity, wellbeing, AI in the workplace, and leadership), earned media across major Chilean outlets, in-person and online events, and a public member directory searchable by industry and region. By its fifth anniversary in October 2024 it had grown to over 2,000 member companies impacting approximately 70,000 workers, with a stated vision of reaching 750,000 workers by 2030. The foundation is supported by G100 (SME mentorship) and Sistema B (B Corp movement in Latin America), and is governed by a board comprising executives from member and partner organizations including Felipe Escalona (Chairman), Juan Pablo Reyes (Executive Director), Thays Marietto (Natura & Co.), Gloria Tironi (Puelche Human Consulting), Alfredo Zepeda (++Zepeda), and Pablo Acevedo (Flores Acevedo Abogados).

Name

Desafío 10X

Legal name

Fundación 10X

Website

https://desafio10x.cl

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Desafío 10X is a Chilean non-profit foundation operating a free, community-led membership platform of 2,000+ companies committed to ten measurable workplace challenges—salary dignity, gender pay equity, inclusion, wellness, and a capped salary ratio—and offering the "Sello Empresa Extraordinaria 10X" certification.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees (membership is described as free to join): Companies join Desafío 10X at no cost. The organization is a foundation (Fundación 10X) supported by partners including G100 and Sistema B. It also receives support from Contingente which develops and drives the platform. Some services such as third-party verification/audit are paid (optional for companies that want external validation of their commitments).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Desafío 10X operates a free membership-based community for Chilean companies that voluntarily commit to 10 workplace challenges covering dignified salary, gender pay gap, turnover, inclusion, wellness, environmental commitment, organizational fit, community alliances, responsible attrition, and a 10X salary gap ratio cap. The foundation offers three membership tiers (Plan Inspira, Plan Conecta, Plan Mídete) and awards the Sello Empresa Extraordinaria 10X certification to companies that fulfill all 10 challenges.

Product overview

Desafío 10X is a Chilean foundation that operates as a membership-based community platform connecting companies committed to fair value sharing with workers. The organization offers three membership tiers (Plan Inspira, Plan Conecta, and Plan Mídete) that provide varying levels of access to events, community networking, and impact measurement tools. Central to the offering is the 10 Desafíos framework—a structured methodology with 10 challenges addressing salary equity, gender pay gaps, retention, inclusion, wellness, sustainability, and organizational fit. Companies that complete all challenges earn the Sello Empresa Extraordinaria 10X certification. The platform functions as a social impact initiative rather than a traditional SaaS product, with no technical integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Plan INSPIRA: Membership plan offering total access to events, prominent presence in the 10X community, and preference for sharing company stories as speakers.
• Plan CONECTA
• Plan MÍDETE
• Sello Empresa Extraordinaria 10X

Products and services

• Plan Inspira Premium membership tier that provides total access to Desafío 10X events, prominent visibility in the 10X community, and preference for sharing company stories as a speaker, positioning the company as a reference for business commitment.
• Plan Conecta Mid-tier membership enabling participation in Desafío 10X events and access to the 10X community, providing opportunities to inspire and learn alongside committed leaders.
• Plan Mídete Entry-level membership that allows companies to start measuring their impact and connect with a community of companies that are making a difference.
• Los 10 Desafíos 10X A structured set of 10 purposes/challenges that companies commit to in order to create extraordinary work environments: Dignified Salary, Gender Pay Gap, Rotation Index, Integral Inclusion, Wellness and Occupational Health, Green Commitment, Organizational Fit Plan, Community Alliances, Responsible Attrition Policy, and 10X Salary Gap.
• Sello Empresa Extraordinaria 10X Distinction awarded to organizations that fulfill all 10 challenges, recognizing companies that make a difference in labor practices and worker wellbeing, with optional third-party verification/audit available.

Quantifiable outcome

• 2,000+ companies committed to Desafío 10X principles
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ContingentecoreImplementation/ SI/ Consulting PartnerContingente developed and drives the Desafío 10X platform and digital infrastructure. It is co-founded by Cristián Mackenna (Co-Fundador y Director Ejecutivo de Contingente) and Marco Canepa (Co-Fundador y Director Creativo de Contingente), both members of the Desafío 10X Board. Contingente is described as an 'empresa B' (B Corp certified company).
• G100coreStrategic or Co-development PartnerG100 is a support organization for Desafío 10X. G100 members provide free mentorship to SMEs in Chile as part of the initiative's support ecosystem.
• Sistema BcoreStrategic or Co-development PartnerSistema B is a support organization for Desafío 10X. Sistema B promotes B Corp certification and responsible business practices in Latin America, aligning with Desafío 10X's mission of equitable value distribution.
• aBanzaminorGTM or Marketing PartneraBanza is listed as an ally of Desafío 10X. aBanza provides wellness and HR consulting services and co-hosts events with Desafío 10X (e.g., the wellness culture event featuring Natura and Workmate).
• RetargetingminorGTM or Marketing PartnerRetargeting is listed as an ally of Desafío 10X, providing digital marketing services supporting the organization's outreach and member acquisition.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sistema B: Sistema B is the LATAM B Corp movement and a core strategic partner of Desafío 10X. It runs a certification-based community of companies committed to social and environmental performance, making it the closest functional analog in Chile and Latin America.
• B Lab Global: B Lab Global certifies B Corps worldwide on social and environmental performance. Like Desafío 10X, it operates a verification-driven community model with measurable standards that signal corporate responsibility to talent and capital markets.
• Acción Empresa: Acción Empresa is a Chilean business association promoting CSR and sustainable business practices. It is comparable to Desafío 10X as a domestic membership organization convening companies around responsible business standards.
• Living Wage Foundation: Living Wage Foundation accredits employers paying a real living wage in the UK and increasingly Ireland. It is directly comparable to Desafío 10X's Salario Digno challenge and overall living-wage certification logic.
• Fair Wage Network: Fair Wage Network is a global initiative defining and assessing living-wage standards across countries. It overlaps with Desafío 10X on salary dignity, gender pay gap, and salary-ratio benchmarks.

Broad incumbents

• UN Global Compact: UN Global Compact is the world's largest corporate sustainability initiative, covering labor, human rights, environment, and anti-corruption. It competes for attention and ESG mindshare with Desafío 10X in the broader responsible-business space.
• BSR (Business for Social Responsibility): BSR is a global sustainable business network and consultancy working with large corporates on human rights and workforce issues. It addresses overlapping themes (living wage, inclusion, wellbeing) that Desafío 10X packages for Chilean SMEs and enterprises.

Emerging players

• Just Capital: Just Capital ranks and surveys US companies on how they treat workers. Its focus on worker-oriented corporate scoring is comparable to Desafío 10X's worker-first framework, though it operates as an evaluator rather than a member community.
• G100: G100 is a Chilean network of senior business leaders supporting Desafío 10X with mentorship. As a related ecosystem player convening Chilean CEOs around social impact, it is a thematic peer in the same domestic ecosystem.

Others

• World Benchmarking Alliance: World Benchmarking Alliance ranks 2,000 influential companies on SDGs including decent work. It is adjacent to Desafío 10X as a global reference for the same outcomes the foundation's 10 challenges target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Desafio10X

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desafío 10X